50+ Ready to Use Restaurant SMS Templates

As we mentioned at the beginning of the article, SMS texting with customers should be done only by obtaining explicit permission from them to receive communication. So how can restaurants go about receiving these consents from their customers? 

1. Have customers opt-in through Keywords

Keywords are predecided words that you can reserve for the purpose of customer list building. For example, you can reserve a keyword like “FOOD” and have customers text your number with this keyword. 

By doing this, the customers will be automatically added to your text marketing list. 

If customers are hesitant to sign up you can try offering discounts or a free dessert on sign up. 

2. Try customer segmentation for better engagement 

Segmentation allows you to categorize your customers based on their behaviors or preferences. For example, if there are a certain number of customers who love your seafood menu, you can put them in one list through segmentation. 

The messages that you send to these customers can cater to this specific preference. It’s a great way to increase customer engagement.

3. Send short and concise messages 

Make sure that the messages you send to your customers are not too long. Short and to-the-point messages will go a long way! They will keep the customers’ attention and compel them to take action. This brings us to the next point which is establishing a clear CTA. 

4. Make the CTA prominent 

A CTA or call to action, lets the customer know the action they must take to avail mentioned services/offers sent in the text. 

For example, if you send a reservation update to customers, you can add a simple “reply C to confirm” to ensure that the customer keeps up with the reservation, or add “ reply R to reschedule” to allow customers to reschedule their reservation if needed. 

5. Allow opt-out 

Text message campaign can have overall success only if the customer list it caters to is active. If customers no longer want to receive text communication from you, they must have the option to opt-out. Maybe a customer no longer resides in the city. The text messages will just end up becoming spam to them. 

You can add a simple, “Reply with STOP to unsubscribe” to your messages to allow an opt-out option for your customers.  

A business texting software such as Emitrr will help you create a segmented customer list and send mass text messages whilst also allowing personalization. Let’s see how you can create a text message campaign on Emitrr.