Author Archives: Shruti Subramanian

Introduction  The beauty industry needs constant customer engagement to ensure they take advantage of their timely appointments and exclusive offers. One way in which they can attain maximum engagement with customers is through text messaging.  It’s a great means to … Read More

Introduction  Communication in school needs the most engagement out of all the industries. This is largely because it entails communication with Parents, who need to be updated timely about student activities, progress, school announcements, etc. However, communication in School settings … Read More

Introduction  Reviews play a vital part in forming a brand’s customer perception. They help customers build trust in your brand.  It helps give more autonomy to the customers as they can create an image of the brand based on customer … Read More

Introduction  Businesses have started embracing text messaging to reach out to their customers for their marketing campaigns. The high open rate of SMS, (96%) has greatly contributed to this rise in the usage of text messaging by businesses. To make … Read More

Introduction Reviews form an integral part of a business’s image. We no longer rely on recommendations of just our friends and family. The digital world has allowed us to be connected with billions around the world. So if one is … Read More

Introduction  We know how essential HIPAA compliance is in the healthcare industry. It forms the backbone for securing patient health information and structured patient communication.  In today’s healthcare landscape, digitizing healthcare administrative operations has become essential for ensuring efficiency, security, … Read More

Introduction  If you run a healthcare practice, surely one of the most important things you take care of is HIPAA compliance. HIPAA compliance allows you to safeguard your patient’s sensitive health information, also called patient health information or PHI.  To … Read More

Introduction If you are here reading this article, you surely are aware of the marketing giant, Mailchimp. Mailchimp is in a nutshell a customer engagement platform. However, its power lies in its ever-so-popular email marketing tools.  Mailchimp is perhaps one … Read More