Top 10 Review and Reputation Management Software for Medical Device Companies

Overview Of Review and Reputation Management for Medical Device Companies

93% of customers say online reviews influence their buying decisions for critical purchases such as medical devices. Online reputation directly impacts trust, credibility, and long-term partnerships with your customers. A few unanswered complaints or outdated reviews can raise red flags.

Review and reputation management for medical device companies have become essential. The right software makes it easier to track feedback, respond to concerns, and understand what customers think. Every piece of feedback contributes to the bigger picture of how your medical device company is perceived.

This blog brings you the top 10 review and reputation management software for medical device companies that help you build trust, act on feedback, and keep your reputation strong.

Key Features To Look For In Medical Device Companies’ Review and Reputation Management Software

Star ratings are only one aspect of review and reputation management for medical device firms. It involves paying attention to what your consumers are saying, answering promptly, and taking note of every review, positive or negative. With so many platforms, channels, and touchpoints involved, it helps to have the right system that ties it all together.

Here are the key features that make review and reputation software useful for medical device companies:

Multi-Platform Review Monitoring

Keep track of customer reviews across Google, Facebook, industry directories, and niche healthcare platforms. This helps you respond quickly and maintain a consistent reputation across every channel your customers use. 

Automated Review Requests

Request reviews automatically after service calls, product deliveries, or device onboarding. Timely prompts increase your review volume without adding to your team’s workload.

Sentiment Analysis with AI

Understand the tone and emotional intent behind feedback using AI-powered sentiment analysis. This makes it easier to identify potential issues early across large volumes of responses.

Real-Time Alerts and Notifications

Get instant alerts for new reviews so you can respond in time. This is useful for managing feedback after urgent requests such as missed deliveries or technical support calls.

Customizable Response Templates

Respond faster using response templates tailored to your brand voice. Personalize replies based on product category, type of service, or issue raised.

Watch how Emitrr’s AI agent Sarah can help you craft quick, personalized responses easily: Introducing Sarah: The AI Agent That Makes Texting Effortless

Analytics and Reporting Dashboard

Track trends in customer feedback, most mentioned devices or issues, and response performance. This helps prioritize improvements and report outcomes across teams.

Centralized Review Management

View, manage, and respond to all reviews from one place without needing to jump between platforms or rely on scattered alerts. This keeps your workflow clean and organized.

User Engagement Tools

Collect feedback directly through your website or after a device installation using embedded tools that don’t interrupt the user experience. These insights often highlight silent issues before they turn into public reviews.

Security & Compliance Requirements For Medical Device Companies’ Review and Reputation Management Software

In healthcare, even customer feedback can involve protected health information (PHI). That makes security and compliance non-negotiable. For medical device companies managing reviews related to patient experience, data protection needs to be an essential part of the software. The following points highlight what a secure review and reputation management software should offer:

Ensures all patient reviews and feedback comply with HIPAA rules.

Every system interaction, be it collecting a review or responding to one, needs to stay HIPAA compliant. The software should support workflows that keep patient identifiers private while still gathering useful feedback.

Encrypts review data to protect sensitive information from breaches.

Any feedback tied to patient use, device performance, or support history must be encrypted. Both stored data and information in transit should remain protected against leaks or cyberattacks.

Limits access to review and reputation data based on user roles.

Access should be permission-based. Not every staff member needs full visibility into reviews, particularly those involving patient details. Assigning roles keeps the data limited to those who truly need it.

Stores reviews and related data securely to prevent unauthorized access.

The system should use secure cloud storage with advanced protection against unauthorized logins or breaches. Safe storage reduces the risk of data loss or misuse.

Tracks all changes and access to review data for full accountability.

Having a complete audit trail keeps you prepared for external or internal audits. Both security and compliance reporting will benefit from knowing who accessed what, when, and what was done.

Integrations Required For Medical Device Companies’ Review and Reputation Management Software

The below list of integrations is what makes your review and reputation management software go from a basic tool to a fully functional part of your medical device company’s workflow. They are a part of how your teams stay on schedule, how your data stays consistent, and your communication is sharp across channels, from internal updates to customer-facing alerts.

EHR (Electronic Health Records)

Connecting to Electronic Health Records means your review and reputation management software will be able to pull patient or client-specific data directly out of medical records, allowing you to automate pill reminders, device setup instructions, or follow-ups without any re-input of data. Here are a few widely used EHR systems your review and reputation management software for a medical device company should integrate with:

• Athenahealth
• Epic 
• Cerner 

RCM (Revenue Cycle Management)

Integrating your review and reputation management software with RCM tools will enable you to automate notifications concerning insurance readiness, billing follow-ups, and pre-authorization alerts. It accelerates revenue cycles and ensures no important financial process is overlooked in the wake of poor communication. Below are the common RCM tools:

• Trumpia 
• ClickSend 

Marketing Automation

The mentioned integrations let you target your medical device users by prior interactions, type of product, or service history. What this means is that you can pass refill calls, product education content, or service reminders to the accurate audience at the right time, without having to do it manually every time.

• Mailchimp 
• Hubspot 

Clinical Trial Management Systems

Syncing with clinical trial systems enables automatic outreach to trial subjects like flash messages for device pickups, shipping update notices, or tips on how to fix issues. It facilitates the participants to remain informed and interested as well as reduces administrative burden of coordinators.

• Twilio

How To Choose the Right Review and Reputation Management Software For Medical Device Companies

Review and reputation management software for medical device companies plays a key role in shaping customer trust and brand credibility. It must be compatible with your team’s workflow, safeguard confidential information, and streamline the process of collecting, monitoring, and reacting to feedback. Daily chores like follow-ups and problem-solving become easier, quicker, and more efficient with the right software.

Confirm Compliance Standards

The software must align with HIPAA and other healthcare data regulations. If your reviews contain any patient identifiers or feedback tied to services, the system needs to treat that information securely.

Assess AI and Automation Capabilities

AI features like sentiment analysis and auto-tagging help spot trends and respond to feedback faster. Automation can request reviews after a service call or delivery, so you don’t have to follow up manually. 

Evaluate Ease of Use and Training

Medical device teams often work in fast-paced environments. The platform should be simple enough for new users to pick up without extensive training, so feedback handling doesn’t become a bottleneck.

Check Integration Options

The software should work well with your CRM, EHR, or ticketing system to streamline operations. Direct integration means review requests can be triggered based on real events like device setup or technical support completion. 

Consider Scalability and Customization

As your customer base and service areas grow, the platform should be able to handle higher volumes, multiple locations, and customized workflows that fit your internal structure.

Review Pricing and Support

Transparent pricing with no surprise charges matters. So does support, even when you are dealing with high volumes of reviews across platforms. Make sure help is available when you need it.

Top 10 Review and Reputation Management Software For Medical Device Companies

1. Emitrr
2. RepuGen
3. ReviewInc
4. Yext
5. Birdeye
6. Podium
7. Solutionreach
8. Weave
9. Swell
10. Broadly

1. Emitrr

Emitrr helps medical device companies collect, monitor, and respond to patient or provider feedback with minimal effort. Made for healthcare teams, it offers powerful automation, HIPAA-compliant security, and AI tools that make review management easier, even for busy support or service teams.

Key Features of Emitrr:

• AI-powered reputation management tools
• Automated SMS review requests based on triggers like product delivery, tech support, or service calls
• Centralized dashboard for Google, Facebook, and other platforms
• Real-time alerts for new reviews and low ratings
• Smart auto-responses with help from AI agent Sarah
• Sentiment analysis to prioritize reviews that need attention
• Review routing to assign feedback to the right internal team
• Customizable response templates tailored to product or service type
• HIPAA-compliant workflows with role-based access control
• Review performance tracking with visual analytics
• Integration with CRMs, EHRs, and communication tools
• Bulk review request campaigns for post-launch or outreach drives
• Multi-location review management under one login

Pros of Emitrr:

• Built with medical businesses in mind
• Simple interface and fast onboarding
• Excellent customer support from the teams

Cons of Emitrr:

• Some advanced response tools will be rolling out soon!

Pricing of Emitrr:

• Emitrr pricing starts at $59 per month, with flexible plans so you only pay for what you use.

Emitrr Ratings and Customer Reviews:

Emitrr is rated 4.7 on G2 and 4.8 on Capterra, and here’s what customers are saying about the platform:

Emitrr Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• 24/7 (Live rep)
• Chat

2. RepuGen

RepuGen helps medical device companies collect reviews post-service and analyze sentiment trends. It is used by healthcare companies to track patient experience and monitor online ratings.

Key Features of RepuGen:

• Automated review generation through email and SMS
• Sentiment analysis to track customer satisfaction
• Customizable surveys for medical service feedback
• Google and Facebook review integrations

Pros of RepuGen:

• Easy to use for collecting patient reviews
• Solid analytics and reporting for tracking feedback

Cons of RepuGen:

• Limited customization options for some review flows
• The User Interface could feel outdated

Pricing of RepuGen:

• RepuGen pricing starts around $99 per month for the basic plan.

RepuGen Ratings and Customer Reviews:

RepuGen is rated 4.9 on G2 and 4.3 on Capterra, and here’s what customers are saying about the platform:

RepuGen Support Channels:

• Email/Help Desk
• FAQs/Forum
• Phone Support

3. ReviewInc

ReviewInc is useful for medical device companies that need reputation monitoring across multiple sites. It offers multi-platform tracking and customized email review requests.

Key Features of ReviewInc:

• Review monitoring from 250+ sites
• Automated review request campaigns
• Sentiment tracking and keyword alerts
• White-label options for resellers

Pros of ReviewInc:

• Wide review site coverage
• Good for multi-location practices

Cons of ReviewInc:

• The interface can feel cluttered for new users
• Reporting can be overwhelming without setup

Pricing of ReviewInc:

• ReviewInc offers custom pricing based on your required features, number of locations, and business size. 

ReviewInc Ratings and Customer Reviews:

ReviewInc is rated 4.6 on G2 and 4.8 on Capterra, and here’s what customers are saying about the platform:

ReviewInc Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• Chat

4. Yext

Yext supports review and listing management for larger medical device companies managing multiple clinics or service partners. It helps maintain consistent information and respond to feedback in one place.

Key Features of Yext:

• Centralized review monitoring
• Review the response from one dashboard
• Integration with business listings
• Sentiment analysis for feedback

Pros of Yext:

• Strong brand control across platforms
• Helpful for businesses with multiple locations

Cons of Yext:

• Can feel enterprise-heavy for small teams
• Pricing is higher than average

Pricing of Yext:

• Yext pricing starts at $199 per month, depending on plan size and tools.

Yext Ratings and Customer Reviews:

Yext is rated 4.4 on G2 and 4.2 on Capterra, and here’s what customers are saying about the platform:

Yext Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• 24/7 (Live rep)

5. Birdeye

Birdeye helps medical device companies manage online reviews, gather feedback, and automate communication with patients. It is popular with healthcare professionals and service teams.

Key Features of Birdeye:

• Review generation via text and email
• AI-powered sentiment analysis
• Integration with CRM and patient systems
• Multi-location review tracking

Pros of Birdeye:

• Easy review request setup
• User-friendly mobile app

Cons of Birdeye:

• Pricing can be steep for small clinics
• Setup support may vary

Pricing of Birdeye:

• Birdeye pricing starts at $299 per month.

Birdeye Ratings and Customer Reviews:

Birdeye is rated 4.7 on G2 and 4.7 on Capterra, and here’s what customers are saying about the platform:

Birdeye Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• 24/7 (Live rep)
• Chat

6. Podium

Podium works well for medical device companies wanting to boost Google reviews through SMS-based engagement. It also helps with messaging and feedback collection.

Key Features of Podium:

• SMS-based review invites
• Dashboard for responding to reviews
• Webchat for direct communication
• Reporting tools to track reputation

Pros of Podium:

• Good SMS tools for review requests
• Quick setup for feedback collection

Cons of Podium:

• Higher learning curve for advanced tools
• Pricey compared to similar platforms

Pricing of Podium:

• Podium pricing starts at $249 per month, with custom plans for larger teams.

Podium Ratings and Customer Reviews:

Podium is rated 4.6 on G2 and 4.3 on Capterra, and here’s what customers are saying about the platform:

Podium Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• 24/7 (Live rep)

7. Solutionreach

Solutionreach is often used by healthcare teams for patient communication and also supports review collection, making it useful for medical device companies with regular patient interaction.

Key Features of Solutionreach:

• Review generation through SMS and email
• Patient satisfaction surveys
• Automated follow-up campaigns
• Integration with EHR

Pros of Solutionreach:

• Designed for healthcare use
• All-in-one communication platform

Cons of Solutionreach:

• Interface can feel outdated
• Reporting is limited without upgrades

Pricing of Solutionreach:

• Solutionreach offers custom pricing available based on feature selection and clinic size.

Solutionreach Ratings and Customer Reviews:

Solutionreach is rated 4.3 on G2 and 3.8 on Capterra, and here’s what customers are saying about the platform:

Solutionreach Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• Chat

8. Weave

Weave offers communication and engagement tools that include review generation and management features. It is often used by practices and clinics to improve patient communication and online presence.

Key Features of Weave:

• Sends automated review requests via text or email after appointments
• Review monitoring across multiple platforms
• Integration with practice management systems
• Centralized communication and reputation dashboard
• Real-time alerts for incoming reviews

Pros of Weave:

• Easy to manage reviews and patient communication in one place
• Helpful automations for review requests

Cons of Weave:

• May require full use of their communication suite
• Limited customization in review workflows

Pricing of Weave:

• Weave pricing is custom-based on your feature set. You will need to request a quote from their team.

Weave Ratings and Customer Reviews:

Weave is rated 4.6 on G2 and 4.3 on Capterra, and here’s what customers are saying about the platform:

Weave Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• Chat

9. Swell

Swell focuses on modernizing patient engagement and review generation, making it suitable for medical device companies looking to boost visibility and feedback collection.

Key Features of Swell:

• Automated review invitations via SMS and email
• Real-time review tracking
• Smart responses to incoming feedback
• Performance reports and review trends
• Customizable review request timing

Pros of Swell:

• Simple and clean interface
• Effective in increasing review volume

Cons of Swell:

• Fewer integrations with healthcare-specific systems
• Reporting features can be basic for advanced needs

Pricing of Swell:

• Swell pricing is available on request and depends on your business size and locations.

Swell Ratings and Customer Reviews:

Swell is rated 4.5 on G2 and 4.6 on Capterra, and here’s what customers are saying about the platform:

Swell Support Channels:

• Email/Help Desk
• FAQs/Forum
• Knowledge Base
• Phone Support
• Chat

10. Broadly

Broadly helps businesses collect and manage reviews from customers through a simple platform. For medical device companies, it supports timely follow-ups after service or delivery.

Key Features of Broadly:

• One-click review request links via SMS and email
• Integration with Google and Facebook for direct reviews
• Feedback funnel to direct unhappy users to private forms
• Customer messaging and chat features
• Reputation dashboard with performance insights

Pros of Broadly:

• Easy to set up and use
• Proactive customer service

Cons of Broadly:

• Some features more suited for local service businesses
• Limited HIPAA-related functionality

Pricing of Broadly:

• Broadly offers customized pricing based on your organization’s needs.

Broadly Ratings and Customer Reviews:

Broadly is rated 4.7 on G2 and 4.8 on Capterra, and here’s what customers are saying about the platform:

Broadly Support Channels:

• Email/Help Desk
• Knowledge Base
• Phone Support

Why Emitrr Is The Best Medical Device Companies’ Review and Reputation Management Software

Emitrr understands how online reputation impacts every aspect of your business, particularly in healthcare, where trust is just as important as your product or service. When you are working with sensitive equipment, time-sensitive service calls, and customers who rely on your team to get things right. From coordinating post-installation reviews to collecting input after support visits, Emitrr helps you stay connected without chasing every response manually.

Imagine someone just had their oxygen concentrator delivered and set up at home. While they are still settling in, they receive a message that feels personal, inviting them to share how it went. If there is something to fix, your team knows right away. Emitrr makes it easy to collect that kind of feedback without adding another task to their plate.

It is these little moments that shape your reputation, and Emitrr helps you catch every single one!

Healthcare-Specific Security Features

Emitrr follows strict HIPAA standards to protect feedback that might include PHI. Access controls and encryption keep sensitive review data safe at every step.

Automated Review Requests and Follow-Ups

You can schedule automatic review requests via SMS right after device deliveries, support calls, or setup visits, so you never miss a chance to hear from your customers.

AI Capabilities

Emitrr’s AI reputation management tools analyze reviews to identify common themes, sentiment shifts, and potential risks, helping you take action before issues grow.

Multi-Channel Review Management

Monitor and manage reviews from Google, Facebook, and other platforms in one place. No need to jump across tabs to track feedback.

Easy Integration with EHR and RCM

Emitrr easily connects with EHR and RCM systems to time review requests around actual patient or customer interactions, like training sessions or support visits.

Real-Time Alerts and Analytics

Get notified the moment a new review is posted. View insights across devices, service types, or regions to track how each experience shapes your brand.

Scalable and User-Friendly

Easy to set up and built for growing teams, Emitrr works just as smoothly for five users as it does for fifty. Everyone, from field technicians to the front desk, can use it effortlessly.

Check out this video to see how Emitrr simplifies managing your reviews and reputation: 

Reviews and Reputation Management – Emitrr

FAQs

Conclusion

Reviews can pop up at any moment, say, after a device setup, support call, or delivery. Having review and reputation management software for medical device companies catches every comment and helps you respond quickly, keeping your brand in a positive light. Emitrr brings everything together in one place so you can respond faster, fix what needs attention, and keep your reputation strong. Schedule a free demo today and see how Emitrr helps you stay on top of every review.