Introduction
When a client embarks on a real estate journey, they expect unwavering attention and constant communication with their agents. As the world becomes more mobile-centric, real estate professionals are finding that leveraging text messages not only saves time but also fosters stronger connections with clients.
Needless to add better communication leads to better engagement which leads to a healthy sales pipeline and more closures.
Whether you are communicating with a buyer or a seller text communication can complement you every step of the way. From the time you stumble upon a lead to the time you close the deal for your lead, you can use text messaging to aid you in client communication. The benefits of Real Estate texting are multifold!
One way in which you can make text communication even easier is through the use of pre-saved text templates. Here we bring to you a list of real estate text templates for communication with buyers, sellers, and renters/leasers. These templates are structured in a way that reflects the journey of a client from inquiry to closure.
Let’s first begin with text templates that you would require for communication with buyers.
The buyer journey is represented in the following manner:
- Client leaves an inquiry on the website
Or
Client is referred
Or
Client contacts through a phone call - Welcome text for the client
- Sending listings to clients
- Client asks for information about a listing
- Offer virtual tours to client
- Client does not respond after the initial inquiry
- You share open house schedule with Client
- Reminder for open house
- Follow up after open house
- You schedule a showing with the client
- Client makes an offer
- Client offer is accepted/declined
- Check in before Closing
- Follow up after closing
- Thanking customers for their business
- Send closing gifts
- Ask for referral
- Review request
- Ask for feedback
- Sending helpful resources
- Offering additional services
Real Estate Text Templates For Buyers
A client leaves an inquiry on company website
“ Hi thank you for signing up with {{company_name}}, we have received your information request. Are you looking to acquire or sell property? “
“ Hi {{customer name}}, thank you for your interest in our services. Our team is here to assist you in finding your dream property. Feel free to browse our listings or share your preferences, and we’ll help you navigate the exciting world of real estate. Let’s make your home ownership dreams a reality! 🏠🔑”
Reaching out to a client through a referral
“Hi {{customer name}}, this is {{name}} from {{company}}. Your friend {{refferee name}} mentioned that you are interested in buying a property. If this is something you wish to do soon, please don’t hesitate to contact us. We would love to help you out in your real estate journey! “
Client contacts through phone call
“ Hi {{customer name}}, You’ve reached {{your company}}. Sorry, we missed your call! This is our text-only service. How can we help you today? For example, you can simply reply with “book a consultation”, “rent a property”, “property management” or “maintenance request”.”
2. Welcome text
“Hi {{customer Name}}! I’m {{ Name}} representing {{Business}}. Really nice to connect with you! Whether you’re aiming to sell your house now or in the coming year, I’d love to discuss possibilities. Can we chat in the next few days? Reply STOP to unsubscribe. Looking forward to our talk!”
“Greetings {{customer name}}! We’re thrilled you’ve selected us as your real estate agent. Looking forward to assisting you in discovering your ideal property. Feel free to contact us anytime for support!”
Price drop text to interested leads
“Hi {{customer name}}, this is to inform you that there has been a significant price drop in your interested property at {{location}}. Let me know if you are interested and we can schedule a viewing right away!”
3. Send property listings
“Hi {{client_name}}, here are a few property listings you may be interested in. {{link 1}} {{link 2}} {{link3}}. Please do share if you are interested in any of these properties.”
Coming soon property listing
“Exciting News! A fantastic property is on the horizon. Stay tuned for our upcoming listing that offers modern features, a great location, and more. Your dream home could be right here! “
Promote a property listing
“Hi {{customer name}}, we have a property that will pique your interest. Immaculate {{Bedrooms}} {{Bathrooms}} residence with stunning {{feature}}, located in {{Desirable Area}}. Spacious layout, modern amenities. Don’t miss out, schedule a tour today!”
4. Client requests information about a listing
“Hi {{customer Name}}! I’m {{ Name}} representing {{Business}}. Really nice to connect with you! Whether you’re aiming to sell your house now or in the coming year, I’d love to discuss possibilities. Can we chat in the next few days? Reply STOP to unsubscribe. Looking forward to our talk!”
Following up on a listing inquiry
“ Hi {{customername}}, thank you for your interest in the property at {{address}}. Are you still interested? I’m available to answer any questions you may have about the listing”
5. Offer a virtual tour of the property
“ Hi {{customer_name}}, to make your house search even easier, we offer virtual tours of our listings. We will be happy to arrange virtual tours of your interested properties. Feel free to contact us for the same!”
6. Following up with a client
“Hello {{customer name}}, I hope you had a chance to review the listing information I sent you. Are there any questions or concerns that we can address?”
Reengage a past lead
“ Hi {{customer name}}, Hope you are well. It’s been a while since we’ve heard from you. I wanted to let you know that we have recently updated our listings, and found some properties that would be ideal for you. Are you still interested in acquiring a property? Please feel free to contact us to know more”
7. Share the schedule for an open house / Promote an open house
“ Hi {{customer name}}, your dream home is an open house away! Join us on {{date}} at {{time}} and check out this beautiful property at {{address}}. Hope to see you there. Feel free to contact us for any questions.”
Promote open houses
“ Hi {{customer name}}, I am excited to invite you to an upcoming open house at {{address}}. It is a {{X}}-bed {{X}}-bath, single family home built in {{year}. A property tour will be hosted by our team. If you are interested please reply to this message.”
8. Reminder for an upcoming open house
“Hi {{client name}}, this is a reminder about the upcoming open house scheduled for {{date}} at {{time}}. Hope to see you there!”
9. Follow up after open house
“ Hi {{customer name}}, thank you for attending the open house yesterday. I’ll be happy to answer any questions you may have about the property”
Scheduling a follow-up call
“ Hello {{client name}}, hope you are well! I am just checking in to see if you have any questions about the property we saw on {{date}}. Would you be available for a quick call today or tomorrow?”
10. Schedule a Showing
“ Hi {{contact name}} will you be available on {{Date}} at {{time}} for a showing of your shortlisted property at {{address}}?”
Reschedule a showing
“ Hi {{customer name}}, this is to inform you that your showing scheduled at {{date}} has be rescheduled to {{date}}. Sorry for the inconvenience caused.”
Showing scheduled update
“Hi {{customer name}}, a showing has been scheduled with {{buyer name}} on {{date}} at {{time}}. If you wish to reschedule the appointment, please let me know.”
11. After the buyer submits an offer
“ Hi {{customer name}}, congratulations you are one step closer to buying your dream house. Your offer has been submitted to {{seller name}}. Sit tight and relax! Meanwhile, if you have any questions do not hesitate to contact us.”
Following up after an offer
“Hello {{client name}}, have you made a decision regarding the property at {{address}}, Do you have any questions about the offer discussed? I’ll be happy to address any queries or concerns.”
12. Offer accepted
“ Hi {{customer name}}, we come bearing good news 🙂 Your offer has been accepted! We will contact you shortly to move on to the next steps! Congratulations, it’s time to celebrate!”
Offer declined
“Hi {{customer name}}, unfortunately, at this time your offer has been declined for the property at {{Address}}. We get that this might be frustrating, and we’re sorry if things didn’t go smoothly. If you have any questions, feel free to reach out – we’re here to help.
13. Check in before closing
“ Hi {{customer name}}, congratulations you are almost a homeowner! Since we are scheduled to close on the shortlisted property in a week, I just wanted to check in and see if there are any questions or concerns that we can address before the closing?”
Document reminder
“Hi {{client name}}, this is to remind you that you have to submit all discussed documents by {{date}}. Here is the list of documents you need to submit, in case you’ve missed it. {{link}}”
14. Follow up after closing
“Hi {{client name}}, congratulations again on being a new homeowner! Hope you are loving your new home. Please let me know if I can help you out.”
15. Send closing congratulations/gifts
“Huge congrats on wrapping up your real estate journey! We’re truly thankful and excited to share a little gift to add to your new home celebrations. We hope it brings you joy and a heartfelt thanks for making us your real estate partners.”
16. Thanking customers for their business
“Dear {{customer name}}, thank you for choosing {{company name}} for your real estate needs. It was a pleasure finding your dream property! Please remember to contact us for any future real estate needs. “
17. Requesting referrals
“ Hi {{customer name}}, thank you for trusting us with your real estate needs. Hope you are happy and satisfied with our services. We deeply appreciate your trust in us and would be grateful if you could refer our services to your friends and family.”
18. Review request
“Thank you! It has been a pleasure helping you. Would you mind taking 10 seconds to leave a small business some love here? 🙂 {{link}}”
19. Ask for feedback
“Hi {{customer name}}, it has been a great journey helping you realize your real estate goals! We value your feedback on your recent experience with us. Your insights will help us ensure consistent service for all customers. Could you please take a few minutes to give us your feedback, if any? {{link}}”
20. Sending helpful resources
“ Good morning {{customer name}}, I am sending across some resources that might help you in your search for the perfect home! Please don’t hesitate to ask any questions.”
21. Offering additional services
“Hi {{customer name}}, buying a home isn’t the end of your real estate journey. We offer additional services such as {{services}} to make your transition to your new home easy! Feel free to give us a call to know more.”
Real Estate Text Templates For Sellers
Following are the text templates you can use for communicating with sellers.
The seller’s real estate journey would look like this:
- Initial inquiry
- Introductory call
- Initial property review
- Home inspection
- Listing Agreement
- Listing confirmation
- Request an open house for property
- Schedule open house
- Reminder about open house
- Update about offer
- Before closing offer
- Day of closing
- Congratulatory text on closing
- Ask for review
- Additional questions
- Offering advice
1. Initial inquiry
“ Hi {{customer name}}, Thanks for reaching out on {{Listing Site}}. Do you have time to talk about the listing on {{Address}}?”
“Hi {{customer Name}}! I’m {{ Name}} representing {{Business}}. Really nice to connect with you! Whether you’re aiming to sell your house now or in the coming year, I’d love to discuss possibilities. Can we chat in the next few days? Reply STOP to unsubscribe. Looking forward to our talk!”
Follow-up text
“ Hi {{customer name}}, writing to you to see if you are still interested in selling your property. We are a group of professionals dedicated to serving you with the best-selling experience. Simply reply to this message to learn more.”
Message to lead from a referral
“Hi {{customer name}}, this is {{name}} from {{company}}. Your friend {{refferee name}} mentioned that you are interested in selling your property. If this is something you wish to do soon, please don’t hesitate to contact us. We would love to help you out in your real estate journey! “
2. Introductory call
“Hi {{customer name}}, it was great speaking with you. As we discussed, I’d love to learn more about your property. Could you provide some details like location, size, and features? This will help us get started. Thanks!”
Follow-up after meeting a lead
“ Hi {{customer name}}, it was a pleasure meeting you today. Please feel free to reach out to me on this number if you have any questions.”
Follow up after no response
“ Hi {{customer name}}, hope you are doing well. Just checking in to see if you are still interested in selling your property? We have got some really interested buyers lined up for your review. Please feel free to call us if you have any questions.”
Lead nurture
“ Hey {{Name}}, this is {{Your Name}}. Exciting news – a few homes in your area recently sold above the asking price, which might have impacted your home’s value. Mind if I share an updated estimate with you? Feel free to reply STOP to unsubscribe from messages.”
3. Initial property review
“Hi {{customer name}}, I wanted to know if you would be available any time next week to schedule an initial review of your property.”
Initial property walk-through
“Hi {{customer_name}}, this is {{your name}} from {{company}}. I just got your inquiry about {{address}} and would love to schedule an initial review of your property. Do you have any time on {{day}} around {{time}}?”
4. Home inspection
“Hi {{customer name}}, this is to remind you that there is a home inspection scheduled for your property on {{date}} at {{time}}. Reply to this message if you wish to reschedule.
“Hi {{client name}}, this is to remind you that you have a Home inspection lined up on {{date}}. Be sure to check with your inspector for details before the d day!”
Home valuation reminder
“Hello there! Just a friendly heads-up that your home valuation appointment is right around the corner. We’re looking forward to seeing you on time and ready with any queries or thoughts you might have. Big thanks for entrusting us with your real estate journey!”
Final walk-through update
“Hi {{customer name}} ! The final walk-through for your property will take place at {{date}} on {{time}} Please arrive on time and be prepared with any questions or concerns”
5. Listing Agreement
“Hi {{customer name}}, your property is ready to shine! We’ll draft the listing agreement for your review. Meanwhile, are there any last-minute touches you wish to add?”
6. Listing confirmation
“Great news, {{customer name}} Congratulations, your property is officially listed. Our marketing engines are firing up. Expect more details about showings and inquiries. Let’s get ready for potential buyers!”
7. Request for open house
“ Hi {{customer name}}, since your property has been officially listed our next step is scheduling an open house. Please let us know if that works for you.”
8. Schedule an open house
“Hi {{customer name}}, please decide the date of the open house for your property. Select a date and time from here {{calendar link}}. “
10. Offer update
“ Hi {{customer name}}, some good news coming your way! We have an offer on your house! Let’s get on a quick call to discuss the details. You can call me directly or reply with your availability and I will call you back.”
9. Open House Reminder
“This is to remind you about the upcoming open house scheduled for {{date}} at {{time}}. If you wish to reschedule the open house please let me know. “
10. Offer notification
“Exciting times, {{customer name}}! An offer is on the table. We’ll discuss the terms and strategize our response. Your goals are our priority. Let’s navigate this together.”
11. Before closing offer
“Congratulations, {{customer name}}! The finish line is near. We’re organizing all necessary documents and coordinating with the involved parties.”
12. Day of closing
“ Hi {{customer name}}, celebrations are near as the day of your closing is today! We’ll guide you through the final steps to ensure smooth closing”
13. Congratulatory text for closing
“ Congratulations {{customer name}}, Your property sale has officially closed! It’s been our pleasure serving you 🙂 Please do not hesitate to reach out if you have any queries.”
14. Ask for review
Hi {{customer name}}, it has been our pleasure helping you sell your property! Hope you had a great experience with us. Could I please request you leave a review about your experience with us? {{link}}”
15. Additional questions
“Hi {{customer name}}, The potential buyers of your home are curious if {{Item}} comes with the selling price. Would you be open to including it in the offer, or would you prefer to negotiate separately?”
16. Offering advice
“Hi {{customer name}}, our group of real estate experts is available to assist you with inquiries or guidance on property sale. Feel free to contact us anytime – we’re here to support you!
General Communication With Both Sellers And Buyers
Wishing clients a happy new year
“Hi {{customer name}}, wish you a happy and prosperous new year! We think at {{company name}} think of you fondly!”
Sending promotional offers
“Hi {{customer name}}, dropping in to inform you that we have special offers that you can avail for your real estate needs. Simply call us to learn more.”
Sending seasonal greetings
“ Hi {{customer name}}, seasons greeting to you and your family. Hope you are having a great time with your family during these holidays!”
Referring clients to other agents
“ Hi {{customer name}}, thank you for reaching out to us for your real estate needs. Unfortunately, we do not serve in the area that you are looking for. Please refer to {{company name}}, they will be able to assist you and give you top notch service. They are one of our trusted partners.”
Tech Support
“We are sorry you are having issues with accessing the property. Please contact {{support name}} support directly at this time. {{phone_number}}”
Weekend Questions
“Our offices are closed for the weekend. We can follow up on Monday for additional assistance. If you have specific questions that can’t be answered online already, please let us know and we will try to assist sooner. Respectfully, {{company name}}.”
Afterhours/During Week Response
“Sorry we missed your call, but our office is closed for the day. Please allow our team to follow up with you during business hours. Respectfully, {{company}}
Emergency/Urgent Maintenance Call/Text
“So sorry to hear you have an emergency maintenance issue. Please contact the emergency call center for prompt assistance here, 210-401-4823. “
Missed Call/Text Response
“Thank you for your patience. We are experiencing a very high call volume but will call/message back as soon as possible. Sincerely, {{company name}}”
Upset Customer
“I’m so sorry to hear that. I’ll make sure a manager is made aware. We strive to make sure every customer experience is a good one. Thanks for bringing it to our attention!”
Do not worry we know that real estate services do not stop at buying and selling properties, we’ve covered templates for leasing/renting and property management as well.
Leasing/Renting texts
1. Lease Renewal Offer Follow-up
“Good Day, The Lease renewal offer has been sent already, but we have not heard back. Please advise. The lease will expire/end very soon, and we will have to start preparing for move-out. Thank you. ”
2. Requesting Agent Show Home
“If you do not have an agent already to assist you; we would have to assign one to you. The majority of our future residents use the self-showing feature for the most convenience possible. Please let me know if you would like me to assign an agent to follow up with you within one business day. “
3. Opt-in/Opt-out required
“Thank you for contacting {{company name}}. We only use SMS to respond to customer/client-generated calls/SMS messages in a timely manner. Please confirm consent to receive SMS updates/correspondence with a “Y” for Yes, or “Stop” to be removed from SMS correspondence. “
4. Property Corrections (Extension Request)
“I’ll have to refer back to task messages, but if you need more time it is understandable. How much additional time would you need? This way we know when to follow back up as well and close this out for everyone.”
5. Pet request – Unsure About Animal(s)
“Thank you. If unsure about your pet(s) being approved for a specific property we manage; please email recent picture(s) and recent shot record(s) that show all pet(s) details, age, weight, breed, etc. and let us know which property you are considering. Email details to {{email}}.”
6. Standard Pet Policy
“Thank you for reaching out. Please find more details on our company pet policy here: {{link}}.”
7. Missed Call/Text Response
“Thank you for your patience. We are experiencing a very high call volume but will call/message back as soon as possible. Sincerely, {{company name}}”
8. Lease Intent Request Follow-up
“Good Day, We haven’t heard back from you regarding your lease intent and wanted to make sure you got our email requesting it. The lease will expire soon per contract. Please reach out at your earliest convenience. Thank you.”
9. Rental Inquiry
“Re: {listing.} …We are glad you have an interest in one of our properties. Please let us know if we can answer any additional questions/concerns for you. Thanks Again!”
“Hello {{customer name}}, thank you for your interest in our property at {{ Address}}. It’s a fantastic space! Could you share your preferred move-in date and any specific requirements you have? Let’s find the perfect fit for you.”
10. Rental inquiry follow up
“Hi {{customer name}}. I was getting in contact with you to follow up on the property at {{address}}. Have you given it any more thought or found something else yet? The monthly rent has gone down, so if you are interested you can take a second look and see if this is what you are looking for. Let me know if you have any questions. Thanks.”
11. Available Properties
“Hi {{customer name}}, We are glad you have an interest in one of our properties. For a list of available properties, you can visit us here: {{link}}. Please let us know if we can answer any additional questions/concerns for you.
“Hi {{customer name}}, glad to hear you’re interested! The property is {{brief property description}}. It’s available from {{Availability Date}}. Would you like to schedule a viewing to see the place in person?”
12. Viewing Confirmation
“Hi {{customer name}}, glad to hear you’re interested! The property is {{brief property description}}. It’s available from {{Availability Date}}. Would you like to schedule a viewing to see the place in person?”
13. Rental Self-Showing Request
“Thanks for reaching out. You can schedule a self-showing here at your convenience. {{link}}”
14. Post-Viewing Follow-Up
“Thanks for visiting {{address}}, {{customer name}}! We hope you liked what you saw. If you have any additional questions or need more information, feel free to reach out.”
15. Application Instructions
“Hello {{customer name}}, we’re excited that you’re interested! If you’d like to proceed, please fill out the rental application form at {{application}}. Let us know if you need assistance or have questions.”
16. Application Confirmation and Review
“Hi {{customer name}}, we’ve received your application for {{address}}. Our team is reviewing it, and we’ll be in touch soon to discuss the next steps.”
17. Lease Agreement
“Congratulations, {{customer name}}! Your application has been approved. We’ll send you the lease agreement for {{address}}. Review it thoroughly and let us know if you have any questions.”
18. Lease Signing
“Exciting times, {{customer name}}! Your lease agreement is ready for signing. You can access it at {{Lease Link}}. Let’s finalize this and secure your new home!
Property Management Templates
1. Property Management Proposal Sent Notification
“Good Day, The property management proposal requested has been emailed to you at this time. I just wanted to confirm it has been received. There is also a scheduling link at the bottom of that email if you would like to schedule a time to talk in greater detail as well as”
2. New PM Request
“Hi! This is {{your name}} from {{company}} thank you for requesting a proposal for property management services. We are doing additional research on the property and neighborhood, and will email you a proposal within one business day for your consideration. Respectfully, {{your name}}.”
3. Property Management Proposal response
“Please use this simple online form to help us gather some property details. {{link}}”
4. Prospect Tenant- Generic First Try to Connect
“Re: {Address} .We are glad you have an interest in one of our properties at {{company name}}. Please let us know if we can answer any additional questions/concerns for you. Thanks Again!”
Best Practices For Real Estate Texting
Here are the top 5 best practices that you must follow for real estate texting:
#1: Permission and Opt-In:
Regardless of the industry, the TCPA mandates that business text messages be sent to customers only if they have obtained explicit consent from them. Customers should have the option to opt in. Opt-in’ can be designed on company websites, social channels, or through sign-ups sent through email. Another noteworthy rule to remember is that TCPA mandates text communication should not happen before 8 AM and after 9PM.
#2: Clear and Concise Messages:
To avoid having your texts land in spam you need to keep them brief and use simple language whilst avoiding jargon.
#3: Timeliness:
Be mindful of your customer’s time and avoid texting at times when they might be busy. Send texts during appropriate hours, and weekdays, and avoid weekends.
#4: Personalization:
Personalization helps create a personal bond with the customer. Each customer should feel like they are getting personal attention. Use recipients’ names and property details to make messages relevant.
#5: Call to Action:
Ensure that the texts that you send include a clear call to action wherever needed.
How To Close Deals With Emitrr’s Texting Capabilities?
Sending SMS to clients using Emitrr is pretty easy and straightforward. You can follow these simple steps:
- Select ‘send > New message’ on the top right-hand corner.
- Add recipient(s)
- Type your message or select from templates
- Personalize it using properties
- Send immediately or schedule for later
However, if you wish to send messages in bulk for real estate text communication, then here are the steps you can follow:
- Go to text campaigns > Manual
- Select ‘create campaign’ in the top right-hand corner
- Follow the steps on the screen
- Upload all the contacts either through a CSV file or by selecting an existing list
- Hit Send
With this feature, you can communicate with your customers seamlessly about Property listings, Open house invitations, Event announcements, Holiday Greetings, Special Offers and Promotions, Tips and Advice, Requests for Referrals, etc. You can even keep track of all your conversations.
How to track conversations in Emitrr?
Conversation management is a very important feature needed for all real estate customer communication.
On Emitrr’s dashboard, for example, you can easily find all customer conversations by navigating to “all conversations” on the left navigation panel.
Conversations can be categorized into open and closed. You also have the option of filtering conversations based on the following criteria for easy conversation access. In addition to accessing and managing conversations, you can even assign conversations to your team members and leave notes for them. This will further improve internal communication.
Frequently Asked Questions
Use this sample text message to ask for a review from your clients as a realtor: “Hello! I wanted to thank you for choosing me as your realtor. Your satisfaction is important to me, and I would appreciate it if you could share your experience by leaving a review. Your input will help me enhance my services for future clients. Thank you for your time! [Your Name]”
To automate responses to text messages as a realtor, you can implement an easy-to-use SMS software like Emitrr. Emitrr allows you to set up auto-responses, automate SMS, set up SMS campaigns, and more!
Use this template to introduce yourself as a real estate agent: “Hi there! It’s [Your Name] from [Your Real Estate Company]. I’m passionate about matching clients with the perfect properties. How can I support you in your real estate journey?”
Conclusion
As a real estate business owner, it is important to ensure seamless communication with your clients. There is no better way than text messaging to converse with your potential and existing customers. Not only do you save hours worth of daily time but also improve workflows and overall customer satisfaction.
As you take your customer communication and engagement a notch higher with the aforementioned SMS templates, make sure to have the right resources and tools at hand to achieve results. Eager to explore what Emitrr has in store for you? Book a demo now!
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