A Complete Guide To P2P Texting

Introduction 

With 5 billion people using text messaging across the globe, it is fair to say that this medium of communication stands out. Why? Nowadays everyone owns a mobile phone and they find text messaging to be an easy and non-intrusive way to communicate. 

Peer-to-peer text messaging or P2P texting is what these 5 billion people do to communicate one-on-one. As the name suggests, this form of two-way texting is peer-to-peer or person-to-person and hence is more personal in nature. You text your friends or family, it’s peer-to-peer. You converse with a delivery agent; it’s peer-to-peer. However, such a type of communication isn’t just limited to individuals; it is also being widely adopted by businesses of all sizes. 

However, as a business owner, it is also important for you to build personalized relationships with your customers to make them feel valued. As opposed to A2P text messaging, P2P text messaging is a more customized way of texting your customers, and you can do the same seamlessly with few resources. 

In this article, we will explore P2P texting in greater detail and will help you understand how this form of business text messaging can help you host meaningful conversations at scale. Let’s get right into it! 

What is P2P texting?

Also known as peer-to-peer texting or person-to-person texting, P2P messaging allows one-on-one conversations between two or more people. A simple example of P2P texting is you texting your friends about their Saturday night plans. Or it could be a conversation between you and your family member. P2P texting happens between two or more people. 

P2P texting is different from A2P texting, with the latter translating to ‘Application-to-person’. A2P texting happens between a software application and a person. Peer-to-peer text messaging allows you to reach out to your customers at scale but also ensures that each message is personalized. The key difference between P2P and A2P texting is that with the former you cannot send one-to-many texts or text blasts. 

P2P text messaging can help you engage meaningfully with your contacts and encourage interaction. Whether you’re a political organization, a medical office, or a nonprofit organization; you need P2P texting to connect seamlessly and personally with your contacts.  

Top 9 Benefits Of P2P Texting

Wondering what wonders P2P texting can do for your business? Check out these benefits! 

Facilitates better read and response rates 

Text messaging has a read rate of 98% and a response rate of 45%. With peer-to-peer text messaging, you can initiate a meaningful conversation with your contacts and potential customers in a personalized manner. With such high read and response rates, you can ensure hassle-free delivery of important and time-sensitive messages.  

Allows a wider reach 

When you utilise P2P texting for your business, you essentially allot your contacts to a few of your agents or team members so they can converse one-on-one with them. This allows you to cater to a large audience in a short period of time. You not only get to reach out to more people simultaneously but also ensure that each message you send is customized. 

Adds a personal touch 

The key to building personal relations is to ensure that your contacts are not conversing with a bot but with a real person. A personal touch to those messages will invoke belief and make your business more trustworthy. Personalized P2P texting helps you deliver targeted messages, and helps you engage your audience more effectively; unlike automated bulk messaging. 

Ideal for group conversations

Peer-to-peer texting is a perfect communication tool when you wish to converse in a closed group. Since closed groups allow for more intimate and personalised communication, P2P is the way to go about it. Whether you’re running a political campaign or an outreach program for your nonprofit organization, you need P2P group messaging to get the desired engagement. If you want to manage projects, organize events, exchange ideas, or coordinate team efforts; P2P texting is exactly what you need. 

No additional setup is required

To begin with P2P texting, you do not need any additional setup. All you need is your phone or the device you’re texting from and your contact list. With the help of a P2P texting platform like Emitrr, you can make the process more seamless. All you need to do is import your contact list and assign a few contacts to each of your agents, and they can then engage in one-on-one conversations with those contacts. 

Reduces the need for strict opt-in/opt-out mechanisms 

Unlike A2P texting wherein you send automated messages to contacts in bulk, P2P texting is more customized in nature and hence doesn’t require any strict opt-in and opt-out mechanisms in place. These are non-marketing messages that are more targeted and tailored to your contacts’ requirements and preferences. 

Saves a lot of money 

With P2P texting, you can send reminders to your contacts, invite them to events, solve issues, send interesting offers and collect their valuable feedback; without having to call them. Since standard rates apply for text messaging, you end up saving a lot of time, effort and money. You get to utilize your existing texting infrastructure and converse directly with your contacts, thereby avoiding any additional cost. 

Ensures end-to-end encryption 

Irrespective of what messages you exchange with your contacts, it is important to ensure that those messages are secure and free from any unauthorized access. P2P texting when done with a trusted provider ensures that your messages are end-to-end encrypted. Having such a secure wall will make your customers feel valued and protected. 

Eliminate delays in message delivery  

With P2P texting, you can bid farewell to spam emails, long call queues, and overcrowded voicemails. P2P texting will ensure timely delivery of messages, which will further boost read and response rates significantly. This is especially beneficial when you have to communicate time-sensitive information with your contacts. 

Now that you have been familiarized with the benefits of P2P messaging, it is time to delve into the different ways this form of messaging can be used. 

Use Cases Of P2P Texting For Business Owners

Offers personalised customer service

Winning the trust of your customers becomes easy with P2P texting. That’s because you can address customer issues by the way of direct text messaging. With P2P texting, you can directly resolve issues and respond to queries in real time. 

Send promotional offers 

If you want to engage with your customers for marketing purposes and want to send them offers tailored to their preferences, you can make good use of P2P texting. These could be product or service recommendations, seasonal offers, and even loyalty program updates. 

Send appointment reminders 

P2P texting is also quite beneficial for sending appointment confirmations and reminders. If you’re a medical office, make sure to comply with the HIPAA guidelines for texting. 

Collect feedback 

SMS is a great way to collect feedback from your customers because of the high read and response rates. You can use P2P texting to collect valuable customer feedback. All you need to do is send survey forms through text. This will help you boost customer satisfaction rates significantly. 

Engage with customers through loyalty programs

If you’re running loyalty programs for your existing customers and want to retain them, then you can utilize peer to peer texting to send personalized messages to your customers. These can be in the form of loyalty rewards, special offers, and more. 

Send event reminders

If you are a political organization or a nonprofit organization that organizes a lot of campaigns and events frequently, P2P texting can help reduce no-shows significantly. All you need to do it send SMS reminders for all your members and even set the cadence of those reminders. 

A2P Messaging vs P2P Messaging: A Comparison 

Things To Keep In Mind While Texting P2P

Before you get started with P2P texting, here are some quick things to keep in mind to make the most of customer communication and engagement. 

Personalise each message 

Delivering personalized experiences is the key to ensuring that your customers are well connected and satisfied with your services. Make sure that every message you send is personalized and tailored to your customers’ needs and preferences. 

Respect the privacy of your contacts 

Do not send any sensitive information via text that can jeopardize the privacy of your customer. Make sure you have appropriate security measures in place while conversing with your contacts one-on-one. 

Follow compliance requirements 

Check if your state has any specific compliance requirements with regards to texting. If yes, then make sure to comply with those local state laws to avoid any legal penalties. 

Keep the texting frequency in mind 

Never bombard your contacts with text messages. Make sure to text them just like you would text any other individual. Do not send them text messages during late nights or early mornings. Do not send out texts too frequently; allow the customer to respond to your messages and then proceed accordingly. 

How To Get Started With P2P Texting? 

If you want to engage in one-on-one conversations with your customers more meaningfully, the  it is time to invest in a P2P texting platform. With a peer to peer messaging app like Emitrr, you can initiate meaningful conversations with your customers, whether you’re a medical office, a political party, or a noprofit. All you need to do is:

1. Sign in to the acount 
2. Get your existing number text enabled 
3. Upload your list of contacts 
4. Assign a bunch of contacts to your agents 
5. The agents can then have one-on-one conversations with the customers 

Right from responding to queries to offering timely customer support; you will be able to ensure seamless customer interactions with a peer to peer texting platform like Emitrr. 

Enjoy seamless P2P texting with Emitrr’s capabilities 

Are you looking for a P2P texting platform that’s easy to use, offers ample capabilities, is not heavy on the pocket, and offers unparalleled support? Well, Emitrr is all you need to accomplish your customer communication goals. Emitrr is a robust P2P text messaging platform that is built for businesses like yours to help you streamline customer interactions without paying a bomb. Here’s why Emitrr is ideal for you:

1. You can add multiple agents/team members to your account, assign conversations to them and even add notes to the conversations for better context. 
2. You can assign a number to each agent before you assign contacts or conversations to them. You can easily add multiple numbers and locations. 
3. You can save time by scheduling important text messages well in advance. 
4. Your agents can offer timely support and respond to queries through a variety of templates.  
5. If you’re running a campaign through P2P texting, then you can also check its performance through advanced reporting and analytics. 

What are you waiting for? Sign up with us, import your contacts, and get started! 

FAQs

Conclusion 

P2P texting is a powerful form of communication if done correctly. Make sure you have the right tools and agents in place to streamline your communication efforts. Excited to see what Emitrr has to offer? Book a demo here to learn more!