Introduction
Small-scale businesses have higher goals and limited investment to survive in the market. In the current cut-throat competition, the modern way to approach clients and generate leads is through text message marketing for small businesses. The traditional forms of marketing have no success rate in today’s advanced technological arena. Furthermore, 90% of individuals open their SMS within the first three minutes and 55% of customers prefer SMS over emails. So these stats indicate that for achieving scalability, organizations should shift to SMS marketing for small businesses.
What is Text Message Marketing For Small Businesses?
Text Message Marketing for small businesses is a secure way of sending SMS for business communication. Any company or organization can utilize message marketing to send texts, SMS, automated campaigns, offers, discounts, event reminders, etc. for better customer engagement and retention.
To successfully send SMS campaigns, companies, especially small-scale ones, use software for the best SMS marketing for small businesses. One such software is Emitrr.
Emitrr offers the best SMS marketing for small businesses and supports their business demands. Emitrr’s highly functional technical and support team takes care of clients’ vision and concerns throughout their SMS campaign journey.
Traditional Text Marketing VS Text Message Marketing for Small Businesses
Benefits Of Text Message Marketing For Small Business
Seamless customer communication
Reach out to leads by sending them text messages. Message marketing for small businesses is very advantageous as it lets companies maintain constant contact with customers, solve their queries, or just interact with them to understand what they are looking for in the product.
Ability to scale
With SMS marketing, small businesses can easily streamline their workflows and automate their SMS campaign processes to save time and achieve maximum efficiency. So, SMS marketing for small businesses helps scale the internal processes for the companies easily.
Better team communication & collaboration
Connect with your team, share ideas, and keep each other informed about probable leads by using text messages. Use group texting and mass texting to reach out for collaborations and send effective SMS campaigns.
Effective customer engagement
SMS marketing for small businesses is a boon when it comes to customer engagement. Companies can easily reach out to clients and stay connected with them. Companies can also send attractive offers, event invites, newly launched product info, and much more to keep the customers committed to their brand without much hassle.
Improved reputation
Provide instant technical support to customers whenever in need through text messaging. Let customers communicate with you in times of trouble and get their feedback through links on the quality of customer support. Use the ability to personalize tets for your clients and improve conversations. Building brand reputation is made fairly simple by using text marketing for small businesses.
Affordable
The biggest plus point of text message marketing for small businesses is its affordability. This medium of marketing is very affordable but at the same time garners major results in terms of customer conversion. Through SMS marketing, companies can secure more leads and achieve scalability for their business goals.
Use Cases of Text Message Marketing For Small Businesses
Sales promotions
Use text message marketing to promote the latest sales and offers available on your products. Get customers interested in your brand through message marketing for small businesses.
“Hey [Name], don’t miss out on the huge Black Friday sales. Use discount code [XYZ] to avail of 40% across the whole website. Happy shopping!”
“Hey [NAME]!Check out our latest health insurance plan [XYZ] specially made to protect your forties. Buy now and avail an offer of 20% off this Christmas. Don’t forget to stay happy and safe”
Welcome texts
Add a welcome text for your clients to quickly get them adapted to text message marketing from your company.
“Hey there! Welcome to [XYZ]. Enjoy flat 10% off on your first order. Reply STOP to opt out.”
Feedback and surveys
Get your surveys done and send feedback links to customers to understand their expectations of your brands. Improve customer engagement and retention using feedback and SMS marketing for small businesses.
“Hey [NAME]! Hope you are doing well. Please submit your feedback on the attached link below regarding your last visit to [XYZ] hospital. Thank you.”
“Hey [NAME], Thank you for your visit to [XYZ] Spa. Please fill out the customer survey on the link attached below. This would help us serve you better the next time. Hope to see you soon.”
Seasonal greetings
Send seasonal greetings to your customers with a personalized touch using SMS marketing for small businesses. Wish your clients using SMS campaigns to scale your brand reputation in customer care.
“Hey [NAME]! A very happy Christmas to you and your loved ones from [XYZ comapny]. Don’t miss out on the amazing offers on the website and enjoy the specially curated discounts. Happy Holidays.”
Product launch campaigns
Let your customers be aware of your latest product launches and keep them interested in your brand’s growth using SMS marketing campaigns.
Dear customer, check out our latest [XYZ product]. You can avail an introductory 10% sitewide just for today. Do leave your reviews as well. Happy shopping.
Limited-time sales offer
Use customer engagement and inform them about the latest events and offers running in your company. Peak their interest by presenting offers through text message marketing.
“Tired of your old and boring closet, then we have got something for you. Avail a special discount of 15% on all your NEW SEASON products. Offer valid till today so hurry!”
Sending discount coupons to customers
Send the best deals and discount coupons to your customers immediately with SMS marketing. Let SMS marketing broadcast your offers and lure in some potential buyers. Send special discount offers to your loyal customers.
“Hey, our loyal customer. Thank you so much for supporting us and our brand always. As a reward please enjoy a special discount of 30% flat off across the whole website. Thank you.”
Order updates
Send order updates and tracking IDs for the ease of customers using SMS marketing. Keep the customer’s shopping experience hassle-free by updating them with all the order details via text messages.
“Hey [NAME]. Thank you so much for shopping with us. Please open the attached link below for tracking details. Thank you.”
Birthday Greetings
Send birthday wishes to your customers to make them feel included. Show better customer care through these SMS marketing texts and scale your brand reputation.
“Hey [NAME], Happy birthday. Celebrate more with a special offer of 10% off on your wishlist products and enjoy. Thank you.”
Event notifications
Import and inform your contact list about any upcoming event to increase your outreach. If you are a small-sized company, look for the best SMS marketing for small businesses to achieve scalability and increase business demand.
“Hey there! We are organizing the charity gala at our restaurant for the [XYZ nonprofit]. Please make sure to attend and participate in the event. Your presence would mean a lot to us. Thank you.”
Kickstart Text Message Marketing For Your Small Businesses With Emitrr
If you wish to start your journey of text marketing for small businesses, then Emitrr is the place for you!
Efficient SMS automation feature
Use keywords, automate SMS campaigns, start personalized threads, and send SMS at your suitable time and date. Let Emiitrr handle the import of your contacts and provide you with opt-in consent from your clients to start with SMS marketing campaigns. Emitrr’s amazing automation feature will help you create suitable and personalized campaigns that fit the vision of your brand.
Emitrr would provide you with all the features to help select the date, time, and keywords before launching your group texts or broadcast messages. So it’s really the best fit for SMS marketing for small businesses.
Robust texting platform
The Emitrr platform is a very versatile platform for text message marketing for small businesses. It’s easy to use, has no learning curve, and has a single dashboard for all communications.
The best part about Emitrr is how robust the software is. Emitrr offers you efficiency and next-gen features all under one platform. You can carry out SMS campaign tasks easily without facing bugs and screen freeze.
Integrates with 500+ CRMs
Emitrr provides you with more than 500+ integrations with CRMs. The integration journey with Emitrr is super swift and easy without any data inconsistencies. This helps you focus more on the business demands leaving the integration part on Emitrr’s technical team.
Intuitive SMS capabilities
Emitrr is a very reputable SMS texting platform and offers features like two-way, bulk, alerts, broadcasts, missed call-to-text, SMS automation, and much more. All software review sites (such as Capterra and G2) have given a five-star rating to Emitrr for its intuitive SMS capabilities and customer support. Emitrr is the most efficient SMS marketing tool for small businesses.
Top-notch customer support
Emitrr’s customer support team is both prompt and efficient. Emitrr offers customer support such as email/help desk, FAQs/forum, knowledge base, phone support, 24/7 (Live rep), and Chat. Emitrr has got its customers covered. Any client can approach Emitrr’s support team round-the-clock for queries.
Frequently Asked Questions
Yes, text marketing for small businesses helps small-scale companies with lead attraction, customer retention, and maintaining brand reputation online. SMS marketing is a very good way for small businesses to reach out to their customer base easily and on an affordable budget. A good SMS marketing platform like Emitrr is well suited for text message marketing for small businesses for growth in the business realm.
No, text message marketing is not expensive. On the contrary, text message marketing is a very affordable option for small-sized companies who have just started their journey and want to grow their brand. You can choose an efficient text marketing platform such as Emitrr that would help you automate your SMS campaigns for outreach and offer you some intuitive texting features for achieving your business demands at a very affordable price.
Some of the best text message marketing software in the market are:
– Emitrr
– Birdeye
– SlickText
– Klaviyo
– EZ Texting
Switching to Emitrr software for SMS marketing is a fairly simple process. You can go to Emitrr’s website and request a demo. Then Emitrr’s support team would get in touch with you for further formalities. Once you are ready, Emitrr’s technical team will take care of the rest of the onboarding process and training for your ease.
Conclusion
So after reading this comprehensive guide about text message marketing for small businesses, its benefits, and use cases, we can say that the Emitrr platform is the all-rounder software that will support the journey of a small-scale company towards growth by using its intuitive SMS marketing capabilities. Head to Emitrr’s page now and book a quick demo here to know more!
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