How To Use Videos In Text Message Marketing Campaigns

Introduction

If your business has attempted conventional marketing without stellar results, now may be the time for you to embrace SMS marketing as a fresh approach. However, before you dismiss it, consider the following data on texting and the advantages of SMS marketing.

According to studies, 83 percent of all US people own a mobile phone, and 73 percent send and receive messages regularly.

In the United States, about 2,098 billion messages were exchanged in 2019.

Thirty percent of customers contact companies by text message, and almost half of those consumers want to receive text advertisements.

In the United States, text messaging users exchange an average of 35 messages every day.

While these figures are eye-opening on their own, we aim to make the argument even stronger by presenting seven real-world benefits of employing video text marketing to promote your business and sell items.

What is the difference between a video text message and a regular one?

As the name implies, a video text message is a text message that sends a video through a phone. Video content is one of the most used means of communication, but sending a video message text hasn’t always been simple. For example, video files are typically too huge to deliver via text. As a result, you can use video editor tool to process the video, cut it fit the file size, etc. and share them as MMS.

“Significantly, these video editing tools also enable users to add subtitles to videos. Adding subtitles enhances the effectiveness of your communication as it ensures that your message is received accurately, irrespective of the viewer’s environment or sensory limitations. This can be potentially vital in a text message marketing context, where you aim to cater to a broad and diverse audience.”

Benefits of video text message marketing

1. You know your message is being delivered because your contacts nearly always have their phones on and near them. 
2. SMS is delivered promptly; there is no need to worry about printing, scheduling, or postal delays.
3. Text messages are read within minutes of receipt in over 95% of cases. This is fantastic news for anybody delivering time-sensitive films for events like one-day sales, contract negotiations, appointment reminders, and more. As a result, your movies will be watched when the content is still fresh.
4. These communications will only be sent to persons who have asked for information from you or who are currently your clients, allowing you to offer focused information for better outcomes.
5. Coupons and special offers distributed via SMS marketing have a redemption rate of 20%, compared to 2% for print, TV, radio, or direct mail offerings. Furthermore, text message offers are preferred by 31% of smartphone users above offers obtained via Mobile Internet (21%), Apps (11%), and Voicemail (11%). 
6. It is affordable. Texts are a bargain when compared to traditional means of advertising. You’ll get a better return on investment if you spend less time converting prospects or re-engaging customers.
7. Video texting distinguishes you from the competition. When it comes to change, businesses may be slow. Being one of the first to embrace new technology earns you unique respect from customers eager to experience the real next thing.

Text message marketing with videos – SMS vs MMS

There are two methods for incorporating video into text messages:

You may add a video link in an SMS (plain-text) message. If you want to share a lengthier video than 30 seconds, this is a good option or part of a broader page design/motif. Keep in mind, too, that while Sms has a 98 % open rate (within minutes! ), not everyone who receives your message will want to click on a link to view a video. You’ll also want to utilize a URL meta tag to prevent filling up the SMS’s standard 160-character limit with extraneous text.

You may attach a small video directly into an MMS (multimedia text) message. This eliminates the need for your subscribers to navigate to a particular website or app to view your video, resulting in a higher number of individuals ready and able to do so. However, due to file space limits, movies must be kept short—ideally approximately 15 seconds and no more than 30 seconds. You must also choose the correct file type—MOV movies are fine, but MP4 files are preferable because they can be exchanged quicker.

Both options may be appropriate in certain circumstances. For example, longer movies with important and timely information may be sent by SMS, with the text message itself stressing the significance and relevance of the video’s content to your consumers’ experiences. 

On the other hand, MMS is generally the most efficient and successful alternative for adding video in tex marketing campaigns since small segments are easier to access and view.

Getting the benefit of text messaging campaigns with video 

To date, SMS and MMS messaging have proven to be the fastest and most efficient means of reaching your target audience. And, because most messages are opened and read in seconds, your messages will not only be delivered but also—and maybe more importantly—received when the information is still current and relevant. Even better, you’ll already know you’ll be focusing on your target audience because only parties involved will have opted-in to receive your messages in the first place, ensuring that you’re constantly sending the correct message to the right audience at the right time.

Video in texting marketing campaigns appeals to your client’s tastes and allows you to engage with them on a closer, more individual basis. In addition, plain-text messages are limited to a few characters and maybe an emoji or two, whereas with a video, you’re trying to send your message out not just with words but also with facial gestures, body gestures, and voice tone—all of which can evoke stronger emotions and motivation to act than a brief text can.

An important aspect of text message marketing

The incorporation of video in the text is a must in this case. Consumers are increasingly turning to video as their primary source of information, owing to its visually appealing and engaging qualities. But, more importantly, it helps people engage with the content on a personal level. This sense of belonging encourages participation and action, a significant marketing benefit. Moreover, you can add text to video online with software and get your messages shared through the clips. 

Frequently Asked Questions

Over to you 

Text movies are a fantastic method to boost the effectiveness of your SMS marketing efforts. They may be useful weapons in your communication arsenal with prospects and customers. Not just that, they can be excellent methods to form long-term bonds with those people.

Finally, the most vital point is to jump right in and give it a go. Your competitor is giving it a try; what stops you? Today technology is a boon for all and with various easy means, you can reach out to more audiences in a short time.