Citryn Helps Healthcare Practices Create Channels for New Patient Acquisition
Citryn marketing is a well known marketing and web development organization, focussed on healthcare. Based in California, with 50+ customers, they are a state-of-the-art, growth partner for healthcare businesses providing the following services: reputation management, website development, and digital marketing. The team prides themselves on their ability to help practices grow multifold with their SEO and reputation management capabilities.
"Emitrr has allowed us to increase our number of reviews by nearly 200% YoY, which has greatly contributed to our clients brand lift and recall."
Steven Everett, CEO, Citryn
In just 8 months, Citryn has grown to over 30 locations offering patient engagement and reputation management services through Emitrr
Citryn wanted a way to help their healthcare customers with not just websites and digital marketing but also with healthcare specific needs like: generating reviews, communicating with patients and ensuring that they were keeping these patients for a lifetime. As a high-touch organization, they needed a platform that could help them with the patient journey from end to end, as well as a modern, HIPAA-compliant solution that could reach out to their customer’s patients via their preferred method –text– and integrate easily with their current tech stack.
A few of Citryn’s goals with Emitrr included:
However, they had two challenges ahead of them: margins and customer pushback. Customers were pushing back with their current patient interaction and reputation platform:
Emitrr’s complete patient interaction and patient engagement platform Interactions
Citryn implemented Emitrr Interactions in September 2020 for its single location and multi location clients. Prior to Emitrr, their clients did not have a direct means of communication with patients. They would communicate with patients through email, phone calls and live chat. From the day they implemented Emitrr’s texting capability, they were able to see a 70% increase in conversion. Reasons were multifold:
Today Citryn has successfully been able to reduce patient calls through Emitrr interactions platform on text, webchat to text, missed call texting and text message marketing.
The process is simple: the centralized patient contact center receives the webchat and manages the communications for all the individual offices. The team can answer questions, send paperwork or make appointments through webchat. Automated FAQs automatically answer common questions. In the rare instance where a question needs to be forwarded to someone else, the team can do so through interactions, thereby keeping the patient journey seamless. Mass texting can be used to send out promotions or special messages to patients. Receptionists can answer missed calls and easily turn a voicemail into a text message.
Automating a Review Solution
Citryn knew the importance of patient reviews when they were seeking a solution. Their current solution provider was only solving for reputation management and was expensive. They wanted an easy and streamlined method of getting reviews from patients for their clients, that didn’t break the bank. They implemented Emitrr by automating with multiple patient management systems/EHR’s, to ask for reviews automatically after appointments. The automation makes the requesting of reviews seamless for staff and ensures a steady stream of patient feedback.
The results speak for themselves. Citryn has increased reviews by 200% for their clients since partnering with Emitrr. Their clients generated more reviews in 10 months with Emitrr than they had in the previous years combined, and raised their average star rating. They’re also seeing more traffic, increased calls and more clicks to their website.
The Emitrr dashboard allows Citryn CEO Steven Everett to easily manage all his locations in one place.
Steven is also able to see trends and insights in real time. This insight enables him to pass along feedback to the clients, who can then implement any necessary process changes at the location level, based on the patient feedback.
With more than 1000 businesses leveraging Emitrr for patient interaction and engagement, Emitrr is the highest-rated patientengagement software for businesses of all sizes.