Author Archives: Aditi Gupta

Introduction Rich Communication Services (RCS) messaging is transforming how businesses connect with their customers, moving beyond traditional SMS to offer interactive, media-rich, and branded conversations. Unlike standard text messages, RCS allows companies to include images, buttons, carousels, and read receipts, … Read More

Introduction  Texting, by default, is NOT HIPAA-Compliant. You must have heard this plenty of times, especially if you’re in the healthcare field. You’d also be aware of the penalties that follow if you breach the HIPAA rules. As a healthcare … Read More

Introduction Mobile communication has come a long way. From the simple days of SMS to MMS and now RCS messaging, businesses have seen the evolution of how they connect with customers. While SMS allowed text-based communication, it’s no longer sufficient … Read More

Introduction Radiologists today handle far more than image interpretation; they’re constantly managing high call volumes, patient queries, scheduling coordination, and communication with referring physicians. These daily demands can stretch resources thin, reducing efficiency and increasing the chances of missed calls … Read More

Introduction  If you work in a service business, whether it be clinics, salons, fitness, education, consulting, or more, then booking your services, scheduling clients, or scheduling appointments via software is essential. It allows prospective clients to engage with your team … Read More

Introduction In a world based on emails, cloud file sharing, and instant messaging, people might think of faxing as a relic. However, it still plays a critical role in industries such as healthcare, legal, real estate, and finance as it’s … Read More

Introduction Business texting has changed. What started as a simple SMS strategy has turned into a regulated ecosystem of short code texting, 10DLC texting, and toll-free texting. SMS continues to be the most direct communication channel for businesses, with mobile … Read More

Introduction SMS continues to be an excellent way for businesses to engage with customers, whether sending appointment reminders, conducting two-way service updates, time-sensitive promotions, or satisfaction surveys. Falkon SMS and other platforms have made mass texting easier, and as use … Read More

Introduction Podiatry clinics today find themselves at an inflection point in their practice. Demand for improved access for patients is unprecedented, complex foot and ankle conditions have risen, and the documentation burden is on the rise for both podiatrists and … Read More

Introduction Veterinary clinics face significant challenges in managing customer communication. From handling a high volume of calls and emergency inquiries to scheduling appointments and responding to general patient questions, the workload can quickly overwhelm clinic staff. Effective communication is critical … Read More