Mailchimp SMS Marketing

If you are here reading this article, you surely are aware of the marketing giant, Mailchimp. Mailchimp is in a nutshell a customer engagement platform. However, its power lies in its ever-so-popular email marketing tools.

Mailchimp is perhaps one of the most sought-after tools when it comes to email marketing for small and large businesses alike. 

This easy-to-use, intuitive platform makes setting up email marketing campaigns super easy. 

Surely, email marketing is here to stay. One cannot do without sending emails to customers. However, another marketing channel that ensures maximum engagement is doing its rounds with businesses. That channel is *Drumrolls* SMS! 

So does this marketing giant, Mailchimp, have a provision to send SMS too? Let’s find out. 

Psst, if you are still unsure about SMS here are some facts that may sway your decision.

How To Send And Receive SMS From Mailchimp?

Sending Text Messages Using Mailchimp SMS

Set Up An SMS Audience: Create or import a list of contacts who have opted in to receive SMS messages from you. Go to your Mailchimp account and navigate to the Audience dashboard. Create a new audience or select an existing one.

Enable SMS: Ensure that your Mailchimp account is enabled for SMS. You may need to upgrade your plan to access this feature.

Compose Your SMS Campaign: Click on the “Create” button and choose “Email” or “Ad” to create a new campaign. Then, select the “Send to” dropdown and choose “SMS”. Compose your message in the text box provided. Remember to keep it concise and engaging.

Select Your Audience: Choose the audience segment you want to send the SMS to. You can send it to your entire SMS audience or a specific segment.

Schedule Or Send The SMS: Choose whether you want to send the SMS immediately or schedule it for a later time. Set the date and time accordingly.

Review And Send: Double-check your campaign settings, including the message content, audience, and sending time. Once you’re satisfied, click on the “Send” button to dispatch your SMS campaign.

Limitations Of Mailchimp SMS

Limited Features – Mailchimp SMS does not offer advanced features as compared to a dedicated SMS platform. Businesses looking for a comprehensive solution might not find Mailchimp SMS a perfect fit. 

Cost Ineffective – Mailchimp’s pricing model is heavy on the pockets for basic features. Businesses planning to send large volumes of SMS might not find Mailchimp a right fit for their requirements.

Limited Integrations: Mailchimp integrates with only a few tools and the integration is not very smooth. It can become a task to integrate your existing tools and seamlessly carry out business operations.

Compliance Concerns: Mailchimp’s SMS feature may not provide robust compliance management tools, such as opt-in and opt-out management, to ensure adherence to regulations like GDPR or TCPA. This lack of compliance features can pose risks for users in terms of legal and regulatory compliance.

Limited Support: Users may find limitations in the support for Mailchimp’s SMS feature. The level of support and assistance available for SMS-related queries or issues may be less comprehensive compared to dedicated SMS platforms. 

Sending Text Messages From Mailchimp Using SMS Marketing Platform Like Emitrr

1. Setup Your Mailchimp Integration: First and foremost, ensure that your SMS platform is integrated with Mailchimp. Simply go to Emitrr SMS platform and integrate it from the platform, or you can integrate it from your Mailchimp settings. 
2. Audience Management: From Mailchimp, ensure that your contact lists sync well in your SMS platform. Make sure your audience is segmented appropriately and have opted in to receive SMS from your business.  
3. Create Your Campaign: Go to your Emitrr SMS dashboard. Create an SMS campaign – Manual or Automated depending on your requirement. You can also select options like personalization, call-to-action, attachments, etc.
4. Select Recipients: Choose the desired audience list you want to send the SMS campaign. 
5. Send Message: Send the SMS either immediately or schedule it for a later time. You can also integrate your SMS platform into Mailchimp workflows.

Features to look for in a SMS Marketing Platform for Mailchimp SMS

• Advanced Features: Look for a vendor that offers robust SMS features, such as 2-way texting, personalization, automation, team collaboration, productivity efficiency, and reporting tools, to meet your specific SMS marketing and communication needs.
• Depth of Integration: Ensure that the vendor’s SMS solution seamlessly integrates with Mailchimp, allowing for easy setup, data synchronization, and unified management of customer communications across channels.
• Support: Choose a vendor that provides excellent customer support, including 24/7 assistance, comprehensive knowledge base, and dedicated training and onboarding team to help you maximize the value of your investment.
• Cost: Evaluate the pricing structure of the potential vendors, considering factors such as subscription fees, message rates, and any additional charges for premium features or usage limits, to ensure that the solution aligns with your budget and scalability requirements.
• Future Innovation (AI): Consider the vendor’s commitment to innovation and emerging technologies, such as artificial intelligence (AI) and machine learning, which can enhance SMS campaign effectiveness through predictive analytics, advanced targeting, and automation capabilities.

SMS Marketing Platforms For Sending SMS From Mailchimp

Mailchimp offers SMS through integrations with various marketing platforms. 

With this integration, you can pass phone numbers and email addresses between the two platforms. 

An important thing to note is that the integration with Mailchimp is facilitated by the texting platform. So you need to have an active account with a texting platform. Within these texting platforms, you can find a Mailchimp integration that you can easily turn on. 

These are some of the popular texting platforms that easily integrate with Mailchimp:

1. Emitrr
2. Omnisend 
3. Twilio
4. Birdeye
5. SimpleTexting

Benefits Of Integrating Mailchimp With Emitrr

The SMS industry involves intricate compliance requirements. Unlike email, SMS operates within a highly regulated industry, demanding robust capabilities:

• 10 DLC For Reliability: Using 10DLC (10 Digit Long Code) ensures your SMS messages meet carrier standards, so they’re more likely to be delivered to your audience. Emitrr helps you use 10DLC effectively for reliable messaging.

• Brand Verification: Emitrr helps verify your brand, building trust with carriers and recipients. This ensures your messages come from a legitimate source, boosting engagement.

• Regulation Compliance: By following regulations like SHAFT (Short Code Help, Advice, Facts, and Tips), you avoid issues like number blocking and maintain communication integrity. Emitrr helps you stay compliant effortlessly.

• Better Pricing With Emitrr: Emitrr offers competitive SMS pricing with advanced features, making it more cost-effective than Mailchimp for basic texting needs.

Feature Comparison Between Mailchimp SMS And Emitrr SMS

Features Of Emitrr SMS

• SMS Features
  • Send 2-way text messages to your customers
  • Set Up 1-to-1 Text Messages And Not Just Campaigns
  • Send Campaigns To The Scale Of 10k-100k+
  • Send SMS using your current phone number
  • Send personalize messages at scale
  • Automate follow-ups with drip campaigns
  • Allow customers to respond to your texts which go right into your inbox
  • Track metrics like delivery rate, failed messages, open rate
  • SMS API/Zapier integration specific to SMS Send text message confirmations
  • Share file attachments through SMS
  • Use predefined SMS templates
• Conversation Management/Productivity Features
  • Schedule messages once or in a recurring fashion
  • Add signatures to your text messages
  • Send automated responses for during and after business hours
  • Add notes to the conversations
  • Create user groups 
  • Create conversation folders
  • Translate messages in language of your choice 
  • Filter responses by campaigns to monitor response rate
• Team Collaboration Features
  • Read Receipts: Get a notification when the recipient reads your text message
  • Typing Indicators: See when the person on the chat is online and ‘typing’ a message
  • Team Assignment: Assign, arrange your teams for specific tasks
  • Conversation Assignment: Assign conversations internally to your team members
  • Have multiple phone lines on the same platform
  • Use multiple inboxes based on multiple locations, etc.

Features Of Maichimp SMS

All-in-One Management: Easily handle both email and SMS campaigns in one place with Mailchimp SMS. 

Precise Targeting: Target your audience based on their behavior and preferences. 

Customized Messages: Send personalized messages to your audience list. 

Message Scheduling: Set up your campaigns in advance and schedule them to go out at the perfect time. 

Easy Tracking: See how your campaigns are doing with straightforward analytics. Track important metrics like who opened your message and who clicked on it, helping you understand what works best.

Feature To Feature Comparison Between Mailchimp And Emitrr

What Can You Expect From Mailchimp-Emitrr Integration?

Sync Contacts Effortlessly

• Seamlessly sync your contacts from Mailchimp to Emitrr

• All new contacts / any changes in the contacts sync automatically with Emitrr 
• If the Mailchimp contact has a phone number, it will be created within Emitrr

Sync Mailchimp Audiences 

• Seamlessly sync all your Mailchimp Audience lists with Emitrr

Automate SMS Campaigns

• Automate texting campaigns for your Mailchimp contacts
• Send personalized text messages at scale

Why Emitrr Is The Best SMS Platform For Mailchimp Users?

Emitrr seamlessly integrates with Mailchimp and automates SMS messaging at ease. Here’s what makes Emitrr the obvious choice for Mailchimp users – 

• Automatic Data Sync

All contact properties can be synced to properties in Emitrr. Emitrr will sync your contacts between Emitrr and Mailchimp.

• End-to-End Data Encryption

Emitrr employs industry-standard encryption protocols to ensure the secure transfer of data between Mailchimp and the platform. 

• Advanced SMS Features

Emitrr offers advanced SMS texting features like bulk SMS, personalization, campaign automation, automated follow-ups, appointment bookings, confirmations, reminders, missed call to text messages, automated reviews and more.

• Dedicated Customer Support

Emitrr offers best in class 24/7 support through text, email and calls. Our support team is always available to solve your queries and give you quick resolutions from time to time. 

How to integrate Emitrr with Mailchimp?

• Navigate to Settings > Go to Integrations 
• Select  Location on the top left under “All Locations” drop down
• Click on Connect in the Mailchimp Integration Card 
• Login to Mailchimp 
• Choose the Mailchimp Account
• Authorize the Emirr Application after reviewing permissions 
• Wait for the connection 
• Go to Mailchimp Integration
• Click on Settings on the Mailchimp Integration Card

• Click on the Add Audience Sync

• Click on Select Mailchimp Audience

• Then Connect Emitrr List. Here you can add to an existing list on Emitrr or create a new list

• Click on Connect and you are good to go 

Mailchimp SMS Marketing FAQs

Conclusion

Combining email and texting is a powerful marketing strategy. While email helps grow your texting list and vice versa, texting boasts higher engagement and open rates. Integrating SMS and email through Mailchimp offers immense benefits to your business. To elevate your communication game, consider integrating a reliable text marketing platform like Emitrr with your Mailchimp account. Seamlessly blending SMS and email communication ensures you reach your audience effectively and drive better results for your business. Try Emitrr today and unlock the full potential of your marketing efforts!