Introduction
Are you a business looking for an intelligent VoIP solution but are confused between Ooma and Aircall? Well, Now you need to broaden your horizons and explore what each of these platforms has to offer. In this blog, we will help you get an extensive understanding of Ooma and Aircall, and draw a comparison based on their features, pricing, pros, cons, and more. So stay tuned to make an informed choice!
What is Ooma?
Ooma is a VoIP provider offering communication solutions for businesses and individuals. It includes essential calling features such as call forwarding, call routing, call recording, and voicemail transcription. Known for its affordability and ease of use, Ooma is designed to provide reliable phone service with straightforward functionality.
What is Aircall?
Aircall is a cloud-based VoIP phone system designed for businesses to streamline communication and customer interactions. It offers features like call routing, IVR, analytics, and CRM integrations to enhance team collaboration and efficiency. With a user-friendly interface and flexible setup, Aircall helps businesses manage inbound and outbound calls seamlessly while ensuring high call quality.
Ooma vs Aircall: Feature comparison
Let’s dive into a detailed comparison of the features offered by both platforms, examining them one by one:
Ooma Features
- Call Forwarding – Redirect incoming calls to another number to ensure availability.
- Call Routing – Directs calls to the appropriate person or department based on set rules.
- Call Queuing – Places callers in a queue when all agents are busy, improving call handling.
- Call Queuing Groups – Allows grouping of agents for efficient call distribution.
- IVR Menu/Call Tree – An interactive voice menu that helps route calls based on user input.
- Call Recording – Records and stores calls for quality monitoring and compliance.
- Call Conferencing – Enables multiple participants to join a single call.
- User Extensions – Assigns unique extensions for different users or departments.
- Business Working Hours Setup – Allows businesses to define when they are available to receive calls.
- Multi-location Setup (Limited) – Provides some support for businesses operating in multiple locations.
- Auto Attendants – Automated virtual receptionist to guide callers to the right destination.
- Voicemail Transcription – Converts voicemails into text for easy access and reference.
- Two-way Texting – Allows businesses to communicate via SMS with customers.
- Broadcast/Bulk SMS (Limited) – Send bulk messages for promotions or updates to multiple recipients.
Aircall Features
- Call Forwarding – Redirect incoming calls to another number, ensuring seamless connectivity even when agents are unavailable.
- Call Routing – Automatically direct calls to the appropriate team or department based on predefined rules, optimizing customer interactions.
- Call Queuing – Manage high call volumes efficiently by placing callers in a queue until an agent is available.
- IVR Menu/Call Tree – Interactive voice response system that helps callers navigate self-service options before reaching an agent, improving efficiency.
- Call Recording – Record calls for quality monitoring, training, and compliance purposes.
- Call Conferencing – Facilitate multi-party calls for team collaboration or customer discussions.
- User Extensions – Assign unique extensions to employees for easy internal communication.
- Multi-location Set Up – Supports businesses with multiple locations, ensuring a seamless communication system across offices.
- Auto Attendants – Automate call handling with pre-recorded messages and menu options to direct calls efficiently.
- Voicemail Transcription – Convert voicemail messages into text, allowing users to quickly read messages instead of listening to them.
Here is a quick comparison of the features of Ooma, Aircall, and Emitrr:
Features | Ooma | Aircall | Emitrr |
Call Forwarding | Yes | Yes | Yes |
Call Routing | Yes | Yes | Yes |
Call Queuing | Yes | Yes | Yes |
Call Queuing Groups | Yes | Yes | Yes |
IVR Menu/ Call Tree | Yes | Yes | Yes |
Call Recording | Yes | Yes | Yes |
Call Conferencing | Yes | Yes | Yes |
User Extensions | Yes | Yes | Yes |
Business Working Hours Set Up | Yes | Yes | Yes |
Multi-location Set Up | Limited | Yes | Yes |
Auto Attendants | Yes | Yes | Yes |
Missed call to text | No | Yes | Yes |
Two-way texting | Yes | No | Yes |
Group Texting | No | No | Yes |
Webchat-to-Text | No | No | Yes |
Team Chat | No | No | Yes |
Facebook Messenger | No | No | Yes |
Voicemail Transcription | Yes | No | Yes |
Auto-responders | No | Yes | Yes |
AI Receptionist | No | Yes | Yes |
Schedule-based texting | No | No | Yes |
Broadcast/Bulk SMS | Limited | No | Yes |
Appointment Scheduling | No | No | Yes |
Automated Reminders | No | No | Yes |
Reviews + Reputation | No | No | Yes |
Customer Surveys | No | No | Yes |
Digital Forms | No | No | Yes |
Customer Recall | No | No | Yes |
Birthday wishes | No | No | Yes |
24/7 Customer Support | No | No | Yes |

Ooma vs Aircall: Pricing comparison
Ooma Pricing
Ooma Office offers three pricing plans tailored for businesses of all sizes:
- Essentials
- Pro
- Pro Plus
Each plan comes with internet calling, phone management tools, and real-time customer support. With no long-term contracts, Ooma keeps pricing simple and flexible, starting at $19.95 per user per month.
Aircall Pricing
Aircall Office offers three pricing plans tailored for businesses of all sizes which start from $40 per user per month:
- Essentials
- Professional
- Custom
Ooma vs Aircall: Pros and cons
Let’s explore the pros and cons of Ooma and Aircall to find out which platform suits your needs best:
Ooma Pros
- Simple Setup Process – Easy to install and get started without extensive technical expertise.
- No Contracts Required – Users can subscribe on a month-to-month basis without long-term commitments.
- Scalable for Growing Businesses – Can accommodate small businesses looking to expand their phone systems.
- Offers a Physical Device Option – Unlike many cloud-only providers, Ooma provides hardware solutions for businesses that prefer on-premise VoIP setups.
Ooma Cons
- False Promises – Customers report discrepancies between advertised features and actual performance.
- Limited Feature Set – Lacks many advanced VoIP functionalities compared to competitors.
- No Call Hold or Transfer – Lacks basic call management options, making it inconvenient for businesses.
- Poorly Designed User Interface – The platform is not intuitive, leading to usability issues.
- Rude Customer Service – Users have reported unhelpful and dismissive support experiences.
- Security Concerns – Allegations of insufficient protection against data breaches.
- Unreliable Messaging – Some users face issues with messages not being received.
- Call Forwarding Issues – Calls do not always get forwarded as expected, causing disruptions.
Aircall Pros
- Easy Setup & Cloud-Based – Aircall is a cloud-based solution, making it easy to set up and use without requiring complex hardware.
- Good Call Quality – Provides clear and reliable call quality, ensuring smooth communication.
- Call Routing & IVR – Offers call routing and IVR menus to help businesses efficiently manage incoming calls.
- Integrations with Popular Tools – Connects with CRM and helpdesk platforms like HubSpot, Salesforce, and Zendesk.
Aircall Cons
- Limited Integrations – Aircall does not offer as many third-party integrations as some competitors, which may limit workflow automation.
- High Price – The pricing is on the higher side compared to other VoIP solutions, making it less budget-friendly.
- Contract Requirement – Users are required to commit to contracts, which reduces flexibility for businesses looking for month-to-month plans.
- Unethical Billing Practices – Some users have reported billing issues, including unexpected charges and difficulty canceling services.
- Unstable Connection – Frequent connectivity issues can disrupt calls and impact business communication.
- Poor Call Quality – Users have experienced low call clarity, leading to frustration during important conversations.
- Buggy Platform – The software has several bugs that make it unreliable for seamless business operations.
- Difficult to Use – Performing simple tasks can be complicated due to a less intuitive user interface.
- Call Delays – There are frequent lags in calls, causing interruptions in conversations.
- Glitchy Dashboard – The dashboard often malfunctions, making it difficult for users to access important call data.
- Weak Customer Support – Users have reported slow and ineffective customer support, making issue resolution difficult.
When to Use Ooma
You Want Easy Setup with Minimal IT Requirements
Ooma offers a simple and intuitive interface that means you don’t need technical expertise to install and configure it. If you’re a small business without an IT team, Ooma offers a hassle-free way to set up a professional phone system
You Operate a Local Business
Various businesses like medical offices, law firms, home services, and retail stores that mostly rely on local customer interactions can benefit itself from Ooma’s local business phone numbers, call routing, and automated features.
You Want VoIP Without Relying on a Strong Internet Connection
Unlike some VoIP services, Ooma Office can work over traditional phone lines as a backup. If your business is in an area with unstable internet, Ooma can provide a more stable phone connection compared to cloud-only VoIP systems.
You Want a VoIP System That Supports Remote and Mobile Work
With Ooma’s mobile app, employees can receive and also make calls from their business line using their mobile devices. This is perfect for companies with remote workers or workers who are always on the move but need to remain connected.
When to Use Aircall
Businesses That Rely on CRM and Integrations
Businesses that mostly rely on third-party tools like HubSpot, Salesforce, Zendesk, or any other third-party software can benefit itself from Aircall’s seamless integrations, which automatically log calls, voicemails, and SMS into their CRM. It eliminated the need of manual data entry along with streamlining workflows.
Remote and Distributed Teams
Aircall is cloud-based which also means that remote teams can work from anywhere using the web or mobile app. Call forwarding, shared numbers, and call queues ensure that no calls go unanswered, no matter where the team is located.
Teams Needing Advanced Call Analytics
Companies requiring in-depth call analytics can also find Aircall’s reporting features extremely valuable, as it gives them detailed information about the volume of calls, missed calls, response rates, and agents’ performance so that they can make their teams more efficient.
Growing Businesses That Need Scalability
Aircall simplifies business scalability by making it easy for businesses to add new users, phone numbers, and call routing rules quickly when they expand. Its international phone number support allows for smooth market expansion without hassle. Aircall being a complete cloud-based platform means there is no requirement for on-premise hardware, minimizing setup complexity and maintenance costs.
Companies Looking for AI-Powered Features
Aircall simplifies business scalability by making it easy for businesses to add new users, phone numbers, and call routing rules quickly when they expand. Its international phone number support allows for smooth market expansion without hassle.
Emitrr: The Better Alternative to Ooma & Aircall
Emitrr Overview
Emitrr is a powerful VoIP phone software designed to streamline business communication with advanced automation and AI capabilities. It offers features like call forwarding, call routing, voicemail-to-text, call recording, and SMS capabilities, ensuring seamless connectivity. With an AI receptionist to handle calls, automate responses, and improve customer engagement, businesses can enhance efficiency and never miss an important call. Emitrr’s VoIP solution is built for industries like healthcare, home services, and local businesses, providing a reliable, intelligent, and scalable communication system.
Emitrr Features
VoIP Features
- IVR/Call Tree – Allows multi-level IVR setup to route calls based on caller input, forwarding calls to specific numbers, extensions, or another call tree.
- Call Forwarding – Redirect calls to another extension, number, or voicemail when unavailable.
- Call Queue Groups – Routes calls to predefined teams with customizable rules.
- Missed Call Handling – Redirects missed calls to another extension, number, or voicemail.
- User Extensions – Each team member gets a unique user extension number.
- Multi-Location Setup – Manage multiple locations from a single platform.
- During and After-Hours Routing – Route calls differently based on business hours.
- Call Recording – Enable/disable call recording for training or compliance.
- Business Working Hours Setup – Define standard business hours to automate after-hours call handling.
Emitrr AI Receptionist
- AI-Powered Receptionist – Answers 100% of customer calls, even outside business hours.
- 24/7 Appointment Management – Handles bookings, rescheduling, and confirmations while syncing with CRM/EMR/PMS.
- Intelligent Inquiry Handling – Provides instant AI responses to common customer queries, reducing wait times.
- Automated Customer Outreach – Proactively contacts customers for confirmations, reminders, and follow-ups, reducing no-shows.
- Smart Call Routing – Engages callers in preliminary conversations and routes them to the right department efficiently.
Texting Features
- Bulk/Mass Text Messaging – Send thousands of messages with a 98% open rate, personalize campaigns, and integrate with CRM/EMR/PMS.
- Automated Text Reminders – Schedule appointment reminders via text, email, and voice with options for rescheduling or cancellations.
- Online Appointment Bookings – Enable self-scheduling via website or link with automated confirmations and reminders.
- And more…
Future AI Capabilities
- AI Outbound Calling – Automates customer outreach.
- Expanded AI Inquiry Handling – Enhances AI’s ability to answer a broader range of queries.
- AI-Powered Voicemail Management – Listens to and responds to voicemails automatically.
- Automated SMS Conversations – Engages customers via AI-powered text responses.
- Increased Customization & Personalization – Businesses can tailor AI responses to their workflows.
Emitrr Pricing
Emitrr offers different pricing plans for different capabilities. For VoIP, there are 2 pricing plans – Standard and Professional.
Name of the plan | Pricing if paid annually | Pricing if paid monthly |
Standard | $20 per user per month | $25 per user per month |
Professional | $25 per user per month | $30 per user per month |
Key features of Standard Plan:
- Calling (1000 mins/user)
- HD Voice
- Call Hold Music
- Call Recording (manual)
- Call Queue Groups
- Call Extensions
- Call Routing (During and After Hours)
- Call Transfer
- Call Forwarding
- Number Porting
- Contact Sync
- Set personal working hours
- Mobile App
Key features of Professional Plan:
Everything in Standard plus
- Call Transcription
- IVR (Interactive Voice Response) / Call Tree
- Call Recording (automated)
- Missed Call Auto Text
- Call Conference
- Voicemail Transcription
- HIPAA Compliance
- Access Management
Emitrr Integrations
Emitrr offers 500+ integrations across different industries such as dental, recruiting, real estate, etc. with tools like:
- MailChimp
- Denticon
- AthenaHealth
- Zapier
- Salesforce
- HubSpot
- HouseCall Pro
- Slack
- Curve Hero
- Kareo
- Dentrix Ascend
- Eaglesoft
- Orthotrac
- Dentrix
- OpenDental
- Practiceworks
- And more!
Emitrr Reviews
“AWESOME. I would recommend to anyone looking for a messaging platform. Especially love having a text friendly retail number that is the SAME as the number we’ve always had.”
“Great. One of the best communications tools that I have used.”
Source: Capterra

Ooma vs Aircall FAQs
Emitrr is ideal for small businesses needing a cost-effective, easy-to-set-up VoIP system.
Ooma is more budget-friendly, starting at $19.95/user/month, while Aircall starts at $30/user/month.
Aircall offers native SMS and messaging features, while Ooma provides SMS only in its Office Pro plan.
Ooma is plug-and-play and works well for physical offices. Aircall requires an internet connection and is entirely cloud-based.
Emitrr is the top alternative to Ooma, offering 1,000+ integrations, advanced calling and texting capabilities, and 5-star customer support.
Conclusion
Selecting between Ooma and Aircall depends upon your business needs. Ooma works well for small businesses that looking for a reliable and cost-effective phone system, whereas Aircall is better for teams that need advanced call center features and CRM integrations. But if you’re looking for something beyond VoIP, Emitrr provides a comprehensive communication platform that includes VoIP, SMS automation, appointment reminders, and AI-based engagement tools. Want to know how Emitrr can transform your business then Book a demo today to see it in action!
Leave a Reply