90+ SMS Templates for Veterinary Practices to Save Time (Free Download)

Introduction

Behind every successful veterinary clinic is a team trying to keep things moving, appointments, follow-ups, last-minute changes, and everything in between. But with a packed schedule and limited staff, even the most routine messages can get missed.

That’s where having the right message, ready to go, makes all the difference.

This blog brings together a full set of SMS template options tailored for veterinary practices. From appointment reminders to urgent alerts, each one is written to reflect the kind of messages clinics actually send every day. 

If you’re looking to save time, stay organized, and keep clients in the loop without rewriting the same message over and over, these are the best veterinary templates for you. Let’s dive into it.

Why SMS Still Works Best for Vet Clinics?

Before we dive into the vet text templates, let’s clear up a few things. Texting isn’t just convenient, it actually works. In busy veterinary clinics where timing matters, SMS continues to be the most effective way to keep clients informed and engaged.

• High Open Rates: SMS messages boast an impressive open rate of 98%, significantly higher than the average email open rate of 20%.
  
• Rapid Engagement: Approximately 90% of SMS messages are read within 3 minutes of delivery, ensuring that important information reaches clients promptly.
  
• Improved Appointment Attendance: Implementing SMS appointment reminders can lead to a reduction in no-show rates by up to 38%, enhancing clinic efficiency and patient care.
  
• Higher Response Rates: SMS messages have a response rate of 45%, compared to just 6% for emails, facilitating better two-way communication with clients.

Put simply, if you want your message to reach the client, texting service for vets is the surest way to get there.

Free Downloadable SMS Templates for Veterinary Practices

• New Client Welcome
• Opt-in Confirmation
• Appointment Confirmations
• Pre-Visit Instructions
• Appointment Reminders
• Appointment Reschedule
• Curbside Check-In
• Missed Appointment Follow-Up
• Post-Visit Follow-Up
• Post-Op Follow-Up
• General Follow-Up
• Vaccination Reminders
• Medication/Prescription Refill Reminder
• Wellness Plan Reminder
• Health Alert
• Emergency Closure
• Planned Closure
• Holiday Hours
• Pet Birthday or Adoption Anniversary
• Event Invitations
• Promotional Offer
• New Service Announcement
• Invoice Notification
• Payment Reminder
• Secure Payment Link
• Review or Feedback Request
• Client Satisfaction Survey

New Client Welcome

The first impression doesn’t start at the exam room, it starts the moment a client books that first appointment. Sending a welcome text sets a friendly tone, builds trust early, and lets the pet parent know you’re organized and attentive.

Recommended Settings

• When to Send: Send the welcome message shortly after the appointment is booked (same day works best)
• Sender Name: Use your clinic’s name or a familiar staff contact
• Tone: Warm and professional, not too stiff, not too casual
• Personalization: Use the pet’s name if possible

Benefits

• Makes new clients feel valued
• Reduces no-shows by reinforcing appointment details
• Encourages future communication and engagement

Template 1:

Hi [Client First Name], thanks for choosing [Clinic Name]! We’re excited to meet [Pet Name] soon. If you have any questions before your visit, feel free to text us here.

Template 2:

Welcome to [Clinic Name], [Client First Name]! We’ve got you booked for [Appointment Date/Time]. Can’t wait to meet [Pet Name]. Let us know if anything comes up before then.

Template 3:

Hi [Client First Name], welcome to [Clinic Name]! We’re looking forward to seeing [Pet Name]. Here’s everything you’ll need before the visit: [Link]. Feel free to reach out with any questions.

Opt-in Confirmation

Before sending any marketing or automated reminders, it’s important to get explicit permission from clients. This keeps your clinic compliant with SMS regulations (like TCPA in the U.S. or CASL in Canada) and sets clear expectations for communication.

Recommended Settings

• When to Send: Trigger this message right after the client provides their phone number (online form, in-person, or via phone)
• Tone: Clear, professional, and transparent, but not robotic
• Include: What types of messages they’ll receive, frequency (optional), and how to opt out

Benefits

• Keeps you compliant with texting regulations
• Builds client trust through transparency
• Reduces opt-outs and confusion down the line

Template 4:

Hi [Client First Name], thanks for sharing your number with [Clinic Name]. You’ll now receive appointment reminders, visit updates, and occasional tips by text. Reply STOP anytime to unsubscribe.

Template 5:

Hi [Client First Name], this is [Clinic Name]. Just confirming, you’re now opted in to receive updates about appointments, prescriptions, and pet care reminders by text. You can opt out anytime by replying STOP.

Template 6:

You’re all set! [Clinic Name] will use this number to send appointment updates, pet care tips, and clinic alerts. If you ever want to stop receiving texts, reply STOP.

Template 7:

Welcome to [Clinic Name], [Client First Name]! We’ll keep you updated on [Pet Name]’s appointments, reminders, and clinic news by text. Want to unsubscribe later? Just reply STOP.

Appointment Confirmations

Appointment confirmations give clients peace of mind that their visit is scheduled and help reduce miscommunication. A quick confirmation also sets expectations and gives them a direct way to follow up if they need to reschedule or ask questions.

Recommended Settings

• When to Send: Immediately after an appointment is booked (automatically or manually)
• Tone: Clear, polite, and straightforward
• Include: Date, time, clinic name, and how to reschedule or get in touch

Benefits

• Prevents confusion or double bookings
• Reduces no-shows by reinforcing the appointment
• Opens a channel for the client to reply with changes

Template 8:

Hi [Client First Name], your appointment at [Clinic Name] is confirmed for [Date] at [Time]. Reply here if you have any questions or need to make changes.

Template 9:

Thanks for booking with [Clinic Name]! Your appointment is set for [Date] at [Time]. We’re located at [Address]. Need to reschedule? Just reply to this text.

Template 10:

Your visit is confirmed for [Date] at [Time] with [Clinic Name]. If something comes up or you need to adjust the timing, feel free to call or text us here.

Template 11:

Thanks for booking your appointment at [Clinic Name]! You’re scheduled for [Date] at [Time]. If this is your first visit, feel free to reach out with any questions beforehand.

Pre-Visit Instructions

A quick message before the appointment helps pet parents prepare, whether it’s fasting, bringing records, or understanding what to expect. It saves time at check-in, reduces errors, and creates a smoother experience for the client, the pet, and your team.

Recommended Settings

• When to Send: 12 to 24 hours before the appointment
• Tone: Calm, clear, and professional
• Include: Any specific instructions (e.g., fasting, forms, samples, etc.)

Benefits

• Avoids delays at check-in
• Makes clients feel confident and prepared
• Keeps communication consistent and organized

Template 12: General Visit Preparation

Hi [Client First Name], here’s a quick reminder for your upcoming visit to [Clinic Name]. Please bring any relevant records or notes you’d like to discuss. Let us know if you have any questions.

Template 13: Before You Arrive

Just a quick note from [Clinic Name], for your upcoming visit, please follow any prep instructions given at the time of booking. Still have questions? Feel free to reply here.

Template 14: Arrival & Check-In Details

Looking forward to seeing you at [Clinic Name]! When you arrive, please check in at the front desk or reply to this message and we’ll assist you further.

Template 15: Reminder for Forms or Info

If any forms were shared before your appointment, please fill them out ahead of time. This helps us keep everything running on schedule. Reach out if you need the link again.

Appointment Reminders

Even when appointments are confirmed, it’s easy for clients to forget the date or time, especially if it was booked weeks in advance. A two-step reminder approach (48 hours and 24 hours in advance) gently keeps the visit on their radar without overwhelming them. It also gives enough time to reschedule if needed, keeping your calendar efficient.

Recommended Settings

• First Reminder: 48 hours before (for planning)
• Second Reminder: 24 hours before (for confirmation)
• Optional same-day reminder for early-morning appointments
• Tone should stay friendly and direct

Benefits

• Prevents last-minute no-shows
• Allows time for rescheduling if plans change
• Reinforces reliability and care from your clinic

Template 16: First Reminder – 48 Hours Before

Hi [Client First Name], just a quick heads-up that [Pet Name] has an appointment coming up at [Clinic Name] on [Date] at [Time]. Let us know early if you need to make changes.

Template 17: Second Reminder – 24 Hours Before

This is a reminder that [Pet Name] is scheduled at [Clinic Name] tomorrow at [Time]. Need to update anything? Just reply and we’ll help.

Template 18: Same Day Reminder (Optional)

We’re looking forward to seeing [Pet Name] today at [Time]! Have questions before you arrive? Text us here, we’re happy to help.

Template 19:

Hi [Client First Name], your appointment is tomorrow at [Time] with [Clinic Name]. Please reply YES to confirm, or let us know if you need to reschedule.

Appointment Reschedule

Whether the reschedule is initiated by the clinic or the client, how you communicate the change makes a big difference. A clear and courteous message keeps the conversation smooth, shows flexibility, and prevents confusion, especially if the reschedule happens last-minute.

Recommended Settings

• When to Send: As soon as a change is requested or required
• Tone: Polite, solution-oriented, and empathetic to the client’s time
• Include: New availability or instructions to rebook

Benefits

• Prevents missed visits due to miscommunication
• Keeps appointment slots optimized
• Shows responsiveness and professionalism

Template 20: Client-Initiated Reschedule (Acknowledgement)

Thanks for letting us know, [Client First Name]. We’re happy to help reschedule [Pet Name]’s appointment. Here are the next available times: [List Times]. Let us know what works best!

Template 21: Clinic-Initiated Reschedule (With Apology)

Hi [Client First Name], we need to adjust your upcoming appointment at [Clinic Name], originally set for [Date/Time]. We’re so sorry for the inconvenience. Can we offer one of these times instead: [Options]?

Template 22: Simple Availability Prompt

Need to reschedule your appointment at [Clinic Name]? Just reply with a preferred day or time, and we’ll do our best to accommodate.

Template 23: Confirmation After Reschedule

[Pet Name]’s appointment at [Clinic Name] has been successfully rescheduled for [New Date/Time]. Let us know if anything else comes up!

Curbside Check-In

For clinics offering curbside service, whether due to health protocols, client preference, or workflow, clear check-in instructions are key. A short, well-timed message ensures the visit starts smoothly and limits confusion or delays in the parking lot.

Recommended Settings

• When to Send: 10–15 minutes before the scheduled appointment time
• Tone: Courteous and helpful
• Include: How to check in (text/call), what to do upon arrival, and next steps

Benefits

• Reduces front desk call volume
• Creates a smoother handoff from arrival to exam
• Keeps clients calm and informed while they wait

Template 24:

Hi [Client First Name], when you arrive for your appointment at [Clinic Name], please stay in your vehicle and reply to this message to check in. A team member will come out to assist you shortly.

Template 25:

Welcome to [Clinic Name]! When you arrive, just text us “[Pet Name] is here” and we’ll get you checked in for your appointment.

Template 26:

Thanks for choosing [Clinic Name]. Upon arrival, please remain in your vehicle and call [Phone Number] to check in. We’ll guide you through the next steps.

Template 27:

Just a quick reminder, your appointment at [Clinic Name] is curbside. When you arrive, please text or call us to check in. We’ll take it from there!

Missed Appointment Follow-Up

Clients miss appointments for all kinds of reasons, such as emergencies, forgetfulness, or just a packed day. Following up shows that your clinic noticed, cares, and is ready to help them get back on track. The tone should stay friendly and flexible to encourage rescheduling, not guilt.

Recommended Settings

• When to Send: Within 1–3 hours after a missed appointment
• Tone: Polite, understanding, and focused on helping them rebook
• Include: Option to reschedule and who to contact

Benefits

• Recovers lost appointments and revenue
• Keeps continuity of care on track
• Shows attentiveness, which strengthens client relationships
  

Template 28:

Hi [Client First Name], we missed you and [Pet Name] today at [Clinic Name]. Hope everything’s okay. Let us know if you’d like to reschedule, we’ll find a time that works for you.

Template 29:

Sorry we didn’t see you today! If you’d like to reschedule [Pet Name]’s visit, just reply to this message and we’ll get you booked in.

Template 30:

We noticed [Pet Name] missed their appointment today. If you still need to be seen, you can book a new time here: [Booking Link] or text us for help.

Template 31: Missed Annual/Wellness Visit

Looks like [Pet Name] missed their checkup today. Regular visits help us stay ahead of any issues, we’re happy to get you rescheduled. Just text us a time that works.

Post-Visit Follow-Up

Following up after an appointment helps reinforce the care experience, build client relationships, and catch any lingering questions or concerns. It’s a small gesture that signals attentiveness and encourages ongoing communication.

Recommended Settings

• When to Send: 1–2 days after the appointment
• Tone: Friendly and open like a quick check-in
• Include: Gratitude for the visit and an invitation to reach out with questions

Benefits

• Shows clients they’re not forgotten after the appointment
• Opens the door for continued care conversations
• Increases satisfaction and long-term loyalty

Template 32:

Hi [Client First Name], it was great seeing you at [Clinic Name]. If you have any questions following your visit, feel free to reply to this message. We’re happy to help.

Template 33:

Thanks again for visiting [Clinic Name]. Just checking in to see how everything is going since your appointment. Let us know if you need anything else!

Template 34:

Hope all is well since your recent visit! If you have follow-up questions or anything on your mind, don’t hesitate to reach out. We’re here whenever you need us.

Post-Op Follow-Up

Post-operative follow-ups help ensure the pet is healing well and gives clients a chance to raise concerns they may not think warrant a call. A brief check-in by text shows you’re proactive about aftercare and reinforces the quality of your clinic’s service.

Recommended Settings

• When to Send: 1–2 days after the procedure
• Tone: Supportive, reassuring, and professional
• Include: A gentle check-in and an easy way to get in touch

Benefits

• Strengthens trust by showing proactive care
• Helps catch post-op issues early
• Makes clients feel supported during recovery
  

Template 35:

Hi [Client First Name], just checking in to see how [Pet Name] is doing after their recent visit with us. If you have any concerns or questions, feel free to text us here.

Template 36:

Hope [Pet Name] is resting well! Let us know how recovery is going, and don’t hesitate to reach out if anything seems off or you’re unsure about next steps.

Template 37:

This is [Clinic Name] just following up on [Pet Name]’s recent procedure. If you have questions about recovery, medication, or care instructions, we’re just a message away.

General Follow-Up

Not all follow-ups are tied to procedures. Sometimes it’s about lab results, ongoing treatment, or simply continuing a conversation from a recent visit. These check-ins help keep communication open and reinforce your clinic’s commitment to continuity of care.

Recommended Settings

• When to Send: 2–5 days after the appointment, or as a follow-up to a specific discussion
• Tone: Calm, caring, and professional
• Include: A reminder that they’re welcome to reach out if anything is unresolved

Benefits

• Encourages ongoing care compliance
• Builds trust and openness with clients
• Prevents issues from being missed or overlooked
  

Template 38:

Hi [Client First Name], just following up to see how things are going with [Pet Name] after your recent visit. Let us know if you have any updates or questions, we’re happy to help.

Template 39:

This is [Clinic Name] checking in to see if there’s anything more we can help with since your last visit. If you’ve noticed any changes or have questions, feel free to text us anytime.

Template 40:

Hope things are going smoothly since your appointment. If you were planning to monitor anything at home or start a new routine, feel free to share an update or ask about next steps.

Vaccination Reminders

Timely vaccines are essential for preventive care, but many clients don’t track schedules on their own. A well-timed reminder helps them stay on top of their pet’s health, reduces gaps in protection, and boosts return visits without sounding pushy.

Recommended Settings

• When to Send: 1–2 weeks before the vaccine is due, and again a few days prior if no response
• Tone: Helpful, calm, and proactive
• Include: Mention that a vaccination is due and offer a simple way to book

Benefits

• Improves compliance with vaccination schedules
• Increases rebooking for wellness visits
• Builds your clinic’s reputation for attentive care
  

Template 41: Friendly Reminder (Early Notice)

Hi [Client First Name], just a heads-up that [Pet Name] is due for vaccines soon. Let us know if you’d like to book an appointment, we’ll make it easy.

Template 42: Follow-Up Reminder (Closer to Due Date)

Reminder: [Pet Name] is due for routine vaccinations. Staying current keeps them protected and healthy. Text us to schedule a time that works for you.

Template 43:

[Pet Name] is due for their routine vaccines. If it’s been a while since the last check-up, we can take care of both in one visit. Let us know if you’d like to book.

Template 44:

Hi [Client First Name], we noticed [Pet Name] is overdue for their vaccinations. If you’d like help getting back on track, just reply to this message. We’ll find a time that works for you.

Medication/Prescription Refill Reminder

Medication compliance is critical for ongoing treatment and prevention. A quick reminder helps clients stay stocked and consistent with their pet’s care, especially for long-term prescriptions or monthly preventatives.

Recommended Settings

• When to Send: 5–7 days before the expected refill date
• Tone: Friendly, helpful, and service-oriented
• Include: The option to refill and how to request it (text/call/link)

Benefits

• Reduces treatment gaps and lapses in protection
• Keeps care plans on track without extra follow-up from staff
• Encourages proactive communication
  

Template 45:

Hi [Client First Name], just a heads-up that [Pet Name] may be due for a medication refill soon. Need us to prepare it? Just reply and we’ll get it ready.

Template 46:

Running low on meds or preventatives? Let us know and we’ll refill it for you easy pickup or delivery options available through [Clinic Name].

Template 47:

Reminder from [Clinic Name]: [Pet Name] is approaching the end of their current medication cycle. Text us if you’d like to refill it in time, we’ve got you covered.

Wellness Plan Reminder

Wellness plans only work when clients use them. A timely reminder helps prevent benefits from going unused and reinforces the value of ongoing preventive care. These messages are ideal for nudging clients to schedule checkups, diagnostics, or other included services.

Recommended Settings

• When to Send: Midway through the plan term, near service due dates, or 30 days before expiration
• Tone: Supportive and benefit-focused
• Include: A clear call to action to schedule and make the most of their plan

Benefits

• Improves plan usage and client satisfaction
• Increases preventive care visits
• Reinforces the clinic’s value as a proactive partner in pet health
  

Template 48:

Hi [Client First Name], just a quick reminder, [Pet Name] still has unused services included in your wellness plan. Let’s get something on the calendar! Text us to schedule.

Template 49:

[Client First Name], [Pet Name]’s wellness plan is set to renew soon. If you haven’t used all your included visits or services, now’s the time! Reply and we’ll help you book.

Template 50:

Want to make the most of your wellness plan? We’d be happy to help schedule any remaining services for [Pet Name]. Let us know what day works for you.

Template 51:

Hi [Client First Name], [Pet Name]’s wellness plan with [Clinic Name] is up for renewal soon. If you’d like to continue coverage and keep up with routine care, just reply RENEW or text us with any questions.

Health Alert

When a health concern arises like a local parasite spike, illness outbreak, or seasonal risk, clients rely on your clinic to keep them informed. A well-worded alert shows leadership, builds trust, and helps pet owners take the right precautions without panic.

Recommended Settings

• When to Send: As soon as the clinic becomes aware of a relevant concern
• Tone: Calm, informative, and proactive, never alarming
• Include: What’s happening, why it matters, and what clients should do (if anything)

Benefits

• Positions your clinic as a reliable, proactive source of information
• Encourages preventive action without fear
• Builds trust and community awareness
  

Template 52:

Hi [Client First Name], we want to make you aware of a recent health concern affecting pets in our area. If you’d like more information or guidance, feel free to reach out to [Clinic Name].

Template 53:

This is a quick update from [Clinic Name]: We’re seeing an increase in [Condition/Risk] this season. Stay alert and let us know if you notice any changes in [Pet Name]’s behavior or health.

Template 54:

Due to recent cases of [Issue], we recommend making sure your pet is current on prevention. Not sure? Text us and we’ll check your records.

Emergency Closure

Unexpected closures happen, but how you communicate them makes all the difference. A short, timely message ensures clients aren’t left wondering, especially if they have an appointment that day. It also shows professionalism during uncertain moments.

Recommended Settings

• When to Send: Immediately upon decision to close
• Tone: Clear and empathetic, reassure, don’t over-explain
• Include: Closure details and when to expect a follow-up or reschedule message
  

Benefits

• Prevents confusion and client frustration
• Helps your team stay in control of rescheduling flow
• Reinforces reliability even during disruptions
  

Template 55:

Hi [Client First Name], due to unforeseen circumstances, [Clinic Name] is closed today. We’ll be in touch soon to reschedule appointments. Thanks for your understanding.

Template 56:

[Clinic Name] is closed today due to weather conditions. If you had an appointment, we’ll reach out to reschedule. Stay safe and we’ll update you as soon as we reopen.

Template 57:

We’re temporarily closed today and will contact you to reschedule any missed appointments. Thank you for your patience. We’ll be in touch soon.

Planned Closure

Letting clients know about planned closures ahead of time helps avoid confusion, missed visits, or emergency calls when the clinic is unavailable. A courteous reminder also gives clients time to refill medications or schedule around your closure dates.

Recommended Settings

• When to Send: 5–7 days in advance, with an optional reminder 1–2 days before
• Tone: Friendly and professional
• Include: Closure dates, and how to contact the clinic for urgent needs
  

Benefits

• Reduces last-minute appointment requests
• Keeps client expectations clear and frustration low
• Builds a reputation for reliable communication
  

Template 58:

Hi [Client First Name], just a heads-up that [Clinic Name] will be closed on [Date(s)]. Please plan ahead for refills or appointments. Reach out if you need anything before then!

Template 59:

Reminder: [Clinic Name] will be closed [Tomorrow/Starting on Date] for [Reason if needed]. If you need to get in touch before then, text or call today.

Template 60:

[Clinic Name] will be closed on [Date]. For urgent needs during this time, please contact [Backup Contact Info] or text us, and we’ll respond once we reopen.

Holiday Hours

Holiday changes can easily catch clients off guard, especially if they need refills, urgent care, or routine appointments. A brief message with your clinic’s holiday hours helps everyone plan ahead and prevents unnecessary confusion or frustration.

Recommended Settings

• When to Send: 5–10 days before the holiday, with a reminder 1–2 days prior
• Tone: Friendly and informative
• Include: Closure dates, limited hours, and backup/emergency info if available

Benefits

• Prevents last-minute calls or missed visits
• Encourages early booking and refill requests
• Reinforces your clinic’s reliability and client care
  

Template 61:

Hi [Client First Name], just a quick note from [Clinic Name],we’ll be closed for the holidays from [Date] to [Date]. Let us know if you need anything before then!

Template 62:

Reminder: [Clinic Name] will be closed [Holiday Name or Dates]. If you need to schedule or refill medications, please reach out soon.

Template 63:

We’ll be closed on [Holiday] but will reopen on [Date]. For urgent needs while we’re away, please contact [Emergency Contact Info]. Wishing you a safe and happy holiday!

Pet Birthday or Adoption Anniversary

Acknowledging a pet’s birthday or adoption anniversary is a small effort that goes a long way. It shows your clinic remembers what matters to the client, builds an emotional connection, and often sparks rebooking or visits for wellness checkups.

Recommended Settings

• When to Send: On the pet’s birthday or adoption anniversary, ideally mid-morning
• Tone: Friendly, warm, and celebratory
• Optional Add-ons: Include a wellness tip, a promo offer, or a link to book a checkup
  

Benefits

• Strengthens client loyalty through thoughtful gestures
• Creates opportunities to promote annual exams or wellness plans
• Encourages two-way engagement (clients may reply with photos or thanks)

Template 64:

Happy Birthday to [Pet Name]! Sending lots of love from the team at [Clinic Name]. Hope it’s filled with extra treats and snuggles!

Template 65:

Celebrating [Pet Name]’s adoption day today! We’re so glad to be part of their care journey. Hugs and high-fives from all of us at [Clinic Name].

Template 66:

Happy Birthday, [Pet Name]! To mark the occasion, we’re offering 10% off any wellness service this month. Call or text [Clinic Name] to book. 

Template 67:

Wishing [Pet Name] a very happy birthday! If it’s time for an annual wellness check, just let us know. We’d love to see you both soon.

Event Invitations

Hosting events, whether in person or virtual, can give your veterinary clinics a chance to engage with the community beyond routine visits. Sending an SMS invite helps you reach pet parents quickly and directly, boosting turnout and keeping your client base connected.

Recommended Settings

• When to Send: 1–2 weeks before the event, with a reminder 1–2 days prior
• Tone: Friendly, clear, and time-sensitive
• Include: Event name, date/time, location (or link), and how to RSVP if needed
  

Benefits

• Increases attendance at educational or promotional events
• Strengthens the clinic’s community presence
• Creates opportunities to promote services in a non-salesy way
  

Template 68:

We’re hosting a free pet wellness day at [Clinic Name] on [Date] from [Time]. Stop by for treats, giveaways, and a chance to meet our team! Questions? Text us anytime.

Template 69:

Hi [Client First Name]! You’re invited to [Event Name] on [Date/Time] at [Clinic Name]. Space is limited, RSVP by texting YES to save your spot!

Template 70:

Join us at [Location/Event Name] this [Date]! We’ll be offering free checks, Q&As with our vets, and more. Hope to see you and [Pet Name] there! 

Template 71:

Have questions about [Pet Topic]? We’re hosting a free live webinar this [Date] at [Time]. Join us online for expert tips and live Q&A. Register here: [Link]

Promotional Offer

Promotions help boost slower periods, introduce new services, or encourage preventive care. A well-timed SMS offer can re-engage existing clients or prompt action from those who haven’t visited in a while, especially when paired with clear value and a friendly tone.

Recommended Settings:

• When to Send: Use during quieter months, seasonal campaigns, or when launching a new service
• Tone: Helpful and direct focus on value, not pressure
• Include: Offer details, expiry date (or urgency), and how to act on it
  

Benefits:

• Encourages re-engagement with your clinic
• Helps promote underutilized services
• Boosts clinic traffic during slower weeks
  

Template 72:

Need to schedule a visit? We’re offering [X]% off select services at [Clinic Name] through [Date]. Text us to learn more or book a spot!

Template 73:

For a limited time, get [Offer Detail] when you book before [Date]. Reply to this text and we’ll help you schedule.

Template 74:

Take [X]% off on preventatives, supplements, or supplies through [Date]. Available for pick-up or delivery, reply to place an order.

Template 75:

Know someone who’s looking for a great vet team? Refer a friend and both of you will receive [Reward] on your next visit. Just have them mention your name!

New Service Announcement

When your clinic adds a new service, whether it’s imaging, acupuncture, behavior consults, or home delivery etc., your clients need to hear about it. Texting ensures the announcement is seen quickly, giving clients the option to ask questions or book right away.

Recommended Settings:

• When to Send: Within a few days of launching the service
• Tone: Informative, clear, and upbeat focus on value for the client
• Include: What’s new, who it’s for, and how to take the next step
  

Benefits:

• Helps increase awareness and early adoption of new services
• Drives conversations and bookings from engaged clients
• Keeps your clinic top-of-mind as a full-service provider
  

Template 76:

Exciting news! [Clinic Name] now offers [New Service]. If you’d like to learn more or see if it’s a good fit for [Pet Name], just reply to this message.

Template 77:

We’ve added a new service: [Service Name], designed to make things easier for you and your pet. Available starting [Date]! Want details? Text us back anytime.

Template 78:

[New Service] is now available at [Clinic Name]! We’re taking bookings for [Day/Week], reply BOOK and we’ll get you scheduled.

Template 79:

We’ve just added [New Service] to our care options. Interested in learning how it could help [Pet Name]? Reply YES, and we’ll follow up with more info.

Invoice Notification

Prompt and professional billing communication helps keep payments on time and avoids awkward follow-ups. A simple SMS can notify clients that their invoice is ready without sounding pushy, and make it easy to follow up with a payment or question.

Recommended Settings

• When to Send: Immediately after the invoice is generated or at checkout
• Tone: Clear, courteous, and concise
• Include: Invoice reference, total (if desired), and how to view or pay

Benefits

• Encourages faster payment without awkward calls
• Reduces administrative follow-up time
• Gives clients a private, simple way to access their bill
  

Template 80:

Hi [Client First Name], your invoice from [Clinic Name] is ready. You can review it here: [Link]. Let us know if you have any questions.

Template 81:

Thanks for visiting [Clinic Name]! Your visit summary and invoice are now available. View or download here: [Link]

Template 82:

Just a quick heads-up, your invoice from [Clinic Name] is ready to view. If you need help with payment or have questions, we’re happy to assist. [Link]

Payment Reminder

It’s easy for a payment to get overlooked, especially after a busy week. A courteous reminder helps keep your clinic’s cash flow steady and prevents larger delays in settling accounts, without damaging the relationship with the client.

Recommended Settings

• When to Send: 3–5 days after invoice if unpaid; follow up weekly as needed
• Tone: Polite and non-confrontational
• Include: Due date (if needed), payment link or method, and contact for questions

Benefits

• Improves on-time payment rates
• Reduces time spent chasing overdue bills
• Maintains a positive tone while being firm
  

Template 83: Friendly First Reminder

Hi [Client First Name], just a quick reminder, your payment for [Clinic Name] is still pending. You can take care of it here: [Link]. Let us know if you need any help.

Template 84: Second Reminder

We wanted to follow up on your recent invoice from [Clinic Name]. If you’ve already submitted payment, thank you! If not, you can do so here: [Link].

Template 85:

This is a final courtesy reminder regarding your outstanding balance with [Clinic Name]. If you’re having trouble or need assistance, we’re happy to work with you. Just reply to this message.

Secure Payment Link

Clients expect convenience, and few things are more helpful than a secure, mobile-friendly link to pay right from their phone. Sending a payment link by text makes it easier for clients to take care of invoices without calling or logging into a portal.

Recommended Settings

• When to Send: Immediately after generating the invoice or alongside payment reminders
• Tone: Friendly, confident, and trustworthy
• Include: Secure link, and optional support contact

Benefits

• Boosts collection speed
• Makes the payment process easy and seamless
• Builds trust with a secure and transparent approach
  

Template 86:

Hi [Client First Name], here’s a secure link to complete your payment with [Clinic Name]: [Link]. Let us know if you have any trouble accessing it.

Template 87:

Your payment for [Clinic Name] can be completed securely online at this link: [Link]. Need help or have questions? Just reply here, we’re happy to assist.

Template 88:

Can’t call during business hours? You can securely pay your balance anytime using this link: [Link]. Thanks for choosing [Clinic Name]!

Review or Feedback Request

Positive feedback builds your clinic’s reputation both online and within your client base. Asking for a review or short comment shows that you care about the client experience and gives your team helpful insight to improve or celebrate what’s working.

Recommended Settings

• When to Send: 1–2 days after the appointment
• Tone: Grateful and genuine, avoid sounding scripted or pushy
• Include: A link to your review page or short form, and a thank-you

Benefits

• Helps build a strong online presence with authentic reviews
• Reinforces client satisfaction and trust
• Gives your team insight into the client experience

Template 89:

Hi [Client First Name], thanks again for visiting [Clinic Name]. If you have a moment, we’d love to hear how your experience was: [Link]

Template 90:

We hope your visit went smoothly! If there’s anything you’d like to share about your experience, we’d truly appreciate your feedback: [Link]

Template 91:

Your feedback helps us grow and serve our clients better. If you have a moment, please leave a quick review here: [Link]. Thank you for being part of the [Clinic Name] community!

Template 92:

We’re glad you chose [Clinic Name]! Reviews help other pet parents know what to expect. If you’d like to share yours, here’s the link: [Link]

Client Satisfaction Survey

Surveys give you deeper insights into client experience than public reviews alone. They help you spot trends, uncover hidden pain points, and improve service quality over time. The key is to make them short, easy to complete, and framed as a genuine ask for input.

Recommended Settings

• When to Send: 1–3 days after the visit
• Tone: Appreciative and purpose-driven
• Include: A direct link to the survey and reassurance that it only takes a minute or two

Benefits

• Collects structured feedback for internal improvements
• Gives clients a private way to share both positive and negative experiences
• Helps you identify strengths and service gaps early
  

Template 93:

Hi [Client First Name], we’d love your feedback on your recent visit to [Clinic Name]. This short survey takes just 2 minutes: [Survey Link]

Template 94:

Thank you for trusting [Clinic Name] with your pet’s care. If you have a moment, we’d appreciate your feedback in this short survey: [Survey Link]

Template 95:

We’re always working to improve how we serve our clients. If you’re willing to share your thoughts, here’s a quick survey: [Survey Link]

Template 96:

Your opinion means a lot to us. If you’d be open to sharing how your visit went, here’s a short survey: [Survey Link]. Thank you!

How to Use These SMS Templates Inside Emitrr (in Seconds)?

Getting started with these text message templates on Emitrr is fast and simple. Here’s how you can turn any of these messages into live campaigns in just a few clicks:

Step 1: Log in to Emitrr’s dashboard and go to “Campaigns”, then select “Text Campaigns”.

Step 2: Click on the “Create Campaign” option.

Step 3: A new page will open. Enter the campaign name and select the template option at the bottom of the box. 

Step 4: Now, you will see the option to either choose a template or create a new one. Select “Create Template” to make a new template. 

Step 5: Here’s where you’ll paste in any of the text message templates from this blog. You can create as many as you need, such as appointment reminders, birthday greetings, or vaccine alerts.

Step 6: You can also select the “Use a property” option at the bottom if you want to send customized messages (e.g., pet’s name, appointment date, or client name automatically) to your recipients. Once done, click on Create and your template will be saved.

Step 7: Next, select “Immediately” if you want to send the SMS instantly, or choose “Later” to schedule the campaign for later (ideal for appointment reminders, post-op check-ins, or weekend wellness plan reminder).

Step 8: Scroll down and click on Next. A new page will open where you can upload the contact list to send your messages.

Step 9: Finally, click on “Next” and then “Confirm and Send”. Your campaign is live, and clients will receive your message right on their phones.

Watch our step-by-step video for a quick walkthrough on how to turn these text templates into live SMS campaigns for your veterinary practice, no tech skills needed.

FAQs

Conclusion

Texting has quietly become one of the most useful tools for veterinary practices, whether you’re reminding someone about an appointment, following up after a visit, or sending a quick note on a pet’s special day. With the templates in this blog, you’ve got a full set of messages ready to cover nearly every situation that comes up at your clinic.

But having pre-written message templates isn’t enough on its own. You also need a simple way to send them, personalize them, and keep things running without adding to your team’s workload. That’s where Emitrr helps.

Emitrr makes it easy for vet clinics to stay on top of client communication without the back-and-forth. It cuts down no-shows, saves time on follow-ups, and helps you reach pet owners in the way they actually prefer to be contacted. If you’re ready to take the hassle out of texting, book a quick demo with Emitrr and see how much smoother things can run when the right tools are doing the heavy lifting.