Impact Of A Missed Call On Your Business

Introduction

If you are a service-based company or a small business, you must have your phone ringing all day long. That is a good problem to have, as you know that you have a strong growth potential to tap. But if you are missing those calls, then you must know that you’re potentially losing out on a lot, especially in this highly competitive business landscape. 

What Impact Does a Missed Call Have on Your Business?

Imagine that your customer has some personal requirements related to their health or any other service. What is the first thing that they will do? They’ll do a quick Google search and then pick the service provider that matches their expectations and has positive reviews.

Let’s say that they find your business to be aligned with their needs. They’ll fetch your contact details and call you up. What if their calls don’t get answered? What if their calls go to voicemail? What do they do then? It’s simple. They will direct their focus toward the ‘next best choice.’ 

Fun fact: With 32.5 million small businesses in the USA, they together receive a whopping 400 million calls daily. Nearly 62 percent of those phone calls made to small businesses are left unanswered. 

Given the heavy service nature of most businesses, it is natural for them to miss calls. But what matters is what you do with those missed phone calls. Do you let go of those opportunities, or do you do something to convert the missed phone calls? 

What Does a Missed Call Mean for Your Business?

A missed call not only means that you lost a potential customer, but you also lose a lot more every time you miss a call. Most small businesses spend a lot of dollars on building a website, advertising, SEO, and other forms of marketing. In addition, small businesses work very hard to channel these customers to a virtual door, and more than a quarter of these calls never get answered. So, how much damage does it cause your business?

A Missed Call Results In a Loss of Potential Revenue

Did you know that about 60 percent of consumers call a local business after discovering it on Google? If you have a healthy business, then it won’t be difficult for your potential customers to find you on Google search results. But when they call you and don’t receive a response, it is obvious that you have stumbled at the initial step of connecting with the consumer. So, as a business, a missed call translates to a missed opportunity. One missed call means a missed prospect for a sale and, further, a loss of revenue. 

A Missed Call Affects Your Online Reputation

It takes years’ worth of effort to build a strong online reputation for your business, and when you display ignorance concerning responding to calls, you are causing harm to your online reputation. You cannot expect new prospects to call you again and again. If there is no response from your end, they’ll dial the next best alternative. 

A Missed Call Restricts Further Growth

Suppose you make an average of $1000 from each customer. If you miss 50 calls a month, assuming all of those were business-related, you are losing out on $50,000 monthly! Such losses inevitably show up and affect your overall growth trajectory. This means that all your SEO and marketing efforts have been wasted with those missed calls. 

If you know your conversion ratio for inbound calls, then you can work out how much that missed call just cost you in purely financial terms. Either way, with pay-per-click prices going through the roof and so much marketing noise out there, every call should be nurtured, cosseted, and treated as your number one priority, but it is not always possible, however much you may try. We are humans, and we can miss out on calls just like other finer details. It’s a given.

How do you protect your business from losing revenue, then? How do you solve this good-to-have problem without actually involving another human being?

It’s not just the ROI of new sales. Although this in itself is reason enough to sit up and gawk at those stats. Nothing is more infuriating than calling a company with a question or issue and having the phone ring out or go to voicemail. It feels unprofessional, and your faith in that company rapidly declines. Your company is then on the back foot, and we all know what happens next. So, if you think that missing calls isn’t that big a deal, then it is time that you broaden your perspective and set measures to reduce the percentage of missed phone calls. 

Tips to Reduce Missed Calls For Your Business

Analyze the volume and frequency of the calls received. Understand which number the customers are using the most and what the source of those calls is.

Track Call Volume and Patterns
Start by analyzing the volume and timing of your incoming calls. Look into which numbers are receiving the most attention and identify peak call hours. This will help you prepare and plan resources accordingly.

Identify Call Sources
Understand where your calls are coming from—Google listings, ads, website buttons, or social media platforms. This helps in refining your marketing strategies and ensuring those channels are always monitored.

Build a Solid Response Pipeline
Create a system where every missed call is followed up within a specific timeframe. Whether through a call-back system, follow-up SMS, or an automated reminder, consistency is key.

Switch to VoIP for Smarter Call Management
Switch to VoIP (Voice over Internet Protocol) to manage calls more efficiently and gain flexibility in routing, tracking, and recording. VoIP can be accessed from anywhere and offers better reliability than traditional systems.

With AI VoIP solutions, businesses can automatically handle incoming and missed calls, route them smartly, respond with preset messages, and even gather useful insights without relying on traditional phone lines or manual effort.

Not sure how VoIP works?

Watch the video to get a clear idea before you get started:

Convert Calls to Text
Consider missed call text-back software tools that convert phone calls into text messages. This allows you to respond immediately, even if you miss the call, keeping the communication loop active and improving customer satisfaction.

How Emitrr Helps You Never Miss a Call

Missing a call doesn’t have to mean losing a customer. Emitrr is built to help service-based businesses respond to every call, answered or not. With its missed call to text feature, Emitrr instantly sends a message to any customer you couldn’t pick up. Whether it’s a new inquiry, a follow-up, or an urgent concern, the platform keeps the conversation going through smart automation. This feature helps reduce missed opportunities and improves customer retention. Emitrr brings the power of AI to texting, helping businesses craft and send timely, relevant responses without lifting a finger.

Watch how effortless messaging can be on Emitrr with Al agent Sarah –

Beyond that, Emitrr offers a powerful VoIP phone system for business that allows teams to handle calls from anywhere, using any device. As an AI-powered call center software, Emitrr can route calls intelligently, send preset responses, integrate with calendars and CRMs, and even track call performance in real time. From SMS appointment reminders and follow-up texts to lead capture and feedback collection, Emitrr’s call and text capabilities keep operations smooth, organized, and responsive without extra manpower.

One of our customers, Dr. Mary Tilak and Associates, was having a hard time managing missed calls and was losing considerable potential revenue. Emitrr’s missed call to text capability helped them streamline communication and achieve 15x growth in revenue.

FAQs

Conclusion

All in all, no matter how much you believe in SEO or online advertising, the first thing that you need to do for customer acquisition is get your calls in order. Reduce the number of missed calls that you receive. Learn to convert missed calls into rewarding opportunities. Your business acumen, coupled with the assistance of customer communication and engagement software like Emitrr, will help you thrive in this cutting-edge, competitive business environment. So, book a free demo today and get ready to enhance your services.