sms broadcast software

Table of Contents

Introduction

SMS broadcast software is one of the most significant tools for businesses to communicate quickly and efficiently with their customers and further build customer loyalty. 

Capable of serving businesses for both marketing and communication purposes, SMS broadcast software is a great tool to possess as it facilitates group texting

Fun fact: 41 percent of people like to receive brand notifications via text. 

In an age where customers prefer texting as the mode of communication, read messages within three minutes, and like to receive notifications via text over email; then it is important for businesses to leverage this opportunity to boost sales and engagement by investing in an SMS broadcast software that improves communication, enhances customer loyalty, reduces cost, and improves sales. 

What exactly is SMS broadcast software? What are the key features that you need to look for while selecting the right software for your business? Keep scrolling to find out more! 

What is SMS broadcast software?

SMS broadcast software is a tool that allows businesses to send out mass text messages or BCC texts to a large group of people.

Let’s say you run a retail store and you have to send a message to 200 customers about an upcoming sale. Would you send 200 manual texts informing them about the sale? Or would you send one text to all those 200 contacts at once?

You would obviously prefer the latter as you would not have the time or the energy to send 200 separate texts. Also, sending manual texts can often leave room for error.

An SMS broadcast software eliminates such errors and allows businesses to communicate seamlessly with their customers. This is an example of SMS broadcast software: 

sms broadcast software

Signs that you need to invest in an SMS broadcast software

When it comes to engaging comfortably with your customers, SMS broadcast software seals the deal for you. But what are the signs that you need to have SMS broadcast software? How do you know that you need one? 

Well, it really depends on the kind of business you run and the kind of audience you deal with. You need SMS broadcast software when:

  1. You are having trouble managing your text message campaigns (Measuring their effectiveness)
  2. Your texts have a robotic tone to them 
  3. You spend a lot of time sending one-to-one text messages to your customers
  4. Your customer churn rates are high 
  5. Your customer communication (messages/emails) go unread or unanswered 
Fact check: 
What is the customer churn rate? 
Also known as attrition rate, customer churn rate measures the rate at which customers stop doing business with a company over a given period of time. In the case of text messaging, it can be the rate at which customers unsubscribe or opt-out from receiving notifications from a particular business. 
Here’s how the customer churn rate is calculated: 
Customer Churn Rate = {Customers at the beginning of a month – Customers at the end of the month} / Customers at the beginning of the month 

Now that you have understood the red flags in your customer communication strategy, it is time you make a checklist of the features you need in an SMS broadcast software. 

Top features to look for while choosing the best SMS broadcast software

In the USA, there are a plethora of SMS broadcast software that you can pick from. But how do you select the right one for your business? Well, all you need to do is align your pain points with the offerings of the software in question. 

Here are some top ‘must have’ features that you simply cannot miss out on: 

  • Ability to personalize texts 

Personalization of texts is a great way to engage your customers and drive conversions. Let’s look at these examples: 

Dear user,
Kickstart November with this cracking deal on your favorites! Text “NOVEMBER” to 566566 and avail 10% off. 

Dear Nick,
Kickstart November with this cracking deal on your favorites! Text “NOVEMBER” to 566566 and avail 10% off. 

Do you spot the difference in the above texts? It is the personalization that makes all the difference here. When you mention your customer’s name instead of addressing them as a ‘user’ or ‘customer’, it makes them feel special. Texting software allows you to make such personalization to your texts. But how do you send personalized texts at once, to hundreds of people? 

It is highly time-consuming to change names and send out individual texts. An SMS broadcast software like Emitrr allows you to pick from a variety of templates that will take the names of the selected users from your list and send out text messages that address the users personally. Here’s how: 

SMS broadcast message

In the above image, the message says {{first name}}. When you send this message out to your selected recipients, the “first name” will be replaced by the names of your recipients automatically. 

So you need not send separate texts to your customers just for the sake of personalization. Such a feature saves hours of time that you can direct elsewhere. 

  • Option to autorespond 

Sending multiple texts at once means receiving multiple responses. It is natural to have a couple of misses when you have hundreds of messages in your inbox. How do you ensure that you respond to all of those?

Enter: Autoresponders. 

With SMS autoresponders, you can send easily respond to your customers after they send you a specific keyword. As the name implies, autoresponders are automated in nature. You just need to set up your autoresponders in the SMS broadcast software and just sit back and relax. Whenever a customer responds to your message, an automated response will be sent to them. 

Autoresponders are great when you have to send immediate responses to your customers who seek in-demand information. So, in the case of autoresponders, you can set up answers to some possible questions that your customers might ask. So whenever a customer replies to a code, an automated message will be sent to them. Here’s an example: 

broadcast message autoresponder

  • Option to track text message campaigns 

How do you know whether your text message campaigns are doing well? How do know what’s working for you and what’s not? Are enough customers opting in? How many conversions are you generating on a monthly basis? What particularly is driving engagement in your text message campaigns? 

You need metrics that can help you take a deep dive into understanding whether you’re efforts are getting materialized.

It is important to track your text message campaigns to get an idea of the things that are working for you and then make the appropriate decision. This will solve your problem of managing your marketing campaigns. So look for an SMS broadcast software that allows you to track metrics. 

track metrics emitrr

  •  Opt-out option 

In text messaging, opt-out means unsubscribing from a brand’s marketing campaign. As a brand, you cannot force customers to be a part of your campaigns; you need their consent. This consent is highly crucial as the absence of the same can lead to your messages being spammed, which is the last thing you want. 

By knowing who all want to receive marketing communications from you, it will be easier to understand the target audience, build a robust database, and design campaigns that bring in conversions. Hence, whenever you send an SMS broadcast, make sure that you mention a clear option to opt-out towards the end of the message. 

With SMS broadcast software, you will be able to send tailored marketing communications followed by opt-opt options to help you have an accurate customer database to target. 

SMS broadcast opt-out

  • Supports long-code and short-code messaging 

While looking for the best SMS broadcast software, check whether the software offers short-code and long-code numbers for you to choose from and also supports messaging from those numbers. You need short-code numbers to send promotional texts, emergency notifications, and even appointment reminders. 

Long-code numbers are ideal for two-way communication and sending low-volume messages. Whatever your messaging intent may be, choose a software that aligns with the same. 

  • Round-the-clock support 

As a business, you must prioritize customer service above everything else. You earn more credibility and build a strong presence when you serve your customers better. 

Providing good customer service means that you need to be there for your customers at all times, irrespective of the day, hour, or situation. Even when you’re closed, you need someone to cover up for you. 

An SMS broadcast software will attend to your customers when you aren’t available. In a time where businesses face fierce competition and get outnumbered on the tiniest of things, it is important for you to make sure that you serve your customers 24X7, to keep them invested in your product and entrusted in your service. 

  • Easy integration 

The SMS broadcast software that you pick must offer easy integration with all the other tools that you use in your business. Make sure that the software connects your APIs with all your CRMs. 

With seamless integration, you will be able to easily automate workflows, send targeted SMS blasts that are relevant to your audiences, and enhance productivity. Emitrr offers integrations with 500+ apps instantly and allows easy syncing of data from your current CRMs.  

  • Option to schedule messages 

Pick an SMS broadcast software that offers you the option to easily schedule messages to send out at a later time or date. Remembering when to send messages to a particular set of customers can be a bit daunting. 

Look for a software that can do that job, and can send out messages for you when you cannot. So all you’ll have to do is keep a draft ready, select your dates and lave the rest to the software. 

  • Ability to add elements to make content engaging 

One main issue that marketers face while sending our text message campaigns is that they don’t have the creative freedom to make those texts more engaging. The low-character limit is one of the major factors behind the same. 

How is it that you make sure that your texts don’t sound robotic? It is simple: you add elements such as photos, videos, and GIFs. 

With SMS broadcast software, you will be able to communicate with your customer with more than just words and engage them in a better manner. 

As you bring your broadcast messages to life, you will see a definite improvement in your CTR and open rates. This will solve your problem of high churn rates and unanswered messages. So a software that allows you to send engaging messages should be your priority. 

Who can benefit from SMS broadcast software?

Here is a list of all the businesses that can enhance engagement, boost ROI, nurture sales, and drive conversions: 

  1. Educational institutions 
  2. Religious organizations
  3. Non-profits 
  4. Restaurants
  5. Recruitment agencies
  6. Insurance firms
  7. HVAC companies
  8. Dental offices
  9. Logistics firms 

How do these businesses benefit? Well, here are some top use cases that will help you understand the same:

  1. Sending sales promotions 
  2. Sending discount coupons or vouchers 
  3. Promoting new products
  4. Verifying accounts and payment methods of customers 
  5. Sending appointment reminders 
  6. Offering customer support 
  7. Conducting surveys 
  8. Conducting recruitment activities
  9. Communicating important information 

Sending messages through SMS broadcast software

As a business, sending out text message campaigns should be the easiest deal for you, that doesn’t take much of your time, is affordable, and also serves your purpose. Sending out messages to your customers through SMS broadcast software is a three-step process. 

SMS broadcast software

Simply put, if you want to send out mass texts or text blasts to your customers, all you need to do is upload your contact list and type the desired message. You can either send the message directly or schedule it to be deployed at a different date or time. 

Do you have more questions regarding SMS broadcast software? Don’t worry, we’ve got you covered!

FAQs regarding SMS Broadcast Software

  • How is an SMS broadcast different from a group text message? 

When we talk about group text vs mass text, there is a slight difference with respect to the way the messages are received. In the case of an SMS broadcast message, the recipients will receive the text message individually. You will be able to send messages to multiple contacts without a group message. In the case of a group text, all the recipients will be a part of a group and every message sent or received will be visible to all members of the group. 

  • Is SMS broadcast software expensive?

The pricing strategy of each SMS broadcast software varies depending on the usage of the business. The major players that offer broadcast messaging charge monthly, with starting prices as low as $29. Nevertheless, the more messages you send, the more cost-effective it will be for you. 

  • Can I send an SMS broadcast through my phone? 

Yes, absolutely. Whether you have iOS or Android, you can easily send out broadcast messages through your phone. You just need to have the broadcast message app installed on your phone. 

  • Which type of number can I use to send broadcast messages?

You can send messages through your existing business number (long code). Also, you can request API for a short code number and use it to send promotional messages to your customers.

  • Is there a limit on the number of messages I can send in a campaign? 

No, there isn’t. You can send as many messages as you want through SMS broadcast software. How you’re priced will depend on the number of messages that are being sent across. 

Bonus: 5 tips to drive conversions with your SMS Broadcast campaigns

Now that you are familiar with the benefits of investing in SMS broadcast software, its use cases, and its process; it is time for some best practices to ensure that your campaigns reap profits. 

  1. Always ask permission: Before you add a customer to your campaign list, make sure to ask permission. You can do so by sending them a promotional text that contains an offer. If they reply to you with the suggested keyword on your shortcode, it means they’re on board.  
  2. Send personalized messages: It is important to make each customer feel special. You can do so by personalizing the message as much as possible. An SMS broadcast software comes with a plethora of options for personalization. Before drafting the message, ask yourself: what is in it for the customers? 
  3. Flooding inboxes is a no-no: Set a frequency of the messages that you want to send to your customers. The more frequent the messages are, the riskier it is. Too much flooding can lead to spamming of your messages. 
  4. Timing is crucial: Do not send messages at the wrong hour. As per TCPA, the perfect time to send marketing messages to your customers is between 8 am to 9 pm. So make sure that you adhere to the same. 
  5. Encourage participation: Instead of sending one-way messages, try experimenting with the message copy. Ask questions. Try initiating a discussion. When your customers participate, you’ll get to know about their requirements, and hence you will be able to pitch your product or service to them accordingly. 

Send SMS broadcasts that convert by Emitrr’s functionalities

Send bulk/broadcast SMS in less than 10 minutes using your current phone number through Emitrr’s text message marketing capability. You can easily personalize your messages, and follow up with responses through drip campaigns. Not only that, but you can track the performance of your campaigns and monitor the response rate. 

Conclusion

When you have to send marketing communications to multiple contacts at once, broadcast messages can save the day for you, not just in terms of time taken but also the cost. From understanding your target audience to measuring the success of your campaigns, SMS broadcast software is a great tool to invest in. so, what are you waiting for? Bring your broadcast messages to life with Emitrr’s support. Schedule a demo to see what’s in it for you. 

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