Car sales text message templates

Text messaging with its high engagement and conversion rate is one of the most potent forms of customer communication for car dealerships. It helps offices to stay in touch with their customers whilst maintaining a personalized experience for them. 

If you are looking for text templates for car sales, look no further because we have created for you an extensive list of templates. These templates are also organized in a manner that reflects a customer’s journey. You can find 2 templates for each of the mentioned steps of the customer journey. Take your pick and get started with texting for car dealerships today! 

The sales journey for a buyer would look something like this:

  1. Follow up with lead after website visit 
  2. Follow up with lead after a phone call
  3. Follow up with lead after in-store visit 
  4. Follow up with a referral 
  5. Follow up with lead with their requested information (photos, car details etc)
  6. Schedule a test drive 
  7. Reminder for test drive 
  8. Follow up after test drive 
  9. Promote a new car 
  10.  Promote cars in inventory (new cars)
  11.  Selling fast
  12.  Send list of required documents 
  13. Reminder to submit documents 
  14.  Vehicle inspection 
  15. Finalizing deal (agreement review)
  16. Vehicle Delivery 
  17. Post Purchase follow up 
  18. Post Purchase Support 
  19. Feedback and Review 
  20. Request for Referral 

Text message templates for car sales according to the buyer's journey

Follow up with lead after website visit

“ Hi {{customer_name}}, this is {{your name}} from {{Dealership name}}. Thrilled to know that you want to start your auto journey! I see you are interested in the {{car model}}, great choice! I’ll be happy to connect with you over a call and get started with your car search.” 

“ Hi {{customer name}}, this is {{Your Name}} from {{Dealership name}}. I noticed you recently visited our website. Did you find the information you were looking for? If you have any questions about our vehicles or would like to schedule a test drive, feel free to reply or call us at {{Phone Number}} We’re here to assist you!”

Follow up with lead after a phone call

“ Hi {{customer name}}, thanks for calling! As per our conversation, I’m sending you the details about {{car model}}. Please follow this link for the details. {{link}}. You can text me on this number any time.”

“Hi {{customer name}}, thanks for calling today! For any assistance, you can text or call me on this number! Happy to help 🙂 “

Follow up with lead after an in-store visit

“ Hi {{customer name}}, thanks for visiting us today at {{dealership name}}! If you have any questions regarding the {{car model}} please feel free to ask me. You can visit us anytime again for another viewing.”

“ Hi {{customer name}}, thanks for visiting us today at {{dealership name}}.  {{car model}} is indeed a fine choice! Let me know when you would like to move forward with the purchase and we can set up an appointment. Have a great day!”

Follow up with a referral

“ Hi {{customer name}}, {{refferer name}} mentioned that you are interested in buying a car. Let me know when you will be available for a quick call to discuss the same.”

” {{referrer name}}, mentioned that you are looking to buy a car. I want to let you know that we have all the latest cars available at {{dealership name}}. Feel free to drop in for a quick test drive of your favorite car.”

Follow up with the lead with their requested information (photos, car details etc)

Hi {{customer name}}, here are all the details about {{car model}} that you requested {{link}}. Let me know if there is anything else that I can help you with.”

“Hi {{customer name}}, here is the latest photo of {{car model}} that you requested. Happy to send over any other information if needed. Thanks, {{your name}}!”

Schedule a test drive

“Hi {{customer name}}, we can schedule a test drive for {{car model}} at your convenience. Please let me know your suitable timings.”

“Hi {{customer name}}, I see that you are interested in {{car model}}. We can schedule a test drive for you tomorrow at a convenient time. Please let me know if it works for you.”

Reminder for test drive

“Hi {{customer name}}, this is to remind you that you have an upcoming test drive scheduled on {{day}] at {{time}}. If you wish to reschedule please let me know.”

“Hi {{customer name}}, you have a test drive scheduled on {{day}} at {{time}}. Please confirm your availability by replying to this message with C.”

Follow up after test drive

Hi {{customer name}}, hope you enjoyed your test drive of {{car model}} today! I’ll be happy to answer any questions you may have.”

“ Hi {{customer name}}, it’s {{Your Name}} from {{Dealership Name}}. I hope you enjoyed the test drive in the {{Car Model}}! We’d love to hear your thoughts. Did the vehicle meet your expectations? Any questions or feedback? Let us know by replying here or calling us at [Phone Number]. We’re here to assist you further!

Promote a new car

“ Hi {{customer name}}, the new {{car company}} is here. I think it will be a great fit for your car needs. We are offering test drives for {{car model}} starting tomorrow. Should I sign you up for a test drive? “

“Hey there, have you heard about the new {{Car Model}}? It’s making waves with its sleek design and cool features. Curious to see it up close? We’re offering test drives! Just hit us up at {{Phone Number}} or reply to this message. No pressure, just car curiosity! 🚗”

Promote cars in inventory (new cars)

“ Hi {{customer name}}, some new modern and sleek cars have made their entrance with style at {{dealership name}}. We would love for you to come and have a look or possibly take a test drive. Have a great day.”

“ 🚗 New Car Alert! 🚗

Hey there, we’ve just stocked up on some exciting new cars at [Dealership Name]! From stylish sedans to rugged SUVs, there’s something for everyone. Swing by our lot or call us at [Phone Number] to learn more. Let’s find your perfect ride together!”

Selling fast

“ Hi {{customer name}}, your favorite {{car model}} is the new “it thing” in town, and its selling fast. Let me know when I can schedule you for an appointment.”

“⚡ Hurry, These Cars Are Selling Fast! ⚡

Hey there, just a heads up! We’ve got some fantastic vehicles that are flying off the lot. Don’t miss out on your chance to own one. Call us at [Phone Number] or drop by [Dealership Name] to see what’s left. Time is running out!” 

Send list of required documents

“ Hi {{customer name}}, for the next step of your car purchase we need you to submit a list of documents. You can find the list here {{link}}. Let me know if you have any questions. “

“📝 Hi [Customer’s Name], hope you’re well! To proceed with your car purchase at [Dealership Name], we kindly request the following documents:

 Valid Driver’s License, Proof of Insurance, Proof of Identity (e.g., passport or ID), and Proof of Address (e.g., utility bill).  If you have any questions, feel free to reach out to us at [Phone Number]. Thanks for your cooperation!”

Reminder to submit documents

“ Hi {{customer name}}, this is to remind you to bring this list of documents when you visit us on {{date}}. It is super important for your car purchase journey. Here is the link to documents {{link}}.”

“ 📅 Hi [Customer’s Name], just a friendly reminder about submitting the documents for your car purchase at [Dealership Name]. We’re here to assist, so if you have any questions or need help, please don’t hesitate to reach out to us at [Phone Number]. Looking forward to finalizing your purchase!” 

Vehicle inspection

Hi {{customer name}}, this is to inform you that we have made all the requested repairs and detailing of your car. Please come by for a vehicle inspection before we proceed with the next steps.”

“ 🚗 Hi [Customer’s Name], it’s [Dealership Name] here! Just a heads up that your vehicle inspection is scheduled for [Date] at [Time]. Our experts will ensure everything’s running smoothly. If you need to reschedule or have any questions, please call us at [Phone Number]. Safe travels!” 

Finalizing deal (agreement review)

“ 📝 Hi [Customer’s Name], exciting news! We’re almost there in finalizing your car purchase at [Dealership Name]. Before we proceed, let’s review the agreement together. Please visit us at [Location] on [Date] at [Time] or call us at [Phone Number] if you have any questions. Looking forward to making this official!” 

“ 🎉 Hi [Customer’s Name], we’re thrilled to let you know that we’re ready to finalize your car purchase at [Dealership Name]! Your visit on [Date] at [Time] is the last step. We’ll review the agreement together and ensure everything is in place. Feel free to reach us at [Phone Number] if you need any assistance beforehand. We can’t wait to welcome you!” 

Vehicle Delivery

“ 🚗 Hi [Customer’s Name], the day is almost here! Your vehicle delivery is scheduled for [Date] at [Time]. Our team at [Dealership Name] can’t wait to see you drive off in your new [Car Model]. If you have any last-minute questions, feel free to call us at [Phone Number]. Get ready for an amazing ride!”

“ Hi {{customer name}}, your vehicle delivery is scheduled for {{date}}. If you have any questions before the day, please feel free to call or visit!”

Post Purchase follow up

“ Hi {{customer name}}, congratulations again on your new vehicle! Hope you are having a great time driving around {{car model}}. Just wanted to check in and see if all is good?”

“ 🚗 Hi [Customer’s Name], we hope you’re enjoying your new [Car Model] from [Dealership Name]! We’d love to hear about your driving experience. How’s the ride treating you? If you have any questions, feedback, or just want to share your thoughts, feel free to reply or call us at [Phone Number].”

Post Purchase Support

“ Hi {{customer name}}, hope you are having a great time with your new {{car mode}}. Do you have any questions or concerns that you like us to address? Please let us know, we are happy to help.”

“ 🚗 Hi [Customer’s Name], congratulations on your new [Car Model] from [Dealership Name]! Remember, we’re here to support you beyond the purchase. Whether it’s maintenance, questions, or anything else, our team is ready to help. Reach out to us at [Phone Number] whenever you need assistance. Enjoy the road ahead!”

Feedback and Review

“ Hi {{customer name}}, we hope you had a smooth experience purchasing your vehicle with {{dealership name}}. We’d love to know your thoughts. Requesting you to please take 2 mins and leave us a review on {{link}}. Thank you.”

“ 🌟 Hi [Customer’s Name], we hope you’re enjoying your new [Car Model] from [Dealership Name]! Your feedback matters to us. Could you take a moment to share your experience? Your review helps us improve and helps others make informed decisions. Leave your review here: [Review Link]. Thank you for choosing us!”

Request for Referral

 “🌟 Hi [Customer’s Name], we’re thrilled that you’re enjoying your new [Car Model] from [Dealership Name]! Do you know someone who might be looking for a great car buying experience? Your referral means a lot to us. Simply share our info or have them mention your name when they visit. Thank you for being part of our community!”

“ 🚗 Hi [Customer’s Name], we’re delighted you’re enjoying your new [Car Model] from [Dealership Name]! If you know friends or family seeking a quality vehicle and exceptional service, we’d love your referral. Your recommendation means the world to us. Just pass on our info or have them mention you. Thank you for being a valued part of our family!”

Miscellaneous car sales text message templates

End-of-lease reminder

“ Hi {{customer name}}, this is to remind you that your vehicle’s lease is about to expire dated {{date}}. If you wish to renew your lease, please visit our office and we can get the papers ready for you.”

“ 📆 Hi [Customer’s Name], your lease for the [Car Model] from [Dealership Name] is coming to an end soon. We hope you’ve enjoyed your time with it! Let’s discuss your options – whether it’s a new lease, purchase, or returning the vehicle. Reach us at [Phone Number] to explore what’s next. Thanks for choosing us!”

Update about trade-in offers

“ Hi {{customer name}}, your vehicle is eligible for a trade-in. Please feel free to call or visit us if you wish to learn more.”

“ 🚗 Hi [Customer’s Name], we’ve got exciting news! As a valued customer of [Dealership Name], we want to give you an exclusive update on our current trade-in offers. If you’re considering upgrading or exploring new options, now’s a great time. Visit us or call at [Phone Number] to learn more. We’re here to help you get the best deal!”

Warranty expiring reminder

“ Hi {{customer name}}, this is a reminder from {{dealership}} to let you know that your warranty is expiring soon.”

“ 🔧 Hi [Customer’s Name], just a heads up! The warranty for your [Car Model] is expiring soon. Ensuring your peace of mind is our priority. Let’s discuss options to extend your coverage. Reach out at [Phone Number] or visit us to learn more. We’re here to help you stay protected on the road!”

Car due for service

“ Hi {{customer name}}, to ensure you get the best driving experience, bring in your car for service. Your car is due for service. Call or visit your local dealership.”

“ 🚗 Hi [Customer’s Name], it’s time for a little TLC for your [Car Model] from [Dealership Name]. Our service experts recommend a checkup to keep things running smoothly. Let’s schedule a service appointment that suits your convenience.”

Car due for oil change

“ Your [car model] is due for its biannual oil change. Please call us to schedule a service or visit your local [business name].”

“ 🔧 Hi [Customer’s Name], it’s time for an oil change for your [Car Model] from [Dealership Name]. Regular maintenance keeps your ride in top shape. Let’s schedule your oil change at your convenience. Call us at [Phone Number] or reply for more info. We’re here to ensure smooth travels ahead!”

Service Estimate Update

“ Hi {{customer name}}, the estimate for your vehicle’s {{{service}} is {{amount}}. Does that price work for you?”

“ 🔧 Hi [Customer’s Name], an update on your [Car Model] {{service}} estimate from [Dealership Name]. Our experts have reviewed and fine-tuned the estimate. The cost for your service is now [Updated Cost]. Feel free to reach us at [Phone Number] if you have any questions or want to proceed. We’re here to assist you!”

Financing options text templates for car dealerships

If your dealership also provides financing options, you can use the following car sales text templates: 

  1. Update customer about in house financing 
  2. Pre Qualification 
  3. Application 
  4. Review and Approval 
  5. Vehicle selection – budget based
  6. Terms and Agreement
  7. Finalizing deal

Introduction to In-House Financing

“ Hi {{customer name}}, thank you for your interest in {{dealership name}}. Along with quality cars, we also offer financing options. Check out our in-house financing and find your suitable vehicle today.”

“Welcome to [Dealership Name], where we make owning your dream car a reality through our hassle-free in-house financing program. Our dedicated team is here to guide you through the process and help you drive home in the perfect vehicle.”


“ Hi {{customer name}}, let us start your financing journey by completing this simple pre-qualification form. This will help us filter out the best options for you. Thanks!”

“ Start by completing our simple pre-qualification form. This will give us an idea of your budget and preferences, allowing us to tailor a financing solution that suits your needs.”


Congratulations, you are pre-qualified. Just fill out the application form and out financial experts will match the best financing options for you. “

“Hi {{customer name}}, Once pre-qualified, fill out our easy application form. Our financial experts will review your information and work on finding the best financing options available.”

Review and Approval Process

“Hi {{customer name}}, your application is being reviewed. Sit back and relax, we will update you every step of the way. We will contact you soon with financing offers.”

“ Hi {{customer name}}, Our team will review your application and reach out to you with financing offers. We’ll discuss terms, interest rates, and any additional information needed.”

Vehicle Selection

“ Hi {{customer name}}, with your financing offers, you can choose the following range of vehicles {{link}}. Let me know if you find one you like, we can get started on the process of purchase soon.”

“Hi {{customer name}}, With your financing options in hand, it’s time to choose the car that matches your preferences and budget. Our wide range of quality vehicles ensures you’ll find the perfect fit.”

Terms and Agreement

“ Hi {{customer name}}, here are the discussed terms and conditions for your finalized car {{link}}. Feel free to reach out if you have any questions.”

“ Hi {{customer name}}, Once you’ve selected your dream car, we’ll finalize the terms and agreement. Our team will explain the details of the financing, monthly payments, and any other important information.”

Finalizing the Deal

“ Hi {{customer name}}, congratulations you are a step closer to purchasing your dream car. Please review the agreement once more and sign the necessary documents to take the deal forward. Feel free to request any changes or additional information.”

“ Hi {{customer name}}, Congratulations! You’re almost there. Review the agreement once more, make any final adjustments, and sign the necessary paperwork to officially seal the deal.”

Checklist for delivery of car sales text message

The kind of engagement that text message offers makes it the best method of customer communication. To reap the benefits of text messaging you must, however, do it properly. Just go through this checklist before sending out text communication and will be good to go. 

1. Get Customer Consent 

This is the most important step of all. The TCPA (Telephone Consumer Protection Act) aims to eliminate repetitive, irrelevant, or excessively intrusive marketing communications. It mandates that businesses engaging in text communication with their customers must first get their explicit consent. This is an important facet in A2P 10DLC compliance as well

There are various ways in which you can obtain customer consent for text communication. You may add a pop-up form on your website imitating customers to sign up for text message updates. Another option is sending a sign-up for text messaging through email. Social media channels are another medium through which you can get customers explicit consent for text communication.  

2. Ensure the message is short and crisp 

Keep your messages clear, short, and concise. Avoid technical jargon and keep the message simple. Very long text messages could also come off as spammy or fake. Avoid using abbreviations and acronyms while texting. Businesses need to follow a certain texting etiquette while communicating with customers

3. Personalize the message 

Customers tend to pay more attention to messages that are personalized and address them by their name. You can use business texting softwares to add numerous personalizations such as first name, last name, date of purchase, vehicle owned, etc. These will help create an enhanced customer communication experience. 

4. Send message at appropriate times

Sending text messages late at night or too early in the morning is a big no-no. Reach out to customers between 10 am to 8 pm for better engagement. 

5. Include a clear CTA 

A well-crafted text message will always have a clear call to action CTA. It will make it super easy for the customer to respond to it. 

6. Opt-out mechanism 

Just as important as opt-in or customer consent is an opt-out mechanism. Customers should easily be able to opt out of receiving business communication if they want to. If they are unable to opt-out, your message will just end up becoming spam. 

Follow these 6 steps and be assured that your text messages won’t end up getting marked as spam! 

How to send SMS to customers using Emitrr’s texting platform?

Sending SMS to customers using Emitrr is pretty easy and straightforward. You can follow these simple steps: 

  1. Select ‘send > New message’ on the top right-hand corner. 
  2. Add recipient(s)
  3. Type your message or select from the templates
  4. Personalize it using properties
  5. Send immediately or schedule for later
Learn how to send text message campaigns through Emitrr in this video: 

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