Insurance sales text message templates


Insurance agencies and agents can benefit greatly from embracing text messaging for client communication. The nature of insurance communication requires a level of personal connection with the customer. The customer needs to be able to trust their agent. 

Whether it be life insurance, car insurance, or health insurance, agents need to take the extra step to create an atmosphere of trust and credibility. 

One of the tools that can facilitate a good customer and agent relationship, and enhance customer engagement is the indomitable SMS. 

Here’s a look at some of the most mindblowing SMS marketing stats:

  • 97% of Americans sent and received at least one text message a day, according to the Pew Research Center.

  • Worldwide, consumers sent about 23 billion text messages a day, or 16 million per minute, according to Portio Research.

  • Text messages have a 98% open rate, while email has only a 20% open rate, according to Mobile Marketing Watch.

Therefore one can confidently say that there is absolutely no reason why Insurance agencies shouldn’t be using text messaging in their customer communication strategy. 

If you are new to insurance text messaging we will be covering the following topics:

Insurance Sales Text Message Templates

You can find the following insurance sales text message templates in this section:

Agent Introduction

Hi [Prospect’s Name], this is [Your Name] from [Insurance Company]. I specialize in helping people like you find the perfect insurance coverage. Would you be available for a quick chat to discuss your insurance needs? Reply with “Yes” or call me at [Your Phone Number].

Hello [Prospect’s Name], I’m [Your Name], your local insurance agent at [Insurance Company]. I’m here to simplify insurance for you and provide personalized advice. Let’s chat sometime soon! Feel free to reach out at [Your Phone Number].

Appointment Reminder

Hi [Client’s Name], just a friendly reminder about our upcoming insurance consultation tomorrow at [Appointment Time]. We look forward to helping you secure the right coverage. If you need to reschedule or have any questions, please reply or call us at [Your Phone Number].

Hey [Client’s Name], hope you’re well! Our meeting to discuss your insurance options is scheduled for [Date] at [Appointment Time]. Please let us know if this time still works for you or if you need any adjustments. Call or text us at [Your Phone Number].


Hi [Client’s Name], it’s [Your Name] from [Insurance Company]. We spoke recently about your insurance needs. Have you had a chance to think more about it? I’m here to answer any questions and help you make the right choice.

Hello [Client’s Name], I wanted to check in and see how you’re doing with your current insurance. If you need any assistance or have questions about our previous conversation, please feel free to reach out. I’m here to help.


Hi there, [Client’s Name]! We’re excited to offer a limited-time promotion on our insurance policies. Get [Brief Description of Promotion] when you sign up with us by [End Date]. Don’t miss out on this great deal!

Hey [Client’s Name], we have an exclusive offer just for you! You can now save [Percentage/Amount] on your insurance premium with our new promotion. Call us at [Your Phone Number] to learn more and secure your savings.

Policy Change

Hi [Client’s Name], we wanted to inform you about an important update to your insurance policy. [Brief Description of Policy Change]. If you have any questions or need more details, please reply or call us at [Your Phone Number].

Hello [Client’s Name], we’ve recently made a beneficial change to your policy that enhances your coverage. You can review the details on our website or contact us for more information. Your peace of mind is our priority!

Policy Updates

Hi [Client’s Name], we have some important updates regarding your policy [Policy Number]. Please log in to your account or call us at [Your Phone Number] to learn more about how these changes may affect you.

Hello [Client’s Name], we’ve sent you an email with the latest policy updates for [Policy Type]. Please take a moment to review and let us know if you have any questions or concerns. Your satisfaction is our top priority.

Payment Reminder

Hi [Client’s Name], a friendly reminder that your insurance premium payment of $[Amount] is due on [Due Date]. To ensure continuous coverage, please make the payment via [Payment Method] or call us at [Your Phone Number] if you need assistance.

Hello [Client’s Name], don’t forget that your insurance premium is coming up for payment on [Due Date]. You can conveniently make the payment online through our website or by calling our office. Thanks for your prompt attention to this matter!

Texting Information about Policies and Coverages

Hi [Client’s Name], did you know that our [Insurance Type] policy covers [Benefit/Feature]? It’s a great advantage to have! If you have any questions or want to explore your coverage further, feel free to reach out.

Hello [Client’s Name], we wanted to remind you about the excellent [Coverage Benefit] included in your policy. It provides peace of mind in [Situation]. If you have any friends or family who could benefit from this, please refer them to us!

Insurance Reimbursement Text Message Template

Hi [Client’s Name], good news! Your recent claim for [Claim Type] has been processed, and you’ll be receiving a reimbursement of $[Reimbursement Amount]. We’re here to assist with any questions or concerns you may have.

Hello [Client’s Name], we’re pleased to inform you that your insurance claim for [Claim Type] has been approved, and your reimbursement of $[Reimbursement Amount] is on its way. If you need further assistance, please let us know.

Past Due Alerts

Hi [Client’s Name], we noticed your insurance premium payment is now [Number of Days] days past due. To avoid any disruptions in your coverage, please make the payment as soon as possible. You can pay online or call us at [Your Phone Number] for assistance.

Hello [Client’s Name], it appears your insurance payment is overdue by [Number of Days]. We understand that life gets busy, but we’re here to help. Please make your payment today to ensure continuous coverage. Reach out if you need support.

Information about Add-On Policy

Hi [Client’s Name], did you know you can enhance your coverage with our optional [Add-On Policy Name]? It offers additional protection for [Specific Benefit/Feature]. If you’re interested or want more details, please let us know!

Hello [Client’s Name], we have an exciting add-on policy option called [Add-On Policy Name] that can complement your current coverage. It’s a smart way to ensure you’re fully protected in [Specific Scenario]. Would you like to learn more?

Insurance Renewal Reminder

Hi [Client’s Name], your insurance policy is set to expire on [Expiry Date]. To continue enjoying uninterrupted coverage, please contact us to renew your policy at your earliest convenience. We’re here to assist you!

Hello [Client’s Name], it’s time to renew your insurance policy with us. Your current policy is expiring on [Expiry Date]. Let’s discuss your needs and make sure your coverage remains up-to-date. Call us at [Your Phone Number] to get started.

Ask for Feedback

Hi [Client’s Name], we value your opinion. How was your recent experience with our insurance services? Your feedback helps us improve. Please take a moment to share your thoughts. Thank you!

Hello [Client’s Name], we hope you’re satisfied with our insurance service. We’d appreciate your feedback to better serve you. Please rate your experience on a scale of 1 to 5, with 5 being the best. Your input matters!

Ask for Google Review

Hi [Client’s Name], if you’ve been happy with our insurance services, could you kindly consider leaving us a Google review? Your review helps others find us and learn about our exceptional service. Here’s the link to review: [Google Review Link]. Thank you!

Hello [Client’s Name], we’d love to hear your thoughts on our insurance services. If you’re pleased with your experience, please consider leaving us a Google review. Your feedback means the world to us! Here’s the link: [Google Review Link].

Happy Birthday Text

Happy Birthday, [Client’s Name]! 🎉🎂 Wishing you a day filled with joy and laughter. We’re here to assist you with any insurance needs you have. Enjoy your special day!

Warmest birthday wishes to you, [Client’s Name]! 🎈🎁 May this year bring you happiness and prosperity. Your insurance agent at [Insurance Company] is just a call away for any assistance you require.

How to Use Insurance Sales Text Message Templates on Emitrr?

If you wish to make use of templates on Emitrr, you can simply follow these steps: 

How to Get Started With Text Messaging for Insurance Sales?

1. Make a detailed list of your leads

Collect the leads that you have generated over different channels and segment them according to their needs and preferences. This will help you segment the leads and send them more specialised text messages based on their needs. 

A text messaging software will enable you to create different groups based on these customer preferences. 

2. Choose an SMS phone number 

For communication with your customers you need to have a 10 Digit long code phone number through which you can send and receive messages. You can also use your existing business number for text message communication.

 A text messaging platform like Emitrr, will easily enable texting for your business by taking care of your A20 10DLC registrations. These regulations are necessary for businesses to follow before they start texting their customers. 

3. Send mass text message

Mass text messaging allows insurance agencies to text more than one customer at a time. With mass texting you simply need to create one message that will be sent to all your customers. 

Even though a common message is sent to all the customers you can personalize it for each customer by adding personalization tokens available in the text messaging platform. For example, with Emitrr you can add “properties” such as first name, last name, date of birth, date of appointment etc to compose messages specific to each customer. 

The message will pick up the customer contact details stored in the database to help personalize it. 

Personalize message on Emitrr
4. Assign conversation to team members 

A mass texting software will allow all team members to manage incoming customer communication. It can do so by providing a shared inbox. Team members with required permissions will be able to assign conversations to teams or individuals. 

This will allow the designated team member to take ownership of a particular task conversation. 

Which Text Messaging Platform Should you Choose for Your Insurance Texting Needs?

Emitrr, is a customer interaction and communication platform that many businesses across industries use for text communication. It allows insurance agencies to send mass text messages, personalize messages, schedule messages, create automations and workflows, and enhance team coordination through conversation assignments, notes, routings, etc. 


Furthermore, Emitrr has an overall rating of 4.8/5 on Capterra and a stellar 5/5 rating for its customer service. 


Emitrr is also a front-runner in Capterra’s 2023 list of Best SMS marketing software! 


A text messaging platform is a great way to engage customers at every stage of their customer journey. Be it initial agent introduction or an insurance renewal reminder, communication through text will ensure better engagement and help create a more personal bond with the customer. If you are ready to get started with texting through an award winning text messaging platform schedule a demo with Emitrr today! 

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