HubSpot SMS Marketing

Are you wondering if you can send SMS using HubSpot? If you are a HubSpot user and want to send SMS to your customers and get an open rate as high as 98%, then you have come to the right place. This article covers all you need to know about HubSpot SMS. 

Let’s dive in and explore HubSpot SMS in detail. 

Yes, SMS is available as an add-on at Marketing Hub Pro and Enterprise Let us explore HubSpot SMS to understand it better.  

  • Activate SMS in HubSpot: Turn on SMS in your HubSpot settings.
  • Navigate to your ‘Marketing’ drop down menu
  • Then select ‘SMS’
  • This will take you to the ‘SMS’ tool
  • Click on ‘Create Message’ on the top right corner
  • Create Messages: Craft your SMS messages with personalized content.
  • Choose Recipients: Pick who receives your texts and when.
  • Receive Replies: Enable two-way communication to receive and respond to messages.
  1. Setup Your HubSpot Integration: First and foremost, ensure that your SMS platform is integrated with HubSpot. Simply go to your SMS platform and integrate it from the platform, or you can integrate it from your HubSpot settings. 
  2. Contact List Management: From HubSpot, ensure that your contact lists sync well in your SMS platform. Make sure your contacts lists are segmented appropriately and have opted in to receive SMS from your business.  
  3. Create Your Campaign: Go to your SMS dashboard. Create an SMS campaign – Manual or Automated depending on your requirement. You can also select options like personalization, call-to-action, attachments, etc.
  4. Select Recipients: Choose the desired contact list you want to send the SMS campaign. 
  5. Send Message: Send the SMS either immediately or schedule it for a later time. You can also integrate your SMS platform into HubSpot workflows. 
  • Sending 2-way SMS: With a dedicated SMS Marketing platform you can send 2-way text messages to your customers making it more conversational and interactive.
  • Automated SMS Sequences: A dedicated SMS marketing platform offers advanced automation features for creating and managing SMS sequences or drip campaigns. HubSpot SMS does not support this feature.
  • Sending MMS: Look for a SMS texting platform that supports the sending of rich media content such as images, videos, or interactive elements, which can enhance engagement in SMS campaigns. HubSpot SMS does not offer this feature.
  • Advanced Features: Look for a vendor that offers robust SMS features, such as personalization, automation, team collaboration, productivity efficiency, and reporting tools, to meet your specific SMS marketing and communication needs.
  • Depth of Integration: Ensure that the vendor’s SMS solution seamlessly integrates with HubSpot, allowing for easy setup, data synchronization, and unified management of customer communications across channels.
  • Support: Choose a vendor that provides excellent customer support, including 24/7 assistance, comprehensive knowledge base, and dedicated training and onboarding team to help you maximize the value of your investment.
  • Cost: Evaluate the pricing structure of the potential vendors, considering factors such as subscription fees, message rates, and any additional charges for premium features or usage limits, to ensure that the solution aligns with your budget and scalability requirements.
  • Future Innovation (AI): Consider the vendor’s commitment to innovation and emerging technologies, such as artificial intelligence (AI) and machine learning, which can enhance SMS campaign effectiveness through predictive analytics, advanced targeting, and automation capabilities.

The SMS industry involves intricate compliance requirements. Unlike email, SMS operates within a highly regulated industry, demanding robust capabilities:

  • 10DLC: Utilizing 10DLC (10 Digit Long Code) ensures higher deliverability and compliance with carrier standards, offering businesses a more reliable SMS channel.
  • Brand Vetting: Brands must undergo thorough vetting processes to maintain trust and legitimacy in the eyes of carriers and consumers, ensuring that messages are sent from verified sources.
  • Compliance with Regulations: Adhering to SMS compliance regulations like SHAFT (Short Code Help, Advice, Facts, and Tips) is crucial. Following these rules prevents numbers from being blocked and maintains communication integrity.
  • Pricing Plans: A dedicated SMS platform like Emitrr offers better pricing plans for texting and advanced texting features. Whereas HubSpot SMS pricing is very high for basic texting.
  • SMS Features
    • Send 2-way text messages to your customers
    • Set Up 1-to-1 Text Messages And Not Just Campaigns
    • Send Campaigns To The Scale Of 10k-100k+
    • Send SMS using your current phone number
    • Send personalize messages at scale
    • Automate follow-ups with drip campaigns
    • Allow customers to respond to your texts which go right into your inbox
    • Track metrics like delivery rate, failed messages, open rate
    • SMS API/Zapier integration specific to SMS
    • Send text message confirmations
    • Share file attachments through SMS
    • Use predefined SMS templates
  • Conversation Management/Productivity Features
    • Schedule messages once or in a recurring fashion
    • Add signatures to your text messages
    • Send automated responses for during and after business hours
    • Add notes to the conversations
    • Create user groups 
    • Create conversation folders
    • Translate messages in language of your choice 
    • Filter responses by campaigns to monitor response rate
  • Team Collaboration Features
    • Read Receipts: Get a notification when the recipient reads your text message
    • Typing Indicators: See when the person on the chat is online and ‘typing’ a message
    • Team Assignment: Assign, arrange your teams for specific tasks
    • Conversation Assignment: Assign conversations internally to your team members
    • Have multiple phone lines on the same platform
    • Use multiple inboxes based on multiple locations, etc.
  • Two-Way Texting: Engage in SMS conversations with your customers, allowing for seamless interaction and feedback.
  • Personalization: Customize SMS messages with recipient names, personalized content, and relevant offers to enhance engagement and relevance.
  • Automation: Automate SMS campaigns based on triggers or actions, such as lead status changes or website visits, to deliver timely and targeted messages.
  • Schedule Message For Later: Send your message at a specific date and time.
  • Schedule Appointment Reminders for the customers.
  • Integration: Integrate SMS with other HubSpot tools, such as CRM and marketing automation, for a unified approach to customer communication and data management.
  • Reporting and Analytics: Track SMS campaign performance with detailed reporting and analytics, including delivery rates, open rates, and click-through rates, to measure effectiveness and optimize strategies.
Two-way textingYesYes
Group TextingNoYes
Broadcast ListLimitedYes
Google Business MessagesNoYes
Facebook MessengerNoYes
Voicemail TranscriptionNoYes
Schedule-based textingNoYes
Bulk SMSLimitedYes
Automated RemindersBasicAdvanced
Appointment BookingBasicAdvanced
Appointment ConfirmationsNoYes
Automated ReviewsNoYes
Payment Follow-upsNoYes
Customer RecallNoYes
Birthday wishes NoYes

Sync Contacts Effortlessly

  • Seamlessly sync your contacts from HubSpot to Emitrr automatically 
  • All new contacts / any changes in the contacts sync automatically with Emitrr

Create static/active lists with the synced contacts

  • Create static lists of contacts using filters in Emitrr for one time use
  • Create active/dynamic lists of contacts using dynamic filter in Emitrr that ensure the lists keep getting updated as more contacts meet the criteria
  • Filter data based on various types of fields – date, number, text, drop down

Automate SMS Campaigns

  • Send manual campaigns to contacts from Hubspot
  • Send automated campaigns using various triggers to contacts/lists from Hubspot inside Emitrr

Add SMS Into HubSpot Workflows

  • Automate SMS based on triggers in Hubspot workflows.  E.g Automatically send personalized welcome texts to new customers when they fill a form or their lifecycle stage changes etc.

Sync Activity Data into Hubspot

  • Sync data about opt outs, link clicks, new messages and more from Emitrr to the activity section of a contact
  • Filter this information within Hubspot to make business decisions.

Emitrr seamlessly integrates with HubSpot and automates SMS messaging at ease. Here’s what makes Emitrr the obvious choice for HubSpot users – 

  • Bi-directional Data Sync

All contact properties can be synced to properties in Emitrr. Emitrr will sync your contacts between Emitrr and HubSpot (Bi-directional sync)

  • End-to-End Data Encryption

Emitrr employs industry-standard encryption protocols to ensure the secure transfer of data between HubSpot and the platform. 

  • Advanced SMS Features

Emitrr offers advanced SMS texting features like bulk SMS, personalization, campaign automation, automated follow-ups, appointment bookings, confirmations, reminders, missed call to text messages, automated reviews and more.

  • Dedicated Customer Support

Emitrr offers best in class 24/7 support through text, email and calls. Our support team is always available to solve your queries and give you quick resolutions from time to time. 

  1. Select  Location on the top left under “All Locations” drop down
  1. Navigate to Emitrr Settings > Go to Integrations 
  1. Click on Connect in the HubSpot Integration Card 
  1. Login to HubSpot 
  2. Choose the Hubspot Account
  3. Authorize the Emitrr Application after reviewing permissions 
  4. Wait for the connection 
  5. Go to HubSpot Integration
  1. Click on the Settings 
  1. Click on Pull All Contacts from Hubspot To Emitrr Button
  1. You are all set with the contact sync
  1. Go to ‘Settings’ and set up HubSpot Integration on Emitrr Platform as mentioned earlier
  2. The HubSpot contact lists shall reflect under ‘Lists’ on Emitrr
  3. You can simply set up a campaign – automatic/manual and add the HubSpot list to the campaign
  4. Simply start sending your messages from Emitrr to HubSpot contacts
Why use SMS as a channel/integrate SMS along with Email within HubSpot?

SMS has a 98% open rate, much higher than email’s 40%, ensuring better responses. It allows for personalization and real conversations, unlike email. Combining SMS and Email creates a powerful omnichannel strategy for effective communication. With everyone glued to their phones, SMS remains the top choice for quick communication.

Does HubSpot Send SMS messages?

Yes, you can send and receive SMS using HubSpot. It offers basic scheduling and list building features. But for advanced SMS features, you can use Emitrr’s HubSpot integration.

How much does HubSpot SMS cost?

HubSpot’s basic SMS Add-On plan starts with $75 per month for 1000 SMS segments. It can vary based on your SMS credit requirements.

Is SMS still a thing?

Yes, SMS is the most popular communication channel with an open rate of 98%. It is the most preferred channel of communication.

Can CRM send SMS?

Yes, many CRM platforms, including HubSpot, can send SMS messages. These CRMs offer basic SMS features for sending text messages. But you can consider a dedicated SMS platform if you want to use advanced SMS features and capabilities.

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