[Actionable Insights] How to build the best shopping experience on Shopify

Shopify Store Experience

In this article, Emitrr takes a look at building the best shopping experience for your Shopify store by talking about new-age tech like voice checkout.

Shopify is an incredibly big deal for eCommerce businesses. Why? Below are some stats:

  1. 800k stores across 175 countries
  2. More than $14B worth of goods sold on Shopify in the fourth quarter of 2018.

With such large numbers, there is both a good and a bad side to it. 

Good – Shopify is a proven platform for starting and scaling for eCommerce business. Along with the eCommerce platform it also offers an app store, a POS, technically capable partners and a lot of other capabilities

Whether you are already running a shopify store or planning to build one, we’ve put together a list of actionable ideas to build a store that converts. Take a look below:

1. Enabling shopping with Facebook messenger

The facebook messenger sits at the bottom right of your shopify store and is a great way to answer questions your buyers might have, If your store offers multiple products, this could be a huge plus as the visitor could get confused between the store navigation. This is where the messenger could be used to ensure the visitor gets answers to all of there questions. Not just that, Shopify stores can create a sales funnel using the messenger and it can be completely customized. Look at the example below:

Source: sumo.com

The image above shows a smooth transition from the website to the facebook messenger which allows users to get more details by clicking on “Learn More” or shop immediately by clicking on “Shop Now”.

Once a user has clicked on “Shop Now”, they are presented with a set of products they could buy. The biggest advantage of using the facebook messenger is that it easily integrates with the Shopify store.  You can look at the facebook messenger on shopify.com/messenger

2. Facebook Messenger Push Notification:

While web Push Notifications are the in-thing for eCommerce marketers, today one can send push notifications to the facebook messenger of a person who abandoned your cart. How does this work? 

When your customer adds a product to their cart but doesn’t complete the purchase, you can set up Facebook Messenger to automatically send them a message later, asking if they would like to complete their purchase or if they have any questions. Take a look at the image below.

Not just cart abandonment messages, but one can also use facebook messenger for:

Receipt: You can send your customer a receipt for the purchase they made using the facebook messenger. This is a good opportunity to send a coupon code along with the receipt and also strengthen the relationship that you’ve just started with your customer. Take a look below.

Shopify facebook messenger funnel
Source: sumo.com
  • Shipping messages: By sending the customer a message when their order has been shipped, you give the customer a quick and easy way to track their order. This may seem simple, but keeping customers up to date on their purchases can be easy and effective for your clients to establish trust.
  • Product discovery conversation: If your store has a large number of products, then you can use facebook messenger as a product discovery platform. Stores can set up bots for asking a series of questions and then recommend a product that matches what users are looking for. An extremely personalized experience can be provided by remembering this information about each customer. Instead of return customers being treated just the same as new ones, this tactic enables your clients to treat all of their repeat customers as VIPs.

3. Voice shopping for your Shopify store

eCommerce being such a competitive space, every store is hunting for new channels to acquire users and ultimately convert them to customers. Today some of the most common channels for eCommerce are organic/direct traffic, search ads, social media, affiliate and email marketing to name a few. Voice is a new channel which does not bring users to the website but converts the user by talking to them without any visual interaction. Offering your customers a choice to checkout with voice could be a big plus today before this space gets competitive. So the question is what can an alexa skill do for you customers?

Alexa today is widely used for things that are habits. Eg. listening to music, asking about the weather or traffic. Similarly, if we had to draw a parallel with respect to shopping habits of users, they are most likely wanting to check the status of their order, check deals, check updates from a store, repeat an order (a dessert they love, a medicine they need or simply coffee from Starbucks). So below is how store owners can leverage this to use voice as a revenue channel

Check order status: Allow users to ask Alexa/Google home for the status of their order by saying 

User: Alexa, ask Gregorys’ what is the status of my order?
Alexa: We’ve received your order and it will be out for delivery in the next ten minutes.
This can be applied to eCommerce stores as well selling both high and low ticket goods.

Checkout our design board for Shopify stores here.

Repeat order: This could be the easiest way a user can repeat order from a particular shopify store. All they have to do is:

User: Alexa, ask Gregorys to repeat my last order?
Alexa: Your last order was for a Gregory’s special, would you like to checkout?
User: Yes
Alexa: Great, we’ve placed an order for a Gregorys special for $2.5. You can check the status of your order by saying “Alexa, ask Gregorys whats the status of my order”. Thank you for using our services.

Yes, it’s as simple as that. One could also ask Alexa to first tell them about their last order or an order before last and then ask Alexa to repeat. This is definitely much easier and convenient for users compared to logging into the web store, or calling someone or simply opening the app and searching for the item the way to repeat. 

Available on Emitrr’s voice platform for retail stores. You can take a look here.

Talk about help in general: Like any other habit, looking for help is also a habit and you can simply provide help using an Alexa skill or a google action. Help section could solve for FAQ’s and increase conversions.

If you want to do it for your own Shopify store, click here to get Emitrr for your store.

4. Product Videos

Unless you’ve been living without the internet, you might have noticed how videos have become really popular. But video marketing is still one of most under utilized marketing activity. But how can an eCommerce store use Video for conversions? We all know that videos are way more personal and have a better conversion rate compared to static images. While every product page has an image, why not use videos of the product along with the images? Bonus: Incentivize your customers to create videos of them using the products and creating videos, which you can ultimately use on your product pages. 

There is nothing better than a customer review and a customer review in form of a video is gold. If you dont know where to start, here are some quick tips:

  •  Hire a professional video marketer/creator/editor – Using just videos is not enough. Using great videos that are personal and good quality is the key to video marketing. While video professionals might be expensive, but they will provide you with the right lighting, equipment, expert advice etc.
  • Show the product from various angles: Give users the ability to know how the product feels in real life.

Shopify makes it extremely easy to embed videos on product pages. Once you have finalized the pages where you want to embed the videos, simply grab the link from youtube and embed the video link.

5. Reward Your Loyal Customers

Loyalty and Reward programs are a huge help in eCommerce. They increase conversions from your current customers while rewarding them for their repeat purchases. Offering memberships and exclusive products, promotions, and pricing is a great way to engage more with your customers and grow retention.

To get the best loyalty and rewards features for your website check out Growave, all-in-one marketing platform that helps Shopify brands reach their audience, engage users and increase conversions with ease.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>