Klaviyo Pricing Update 2025: Is it Still Worth it?

Introduction to Klaviyo Pricing

In 2025, Klaviyo announced a major change in its billing structure, according to which you will now be charged on the basis of the number of active profiles (contacts) you have in your account. For existing customers, this means if your active contacts list grows, then your pricing plan will automatically be upgraded in the next billing cycle, unless you delete some profiles in time.

In 2024, Klaviyo shifted to list-size-based billing, and now in 2025, it has shifted its billing structure again, confusing users yet again. 

In this guide, we have explained Klayiyo’s new 2025 pricing structure in detail so you know what to expect and are able to make an informed choice. 

Klaviyo’s 2025 Pricing Overview

Here’s a complete breakdown of Klaviyo pricing plans as of July 21, 2025:

Klaviyo Free Plan

Klaviyo’s free plan includes 500 monthly emails plus 150 monthly SMS credits, but is limited to 250 active profiles. The free plan also offers a built-in reporting dashboard, mobile push marketing channel, and academy courses. However, email support is available only for 60 days.

Klaviyo Email Plan

This plan starts at $20/month for 500 contacts to around $1,200/month for 100,000 contacts, with various price points in between for lists of 1,000, 2,500, 5,000, and 10,000 contacts; and includes 5000 monthly email sends. With this plan, you get access to features like mobile push marketing, predictive analytics, generative AI, logo removal, email support, 350+ built-in integrations, and customer profiles with all-time data. 

Klaviyo Email + SMS Plan

Klaviyo’s Email + SMS plan starts at $35/month for 251-500 active profiles. It includes 5,000+ monthly email sends and 1,250 SMS/MMS credits. The features include access to predictive analytics, multi-channel A/B testing and segmentation, customer product recommendations, multi-channel attribution, and SMS smart opt-in.

Advanced Klaviyo Data Platform

The plan starts at $500 per month for 100,000 profiles, and pricing is based on the total profiles. Features include marketing analytics, no-code transformations, and data sync. 

Klaviyo Marketing Analytics

Costs $100 per month for 251 active profiles. The plan comes with features like personalized cross-sells with catalog insights, reports, and customer segmentation. 

Reviews

Includes pricing based on monthly orders and starts at $25 a month for 250 orders. Features include review request and automation, targeted campaigns, and review collection and display. 

Here’s a summary table of Klaviyo pricing plans 2025:

Name of the plan	Basis	Pricing
Free	500 emails, 150 SMS/MMS credits	$0 per month
SMS + Email	5000+ emails, 1,250 SMS/MMS credits	$35 per month
Email	5000 emails per month	$20 per month
Reviews	250 monthly orders	$25 per month
Marketing Analytics	251 active profiles	$100 per month
Advanced Klaviyo Data Platform	100,000 total profiles	$500 per month

Key features: 

• Built-in reporting dashboard 
• Multi-channel segmentation 
• Automated review requests 
• Marketing analytics 
• Integrations 

Klaviyo Add-ons 

Klaviyo offers many add-ons and custom features, such as custom branding, advanced reporting, and API access for developers, which might come at an additional cost depending on your business needs. 

Klaviyo Pricing Plans vs Emitrr Pricing Plans: A Comparison

Klaviyo Pricing

Klaviyo’s recent pricing update isn’t good news for businesses with big contact lists or inactive users that they wish to re-engage. We recommend considering switching to Emitrr, which offers SMS marketing features at a much more affordable price. But before we take a look at Emitrr’s pricing and features, let us look at the pros and cons of Klaviyo’s new pricing update. 

Pros of Klaviyo Cost

• Transparency: Klaviyo’s new pricing plan clearly defines different tiers based on contacts and emails sent, which is reportedly easier to understand.
• Potential cost savings with proactive list management: Cleaning your contact list regularly can potentially lead to cost savings. 
• Availability of free plan: Klaviyo offers a free email + SMS plan, which is good for startups or new businesses who are just starting out. 

Cons of Klaviyo Cost

• Higher cost for larger lists: Klaviyo will now charge you on the basis of “active profiles.” For larger lists, this means potentially higher costs with smaller volume discounts for email sends.
• No room for flexibility: For existing Klaviyo customers, the plans will automatically upgrade if your active profiles or contacts exceed the plan limit. This will limit your ability to control costs unless you are diligently managing your list.
• Higher SMS cost: SMS cost will be credit-based and will not be tied to your contact list number. However, if your list isn’t optimized, then your SMS costs could also rise.
• Reactivating inactive users costs you: If you unsuppress a contact, then you won’t be able to suppress them again for 90 days. So basically, Klaviyo’s “90-day suppression jail will lock you, making you pay for profiles for three months regardless of whether they interact with your messages.
• Poor impact on businesses: Businesses that have low email or SMS send volumes but a large contact list will have to bear an unnecessarily high cost. Other than this, brands with large inactive lists may also experience significant cost hikes.

Emitrr Pricing

Emitrr is a great alternative to Klaviyo if you are looking for a tool that can help you solely with SMS marketing, with features like AI sms agent, two-way texting, broadcast messaging, drip campaigns, and more!

Emitrr offers three pricing plans to choose from: Standard, Pro, and Enterprise. The cost of each plan also varies based on the volume of messages you plan to send. Below is an overview of what each Emitrr plan includes.

Number of message credits	Standard Price with 10DLC	Pro Price with 10 DLC	Enterprise
500	$45.00	$64.00	Contact Sales for a customized quote.
1000	$64.00	$94.00

Note: 

• You only pay for what you use. This pricing is based on the number of messages that you want to send out per month. You can contact sales if you are a large enterprise and want a personalized quote based on your use case. 
• If you’re a healthcare business, then you need to pay an additional $200 fee that will give you access to all advanced automations you require. 
• If you require AI capabilities, you can upgrade from Standard to Pro plan. 

Key features: 

• Shared SMS inbox: Share your business sms inbox with your team, assign chats, reply to conversations, add notes, and more. 
• SMS marketing: Do SMS marketing for your healthcare practice by using features like drip campaigns, free sms templates, and more. 
• Contact management: Manage your contacts easily with easy import and export options, seamless integration with 500+ external tools, etc.  
• Group chat: Start a group chat and allow group members to reply normally or individually on a group thread. 
• Two-way text messaging: Allow your patients to seamlessly text you back for better engagement with two-way texting.  
• Webchat: Allow website visitors to start a chat with you by adding Emitrr’s web chat widget to your website.  
• Chrome extension: Don’t worry about switching between tabs simply install Emitrr’s Chrome extension and access all features easily. 
• Mass/bulk messaging: Communicate changes in appointment schedule or send any other important notifications to all your patients at once with mass texting.  
• AI assistance: Get AI driven assistance to automate repetitive work with Emitrr’s AI features like:  

• Auto responses 
• Message translation
• Message tuning 
• AI rule engine

How Emitrr Offers Better Value for Money as Compared to Klaviyo?

For businesses looking for an efficient and affordable SMS marketing solution, Emitrr could be an ideal solution. Here’s why:

AI SMS Agent

Emitrr offers a versatile, self-learning, and customizable AI SMS agent that works after hours, ensuring no prospect goes cold. By implementing Emitrr’s AI agent, you can engage your prospects even when you are closed. The AI agent can collect forms and other details, answer frequently asked questions, book appointments, and more. You can check out this video to see what more Emitrr’s AI SMS agent can do:

Affordable & straightforward pricing

Emitrr’s pricing is straightforward and simple, no gimmicks, no manipulation. We offer three pricing options to users: Standard, Pro, and Enterprise. The pricing plans depend on the number of messages you wish to send. Check out the above section for a detailed breakdown of the Emitrr pricing plans or simply get in touch with Emitrr for a custom affordable price quote. 

Unparalleled customer support

Emitrr boasts a perfect 5/5 rating on Capterra, highlighting commitment to exceptional customer support. With Emitrr, you’ll never feel stranded; our support team is available 24/7, ensuring you receive prompt and effective solutions to any challenges you may encounter.

Features beyond SMS

Emitrr not only offers basic to advanced SMS marketing features but also additional tools like VoIP, reviews and reputation management, scheduling, and more. So if you want to engage your prospects and offer customer service via calls, or want to improve your reviews and online reputation alongside, then this all-in-one tool can be a game-changer for you. 

No hidden charges

Emitrr is committed to transparency and does not impose any hidden fees, including training or setup costs. All expenses are clearly outlined during the onboarding call, so customers know exactly what their monthly costs will be. This clarity helps ensure that your business budget remains unaffected by unexpected charges.

Pay for what you choose

If you’re hesitant to pay for features you don’t use, that’s fine. Simply reach out to Emitrr’s team to create a customized package that includes only the essential features for your business, ensuring you only pay for what you truly need.

Seamless integration with 500+ tools

Emitrr seamlessly connects with over 500 tools including MailChimp, Salesforce, Zapier, Hubspot, Shopify, etc. ensuring that your customer data syncs effortlessly and your business operations run smoothly without interruption.

Frequently Asked Questions

Conclusion

Klaviyo pricing can be too high and may not be worth it for mid-sized or larger businesses that have a long list of contacts. We recommend booking a demo call with Emitrr if you are interested in improving your SMS marketing efforts at an affordable price and also want access to an AI SMS agent that works during after-hours to keep your prospects engaged.