A Guide To Bulk Texting For Business

Introduction

In today’s digital world, staying connected to your customers has become very important. With so many digital channels available today, picking the right platforms has become a key decision for businesses. Text messaging is one of the top choices for customer communication, boasting a 98% open rate and a fast response time. Sending business messages often requires the incredible power of bulk texting. Imagine reaching out to thousands of customers instantly with just one click! Bulk texting is a game-changer that can level up your communication strategy and keep your customers engaged. 

In this guide, we will show the secrets to leveraging bulk texting for your business. Whether you’re aiming to boost sales, enhance customer service, or simply keep your customers in the loop, we’ve got you covered. Let’s dive in and explore the endless possibilities that bulk texting brings to the table.

What Is Bulk Texting?

Bulk texting is a powerful texting feature  that allows businesses to send messages at scale to their customers at once. It’s quick, efficient, and gets your message directly into the hands of your customers. With a 98% open rate, it ensures that your customers see your messages almost instantly. Whether you want to share promotions, send reminders, or provide updates, bulk texting makes it easy to stay connected and keeps your customers engaged. The bulk texting feature is cost-effective and simple to use, making it the top choice for customer communication strategy. 

Benefits of Bulk Texting

1. High Open Rate

Bulk texting boasts an impressive 98% open rate. This ensures your messages are always seen by the customers. The high visibility of texting helps you communicate important information effectively and ensures your messages are well received by the customers.

2. Easy to Send

Sending bulk texts is quite simple and user-friendly. With just a few clicks, you can reach thousands of customers at once. The ease-of-use saves time and allows you to focus on other aspects of your business bringing down your operations time and cost.

3. Personalization of Campaigns

Bulk texting platforms often allow you to personalize your messages and texting campaigns. With the right bulk texting software, you can personalize your messages at scale creating a more engaging and relevant experience for the customers that can drive better results.

4. Reliable

Text messages get delivered directly to the customers’ mobile phones, making them highly reliable. Unlike emails, which can end up in spam folders, text messages are almost always received and read promptly. There’s no chance of a person missing out on the texts rather than emails or phone calls. 

5. High Engagement

Now-a-days, people are always glued to their mobile phones. Text messages typically have high engagement rates, with the majority of the recipients responding or taking action within 90 seconds. This immediate interaction can be crucial for time-sensitive promotions or urgent updates.

6. Cost-Effective

Bulk texting is a cost-effective way to reach a large customer base. It takes minimal cost to implement, operate and function. The traditional emails and phone calls have lesser reliability but higher operation costs. On the other hand, bulk texting is a smart choice considering its reliability with a high ROI.  

7. Easy to Implement

Setting up bulk texting campaigns is simple. Many of the softwares available in the market provide intuitive platforms, wherein you can set up a bulk texting campaign within a few clicks. 

8. Time-Sensitive Messaging

Sending bulk messages is very much effective for time-sensitive messaging. You can send out text messages for flash sales, appointment reminders, and urgent updates using Bulk SMS. Since text messages are read within minutes of being received, it ensures your message is delivered exactly when it is needed the most. 

Best Practices for Bulk Texting

Get Permission From the Users (TCPA)

Any business needs to ensure that they have an explicit permission from their recipients before sending text messages. The Telephone Consumer Protection Act (TCPA) requires businesses to obtain consent from individuals before sending promotional texts. This not only keeps you compliant with regulations but also builds trust with your customers.

Keep Messages Short And Concise

While sending text messages, make sure you keep your messages short and to the point. A clear and concise message makes it easier for the recipient to read and respond quickly. A lengthy message can make it difficult for the recipient to read it and take the necessary action. Just try and focus on sharing the most important information and skip the unnecessary details. 

Send Messages At Appropriate Times and Days

Time plays an important role while sending a message. You need to be mindful about the business hours of the customer to avoid getting blocked or marked as spam. You must avoid sending texts early in the morning, late at night, or during weekends unless your business operates during those times. Also, avoid sending messages on public holidays unless it’s urgently needed. Sending messages on proper time increases the likelihood of your message being well received and acted upon. 

Personalize Messages

Text message personalization makes it effective and customized for each of the customers. You can use your customers’ names and craft the message to make your interaction more engaging. Personalization makes the customers feel more valued and can improve your response rate. 

Provide Clear Opt-Out Instructions

Make sure you have a clear option for your customers to opt-out from your messaging list. This not only ensures your compliance to the legal requirements but also shows that you respect your customers’ preferences. Keeping your opt-out message clear helps in maintaining a positive relationship with your customers.  

How To Get Started With Bulk Texting?

Choose A Bulk Texting Platform

Kickstart your bulk texting journey with the right choice of the platform. Make sure your platform is easy-to-use, feature rich, compliant and fits your business needs. 

Emitrr offers a robust set of features that not just helps you send bulk text messages but also helps you in making your customer communication better.

Collect and Manage Contacts

Make sure you have a list of contacts to whom you can send out messages. You can collect phone numbers of your customer through sign-up forms, website opt-ins, or in-store promotions. Segregate your customer contacts and organize them based on relevant criteria like interests, service required, and demographics. 

Obtain Consent

Be very careful in gathering consent from your customers before you start sending them text messages. As we have seen earlier, taking consent is a top priority according to the TCPA compliance. 

Plan Your Campaign

Note down your campaign goals like customer list, messaging and outcomes. You can also build your messaging based on the type of campaign you would like to initiate like promotional offers, reminders, updates, or alerts. Set up the message frequency and timing to avoid spamming your customers. 

Create Your Message

Craft a clear, concise, and engaging message. Personalize the content to make it relevant for the customers. Do not forget to include a clear call to action for the customers. 

Schedule And Send Messages

With the help of a bulk texting platform, you can schedule the bulk message for a specific time, day, date. You can easily set up the entire cadence of the text campaign. For starters, you can test your campaign on a small set of customers. 

Monitor And Analyze Results

After sending your messages, track the performance of your campaign. Analyze metrics such as open rates, click-through rates, and responses. Use this data to refine your future campaigns and improve your overall strategy.

Manage Responses And Follow Up

Be prepared to manage incoming replies from your recipients. Respond promptly to questions or feedback, and follow up with additional information if necessary. Engaging with your audience in real-time can enhance customer satisfaction and loyalty.

Use Cases of Bulk Texting 

Healthcare Industry

• Sending appointment reminders and confirmations to the patients to reduce no-shows.
• Sending review requests to the patients to get feedback and build online reputation.
• Sharing healthcare tips, medication reminders, diet and fitness plans with the patients and building engagement.
• Sending emergency alerts for urgent updates, changes in operating hours, emergency closures, or vaccine availability.

Home Service Agencies

• Send texts for job estimate, job started, job completed.
• Send texts for job booking confirmations.
• Send reminders for scheduled services like plumbing, electrical work, or cleaning.
• Share promotional offers to encourage repeat business and acquire new customers. 

Real Estate Agencies

• Send texts for a new property listing to the potential buyers or renters with complete photos and key information.
• Send notifications for the open house inviting prospects. 
• Share market trends like price change, investment opportunities, investment trends, to keep the clients engaged and informed.

Educational Institutes

• Send bulk texts for event announcements to inform students and parents. 
• Send reminders for class schedules, exam dates, assignment submissions and fees payment.
• Send emergency notifications about school closures, safety alerts, or other urgent announcements.

Recruitment Firms

• Notify candidates about a new job opening.
• Send interview schedules, reminders, confirmations, and follow-up messages to the candidates.
• Share status updates on the job application with the candidates to keep them engaged.

Insurance Companies

• Send reminders to the customers for policy renewals
• Share policy renewal dates, offers and renewal options with the customers
• Share the status on insurance claims with the customers.
• Share safety tips such as weather preparedness, winter driving advice, to help customers stay safe and reduce claims.  

Industry-wise Bulk Texting Templates

Healthcare Texting Templates

1. Appointment Reminder

“Hi [Patient Name], this is a reminder for your appointment with Dr. [Doctor’s Name] on [Date] at [Time]. Please reply ‘CONFIRM’ or ‘C’ to confirm. Thank you!”

2. Health Tips

“Hello [Patient Name], here are your weekly health tips! Stay hydrated, get 8 hours of sleep, and don’t forget to exercise. For more tips, visit our website [Website URL].”

3. Emergency Alert

“Attention: Due to [Reason], our clinic will be closed on [Date]. If you have an emergency, please contact [Alternative Contact]. We apologize for any inconvenience.”

Home Service Texting Templates

1. Booking Confirmation

“Hi [Customer Name], your service appointment with [Service Provider] is confirmed for [Date] at [Time]. If you need to make any changes, send us a reply. Thank you!”

2. Service Updates

“Hello [Customer Name], your technician is on the way and will arrive at [Time]. If you have any questions, send us a reply. See you soon!”

3. Promotional Offers

“Special Offer: Get 20% off your next [Service Type] service! Book now at [Website URL] or reply to this text. Limited time offer. Use the code [ADD THE CODE HERE].”

Real Estate Agency Texting Templates

1. Property Listing

“New Listing Alert! Check out this beautiful [Property Type] in [Location] with [Number] bedrooms and [Number] bathrooms. View details at [Website URL] or send us a reply.”

2. Open House Notification

“You’re invited! Join us for an open house at [Property Address] on [Date] from [Time]. For more info, contact [Agent’s Name] at [Phone Number]. See you there!”

3. Market Updates

“Real Estate Update: The market in [City/Area] is heating up! Average home prices have increased by [Percentage]. Send us a reply, for more info.”

You can find more templates here.

Educational Institutes Texting Templates 

1. Event Announcement

“Dear [Parent/Student], don’t miss our upcoming [Event Name] on [Date] at [Time]. Join us for a day of fun and learning! For details, visit [Website URL].”

2. Class Schedule Reminder

“Reminder: [Class/Exam] is scheduled for [Date] at [Time]. Please be on time and bring all necessary materials. For questions, send us a reply.”

3. Emergency Notification

“Urgent: Due to [Reason], school will be closed on [Date]. Please check our website [Website URL] for updates or send us a reply for more information.”

Recruitment Firms Texting Template

1. Job Alert

“Hi [Candidate Name], new job opening: [Job Title] at [Company Name]. Apply now at [Website URL] or send us a reply for more details.”

2. Interview Schedule

“Hello [Candidate Name], your interview for [Job Title] at [Company Name] is scheduled for [Date] at [Time]. Please reply ‘CONFIRM’ to confirm or call [Recruiter’s Contact Info] for any changes.”

3. Application Update

“Dear [Candidate Name], thank you for applying for [Job Title]. Your application is currently under review. We will update you on the next steps soon. For inquiries, send us a reply.”

You can find more such templates here.

Insurance Company Texting Template

1. Policy Renewal Reminder

“Hi [Customer Name], your [Insurance Type] policy is due for renewal on [Date]. Renew now to avoid any lapse in coverage. Visit [Website URL] or send us a reply for assistance.”

2. Claim Status Update

“Dear [Customer Name], your claim [Claim Number] is currently being processed. We will notify you once it’s complete. For questions, send us a reply.”

3. Safety Tips

“Hello [Customer Name], stay safe this [Season]! Here are some tips: [Tip 1], [Tip 2], [Tip 3]. For more safety tips, visit our website [Website URL].”

Find more such templates here.

How To Send Bulk SMS? 

Emitrr is a texting platform that offers best in class features for texting like bulk texts, reminders, confirmations, 1-to-1 messaging, 2-way texts and more. Sending bulk SMS using Emitrr platform is the simplest of all the tasks. Here’s a step-by-step guide to help you understand how you can send bulk texts using Emitrr. 

1. Click on Campaigns on the left hand side menu

2. Then click on Text Campaigns under Campaigns.

3. Next, click on CREATE CAMPAIGN on the right top button. 

4.  Give a Campaign Name to your bulk texting campaign

5. Type your message in the message box

6. Choose between Immediate message sending or schedule it for Later. Choose the time and date if you want to schedule it for later.

7. Add follow up message if required

8. You can also see the message preview in the mobile screen on the right.

9. Now, click on Next to proceed further

10. Upload Contacts or Select An Existing List of contacts

11. Click Next and then Confirm and Schedule the message

Your campaign is ready to rock and roll! 

How To Choose A Bulk Texting Service?

1. Define Your Needs and Goals 

Know your business goals, requirements and details like the volume of messages to ensure the service fits your requirements.

2. Evaluate Features

Make sure the service offers the best set of features fit for your business requirement. Look for ease of use, customization options, and integration capabilities with your existing systems.

3. Check Compliance And Security

The service provider should adhere to legal regulations and provide robust data protection to protect your customer data.

4. Assess Delivery And Performance

Go for a service provider that offers high delivery rates and comprehensive reporting and analytics.

5. Consider Cost and Pricing Structure

Compare costs and pricing plans for multiple service providers and choose the best one that fits your budget. Also make sure to check the list of features that are offered for every pricing plan.

6. Test the Service

See if you can get a free trial or a demo before you finalize the platform. Also evaluate the quality of customer support and feature functionality. 

7. Read Reviews And Testimonials

Go through the customer reviews on sites like Capterra, G2 or GetApp to see what the existing customers say about the platform. 

8. Check For Scalability

See that the platform offers options for future scalability and can grow with your growing business needs. 

Why Should Businesses Use Bulk Texting Software?

• High Engagement Rates: Text messages have a 98% open rate, ensuring your communication is seen quickly.

• Immediate Reach: Bulk texting softwares allows businesses to instantly contact thousands of customers, delivering timely information.

• Cost-Effective: The softwares offers a lower cost compared to traditional marketing methods, providing a high return on investment.

• Personalization: It is easy to send personalized messages using Bulk Texting Softwares and messages can be customized with personal details, enhancing customer engagement and satisfaction.

• Easy to Use: The softwares are typically user-friendly, allowing businesses to create and manage campaigns with minimal effort.

• Time-Saving: With Bulk Texting Softwares, automated scheduling and messaging is possible with a click of a button that reduces the need for manual follow-ups and administrative tasks.

• Improved Customer Service: The texting softwares enables quick responses to inquiries, appointment reminders, and updates, improving overall customer experience.

• Compliance and Security: Many platforms offer features to ensure messages comply with legal regulations and protect customer data.

There are many bulk texting software available in the market. You can know more about the top bulk texting softwares here.

Explore Benefits of Bulk Texting Through Emitrr’s Diverse Capabilities

With Emitrr you can not just send bulk text messages but also use multiple features to make your business operations simpler and make your customer communication better. Emitrr offers robust texting capabilities making it one of the most favorite choices amongst its customers. 

Emitrr Features

With Emitrr you can:

• Schedule bulk texting campaigns
• Automated appointment reminders, confirmations
• Send group text messages
• Send 1-to-1 messages
• Send 2-way text messages 
• Send text messages to the missed calls automatically
• Send auto-replies
• Send texts based on your schedules or calendars
• Manage inbox conversations with folders
• Use predefined templates 
• Send personalized messages
• Manage replies within the team members
• Collaborate with your team members on the platform
• And more… 

Emitrr offers 1000+ integrations that can help you automate your work flows between your CRM and Emitrr platform. Here’s the list of integrations for Emitrr: 

Emitrr Integrations

• AthenaHealth
• Curve Hero
• Denticon
• Dentrix
• Dentrix Ascend
• Dentrix Enterprise
• Dolphin
• DrChrono
• Eaglesoft
• eClinicalWorks
• OpenDental
• Orthotrac
• Practiceworks
• Kareo
• Acuity Scheduling
• HousecallPro
• Zapier
• HubSpot
• Mailchimp
• Fareharbor
• And more… 

Emitrr Customer Reviews

With a 5-star Customer Support, Emitrr has about 100K+ users enjoying the platform for texting their customers. Here’s what Emitrr’s customers say about their experience. 

Future Trends In Bulk Texting

AI and Automation Integration

AI is the most expected advancement in the near future. Advanced AI will enhance message personalization and automate responses, improving efficiency and customer engagement.

Advanced Analytics 

Enhanced data analytics will offer deeper insights into campaign performance and customer behavior making it easier to understand what clicks with your customers and what doesn’t go well. Refinement in the campaigns will make it easier to get more customer responses and engage them at an even higher rate.

Enhanced Security

In the upcoming times, protecting your data and staying secure will be even easier with the improved security features that will protect customer data and ensure compliance with regulations.

Bulk Texting FAQs

Conclusion

At Emitrr, we know it can be challenging to keep up with the demands of maintaining high levels of customer engagement and satisfaction. That’s why we’re dedicated to simplifying the process for you. With bulk texting, you can effortlessly manage everything from appointment reminders and automated campaigns to personalized messaging and direct customer interactions. This approach not only streamlines your communication but also enhances your overall customer service. 

Book a demo with us to discover how our bulk texting solutions can help you achieve your business goals.