The Ultimate Patient Engagement Guide for Healthcare Services in 2022

Patient engagement guide

Table of Contents

Patient Engagement Guide


Imagine that a patient is trying to reconnect with your healthcare practice and is unable to do so. After trying to get in touch, they decide to do the predictable- contact someone else. 

The healthcare market is among the most dynamic environments since almost every case offers a unique disposition, operational challenges, and customized solutions.

Healthcare providers need to look at keeping their patients invested with them now more than ever before with a focus on information dissemination, accountability, and holistic patient engagement. 

Just like how tech and SaaS companies are expected to provide customer success, healthcare organizations need to offer patient success. Patients expect accurate information delivered in a speedy manner, simple appointment bookings, and smooth communication at all stages. To do the above and more, patient engagement is the key. 

To ensure your patients come back, you need to engage with them in the right manner. This article will help you understand- 

  • What is Patient Engagement?
  • Why is Patient Engagement Important?
  • Top Patient Engagement Strategies you can implement to see improved outcomes 

What is Patient Engagement?

When patients are able to reach healthcare organizations in a simple manner to actively interact with a representative or executive who encourages conversations and disseminates the right information at the right time, i.e. before, during, and after the visit- is known as patient engagement. 

By keeping patient engagement an important part of your healthcare practice, you can help your patients in a better manner. 

In other words, patient engagement is how healthcare providers design their interactions with patients to achieve better results. 

Why is Patient Engagement Important in Healthcare?

Interesting fact – Did you know that a mere 5% increase in customer retention can lead to 25%-95% profit increases in any organization? 

Patient engagement is important for the following reasons- 

  • Presence of easy alternatives 

At the click of a single button, it is easy for a patient to look for some other healthcare practice. They can choose other options easily since they can access a bunch of reviews, sources, and testimonials. If patients are not actively engaged with one healthcare practice, they can easily churn and switch to another one. 

For example- A patient is looking to set up his dental appointment at XYZ dentist and no one at the front desk can confirm if the dentist is available or not. The patient who was previously happy with the service will simply do the next best thing- find someone else to relieve them of the pain. 

  • Reduce costs and resource waste 

Patient engagement reduces costs and decreases the scope of resource wastage. You can use tools and technology to engage with multiple patients in a customized manner. With the right technology partner, you can reduce costs on resources and perform tasks at scale efficiently.  

  • Helps deal with time-sensitive events 

Healthcare is a dynamic space so it is impossible to predict an all-well day for a patient. If the patient needs urgent help, they need to gain immediate access to a doctor. This can provide better results when there is urgent, time-sensitive help required. Patient engagement solutions will automate manual workloads and enhance the patient journey. 

  • Improved patient experience 

If a patient has access to the right education, and reviews, and is reminded of appointments regularly, all they need to do is show up. This level of deep patient engagement improves outcomes at large and inflicts immediate business outcomes like –

-Reduced No-Shows

-Generating Word of mouth 

  • Better retention rates

Patient engagement helps increase retention rates since patients are connected to the business like never before. They know the healthcare provider is looking out for them and is genuinely offering value in ensuring no appointments are missed. 

Top 7 Patient Engagement Strategies that will improve health outcomes

Improving patient engagement requires patience. It involves a blend of the right strategy technology, initiative, and empathy. Optimizing patient engagement will lead to the best results and these 7 patient engagement strategies will help. 

#1: Be available online 

The world has moved to a digital form of experience. However, keeping the safety and ease of operations in mind, being available online is the way to go. Adopting a system that reduces the chances of commuting is preferred by most consumers these days. Social media, website optimization, and phone calls are great ways to keep your customers engaged.

#2: Make scheduling or canceling appointments easy 

Haven’t we all faced situations when we are on ‘hold’ to book an appointment at the doctor? Eliminate that barrier by making scheduling appointments simple, secure, and safe. You can book an appointment as soon as you miss a call. Emitrr allows you to send a two-way text message to the number you miss a call from. In this way, be assured that no patient call slips through the cracks. 

#3: Go digital- forms, slips, medical records, everything 

Gone are the days when physical copies of patient records were everything. You can store e-copies of patient records in a digital vault and ensure the patient has access to it. Ensure patients are aware of how to access all information they need. This helps them know the issue and learn more about it. 

#4: Communicate frequently 

Patient communication needs to be frequent and simple. With a smart tool like Emitrr, you can decrease the time spent on messaging, answering questions, and more. You can integrate social media and chat options to communicate with patients. 

#5: Automate processes 

Automate phone systems to smart integrations with EHR/CRM to reduce handling times. Patients can ask questions about the process, insurance, open hours, and set reminders for the future. Personalized messaging also engages patients like never before. 

#6: Ask for feedback 

Asking, taking, and accepting patient feedback is vital to improving processes. Ask patients for feedback after they visit and learn from their experience. If you know there is something that could be better, make a note of it and discuss it internally. Patient feedback and ratings are important to gain a better insight into their experience. You can build a reputation through your reviews which will be positive if you offer a great experience and engagement. 

#7: Engage with content 

Sharing good and helpful content on social media and blogs that offers value to customers is important. If you are a healthcare provider they trust, any education and information from you will be valued. You can create content designed to connect with your customers to leverage their support online. 

By engaging with patients online, you can create a good relationship with patients and ensure they stay with your practice. 

So, to summarize: 

Patient engagement strategies

Ensure No Misses with Emitrr

Patient engagement is necessary for healthcare professionals to ensure long-term, sustainable relationships. Engaging with patients online ensures positive health outcomes for them and a long association for the practice. Using smart tools like Emitrr can make the process simple, and personalized, and ensure patient success. Patients expect a quick and seamless experience that a patient engagement platform can deliver. 

Stay on the top of your patients’ minds and ensure no call is delayed or denied with Emitrr. 

Schedule a demo to leverage the benefits of patient engagement and improve the quality of communication with patients.


Author: Niyathi Rao 


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