Top 5 Hotel SMS Marketing Platforms in 2024

Introduction 

Do you know hotel text messaging system has an upper edge over the communication grid? Because this is the easiest, fastest and most responded mode of communication. According to MarketSplash hotel SMS marketing boasts an impressive 98% open rate, ensuring your messages are read almost instantly. Additionally, SMS marketing can lead to a 45% response rate, significantly higher than email campaigns.

By integrating an SMS marketing application into your hotel’s operations, you can boost guest satisfaction, increase direct bookings, and streamline communication, all while maintaining a personal touch. With the ability to send automated and customized messages and real-time updates, schedule texts, and more, hotel SMS platforms are becoming essential for enhancing guest experiences and driving business growth. This also helps hotel business owners evaluate the effectiveness of their messaging strategies by using the reporting and analytics features provided by SMS marketing platforms. 

So are you interested in knowing all the facts about sms marketing software? 

Keep Scrolling!

In this blog, you will be able to analyze and choose the best hotel sms marketing software for your hotel business.  

Top 5 hotel sms marketing platforms: A quick comparison  

1. Emitrr 
2. Textline 
3. ClickSend
4. EZ Texting 
5. TextUS

Key Highlights

• Emitrr has received top stars amongst all in terms of features, customer support, ease of use, and value for money in terms of hotel SMS marketing according to Capterra. 
• After Emitrr, TextUS and Textline also have some great customer support and are tops in value for money for hotel SMS marketing.
• ClickSend and EZ Texting are less popular as compared to their competitors in hotel SMS marketing.

Why do you need a Hotel SMS Marketing Platform? 

Hotel SMS marketing platforms have numerous benefits, some of them are:

Instant Communication

With hotel SMS marketing platforms, you can communicate instantly with your guests, providing them with genuine and timely information like check-in details or event reminders, dine-in reservations, pool facilities, and more. This quick and direct communication through a hotel text messaging system ensures guests always feel informed and cared for.

Effective Segmentation

Text message marketing for hotels allows you to segment your audience, so you can target specific guest groups with relevant offers or updates. For instance, if there is a group visiting regularly your property for a local pilgrimage, you can arrange and send specific services like arranging transportation and meals viable to guests of that group. By using guest messaging software to group guests based on their preferences or stay history, you can send personalized messages that resonate better with each guest.

Great Customer Service and Retention

Providing great customer service is easier with hotel marketing software it includes multiple features like two-way messaging, automation, autoresponders, auto reminders, schedule-based texting, personalization features, and more. With a hotel text messaging system, you can quickly respond to guest inquiries, handle requests, and send personalized messages that make guests feel valued, leading to higher retention rates.

Simplified Operations

Using an integrated sms marketing platform for hotels and resorts simplifies your operations by automating tasks like text message scheduling and contact management. With everything in one place, your team can focus more on providing excellent service rather than managing multiple tools.

Increased Engagement

Text marketing for hotels increases guest engagement by delivering personalized and relevant content directly to their phones. Whether you’re promoting special offers or sending a post-stay survey, a well-designed hotel guest text messaging strategy keeps your guests connected and engaged with your brand.

Features you should look for in a Hotel SMS Marketing Platform 

Here are the top features you should definitely look for while selecting your hotel sms marketing platform: 

Automation

This is one of the most important features one should look for. Automation in SMS marketing for hotels lets you send important messages automatically, like booking confirmations, or check-in reminders. This saves time and ensures guests get timely information without extra effort from your staff.

Unified Messaging Platform 

A unified platform brings all your guest communications together in one place. With a single hotel text messaging system, your staff can easily manage messages across different channels, ensuring nothing gets missed and offering a smooth guest experience.

Segmentation

Segmentation in text message marketing for hotels helps you send the right message to the right guests by grouping them based on their preferences or past stays. This makes your messages more relevant, increasing engagement and guest satisfaction.

Schedule-based Texting

Schedule-based texting allows you to plan and send messages at the best times, like pre-arrival instructions or follow-up surveys. With this feature in your hotel text messaging system, guests receive information exactly when they need it.

Two-way Messaging

Two-way texting lets guests communicate directly with the hotel through text. This feature in your guest messaging software allows for quick responses to guest inquiries or special requests, making the service more personalized and responsive.

Personalization

Personalization in text marketing for hotels means customizing messages with guest names, stay details, and preferences. This makes your communication feel more personal and engaging, leading to happier guests who are more likely to return.

Integration

Integration with your hotel marketing software connects your hotel text messaging system with other tools like your booking system. This means all guest data is up-to-date, helping you send relevant messages without manual work.

Contact Management

Good contact management helps you keep track of guest details and preferences. With this feature in sms marketing platforms for hotels and resorts, you can easily organize and update guest lists, ensuring your messages reach the right people.

Reporting and Analytics

Reporting and analytics in SMS marketing for hotels let you see how well your messages are performing. By tracking metrics like open rates and responses, you can refine your strategies to make future campaigns more effective.

Campaign Creation

Tools for campaign creation in hotel text messaging systems make it easy to design and launch targeted SMS campaigns. This simplifies the process of promoting special offers or events, helping you engage more guests and boost bookings.

24/7 Customer Support

Having round-the-clock support ensures that any issues with your hotel guest text messaging platform are resolved quickly. This is crucial for maintaining smooth operations, especially when timely communication is key to keeping guests happy.

Templates

Templates in text message marketing for hotels offer pre-made messages for common scenarios like booking confirmations or promotions. Using templates saves time and ensures your communication is always professional and consistent.

Forms and Surveys

Including forms and surveys in your guest messaging software allows you to gather guest feedback through SMS. This helps you improve services and tailor future offers, making the overall hotel experience more personalized.

Multimedia Services

Multimedia services in sms for hotels let you send images, videos, and other rich content. This feature is great for sharing maps, event details, or promotional materials, making your communication more engaging.

Landline Texting

Landline texting allows you to use your hotel’s main phone number to send and receive SMS. This feature in your hotel text messaging system makes it easier for guests to recognize and trust your messages while keeping your branding consistent.

Detailed analysis of Top 5 hotel SMS Marketing Platforms in 2024

Emitrr

Emitrr is an all-in-one communication platform tailored for SMS in the hotel industry, offering extensive automation tools to enhance guest communication and streamline hotel operations. The software is user-friendly, with no binding contracts or hidden fees, making it easy to manage text campaigns or individual messages. Emitrr’s advanced texting capabilities support everything from large-scale campaigns to personalized guest interactions.

Features of Emitrr 

• Supports over 500+ integrations
• Send 1,000 text messages simultaneously
• Easy contact import with a few clicks
• Integrates landline texting for hotels
• Promotes two-way communication
• Automatically syncs data from your CRM (EMR/PMS/Scheduling platforms)
• Send large-scale customized messages
• Conduct pre/post-stay surveys via text
• Automate messaging workflows
• Engage customers through drip campaigns
• Monitor retail marketing effectiveness
• Analyze key metrics like delivery and response rates
• Create segmented lists for multi-touch text messaging campaigns

Pros of Emitrr

• Comprehensive communication tools.
• Intuitive, user-friendly design.
• Excellent integration options.
• Advanced automation capabilities.

Cons of Emitrr

• No, as such cons are noted. 

Ratings of Emitrr

• Capterra – 5.0/5

Textline

Textline provides a powerful and easy-to-use SMS platform tailored for businesses, including hotels. It focuses on improving customer service and engagement through efficient, real-time messaging.

Features of Textline

• Two-way messaging
• API integration for automation
• Contact management
• Reporting and analytics

Pros of Textline

•  Strong customer support
•  Ease of use
•  Reliable performance.

Cons of Textline

• Pricing can be high for small businesses.

Ratings of Textline

• Capterra – 4.8/5
• G2 – 4.7/5

ClickSend

ClickSend is a cloud-based service that offers SMS, email, and voice messaging for businesses. It is widely used in the hotel and hospitality industry to enhance guest communication and engagement.

Features of ClickSend

• SMS, email, and voice messaging
• API for custom integration
• Campaign tracking and analytics
• Bulk SMS capability

Pros of ClickSend

• Versatile communication options
• Competitive Pricing 
• Easy to use

Cons of ClickSend

•  The interface can be complex for new users.

Ratings of ClickSend

•  Capterra – 4.6/5
•  G2 – 4.5/5

EZ Texting

EZ Texting is a popular SMS marketing platform that simplifies mass communication for businesses. It’s particularly favoured by hotels for sending out promotions, booking confirmations, and emergency alerts.

Features of EZ Texting 

• Mass texting
• SMS scheduling
• Reporting and analytics
• Contact management

Pros  of EZ Texting 

• Easy setup
• Effective for large campaigns
• Strong customer support.

Cons  of EZ Texting 

• Higher pricing
• Occasional issues with message formatting.

Ratings 

• Capterra – 4.3/5.0
• G2 – 4.2/5.
  

TextUs

TextUs is a cloud-based SMS platform that allows hotels to engage with guests through real-time messaging. It’s designed for industries that need high engagement rates, offering a user-friendly interface and strong customer support.

Features of TextUs

• Real-time two-way messaging
• Mass texting
• Analytics and reporting
• CRM integration

Pros of TextUs

• High engagement rates
• Excellent customer service.

Cons of TextUs

•  Limited automation features
•  Higher pricing for advanced features.

Ratings of TextUs

•  Capterra – 4.5/5
•  G2 – 4.4/5
  

Why is Emitrr the best hotel SMS marketing platform? 

Emitrr is the leading SMS marketing platform for hotels, offering a suite of features that make it the top choice for the hospitality industry. Here are some key features that make Emitrr the best sms marketing platform for hotels: 

Two-Way Texting

Emitrr facilitates seamless two-way communication, making it the perfect hotel text messaging system. This feature allows guests to interact directly with the hotel, whether they’re asking questions, requesting services, or confirming bookings. By facilitating real-time interaction, Emitrr enhances the guest experience, ensuring that their needs are met promptly and effectively.

Mass Messaging & Campaigns

Emitrr lets you simplify mass texting and campaign management, enabling hotels to send bulk messages and run targeted text campaigns effortlessly. This feature for SMS for hotels allows for broad outreach to guests and prospective customers with personalized content, improving engagement and driving optimum customer retention. It’s ideal for promoting special offers, events, emergency alerts, weather notifications, or important updates.

All-in-One Messaging Platform

Emitrr’s platform consolidates various messaging channels into one, making it an efficient hotel marketing software. It’s designed to simplify hotel guest text messaging by providing a centralized system for all communication needs.

Supports 500+ Integrations

Emitrr’s ability to integrate with over 500 different platforms makes it highly adaptable, enhancing its utility as a guest messaging software. This flexibility ensures that it fits seamlessly into any hotel’s existing infrastructure.

Personalization and Automation

Emitrr comes first in automating and personalizing SMS communications. The platform incubates SMS for hotels deals with automated routine messages and customizes communications based on guest preferences and behaviours. This ensures timely, relevant interactions that enhance the guest experience and foster a personal connection, leading to higher satisfaction and loyalty.

24×7 Customer Support

With exceptional customer support, Emitrr has responsive and knowledgeable assistance. The support team is readily available to address any issues or questions, ensuring the smooth operation of the platform. This high level of service helps hotels resolve problems quickly and maintain effective communication with guests.

FAQs

Conclusion 

In a nutshell, hotel SMS marketing platforms play a huge role in the hotel industry by providing extensive features of SMS for direct communication. Emitrr here serves all the features you need for your hotel business. Book a demo right away to get started with Emitrr and take your hotel business to the next level.