8 Best Reputation Management Software of 2024

Introduction

Reputation management involves monitoring and managing how customers perceive your brand online and then taking necessary actions to fix any gaps. No matter whether you have a healthcare practice, a startup, a home service business, etc, your online reputation can make or break your success. However, you can easily manage this aspect of your business with reputation management software. 

So, what are some of the best reputation management tools in the industry, and what features should you look for when choosing one for your business? Keep on reading to find out! 

What is Reputation Management Software?

Online reputation management software allows businesses to manage and improve their online reputation across multiple review channels. Such software automatically tracks online comments, reviews, and mentions, classifies them into positive and negative, and notifies you so that you can take action and resolve grievances before they damage your reputation. In addition, this software automatically sends review requests to your customers just after they have received service from you so that you can grow your business’s credibility and brand reputation online. 

Also read: What is online reputation management?

8 Best Reputation Management Software For Small Businesses 

1. Emitrr
2. Birdeye
3. Weave
4. Podium
5. Solutionreach
6. Swell
7. Broadly 
8. Google Alerts

8 Best Reputation Management Services: A Quick Comparison

Key highlights: 

• Emitrr has the highest rating in all aspects amongst all the eight reputation monitoring service.
• Although Birdeye, Weave, and Podium have good ratings, both are quite expensive compared to Emitrr.
• Solutionreach has the lowest rating for all the metrics among all options.
• Broadly and Swell have decent ratings, but both lack features.
• Google Alerts is free of cost but has the least number of features and okaish customer support.  

7 Benefits of Reputation Management Software For Businesses 

1. Business reputation management increases trust & credibility

According to Trustmary, 93% of customers look for online reviews before they buy anything and no customer likes to associate themselves with a brand that has a negative online reputation. Reputation management software allows businesses to control what is being said about them online on different channels which helps them increase trust & credibility.  

2. Reputation management increases brand awareness

Imagine you have good control over your business’s online reputation, and customers are talking positively about your business, recommending it to others. By utilizing online reputation management tools, you can make this possible very easily and increase your brand awareness. 

3. Reputation management strengthens existing customer relationships

Good customer relationships exist with good customer experience. But what if a customer feels dissatisfied with your service or products and leaves a bad review online? Thankfully, reputation management systems send you instant review notifications, allowing you the opportunity to address the problem the customer faced with you, making them feel heard and valued. This helps you strengthen and build customer relationships. 

4. Quickly resolve negative reviews

Online reputation management solutions offer a dashboard from where you can access what is being said about your business on different platforms. As well as send instant notifications whenever you receive a negative review. By acting quickly and addressing customer grievances, businesses can resolve negative reviews and maintain a good online reputation.

5. Increase search engine rankings 

Positive reviews online are one of the most important factors that affect search rankings. If your business has a good online reputation and a potential customer makes a search relevant to your business in your local area, the chances of you appearing in the top results are higher with positive reviews and ratings.  

6. Crisis management

Having the best reputation management tool can help you immensely in crisis management as well. When you face a negative response or controversy in regards to your business, you can quickly control the damage by responding promptly and efficiently using a reputation monitoring software and even keeping an active track of new comments that are sprouting online.

7. Reputation management increase sales

As mentioned before, more than 90% of customers check online reviews before making a purchase, and if a customer sees an alternative with more positive reviews than yours, they are most likely to choose them even if you offer the same thing for less and vice versa. This is another big reason why having online reputation protection tools can benefit your business and boost your sales. 

Features to Look for in a Reputation Management Software

1. Integrations with CRM/EMR/scheduling software: See if the reputation management solution you are seeking integrates with CRM/EMR/scheduling software or not so that you can bring in a new process, without interrupting your existing flow of business activities. 
2. Integration with review sites: Look for the reputation monitoring software that integrates with popular review sites such as Google My Business, Yelp, Facebook, etc. You should be able to manage your reviews across all review platforms in one single dashboard.  
3. Reporting and analytics: Look for this feature to easily segregate reports by time, location, etc., and to get a detailed breakdown of how many reviews are requested. 
4. Personalized dashboard: Allows you to bring reviews from Google, Facebook, and more review sites and keep track of total reviews received, review requests sent, review requests responded to, etc. 
5. Real-time review monitoring: Allows you to respond to reviews in real-time to manage digital reputation with the help of real-time notifications. 
6. Automate review requests: Send review requests to customers automatically right after they have taken your service. Make changes whenever needed.
7. Filters for sorting: Filter reviews based on their rating, location, review source, etc. 
8. Review invites: Keep track of all the review requests or invites you have sent, along with the customer’s details, and see if they have taken any action.
9. Multi-review request channel: Reach out to customers via both SMS, email, or both for the review request.
10. Review automation & cadence: Automate how and when you want to send review requests to your customers. Choose from templates, or create messages yourself.
11. Single conversation inbox: Read responses from reviews in a single conversation inbox.
12. Manage Google My Business listings: Manage your Google My Business listings across different locations. 

Top 8 Reputation Management Services: A Detailed Analysis

Emitrr

Emitrr is our top pick for the best reputation management software because of a plethora of useful features, including real-time review management, review invites, reporting and analytics dashboard, etc., and because of how easy it is to use to improve a business’s reputation. Additionally, Emitrr’s seamless integration with over 500 CRM/EMR/Scheduling software/tools, its flexible and affordable pricing, and unmatched customer support make it stand out from its competitors. 

Emitrr Features

Emitrr offers all must-have features mentioned above along with some extra features including: 

• Review monitoring
• Review invites
• Review response
• Reporting & analytics 
• Personalized dashboard
• Grow reviews with review request
• Quickly resolve negative reviews
• Review widget
• Filters for sorting
• Integration with review sites & platforms
• Real-time review monitoring and review generation
• Build digital reputation with multi review request channel
• Review automation & cadence
• Single conversation inbox
• Review sharing on social media
• Manage Google My Business listings of all locations 

Emitrr Integrations

Emitrr integrates with over 500 tools and software including:

• Hubspot
• Zapier
• Mailchimp
• Freshdesk
• Salesforce
• HousecallPro
• Dolphin
• Dentrix
• Denticon
• Opendental
• eClinicalWorks
• And more…

Emitrr Pros

• Intuitive interface
• Excellent customer service
• Wide range of features
• Flexible pricing
• Seamless integration
• Easy to setup dashboard 

Emitrr Cons

• No major issues with this software

Emitrr Pricing

Emitrr’s is one of the most affordable reputation management software & its pricing starts at only $149 a month. Customers can also take advantage of the pay-for-what-you-choose option for greater flexibility. 

Emitrr Customer Support 

• Capterra: 4.8/5
• G2: 4.7/5

Birdeye

Birdeye is a popular review generation, reporting, and management software that distinguishes itself with its AI-powered capabilities. The platform allows you to monitor reviews on multiple sites and keep a tab of all reviews on a single dashboard. However, Birdeye’s can be quite expensive, and customers often face issues with integration with it. Here are more details of this software: 

Birdeye Features

• Auto-reply to customer reviews
• Collect reviews in real-time
• Share reviews on your website
• Automate review requests
• Measure & optimize review campaigns
• Numerous integrations
• And more..

Birdeye Integrations

• Accelo
• Cerbo
• Fullbay
• Salesforce
• Solutionreach
• Patientnow
• Dentrix
• Zapier
• And more..

Birdeye Pros

• Easy-to-use
• Good customer support
• Keeps upgrading
• AI features 

Birdeye Cons

• Lots of missing features 
• Integration issues
• Expensive
• Clunky software

Birdeye Pricing

Birdeye’s pricing starts at $350/month, to know more details about their reputation management pricing, you will have to get in touch with them. 

Birdeye Customer Support 

• Capterra: 4.7/5
• G2: 4.7/5

Weave

Weave is a healthcare reputation management softwarel that offers services to the healthcare industry specifically for different niches including dental, nutrition, veterinary, etc. The platform is known for providing useful features but is very expensive compared to its competitors. Here are some more details about Weave: 

Weave Features

• Grow reviews with real-time monitoring
• Response assistant
• Review notifications
• Increase your reviews by sending review request
• Automate review requests
• Monitor reviews on Google and Facebook
• And more…

Weave Integrations

• Dentrix
• Dentimax
• Dolphin
• Denticon
• Eddson
• Easydental
• Eaglesoft
• And more..

Weave Pros

• Useful texting feature
• Intuitive interface 
• Good customer service

Weave Cons

• Messaging issues
• Technical glitches 
• Limited features
• Only for healthcare industry

Weave Pricing

Weave’s pricing starts at $399 + it also charges a setup fee of $750. 

Weave Customer Support 

• Capterra: 4.8/5
• G2: 4.5/5

Podium

Podium is a well-known lead conversion and communication platform that also offers online review management services with tools like review automation, review reporting, etc. The platform set itself apart from its competitors by offering an additional feature of AI review responses. However, for the expensive price, it does not offer the best features that you may need to maintain the online reputation of your business.

Podium Features 

• Review automations
• Review reporting
• Contact profiles
• AI review replies
• Review consolidation

Podium Integrations

• Freshdesk
• HubSpot
• Freshbooks
• Athenahealth
• Open Dental
• Airtable
• ARMS
• Calendly
• And more..

Podium Pros

• Easy to request reviews 
• Easy-to-use 

Podium Cons

• Expensive
• Poor customer service
• Limited features

Podium Pricing

• Core: $399/month
• Pro: $499/month
• Signature: Custom

Podium Customer Support 

• Capterra: 4.3/5
• G2: 4.5/5

Solutionreach

Solutionreach is essentially a patient retention software, but the platform offers online reputation management tools to help healthcare providers manage and improve their online reputation. Solutionreach integrates with a good number of PMS tools, but it is quite expensive, and it only caters to the healthcare industry. 

Solutionreach Features

• Review request
• Reporting & analysis dashboard
• Custom response templates
• Custom review notification
• Multi-location management

Solutionreach Integrations

• Denticon
• Fuse
• Dentrix
• Opendental
• Eaglesoft 
• Curve Dental
• And more..

Solutionreach Pros

• User friendly interface  
• Useful communication tools

Solutionreach Cons

• Technical issues
• Poor customer service  

Solutionreach Pricing

Solutionreach’s pricing starts at $329 a month.

Solutionreach Customer Rating

• Capterra: 3.8/5
• G2: 4.3/5

Swell

Swell is like an online reputation manager tool that allows businesses to boost their visibility and reputation by automatically gathering reviews and feedback from customers. The platform targets dental and healthcare providers and other businesses, including home service providers. Although Swell offers a handful of useful features, its review request automation can be too frequent and annoying for customers.

Swell Features 

• Reply to Google reviews
• Automate review sends via EHR/PMS integration
• Tag and organize reviews
• Send review invites over text and email
• Create templated review invites

Swell Integrations

Swell integrates with hundreds of PMS/CRM/POS systems including: 

• Zapier
• NexHealth
• Housecall Pro
• Dental Intelligence
• Dolphin Cloud
• PatientNow
• And more.. 

Swell Pros

• Helpful customer support
• Easy automation
• Easy-to-use

Swell Cons

• Delays in sending messages 
• Integration issues
• Prompts customers for reviews too many times

Swell Pricing

Swell offers three kinds of pricing plans, but you will have to get in touch with the company to know their prices. 

Swell Customer Support 

• Capterra: 4.6/5
• G2: 4.5/5

Broadly

Broadly allows local businesses to build a strong online presence by allowing businesses to collect and manage customer reviews. For this, the platform offers many reputation monitoring tools such as a review response portal, automated review request feature, etc. Although Broadly serves many types of business industries, it offers very limited integration options and is even a bit pricey. 

Broadly Features

• Automate review requests
• Customizable request message
• Central monitor
• Review response portal
• Reputation management dashboard
• Customer sentiment tracking
• SMS text message or email delivery

Broadly Integrations

Broadly offers limited integrations including:

• Housecall Pro
• Amana
• PetExec
• Jobber
• Neighborly 

Broadly Pros

• Reliable customer service 
• Intuitive interface
• Serves many industries

Broadly Cons

• Very limited features 
• Expensive
• Delayed review request response 
• Limited integrations 

Broadly Pricing

Broadly offers four kinds of pricing plans:

• Standard: $249/month
• Pro: $349/month
• Elite: $449/month
• Enterprise: Custom

Broadly Customer Support 

• Capterra: 4.8/5
• G2: 4.7/5

Google Alerts

Google Alerts is a cloud-based solution that allows businesses to receive notifications and alerts about the online reviews they have received for free. Since the platform is free of cost, it only offers very basic reputation management features and offers no integration whatsoever. Here are some more details about Google Alerts: 

Google Alerts Features

• Online review notification alerts 
• Set review request frequency
• Search/Filter
• Monitoring

Google Alerts Integrations

Zero integrations 

Google Alerts Pros

• Simplistic in nature
• Sends review alerts
• Free online reputation management tool

Google Alerts Cons

• Offers very limited features
• Lack of automation
• No integration

Google Alerts Pricing

Free online reputation management tool

Google Alerts Customer Support 

• Capterra:  4.7/5

Why Emitrr is the Best Software For Reputation Management?

After comparing eight best online reputation management services, we think that Emitrr is the best solution that you can possibly choose because of a number of reasons:

Feature rich business reputation management software

Emitrr offers a comprehensive suite of features that you can possibly need for a smooth reputation management of your business. Be it review automation, automatic response, analytics and reports, notifications, integration with review sites such as Google, Facebook, etc. Emitrr has it all.

Affordable reputation management tool

The pricing of all other reputation monitoring software lies around $300 on average and that too without giving the full value for money. However, Emitrr’s pricing starts at $149 a month. It is not only affordable but also offers the best value for money and features at this price. 

Seamless integration with review sites 

Emitrr seamlessly integrates with more than 500 CRM/EMR/scheduling software, ensuring that new software does not interfere with your workflow. Additionally, it also integrates with popular review sites such as Google, Facebook, and Yelp, allowing you to manage and track your online business reviews and reputation. Most other options mentioned in this guide lack in this regard as well. 

Excellent customer service

Last but not least, Emitrr offers the best customer service to their customers in this industry. The platform has a 5-star rating on Capterra for its customer service that is available 24/7.

Get Unlimited Users

Emitrr’s unique offering lets you seamlessly add unlimited users to any plan, a feature that comes at no extra cost. This means you can effortlessly bring more hands on deck as your business flourishes, all without worrying about your budget.

Whether you’re a small startup or an established enterprise, Emitrr empowers you to build your dream team without stretching your budget.

See how Emitrr helped Pinnacle Medical Group improve their reviews and reputation 3x times and how they helped Citryn receive 1500+ customer reviews. 

Conclusion

In today’s digital era, adopting the best reputation management strategies is vital for businesses to stay competitive and meet customer expectations.

Reputation Management software like Emitrr brings a host of benefits to online reputation management. From automating reviews to converting website visitors to offering personalized engagement, it streamlines support operations and boosts conversion rates. With features such as automated responses, brand monitoring and centralized reputation management, businesses can efficiently handle customer inquiries and build stronger relationships.

Book a Demo with Emitrr today and revolutionize your customer engagement strategy.

FAQs