Group text messaging

Table of Contents

Introduction to group texting

Group texting is one of the most effective channels to reach out to potential customers and market your products/services. Considering that text messages have an open rate of 98 percent, group texting is a great way to communicate with a large group of individuals with minimal effort. 

But what makes group texting so successful? What types of businesses use group text messaging? What are its benefits? How can you send a group text message to promote your business and engage with people? This article will cover everything you need to know about group texting and broadcast messaging. So, stay tuned! 

What is group texting?

Group texting is the kind of text messaging that enables a user to text more than one person at once. When you have the same message to send to a group of people, doing so manually can eat up a lot of your time and cause unnecessary frustration, which is when group texting saves the day. 

The medium for group texting can be SMS, chat, or email. 

Group texting allows all the recipients of the group text to reply to it enabling you to initiate conversations with interested users. 

Two major formats of group text messaging:

  1. All the recipients of the message are added to a group: In this group, they can interact with each other, and messages sent to the group are viewed by everyone, as in the case of WhatsApp groups.
  2. The group is made for the convenience of the sender: Here, the recipients of the group will have no idea about others in the text campaign. A message sent by the sender creates a single thread between him/her and the recipient. This allows each recipient to reply just to the sender and hence establish two-way communication.

We can refer to these as group texting and mass texting. While for casual communication the former way is preferred, businesses often want recipients to be blinded to other recipients and make it look like a personalized reach out and hence the second method is primarily used for professional group texting.

Note: Business group messaging can only be done if a2p messaging is enabled. 

Benefits of group texting

Some of the reasons why group texting is useful for businesses are:

1. Group texting is inexpensive

Group texting is quite inexpensive as each message only costs a couple of pennies. Considering the excellent response rate, those pennies will surely give you a high ROI. A monthly subscription with say 500 messages will cost you between $25-$30. 

2. Group texting offers better engagement and accessibility

Texting has an open rate of 98% and a response rate of 40%, making it the most effective of all communication channels. One of the reasons why texting is so popular is because of its accessibility, Regardless of whether one has a smartphone or if a data pack is enabled on their phone, text messages can be received. This ensures that all your customers with a phone number can be engaged in a conversation without hassle.

3. Group text messaging saves time  

As discussed above with group texting, you can simply create one group, type in a common message, and hit ‘send’. All your customers would receive the text message and it will save you tons of time. 

With various group texting softwares now offering automation you can even automate group texting for your business – For example – your special weekend discount message can go out every Friday with absolutely no effort from anyone in your team

4. Group texting is simple to understand and implement

Group text messaging follows a fairly simple process that includes selecting intended contacts, formulating the message, and sending it. You need not possess expert design skills or prowess in coding to be able to reach out to your audiences. You can engage with people by the means of text or use text messaging softwares to send out group text messages to multiple people at once. 

5. Group text messaging delivers a personalized experience

You can communicate the best offers to your customers by the way of broadcast messaging, Who doesn’t like discounts and offers? Well, you can attract customers by releasing personalized and exclusive offers during holiday season or special occasions. You can use an SMS broadcast software for this purpose.

Here’s an example: 

Hey Adam,
“We are celebrating our tenth anniversary at Smile Dental, We would love for you to be a part of the celebrations! Enjoy a 25% discount on selective dental treatments from 10th to 12th September. Hurry and claim your offer! For more details, click on the link below.” 

Group texting for businesses

Group texting services can be beneficial for all businesses alike, Business Messaging needs to be an integral part of any corporate setting, whether it is within the team, or with customers. Chat, Email, and Text are some of the most common and important ways in which two-way communication is established in businesses. 

Out of many ways in which texting is utilized, it is group text messaging that stands out, owing to the time and effort it saves on the part of the business owners, the extent to which it cuts costs, drives customer engagement and the way it connects businesses to multiple users at once.  

How to use group texting for your business?

The best and perhaps the most important part about sending group text messages is the contact list you have, because the people in this contact list are the ones who have agreed and probably opted in to receive messages from your business. 

This important step ensures that the customer does not see your text as spam and instead note it as something that is worth giving their attention to. Now that this vital step is out of the way, let us look at some ways in which you can use group texting.

  1. To send important updates about your business

Has your business shifted to a new location? Are your services going to be void for a day due to some emergency? How will you ensure that these important updates reach your customers and do not hamper their customer experience and expectations?

Sending a group text will help :

  • Ensure all customers are informed about the important updates
  • Save time otherwise spent texting/calling customers individually.

You can simply create a group of your contact list, type the message, and hit send. Most group texting software like Emitrr, also allow you to schedule messages.

  1. To share promotional content

If your business is introducing a new service or promoting a particular service, text messaging is the best way to engage your customers and make them aware.

Promotional reach outs are best utilized when sent through SMS as the delivery rate and the response rate is 3-5X better than calls and emails.

  1. To send Surveys

The road to perfection, and providing the best for your customers comes with upgrading your business through feedback. Identifying customer perception of your business and the gaps in your product or service will help your business improve. 

The best way to get this information from your customers is by asking them. It will not only demonstrate to your customers that you care about their opinion but also help build you build a better business.

Group texting can be a great way to gain these valuable insights

The message can look like this:

“Hi {{firstname}}, thank you for visiting today, hope you had a pleasant experience. Can you take a minute to complete this survey? It will help us serve you better.” {URL}.

  1. To send payment reminders 

Considering that people mostly use their phones these days to make payments, sending payment reminders to your customers through broadcast messaging is a great idea. 

All you need to do is create a broadcast list of all the customers that you need to remind about the payment due and just draft a message that says, “Hey, this a gentle reminder regarding the payment due for the services you availed. You can click on the link below to pay.” 

A polite message reminding the customers of their due payments is all you need to draft and send, and you’re done, compare this to calling each customer individually and following up for due payments.

  1. To generate reviews 

Every review that a customer leaves for your business is an asset that will help you build your online reputation, needless to add, every business should take reviews seriously. You can utilize group messaging to generate more reviews. 

Just create a broadcast list of the customers that have availed service from you or used your products, and compile a generic message asking about their experience. 

Here’s an example: “Hey! We hope we brought a smile to your face. Would you like to describe your experience by leaving a review? Click on the link below!” 

Hit ‘send’ and sit back. Just make sure that the process of leaving reviews is hassle-free. 

Group texting use cases

What type of businesses use group texting?

Group texting is used by a variety of businesses, such as political organizations, non-profits, service-based businesses, retailers, educational institutions, real – estate businesses etc. 

At the click of a button, businesses can engage with multiple people at once. Right from making announcements to sharing special offers, all businesses enjoy this form of texting as neither does it eat up too much of their time nor does it burn a hole in their pockets. 

Here is a detailed analysis of the possible uses of group texting for different businesses: 

Group texting for medical professionals 

Healthcare organizations and medical professionals can utilize group text messages for a variety of things :

  • Informing patients about any changes in appointments 
  • Generating feedback texts
  • Running health awareness campaigns 
  • Sending payment reminders 

Group text messaging for educational institutions

Educational institutions need to communicate frequently with parents, staff and students, which is why group texting is a great way to engage and save time. Here are the top use cases of group texting for educational institutions:

  • Payment reminders 
  • Sharing updates about changes in pick-up time
  • Keeping parents updated on the daily activities held
  • Informing parents on weather related or other emergencies
  • Sharing examination date sheets with students
  • Sharing updates on any news on holidays 

Group texting for home service businesses

Home service businesses have a plethora of projects at hand and have customers who need services pertaining to heating, ventilation, plumbing, landscaping, electrical installation and repairs. With operations focused businesses group  texting is especially beneficial:

  • Send and confirm appointments 
  • Follow up with customers for feedback
  • Send survey forms and review requests
  • Send updates about any alterations in appointments 
  • Share discount coupons and offers  

Group texting for internal staff

Not only is group texting beneficial for customer interactions, but it comes in handy when you need to have a sound channel to communicate and engage with your employees. Here are the top use cases of this form of text messaging for your internal staff:

  • Keeping in touch with remote workers
  • Following up updates on pending tasks 
  • Sharing company-related news 
  • Sharing updates about workplace changes 
  • Informing about alterations in company policies

Group text messaging for churches

Churches need to engage with their community on a regular basis, which is why they need group texting to communicate effectively with people. Let’s look at the top use cases of group texting for churches:

  • Sending reminders about church services
  • Informing about community events 
  • Updating about changes in gatherings and bible classes
  • Running volunteer campaigns

Group texting for non-profits

Non-profit organizations have a wide audience as they operate to spread awareness among the masses and strive to make their surroundings better. For such organizations, group texting works wonders and can assist generate more donations and public interest. Here’s how non-profits use group texting: 

  • Informing the public about important news and events 
  • Sending acknowledgment texts to donors 
  • Sharing updates on ongoing projects 
  • Sharing requirements for volunteers for a cause 
  • Sending motivational texts 

Group text messaging for recruitment agencies

Since recruitment agencies act as a bridge between companies and candidates, group texting is a great way for them to keep things on track and generate more candidate interest. Here’s how:

  • Sharing updates about job openings
  • Reminding candidates about important deadlines 
  • Keeping applicants informed about their application status 
  • Sending interview reminders 

Group text messaging for real estate businesses

Real estate businesses grow only by establishing, managing, and nurturing relationships with their clients. For such companies, group texting is a great way to streamline operations and keep prospects engaged. Here are some top use cases: 

  • Following up with leads
  • Run SMS Marketing Campaigns
  • Organizing phone calls and meetings
  • Garnering feedback from clients 
  • Sharing updates on upcoming open houses

Fun fact: Group text messages have a conversion rate of 45 percent and are read in less than 5 seconds. This is in sharp contrast to the fact that the CTR for emails is 15 percent on an average.  

Group texting softwares vs group messaging apps

As a business owner looking for a tool for group texting, you should know the difference between the different types of group texting tools out there. 

For starters, group messaging apps are usually used for casual communication with friends and family. Group texting software, on the other hand, provides services for businesses that are used to help them communicate with their customers. This has a more formal tone to it. Let’s further dive deep into their differences. 

What are group messaging apps?

Group messaging apps are those which are dedicated to sending messages usually over the internet. Examples of group messaging apps are Wechat, WhatsApp, Telegram, Slack, Microsoft Teams,  etc.  These apps provide rich messaging features. Features such as read receipts, typing indicators, group naming, media file sharing, and encryption are provided to its users. 

However, the limitation with these types of group messaging apps is that to fully make use of these rich features both the sender and receiver of the app need to be using the same app. With group messaging apps, all recipients of the message are brought under one thread and everyone can read everyone’s messages. These are not usually ideal in business settings.

What is a group texting software?

A group texting software is one that helps one create a group and send a text blast to all the recipients. These are exclusively text-only software applications. Since texting has the highest open rate among all communication channels, businesses utilize this channel to get maximum engagement from their customers. 

After selecting or adding the required contacts for a text blast, you can craft a message and hit send, and have it land in all the recipient’s native SMS inboxes.

There are two ways in which group texting can be initiated by a business

1. Creating common group texting threads

Essentially these work similar to group chat rooms wherein everyone can read and contribute to an ongoing conversation

2. Creating personalized conversations

With this type of group texting, you can send the same message to multiple people on your recipient list IE for a user it’s a personal one-on-one SMS, while the message will go to each user on their native texting app, you can create a personalized SMS thread with every individual user. 

 

The legal aspect of group texting

While group texting is a great way to engage customers and save time, a business must know the legal requirements of group texting.

The Federal Communication Commission (FCC) has the TCPA or the Telephone Consumer Protection Act in place to regulate business texting to their customers. 

It mandates that businesses can only send text messages to their customers if they have explicitly agreed to receive communication from the intended business.

These are the main rules to follow to ensure full transparency when sending out your SMS marketing texts:

  • According to texting laws, texts must include both the sender’s identity and opt-out instructions
  • Businesses must provide a means for consumers to opt out by replying directly to the text message
  • Texts can only be sent between 8 am and 9 pm to minimize inconvenience to the consumer

Moreover, there are a couple of restrictions that come along while sending SMS and MMS in group texting. Carriers block messages that contain: 

  • Inappropriate content
  • Hate speech
  • Adult material 
  • Obscene language 

Make the most of group texting with Emitrr’s capabilities

Emitrr’s text messaging capability allows you to engage with your customers with utter ease. With the user-friendly interface, you can not just communicate effectively with your customers but also ensure operational efficiency internally. 

There are two ways by which you can send group texts through Emitrr. 

  1. You can start a group chat. in a group chat, everyone will be able to see everyone’s messages.
  2. You can select the contacts that you want to send a text message and can receive responses from all the contacts separately. Or in other words, you can send a text to multiple contacts without a group message.

From sending multiple text messages in one single go to running text messaging campaigns, you can utilize group texting to generate actionable insights, generate reviews, automate internal tasks and a lot more. You can even BCC a text like you BCC email’s. 

Emitrr allows you to sync data from your current CRM, run drip campaigns, and even track metrics. You need not change your phone number as it can easily be used to send bulk text messages. 

Apart from these benefits, there is also an option to create closed groups for selected contacts for you to be able to communicate with people effectively. Also, with Emitrr’s text messaging feature, you can create a broadcast list and send broadcast messages with just a couple of clicks.  

group texting emitrr

How to send a group text message using Emitrr?

With group text messaging software like that of Emitrr, sending a group message will look like this: 

Step 1: Go to text campaigns

Step 2: Click on ‘send campaign’ 

Step 3: Fill in all the necessary information like the body of the text message, campaign name if needed, if you wish to send the group text immediately or schedule for a later time.

Step 4: Select the list of contacts to whom you wish to send the message.

Step 5: Click on ‘send’.

The best part about sending group texts to your contacts is that there is no upper limit on the contacts you can select to send a message. You can send a text message to as many contacts as you like. 

group text messaging through text campaigns

Check out how a Michigan-based dog waste removal company, Kroopin’s Poopin Scoopin utilized Emitrr’s text messaging capability to generate 2X more new bookings. 

FAQs on group texting:

1. What is group texting? 

A group text message is a single message that you send to a group of people. This type of messaging is quite effective as you save out on a lot of time and effort, and can communicate to multiple people at once. The recipients of the message are unaware of the others to whom the message has been sent. 

2. How does group texting differ from WhatsApp or iMessage? 

While group texting doesn’t limit the contacts you send texts to in one go, iMessage and WhatsApp have those limitations. Another key difference is that WhatsApp and iMessage don’t allow for tracking metrics and automating messages as group texting does. 

3. How many contacts can I include while sending a group text message?

In Emitrr’t texting capability, there are no limitations to the number of contacts you wish to add while sending a group text message. 

4. Are there any rules involved pertaining to group texting?

Yes. what’s important is that you need the written consent of the contacts you’re communicating with through text messages. 

Conclusion

Group texting has a score of benefits for businesses. If implemented properly, it has the potential to bring great results for your business. The engagement that group text messages offer alongside the low price makes it among the top communication channels for a business. 

As just discussed above, to ensure all legal aspects of messaging are followed, adhere to the TCPA guidelines for group texting and get started with your group texting ASAP!

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