10 Best CallRail Alternatives for Your Business

Introduction 

In today’s fast-paced business environment, tools that provide actionable insights can be game-changers. Call tracking and analytics solutions enable businesses to measure marketing performance, improve customer service, and optimize lead management. While CallRail is a popular option in this domain, it may not cater to every organization’s unique requirements. This guide explores CallRail’s features, advantages, and limitations while comprehensively reviewing the best alternatives available.

What is CallRail?

CallRail is a call tracking and analytics platform designed to help businesses measure the effectiveness of their marketing efforts. Analyzing customer interactions empowers companies to make data-driven decisions and refine their strategies. Key functionalities include call tracking, lead management, conversation intelligence, and integrations with popular CRMs and marketing tools.

Let’s take a look at the features, advantages and disadvantages of CallRail. 

CallRail Features

• Call Tracking: The origin of inbound calls is tracked across multiple channels (online ads, social media, email, etc.). Valuable call-source performance data allows businesses to optimize campaigns and utilize budgets effectively.
• Dynamic Number Insertion (DNI): Assign unique phone numbers for specific marketing campaigns to trace the origin of the call
• Call Recording:Records calls for quality check and training purposes, as well as to resolve disputes. This feature can also be used for coaching, to determine areas of improvement in customer service, and to ensure compliance.
• Conversation Intelligence: Transcription and analysis of calls with AI to capture key information from the calls such as customer sentiment, keywords, and topics. 
• Lead Management: It streamlines lead organization and management by capturing caller information and integrating with CRM systems. Helps businesses prioritize leads and streamline the sales process.
• Integrations: Seamlessly integrates with popular marketing and CRM platforms like Google Analytics, Salesforce, HubSpot, and many more. Data flow is facilitated, and overall marketing efficiency is improved.
• Reporting and Analytics: A wide range of customizable reports and dashboards are offered to track key metrics such as call volume, call duration, conversion rates, and customer satisfaction. 

CallRail Pros & Cons

CallRail Pros

• Comprehensive Reporting and Analytics: Offers extensive information and details regarding call performance, customer behavior, and ROI for marketing.
• Easy Interface for Basic Operations: Easy to navigate and work with, and users with minimal technical knowledge will have no difficulty with its basic tasks.
• AI-Powered Features: Use of AI to derive conversation intelligence has been an asset and makes the application overall user-friendly.
• Good Integrations: It supports great integrations with leading marketing and CRM platforms to automate workflows and provide consistency in data.

CallRail Cons

• Pricing: This can be pretty expensive, especially for small businesses that do not have much of a budget or who are making too many calls.
• Scalability Limitations: Can be pretty expensive, especially for small businesses that do not have much of a budget or who are making too many calls.
• Challenging for Advanced Features: While easy to use for basic tasks, mastering all the advanced features of CallRail might take some time and effort.

CallRail Pricing

• Pricing for CallRail starts at around $45/month and can go as high as $135 per month for the advanced version, offering higher-tier versions with deeper analytic insights and conversation intelligence. This may attract a higher price per month according to usage, so it will be important to look into whether this platform fits budget and needs.

CallRail Integrations

• Salesforce
• HubSpot
• Zoho CRM
• Google Ads
• Google Analytics.
• Zendesk

CallRail Reviews & Ratings

CallRail has a rating of 4.7 on Capterra and 4.5 stars G2

“We use mainly CallRail to traching phone calls . Not only that we can record phone calls. Have good customer service. Most important features is before answering the call CallRail Shows automatically us from where it comes from. Easy to use.”

“The pricing is too costly for an ad agency“

Source: Capterra

CallRail Customer Support Channels

 CallRail offers multiple support channels:

• Email Support or Submit a ticket
• Live Chat Support available
• Phone Support: Available from 8 am – 8 pm EST

Reasons to Look for a CallRail Alternative

In today’s dynamic business environment, effective communication is paramount for success. While CallRail provides a solid foundation for call tracking, many businesses are seeking more comprehensive solutions that go beyond basic call tracking.

Limited Features 

CallRail primarily focuses on call tracking and lacks advanced features such as AI-driven analytics, automation tools, and deep CRM integrations that many businesses require for growth.

High Pricing

Users often find CallRail’s pricing structure to be expensive, especially in relation to the value it provides. Some feel the higher pricing tiers don’t justify the lack of advanced reporting and integrations.

Evolving Communication Needs

Modern businesses require a platform that integrates voice, video, messaging, and social media interactions to provide a seamless and unified experience for both customers and teams. This integration is vital for consistent customer engagement across various touchpoints.

Enhanced Customer Experience 

Providing a personalized experience across all touchpoints—whether via phone, chat, email, or social media—is crucial for improving customer satisfaction and retention. A unified communication platform can help deliver tailored interactions that resonate with customers.

Data-Driven Decision-Making

Businesses need access to comprehensive data and predictive analytics to make informed decisions about marketing, sales, and customer engagement strategies. These insights help improve targeting, lead nurturing, and overall business performance.

Inefficient Support

CallRail has faced criticism for inefficient customer support, with users frequently reporting slow response times, incorrect answers, and a lack of responsiveness. These issues can lead to frustration as businesses rely on prompt and accurate assistance to resolve critical concerns. The delays in response, combined with inadequate or incorrect solutions, often leave customers feeling unsupported and disrupt their workflow, undermining trust in the service.

Integration Challenges

CallRail users have reported challenges when integrating the platform with tools like ZOHO and Google Ads. Common issues include missing conversion data, duplicate entries, and synchronization errors. These problems can disrupt workflows, lead to inaccurate reporting, and hinder the seamless tracking of key metrics, creating obstacles for businesses relying on streamlined integrations to optimize their operations.

Need for Advanced Features

As businesses grow, they need more advanced functionalities such as AI-powered analytics, robust automation tools, and deeper CRM integrations. These capabilities help optimize operations, improve customer interactions, and provide valuable insights.

Limited Coverage

CallRail’s call tracking services are limited to the U.S., Canada, Australia, and the U.K., restricting its usability for businesses with a global presence. This lack of broader geographic coverage poses challenges for companies aiming to track and manage calls from international markets, making the platform less suitable for organizations with worldwide operations.

Below is a comprehensive breakdown of the must-have features to look for in a reliable alternative.

Must-Have Features in a CallRail Alternative

VoIP/ Voice Calling

VoIP empowers scalable, low-cost voice calls over the Internet. It supports call hold, transfer, forwarding, and waiting. The product integrates with business systems to streamline operations.

Example: A call may be originated or received by a computer or mobile device while logging it automatically in a CRM.

Call Recording and Transcription

Records call and transcribe them into text for training, compliance, and quality assurance. Allows easier access to key information without re-listening to whole recordings.

Example: Transcriptions enable the agents to view customer inquiries or problems efficiently.

Call Routing and Distribution

This feature helps automate directing calls to the correct agents or departments based on defined criteria, such as the agent’s availability or expertise. 

• Automatic Call Distribution (ACD): Used for intelligent call routing.
• Interactive Voice Response (IVR): for customer self-service and call navigation.

Example: A sales call is directed to the most available and qualified agent.

Voicemail recording and Transcription

Stores voicemails and provides transcriptions for fast review and follow-up.

Example: A missed voicemail is transcribed and shared with the team for quicker responses.

Omni channel communication

Enables communication across phone, email, SMS, chat, and social media from a single platform, ensuring a consistent customer experience.

Example: A customer’s chat inquiry transitions smoothly to a phone call without losing context.

2-way messaging 

Supports real-time text or chat communication between businesses and customers. It can be integrated with CRM systems for customized interactions.

Example: Businesses can answer product-related queries or follow-ups through text messages.

AI Automation

AI automation automates repetitive tasks and optimizes operations using AI-powered tools:

• AI chatbots: They can handle FAQs and streamline customer support.
• Predictive analytics: They can predict customer needs and prioritize leads.

Example: Chatbots resolve common issues, while predictive analytics identify high-priority leads for agents.

Advanced Analytics and Reporting

It offers actionable insights into customer interactions and team performance:

• Call Metrics: Call volume, durations, and conversion rates are monitored.
• Customer Insights: Behavior, sentiment, and engagement are tracked. 
• Agent Performance: Productivity metrics, including resolution times and satisfaction scores, are measured. 

Analytics help optimize agent performance and enhance service delivery.

Team Collaboration Features

Streamlines internal workflows for efficient customer management.

• Conversation Assignment: Allocate conversations to team members based on their skills or availability.
• Shared Notes: Provide context for internal follow-ups on customer issues.
• Internal Messaging: Quick team messaging that does not interfere with customers.
• Task Management: Assign tasks regarding customer complaints effectively.

Example: Teams can utilize shared notes and internal messaging in dealing with the complex problems customers present without any disruption.

CRM Integrations

Syncs with CRM systems to provide a comprehensive view of customer interactions, history, and preferences.
Example: Agents access customer purchase history and previous conversations during calls for personalized service.

Security and Compliance

Protects customer data with strong security and ensures compliance with industry standards. 

• Data Encryption: Safeguards confidential information against unauthorized access.
• Compliance: Adheres to standards such as GDPR and HIPAA.

Example: Audit trails and encryption ensure data integrity and regulatory compliance in healthcare and finance.

In today’s competitive landscape, an all-encompassing communication solution is no longer optional—it is a must-have. Features like AI automation, advanced analytics, team collaboration tools, and high-security measures help elevate customer interactions and the operational efficiency of a business.
From the below options- choose the platform that matches your needs and allows your team to be connected, informed, and up-to-date on the latest and greatest.

10 Best CallRail Alternatives

1. Emitrr
2. JustCall
3. CloudTalk
4. CallHippo
5. KrispCall
6. Freshcaller
7. Twilio
8. Aircall
9. RingCentral
10. ZenDesk Talk

1. Emitrr  

What is Emitrr?

Emitrr is the most holistic call analytics solution. The robust features and AI capabilities enable businesses to achieve actionable customer interaction insights. It can improve customer service, sales, and operational efficiency for businesses.

Emitrr’s user-friendly interface and seamless integration make it suitable for companies of all sizes.

Emitrr Features

• AI-Powered Call Analytics: Analyzing customer data and call context using AI, ensuring all calls get routed to the best-suited agents and it also gives out in-depth details about the interaction.
• Interactive Voice Response (IVR): An automated system that helps the caller to browse through the options and also enables self-service. This in turn reduces the use of live agents.
• Queue Callback: Enables the customer to ask for a callback rather than staying on hold, improving satisfaction, and reducing drop-offs.
•  Real-Time Monitoring and Analytics: It provides real-time insights into call patterns, agent performance, and customer satisfaction. Managers can track ongoing calls, receive notifications for critical events, and make quick adjustments as needed.
• CRM Integration: It connects with CRM systems to provide agents instant access to customer details, thereby enhancing personalization and efficiency during interactions.
• Automatic Call Distribution (ACD): Routes incoming calls to the right agents according to skills or availability, which reduces wait times and enhances the quality of service.
• Call Monitoring and Coaching: Allows supervisors to listen to live calls for quality assurance and give real-time coaching without customer awareness.
• Queue Management: Organizes and prioritizes call queues to ensure that calls are attended to in time, thus minimizing the frustration of callers.
• Ratings and Reviews: Gathers customer feedback on the quality of service provided, which helps evaluate areas that need improvement.
• Call Tracking and Routing: Tracks the source and result of calls to learn and measure marketing campaign effectiveness. Routes call to relevant teams according to set standards.
•  Performance Metrics: Monitors KPIs such as call time, resolution time, and customer satisfaction to assess the performance of agents and the success of operations.
•  Caller ID and Call Transfer: Shows caller information and previous calls, therefore helping agents have individualized calls. Transfers calls without any interruptions, so customers reach the correct representatives.

Pros of Emitrr 

• User-Friendly Interface: Ease of use is provided to assist non-technical users.
• Seamless Integrations: Over 1,000 third-party integrations allow work processes to be streamlined and productivity gained.
• Outstanding Customer Support: On-time responses and high task commitment in solving issues quickly.
• Flexible Pricing Plans: Offers affordable and adaptable pricing to cater to businesses of all sizes.
• Comprehensive Communication Tools: Provides a range of features like call analytics, CRM workflow automation, and queue management to address diverse business needs.

Cons of Emitrr 

• Emitrr continuously tests and introduces innovative features, so there are no major drawbacks to note.

Emitrr Pricing

• Emitrr provides the most cost-effective and flexible pricing option, starting at only $30 per month.

Emitrr Integrations

Emitrr offers 500+ integrations across different industries such as dental, recruiting, real estate, etc. with tools like:

• MailChimp
• Denticon
• Zapier
• Salesforce
• HubSpot
• Facebook
• HouseCall Pro
• Slack 
• And more!

Emitrr Reviews & Ratings

Emitrr has an overall customer rating of 4.8 on Capterra and 4.7 on G2.

“How easy it was to set up, every message has been going out (which was a problem we had with chiirp), everyone has been very helpful, and its super easy to use.”

“I love that it was so easy to get set up in all 5 of my offices. They took the time to meet with each team to get them set up and comfortable with the process.”

Source: Capterra

Emitrr Support Channels

• Live Chat: Connect instantly with our representatives through live chat on our website.
• Phone: Speak with our team at +1 (210) 941-4696.
• Email: Reach out to us at [email protected] for assistance.
• Knowledge Base: Explore our comprehensive library of articles and guides for quick solutions.
• FAQs/Forum: Find answers to common questions or engage with the Emitrr community.
• SMS: Send a message to connect with us directly via SMS.

2. JustCall

What is JustCall?

JustCall is a cloud-based phone system that helps the sales and support teams and gives businesses a unified communication platform to manage all customer interactions. That is why for its simple setup, easy-to-use automation features, and seamless integration with popular CRMs and help desk tools, JustCall helps teams set up a streamlined workflow to enhance engagement with their customers.

JustCall Features

• Cloud Phone System: It provides a robust VoIP platform for making and receiving calls from anywhere with features such as call routing, voicemail, and call transfers.
• Call Recording and Analytics: Automatic call recording and insights into the performance of calls to help teams become more efficient and improve customer interactions.
• International Calling: JustCall is known for its competitive international calling rates, making it a good choice for businesses with global operations.
• Auto Dialer and Predictive Dialer: Saves time, increases productivity, and improves call connection rates through automated outbound calling.
• Multi-Device Access: Accessible via desktop, mobile, and tablet apps to ensure teams stay connected across devices.

Pros of JustCall

• Ease of Use: Simple setup and user-friendly interface, making it accessible for teams of all sizes.
• Wide Range of Integrations: Works seamlessly with popular CRM and help desk tools, streamlining workflows.
• Scalability: Ideal for startups, SMEs, and enterprises with customizable features and flexible pricing plans.
• Multi-Channel Communication: Supports voice and text communication, enabling businesses to engage with customers across multiple channels.
• Affordable Pricing: Offers competitive pricing plans with value-added features.

Cons of JustCall

• Limited Advanced Features: May lack some of the more in-depth analytics and AI-driven tools found in other competitors.
• Occasional Downtime: Some customers mention that sometimes call quality will be terrible or the system will freeze during peak hours.
• Learning Curve for Customization: There is a learning curve for doing advanced workflows and integration involving sometimes support help.

JustCall Pricing

• JustCall has very flexible pricing according to user number and desired features. The basic plan starts at 19$ per month. 

JustCall Integrations

• HubSpot
• Salesforce
• Pipedrive.
• Freshdesk
• Mailchimp etc

JustCall Reviews & Ratings

JustCall has an overall customer rating of 4.2 on Capterra and 4.3 on G2.

“Combination of both a general phone system, as well as outbound calling campaigns and predictive dialers. Justcall IQ also is very useful for sales training as well as call reviews.”

“Calls randomly drop. Contacts aren’t always saved after adding them. Minimum of 3 seats for certain tiers.” 

Source: Capterra 

JustCall Support Channels

• Live Chat: Available 24/7 for assistance.
• Email Support: Quick responses to queries and technical issues.

3. CloudTalk 

What is CloudTalk? 

CloudTalk is a cloud-based phone system designed for contemporary businesses. The system has high-end communication and call center solutions that are going to help upgrade customer support and sales performance through features like automated calls, real-time analytics, and seamless integrations. It suits remote teams and scaling businesses of any size for efficient and professional interaction with customers.

CloudTalk Features

• Cloud-Based VoIP System: Enables businesses to handle calls through an internet-based telephone system, making it flexible and scalable.
• Advanced Call Routing: Directs calls to the appropriate agents according to factors like location, expertise, and availability.
• Call Recording and Monitoring: Records calls for quality assurance, compliance, and training purposes while supervisors can monitor live calls for immediate feedback.
• Interactive Voice Response (IVR): Creates personalized call menus that guide customers easily and effectively into the right department.
• Real-Time Analytics and Reporting: It gives actionable insights into call volume, agent performance, and customer engagement, allowing data-driven decisions.

Pros of CloudTalk

• Easy-to-use: A User-friendly interface along with easy deployment makes it feasible for non-tech-savvy individuals to use.
• Scalable and Flexible: Suitable for businesses of all sizes, from startups to large enterprises, with features that grow with your needs.
• Robust Analytics: In-depth reporting and insights to monitor performance and identify areas for improvement.
• Remote Work Friendly: Cloud-based and multi-device compatible, it is ideal for remote and hybrid teams.
• Wide Range of Integrations: Seamless connection to popular CRM and help desk tools enhance productivity and efficiency.

Cons of CloudTalk

• Occasional Call Quality Issues: Some users experience occasional call lags or drops, especially in areas with poor internet connectivity.
• Fewer Customization Options for Small Plans: Advanced customization is only available on higher-tier pricing plans.

CloudTalk Pricing

• The most basic VoIP and analytics features plan costs about $25 per user/month.

CloudTalk Integrations

• Salesforce
• HubSpot
• Pipedrive
• Shopify
• Zapier.

CloudTalk Reviews & Ratings 

CloudTalk has an overall customer rating of 4.4 on Capterra and 4.3 on G2.

“ Besides having like every feature of the contact center available on the market, we like the easy-to-use interface, their team (especially support) and the pricing is better compared to the competitors.”

“ Conference calls sometimes do not seem to work properly – the additional party cannot be added to the call.”

Source: Capterra 

CloudTalk Support Channels

• Live Chat: Available for instant help.
• Email Support: Quick responses to queries and technical issues.
• Dedicated account manager: Provided for higher-tier plans to allow for customized guidance and support.

4. CallHippo 

What is CallHippo? 

CallHippo is a virtual phone system, which suits any kind of business size, with flexible features like call recording, multilingual IVR, and AI-powered analytics. It allows internet-based calling and texting for convenient communication. Its intuitive interface and reliable customer support are two of the major strengths; however, some of its drawbacks include account cancellation and occasional lagging of the app during use.

CallHippo Features

• Call Recordings: Record calls easily to ensure quality and track compliance.
• Multilingual IVR: First-level support in multiple languages will add that richness of customers’ experience in varying geographies.
• AI-Powered Analytics: Use smart reports that have granular call data along with notes to enhance business communications.
• Click-to-Dial: Outbound calls are made smooth with the click of a button, so productivity enhancement is visible.
• Custom Ring Time: It offers custom ring time based on operational requirements to handle calls properly.
• Conference Calling: Multilevel conference calling with easy flow for joint discussion.
• Team Collaboration: Include features like shared call logs, internal messaging, and call monitoring for improved team communication.

Pros of CallHippo

• Strong Customer Support: Quick turnaround times ensure a great experience.
• AI Integration: State-of-the-art AI integration that includes voice bots and sales agents
• Call Reports: The complete reports are much appreciated for decision-making.

Cons of CallHippo

• Account Cancellation: Many users struggle to cancel their accounts.
• Slow Performance Apps: The apps have constant lags, which can lead to frustration.

CallHippo Pricing

• CallHippo starter pack starts at $18 per user/month which can go up to $42 per user/month. 

CallHippo Integrations

• Shopify
• HubSpot
• Zapier
• Zoho
• Google
• Outreach
• Intercom

CallHippo Reviews & Ratings

• CallHippo has an overall customer rating of 4.4 on Capterra and 4.4 on G2.

“ Easy to use. Perfect solution for small businesses. Simple interface. Pay as you go available.” 

“ When something happens or they block you it’s hard to reach their customer service.”

Source: Capterra 

CallHippo Support Channels

• Chat: Get instant help through Dialpad’s live chat feature.
• FAQs: Browse through the Frequently Asked Questions for quick answers.
• Email: Reach out to the support team via form for detailed assistance.

5. KrispCall

What is KrispCall?

KrispCall is a unified communications platform that streamlines business communications with cloud-based phone systems specifically for startups, small businesses, and enterprises. It integrates the best of traditional phone functionality with the modernity of virtual numbers, call analytics, and powerful integrations. 

KrispCall Features

• Unified Callbox: Centralizes all customer interactions (calls, voicemails, texts) in a single platform for easy management.
• Call Recording and Transcription: Records are essential for ensuring quality assurance, training, and compliance.
• Interactive Voice Response (IVR): Creates customized IVR systems to automate call handling and guide customers efficiently.
• Call Monitoring and Analytics: Real-time insights into call metrics, agent performance, and customer behavior allow for data-driven decision-making.
• CRM and Workflow Integrations: Seamless integration with popular CRMs, help desks, and other business tools.
• Click-to-Call: Users can initiate calls directly from web pages or CRM systems with a single click.
• Global Reach: Provides local and toll-free numbers from more than 100 countries to take your business to a global level.
• Mobile and Desktop Apps: Access to all features on different devices, ensuring seamless communication on the move.

Pros of KrispCall

• Easy-to-use interface:  The design is simple and easy to understand, allowing people with different levels of technical know-how to navigate and use it easily.
• Affordable pricing plans: Offers competitive pricing for businesses of any size, thereby it is a cost-effective communication tool.
• Customer experience: Focus on the positive experience of customers through features like custom greetings and hold music.
• Reliable Customer Support: Offers prompt and friendly customer support to create a seamless user experience

Cons of KrispCall: 

• Less Advanced Features: Although KrispCall offers an entire feature set, it might not have all the advanced call center features that the large enterprise-level platform has.
• Scalability Issue: Although scalable, it is not the best option for large enterprises with very complex communication needs.
• Call Quality: Call quality may depend on internet connectivity because the solution is cloud-based.

KrispCall Pricing

• The basic plan of KrispCall starts at $15 per/month and can go up to $40 per/month.

KrispCall Integrations

• Salesforce
• HubSpot
• Zoho
• Freshdesk
• Slack

KrispCall Reviews & Ratings

• KrispCall has an overall customer rating of 4.1 on Capterra and 4.6 on G2.

“ I absolutely love the change in availability and reliability that KrispCall brings compared to our previous solution. The real-time call listening feature is a game-changer, allowing me to monitor how our agents are interacting with clients.” 

“ Occasionally, there are minor problems with calls not getting logged.”

Source: Capterra 

KrispCall Support Channels

• Live Chat: Available for instant query resolution.
• Email Support: For detailed assistance with technical or account-related issues.
• Community Forum: A platform for users to exchange tips and solutions.
• Dedicated Support for Enterprise Plans: Personalized service to cater to large organizations.

6. Freshcaller 

What is Freshcaller? 

Freshcaller is a cloud-based phone system for businesses of all sizes, part of the Freshworks suite. It provides the reliability of a traditional phone system with the advanced functionalities of a call center. This helps businesses to make customer support better and team collaboration easier. The features include virtual phone numbers, call routing, IVR, and real-time analytics, making communication management simple while providing flexibility and scalability.

Freshcaller Features

• Virtual Phone Numbers: Offers local, toll-free, and international numbers to expand business reach globally.
• Call Masking: Protects customer and agent privacy by masking phone numbers during communication.
• Call Routing: Routes the calls to the most appropriate agent based on availability, skill, or time zone.
• Queue Management: Ensure the caller knows how long he will wait and queue management to prevent call drops.
• Call Transfer: Call can be transferred from one agent or department to another without dropping the customer.
• Multi-Level IVR: This feature can manage the complex routing of calls through multiple-tier menu options.
• Performance Metrics and Analytics: Monitor agent performance, call resolution times, and customer satisfaction levels.
• Real-Time Call Insights: Managers can see the live call activity and make decisions based on data in real-time.

Pros of Freshcaller

• User-Friendly Interface: Easy to use and understand, so teams can easily adapt and use it.
• Scalable Solution: It grows with your business, from small startups to large enterprises.
• Comprehensive Features: It provides all the necessary and advanced tools for call management, including IVR, call routing, and monitoring.
• Affordable Pricing Plans: It has flexible pricing models suitable for companies of various sizes and budgets.
• Seamless Integrations: Works smoothly with other Freshworks products and prominent CRM platforms.
• Global Reach: Virtual numbers across several countries make businesses appear global.

Cons of Freshcaller

• Fewer Advanced AI Features: There are no AI-driven features from some of its competitors, like sentiment analysis or predictive analytics.
• Internet Quality-Dependent: The cloud-based call quality may deteriorate due to poor internet connectivity.
• Learning Advanced Features Takes Time: Some advanced features will need extra training or support to be used to their full potential.

Freshcaller Pricing

• For startups and small teams, it provides basic features that starts at $19 per/month

Freshcaller Integrations

• Freshdesk
• Freshsales
• Salesforce.
• Microsoft Teams
• HubSpot

Freshcaller Reviews & Ratings 

• Freshcaller has an overall customer rating of 4.0 on Capterra and 4.1 on G2.

“ Freshcaller offers a very easy setup and implementation. We transitioned from Five9 with little to no effort. Aside from the easy-to-use software, Freshcaller’s support is top-notch.”

“ The more options available sometimes it could confuse the user on which to select or follow.”

Source: Capterra 

Freshcaller Support Channels

• Live Chat: Instant query resolution for urgent issues.
• Email Support: Detailed assistance for technical or account-related problems.
• Phone Support: Available for premium plan subscribers for personalized help.

7. Twilio

What is Twilio? 

Twilio is a cloud communications platform that helps businesses build, scale, and operate all kinds of communication services, from voice and video to messaging and authentication.

Twilio Features

• Programmable Voice API: Allows companies to create custom voice applications, such as phone calls, IVR systems, and voicemail.
• Voice Insights: Advanced analytics to monitor call quality, identify trends, and further optimize communication strategies.
• Global Connectivity: Global reach, with support for phone numbers as well as messaging services in more than 100 countries.
• Call Recording: Calls are recorded to enhance quality, ensure compliance, and support training efforts.
• Advanced Call Routing: Directs calls efficiently to the appropriate agents or departments based on pre-defined rules and customer data.
• SIP Trunking: Replaces traditional phone lines with a more cost-effective and scalable voice communication infrastructure.
• Call Tracking: Tracks the source and outcomes of calls to measure campaign effectiveness and customer behavior.

Pros of Twilio

• Flexibility and Customization: Offers high flexibility and customization through its powerful APIs, allowing businesses to build unique communication solutions tailored to their specific needs.
• Scalability: Easily scales to accommodate growing business needs, handling increasing call volumes and expanding communication requirements.
• Advanced Analytics: The Voice Insights platform offers important information on call performance, customer behavior, and system health.
• Reliable Infrastructure: It is built on a robust and globally distributed cloud network with high availability and minimal downtime.
• Developer-Friendly: It has comprehensive documentation and developer resources for integrating Twilio into various applications.

Cons of Twilio

• Potential for Increased Costs: Usage-based pricing typically results in increased costs for high-volume call operations or complex communication needs.
• Less out-of-the-box features: Although highly customizable, Twilio may require more development effort compared to pre-built call center solutions that offer more out-of-the-box features.

Twilio Pricing

• Pay-as-you-go starts at $0.0140 per/call.

Twilio Integrations

• HubSpot CRM
• Zoho CRM
• Housecall Pro
• Zapier
• Airtable

Twilio Reviews & Ratings

• Twilio has an overall rating of 4.4 on Capterra and 4.2 on G2

“I like the pay-as-you-go subscription model the most. The API integration is also smooth and easy. The knowledge base has all the steps/guide we need to implement and roll out.” 

“ It is kind of a pain in the neck to set up. There’s both a learning curve, and the fact that the UI is far from intuitive to contend with.”

Source: Capterra 

Twilio Support Channels

• Developer-centric documentation and ticket-based support.
• Email Support: Available for troubleshooting and account queries.
• Live Chat: Offered to premium customers for instant assistance.
• Phone Support: Available for enterprise clients or via premium support plans.

8. Aircall 

What is Aircall?

Aircall is a cloud-based phone system that simplifies and enhances customer communication for businesses of all sizes. It offers a robust set of features, including call tracking, call recording, call conferencing, and advanced call routing, making it a popular choice for businesses seeking to improve customer support and sales performance. Aircall also supports SMS and MMS messaging, providing a unified communication platform for businesses to engage with customers across various channels.

Aircall Features

• Call Logging: Automatically records important call details for future reference and analytics.
• Call Monitoring: Enables supervisors to listen in on live calls for quality assurance and agent coaching.
• Call Recording: Captures audio of calls for training, compliance, and quality assessment.
• Call Routing: Directs calls efficiently to the right agents or departments according to pre-set rules (e.g., skills-based routing, availability).
• Call tracking system and analysis: This application tracks and analyzes call data to detect patterns, identify sources of calls, and optimize communication strategies.
• Call tracking metrics: This application tracks KPIs such as average duration of a call, wait times, and resolution rates to measure how efficiently the call center is working.
• Interaction Tracking: Tracks and analyzes customer interactions across multiple channels to give a holistic view of the customer journey.
• Mobile App Functionality: Agents can make and receive calls, access call logs, and perform other tasks on the go.

Pros of Aircall

• Friendly user interface: Very user-friendly in terms of interface; and easy navigation for users having diverse technical capabilities.
• Flexible and High-Quality Calls: The service offers calls with reliable quality and supports mobile communication. 
• Simple Onboarding: Ease in setting up, with additional help through proactive support by the company.

Cons of Aircall

• Occasional Connectivity Issues: Although Aircall has been working on its network reliability, occasional connectivity issues and dropped calls can still happen.
• The Limited Availability of Advanced AI Features:  Though Aircall has some AI-powered features, it may not have the advanced AI capabilities similar to some competitors, such as sentiment analysis or predictive analytics.

Aircall Pricing

• The essential pack starts at $30 per/ license

Aircall Integrations

• Google Drive
• Slack
• Mailchimp
• Rippling
• Shopify
• Hubspot CRM
• Zapier

Aircall Reviews & Ratings

• Aircall has an overall rating of 4.3 on Capterra and 4.3 on G2

“ Good uI- Easy setup and easy routing configuration – Good statistics tool – Easy to buy more number” 

“ It was quite glitchy, and there were a number of times when I’d have to reload the programme while trying to dial.” 

Source: Capterra 

Aircall Support Channels

• Live Chat: Quick support for urgent queries.
• Email Support: For detailed inquiries and troubleshooting.
• Phone Support: Available for immediate assistance.

9. RingCentral

What is RingCentral? 

RingCentral is one of the leading cloud communication and collaboration solution providers that offers a broad range of features such as voice, video, team messaging, and more. It enables business connectivity with customers, colleagues, and partners on multiple devices across locations.  

RingCentralFeatures

• VoIP Phone System: Provides high-quality voice calls that support call forwarding, call waiting, call recording, and conference calling. 
• Team Messaging: This gives a comprehensive team messaging tool, which provides file sharing, group chats, and direct messaging, among others.  
• Interactive Voice Response (IVR): Empowers businesses to build custom IVR systems for routing calls to various departments or guides callers through menus.
• Unified Communications: Integrates voice, video, messaging, and other communication channels into a single platform for a seamless user experience.  
• Effective CRM Integrations: Seamlessly integrates with popular CRM systems like Salesforce, HubSpot, and Zoho CRM to improve customer relationship management.  
• Advanced Analytics: Provides detailed call data and analytics to track key metrics, identify trends, and optimize communication strategies.
• AI-Powered Features: Offers AI-powered features like noise cancellation, real-time transcription, and intelligent call routing. 

Pros of RingCentral

• Easy-to-use Interface: Extremely easy to navigate and use, with an intuitive and user-friendly interface.  
• Comprehensive Feature Set: Wide-ranging features for voice, video, messaging, and team collaboration functionalities are all on the same platform.
• Scalability and Flexibility: Easily scale to meet businesses of all sizes needs. Scalability and adaptability to changes in business environment.   
• High Mobile App: Offers powerful mobile and desktop apps for seamless real-time communication, on the move.   
• Good Customer Service: Though it has faced many issues from most of its clients, Ring Central is known generally for good customer service through varied channels

Cons of RingCentral

• Inconsistent Call Quality: Sometimes, the call quality is not consistent and may drop calls or have an echo, which affects the user experience.   
• Pricing: The pricing becomes complex and expensive for businesses that have a large number of users and advanced features.
• Occasional Service Outages: Though rare, service outages can disrupt communication and affect business operations.

RingCentralPricing

• RingCentral offers three pricing plans to suit different business needs – Core: $30 per user/month, Advanced: $35 per user/month, and Ultra: $45 per user/month

RingCentral Integrations

• HubSpot
• Zendesk
• Google

RingCentral Reviews & Ratings

• RingCentral has an overall customer rating of 4.3 on Capterra and 4.5 on G2.

“ The ease of use of RingCentral is smooth, especially for people who are not tech-savvy. I did enjoy having the feature of using my personal phone and having a separate app for my business line.” 

“ A dashboard for monitoring and follow-up agents could be better.” 

Source: Capterra 

RingCentralSupport Channels

• Chat: Get instant help through RingCentral’s live chat feature.
• FAQs: Browse through the Frequently Asked Questions for quick answers.
• Phone: Contact customer support directly by phone.
• Email: Reach out to RingCentral’s support team via email for detailed assistance.

10. ZenDesk Talk 

What is ZenDesk Talk?

Zendesk is a leading customer service platform that empowers businesses to provide exceptional support experiences across all channels. It integrates multiple communication channels, including email, chat, phone, social media, and self-service options into one cohesive platform.

ZenDesk Talk Features

• Omnichannel Support: Allows for effortless management of different customer interactions across various channels, creating a seamless experience for customers.
• Ticketing System: Provides the organization and tracking of all customer inquiries that are coming through from all possible channels into one central ticketing system for the easy resolution of such issues.
• Knowledge Base: Empowers business organizations to maintain and create self-service knowledge base systems that give customers the answers to common questions independently.
• Call Center Features: It provides features for call center needs, especially those with incoming and outgoing call needs, to feature call routing, call recording, and IVR.
• Automation & Triggers: Automates repeated tasks such as ticket assignment and response, ensuring efficiency and agent time savings.
• AI-Powered Features: Features with AI, like chatbots, sentiment analysis, and automated resolution, help ensure higher customer satisfaction and agent productivity.
• Strong Reporting and Analytics Capabilities: Detailed reporting and dashboards to track key metrics, trends, and customer satisfaction.

Pros of ZenDesk Talk

• Ease of Use: Simple, intuitive, and very easy to use, making it feasible for teams that are not technology-savvy.
• Flexible Solutions for Businesses of All Sizes: Created for businesses of all sizes, ranging from small startups to large enterprises.
• Built with a Vision of Strong Customer Experience:  Enhances customer experiences by offering one platform where all their interactions take place.
• Seamless Integrations: Offers extensive integrations with other business applications, enhancing workflow efficiency and data consistency.

Cons of ZenDesk Talk

• Pricing: Pricing plans can become expensive for small businesses or those with limited budgets.
• Advanced Feature Challenges: While the platform is designed to be user-friendly, diving into its advanced features can be an exciting journey that may take some time and practice for newcomers.
• Limited Customization on Lower Plans: Comprehensive customization options may be restricted to higher-tier plans, limiting flexibility for basic users.

ZenDesk Talk Pricing

• The pricing for the Support Team starts at $19 per agent/month and can go up to $99 per agent/month

ZenDesk Talk Integrations

• Salesforce
• Google Workspace
• Slack
• Shopify
• Zapier
• Zoom
• Jira

ZenDesk Talk  Reviews & Ratings

ZenDesk Talk has an overall customer rating of 4.5 on Capterra and 4.4 on G2.

“I have used this application for more than a year and I really appreciate the speed of this software. We have integrated our Outlook account using this and Zendesk works the same way while ticketing system within Zendesk itself is running.”

“ Sometimes, when we are experiencing error, process of resolving the issue took longer than what is expected. I hope resolving technical error can be improve.”

Source: Capterra 

ZenDesk Talk Support Channels:

• Live Chat: Quick support for urgent queries.
• Email Support: For detailed inquiries and troubleshooting.
• Phone Support: Available for immediate assistance.

Why Emitrr is the Best CallRail Alternative?

Emitrr is a leading communication platform that goes beyond basic call tracking, offering a comprehensive suite of tools to optimize customer engagement and drive business growth. Unlike CallRail, which primarily focuses on call tracking and analytics, Emitrr provides a more holistic solution with advanced features, deeper insights, and a user-centric approach.

Advanced Analytics

Emitrr provides advanced analytics that deliver valuable insights into customer behavior, call performance, and agent efficiency. These insights empower businesses to make data-driven decisions, optimize processes, and foster continuous improvement, ensuring better outcomes and enhanced customer experiences.

User-Centric Design 

Emitrr’s intuitive interface is designed for teams of all sizes, ensuring ease of use and simplifying navigation. This user-friendly approach allows businesses to utilize the platform effectively, minimizing learning curves and maximizing productivity.

Seamless Integrations

Emitrr seamlessly integrates with over 1,000 third-party applications, including CRMs, marketing automation tools, and productivity software, streamlining workflows and improving overall efficiency.

Customizable Solutions

Emitrr offers customizable solutions, enabling businesses to adapt features and workflows to their specific needs. This flexibility ensures the platform aligns seamlessly with unique business requirements, enhancing efficiency and delivering a personalized user experience.

Cost-Effective Pricing

Emitrr provides cost-effective pricing with flexible plans that deliver excellent value for money, making it an accessible solution for businesses of all sizes and budgets. Additionally, its exceptional customer support ensures prompt assistance, addressing user concerns efficiently and enhancing the overall experience.

Exceptional Support

Emitrr is renowned for its proactive and responsive customer support, ensuring a seamless experience from onboarding to everyday use. This commitment to customer satisfaction helps businesses resolve issues quickly and maximize the platform’s benefits.

With its feature-rich platform and focus on delivering measurable results, Emitrr is an excellent alternative to CallRail for businesses looking to elevate their communication and operational efficiency.

Which Industries Does Emitrr Cater?

Emitrr is designed to serve a wide array of industries, making it a versatile solution for businesses with varying needs.

Healthcare

Improve patient communication with automated appointment reminders and confirmations, reducing no-shows and improving operational efficiency. Facilitate real-time updates on test results, prescription refills, and follow-up consultations. Integrate with telehealth platforms to provide virtual care options. Simplify patient surveys to gather insights and improve services.

Real Estate

Manage leads efficiently by tracking inquiries and automatically assigning them to agents. Simplify property tours with automated reminders for clients and agents. Provide personalized updates on property listings, market trends, and offers. Offer Open House Scheduling and Follow-up for enhanced lead generation. Utilize analytics to gain insights into lead conversion rates and refine agent approaches.

E-commerce

Enhance the e-commerce customer experience with efficient order tracking, post-purchase support, and personalized interactions. Provide real-time updates on shipment status and delivery timelines. Offer proactive customer support to address issues and prevent potential problems. Leverage personalized messaging for targeted promotions or recommendations based on purchase history.

Legal Services

Facilitate seamless communication for client consultations, case updates, and documentation inquiries. Ensure data security and compliance with legal industry standards for safeguarding sensitive client information. Streamline document sharing and collaboration with clients and colleagues in law firms.

Hospitality

Enhance guest experiences with personalized communication throughout their stay. Simplify reservation management with automated reminders and confirmations. Provide personalized messages during a guest’s stay, such as restaurant recommendations or local attractions. Streamline check-in/check-out processes to improve overall guest satisfaction. Offer concierge services to enhance the guest experience.

Financial Services

Facilitate seamless communication for client consultations, account management, and service inquiries. Send real-time alerts on account activity, payments, or loan statuses. Assist clients with questions about financial products or services through personalized support.

Education

Facilitate smooth communication for admissions, student support, and campus updates in schools and universities. Streamline event registration and communication for workshops, seminars, or campus tours. Collect feedback from students and parents to improve services and programs. Foster stronger alumni relations by maintaining effective communication channels

Emitrr’s flexibility and feature-rich interface make it the best fit for any business to enhance customer communication, optimize workflows, and gain business momentum.

How to Switch from CallRail to Emitrr?

Transitioning from CallRail to Emitrr is designed to be as smooth and seamless as possible with minimal disruption and business continuity.
Here’s how it works:

Consultation and Assessment

Book a consultation with the onboarding team at Emitrr to discuss your current workflows, business requirements, and specific needs.

The team will offer a personalised demo of the Emitrr platform and answer any questions.

Data Migration

Emitrr’s team shall walk you through a safe, efficient data transfer process, importing call logs and recordings, as well as profiles of customers along with analytics reports. 

Integration Onboarding

Configure Emitrr to integrate directly with your established tools and systems, such as CRM systems, marketing platforms, and productivity applications. The team at Emitrr will assist during the integration phase.

Team Onboarding and Support

Be trained on all features and best practices of Emitrr through comprehensive training sessions designed for your team. Training can be tailored to best suit your team’s needs and level of experience.

Go Live and Ongoing Support

Go live with Emitrr confidently, knowing that 24/7 customer support is a click away from answering any question or concern that may arise from any one of your team members.

Emitrr will offer support and guidance so you can use the platform at its full value to reach your business goals.

Performance Monitoring and Optimization

The performance of the platform will be constantly monitored by Emitrr’s team and suggestions made for optimization to help you make the most out of your investment.

By choosing Emitrr, businesses can experience a significant upgrade in their communication capabilities, enhance customer satisfaction, and achieve their business goals more effectively.

Frequently Asked Questions

Conclusion

Choosing the right call tracking and analytics solution is important to enhance customer engagement, optimize operations, and improve overall business performance. Among the 10 alternatives we’ve covered—Emitrr, JustCall, CloudTalk, KrispCall, Freshcaller, Twilio, Aircall, RingCentral, Zendesk, and CallRail—each one has unique strengths to help businesses from any industry streamline their communication strategy effectively.

These tools feature customizable options depending on your preference, such as advanced analytics, seamless CRM integration, and flexible pricing. Of course, consider the platform to match your business goals so that call tracking and analytics will serve for long-term growth and customer experience.

Book that demo for today and learn all about Call Alternatives and how it can help grow your business. With the potential that these platforms hold, you can make an informed decision that can make your team easier to grow and more productive, hence bringing better customer satisfaction and forward-looking values for business growth.