Sales Follow-Up Text : A Comprehensive Guide 

Introduction 

You presented your clients with the best demo, an amazing presentation, and a terrific sales pitch. So what next, will you wait to see if they respond? 

Well in the marketing realm, you need a sales SMS follow-up. After a good first impression, you must stay connected with your customer if you want to close a deal.  To land your perfect lead, you need a follow-up sales text scheme. The entire sales follow-up text message technique ensures you capture your client’s interest from the first contact to their final decision. 

What Is A Sales Follow-Up Text? 

SMS is the most efficient way to contact your clients. The open rate of text messages, even sales SMS texts is a whopping 98%. This makes SMS a very easy and reliable way to connect to customers. You need sales follow-up texts to maintain customer interest in the sales pipeline after the initial contact. 

Sales follow-up texts are designed to deliver your CTA to your client, once they show interest in your product. You can use sales follow-up text message templates for different occasions such as after first contact, to promote sales, for loyalty programs, etc. 

Why Do You Need Sales Follow-Up Texts? 

Businesses of different scales utilize SMS follow-up text messaging to keep the client engaged throughout their contact. SMS sales follow-up paves the way to keep the client interested in your product or future endeavors without being intrusive or pushy.

Reasons to use SMS sales follow-up messages: 

To reach out to a customer easily after a successful meeting 

You can easily engage with your customers on a personal level through such follow-up texts after the meeting 

To magnify the customer service efforts 

You can connect with customers through follow-up sales text and craft a good message with a subtle reassuring tone. Such messages increase the confidence of customers in your offered customer support 

To keep your customer informed with recent updates 

Whether your company is starting a loyalty program or throwing a charity event, you can still build outreach by sending SMS follow-up messages to your contact list 

Benefits Of SMS Sales Follow-Up SMS

Personal touch to sales approach 

With the personal touch, businesses garner more loyal customers and build a better reputation

Easy deliverability 

SMS follow-up text messages are super quick to automate and deliver with the help of good texting software 

Higher accessibility 

Recipients would be able to read these follow-up sales texts easily at their feasible time, making it way more accessible than other methods 

Power of SMS automation 

SMS automation in follow-up text messages increases your brand’s reach by 10X. You can send bulk messages to your imported contact list in seconds. Automation additionally helps you reach out to your recipients in a more efficient manner, thereby saving you heaps of time.

Increased scalability 

Your business can increase its reach and brand value easily with SMS texts by connecting to more and more customers in a polite manner.

Use Cases And Templates Of SMS Sales Follow-Up Texts

There are a variety of use cases of Sales SMS follow-up templates. Almost every business needs such SMS template use case to attract customer engagement let’s take a look at a few 

First-touch sales message  

A first-touch sales message is a follow-up text you send when you communicate with a customer for the first time. This sales SMS set the stage for further customer interaction. 

Hi, [ name]. This is [salesperson]. Thank you for your interest in [company name]. I’d love to connect over a quick call in your free time.

Hi [ name]. This is [salesperson] from [company]. I’d love to schedule a quick 15-minute chat to discuss your needs. Click on the link to schedule

Follow-up sales message after a sales call 

Once the initial call has been done, you should follow up with the client and send a ‘thank you note’ to them for taking their time out for the call. This appreciation would set a positive tone with the customers. 

Hi, [name]. This is [salesperson]. I would like to thank you for taking some time out of your schedule for our call today. Please call or text me if you have any further questions. 

After facing no-response 

Many a time, the potential lead would not respond to your follow-up texts. In such a case contact him with reference to prior non-communication with politeness. 

Hi [name]. I’m [salesperson] from [company]. I’m following up on my previous message about [XYZ]. Did you get it previously? 

Promotional sales follow-up messages 

You should let the customers know of great offers and discounts on your products or whenever you are launching a special sale. Such messages keep customers aware of the discounts. 

Hey [Name], we are running special deals on all our bestsellers this month. Enter code FLAT20 to enjoy an extra 20% off sale items at checkout.

Product launch sales text messages 

Launching your new product? Make sure to promote it with Sales follow-up text messages. Attract more customers by giving them a heads-up with the following message 

Hi [Name], it’s time to refresh your wardrobe with our new summer collection. Click on the link below or visit your nearest stores to check out the new collection. 

Loyalty Program 

Launch loyalty programs to show customer care. Offer the customers loyalty reward points with every purchase. Send follow-up texts to achieve loyal customers without much advertising. 

Hi [Name], thank you for being a valuable customer at [Company Name]. Under our loyalty rewards, we’ve credited 1000 loyalty points to your account for your last purchase.

Abandoned cart 

Many times the customers select the products they want to purchase but leave them hanging in the cart window. Remind the customers about their cart using sales follow-up texts to increase sales. 

Hey [Customer’s Name], you are missing out on deals, go to your cart and enjoy the discounts and price drop from [Company Name].

Black Friday sales 

Black Friday sales are a great opportunity to increase your sales and build better customer loyalty. Offer discounts and special offers using follow-up texts to customers. 

Hi [Name], get ready for the biggest Black Friday Sale of the year. Buy anything at 50 to 80% off. Build your cart now [Link].

Best Practices For Sending Sales Follow-Up Text Messages

Keep it clear and concise 

The point of any sales follow-up message is to deliver the aim of contact between the business and the client. So, follow-up text messages should always be kept clear and concise 

Send a Follow-Up Text immediately 

Once the client has made the first contact, through a subscription form, website, or email list, you should be ready to send a follow-up SMS. As the saying goes ‘ strike when the iron is hot’. 

According to a lead survey, 78% of customers tend to buy from businesses that respond to their queries first. 

Make sure to add a compelling CTA 

The whole purpose of sending out Follow-up sales text messages is to convey your CTA (call to Action) to potential buyers. So make sure to add that at any cost. 

Add a splash of humor

No one likes a boring follow-up sales message. You should always add a touch of humor to peak the interest of any client. A little touch of humor in line with the recipient’s taste allows you to show your brand expression in a subtle way.

Handle No Responses maturely 

You shouldn’t pursue a lead that is not interested. With sales follow-up texts, you should know when to stop and handle No responses maturely. If any customer opts out of the follow-up sales text, you should politely convey your regards and ask them for final feedback.  

Automate follow-ups

Sometimes you need to wait before sending out these follow-up sales messages. Every client is different and you need to make sure your timing clicks with them. In such cases, you can easily automate these Sales follow-up text messages. Make use of sales follow-up text message templates as well to engage the customers perfectly. 

How To Automate Sales Follow-Up Texts? 

People often say ‘To build a proper sales pipeline, you have to do a lot of work’. But the good news is that you can always automate your sales follow-up texts. 

If you use an SMS platform, like Emitrr software, you have a few ways of automating these follow-up messages to get your texts out quickly to the customers without much hassle. 

The Emitrr platform can automate the entire process of sending SMS sales follow-up texts for you. Emitrr helps you with keywords, importing your contacts, and integrating with your existing software. 

Steps  involved in Automating your follow-up texts: 

Make use of keywords 

Simply set a keyword for your contact list option. Now every time when the customers type for that specific keyword, automatically the SMS texts would be sent to your contact list. 

Use Autoresponders

 In case you don’t want to immediately pry on the customer after the initial call,

You can also set up the date and time for the delivery of your messages. Autoresponders are very similar to auto-confirmation. The only difference is message delivery would be at a specific time, once the customer enters the required keyword. 

Import contact list

The major task in sending SMS sale follow-up texts using SMS automation is to get your contact list imported and sorted. 

By using the Emitrr platform, with just a few clicks, you can automate this entire process without much hassle. 

Start Automating Your Sales SMS Follow-Up Journey With Emitrr 

Emitrr software is a leading texting platform that helps businesses with the SMS automation journey. The Emitrr platform helps its clients with easy text message automation. This action delivers a high volume of engagement along with better customer-client relationships. 

You can follow these steps to start with sales follow-up text automation: 

Step-1: Go to campaigns > Text campaigns > Automated campaigns > Create automated campaign 

Step-2: Add a suitable name for the campaign 

Type in your sales follow-up text message. You can use templates or a property to personalize your message. Select the sales SMS follow-up template best suited for your needs.

Attach images, media, and links to make your text message more interactive 

Step-3: Choose an option whether to send the message immediately or at a fixed date and time 

Step-4: You can choose the “stop follow-up option” to stop the follow-up messages once the customer has sent the confirmation keyword. You can also select the “Assign Replies” option to assign the follow-up message to a team member.  

You can even include confirmation text for customers and add a polite response to the customers’ confirmation messages. Add keywords for customers to opt out of follow-up SMS texts 

Step-5: After making the changes, import your contact list and click send to start with the automated sales follow-up texts 

With Emitrr, you get the full experience of automated Sales SMS text messages. Emitrr’s customer support team is always ready to solve any of its client’s queries. You can also integrate your existing software with Emitrr to streamline your tasks and fulfill your business goals. 

Frequently Asked Questions 

Conclusion 

Now, that you have read this comprehensive guide, You can see that Emitrr is the most suited and robust software for your business needs. 

So, if you want to know more about Emitrr’s swift features along with SMS automation services, then book a demo here today!