20 Best Business Texting Apps To Consider In 2024

How do you know which software to pick from? It’s simple: the one that offers a variety of features that suit your business needs without burning a hole in your pocket. While selecting the right software for your business, make sure it comes with all the features listed as under: 

Two-way business texting

Two-way texting allows you to have one on one conversations with your contacts. When your customers can reach out to you anytime, you’d automatically see reduced phone calls, better engagement rates, and hence improved customer satisfaction. Right from running SMS marketing campaigns to constant communication across the customer journey, from communicating with the staff members to improving workflows through integrations; you can do a lot with two-way text messaging.

Responding to  business messages through different channels 

Let’s say your customers are reaching out to you from different platforms. Jack drops you a DM on Instagram, Joe sends you a message on Facebook, and Jill sends you a message via Google Chat. how are you going to respond to all those messages, by logging into each of the platforms, right? Well, what if you had a centralized platform to check and manage all your conversations? SMS broadcast software offers such functionality.

Assigning conversations to team members

If you’re too busy with other tasks and you want someone to take care of a particular conversation, you can simply assign that conversation to one of your team members and leave a note if needed.

Text enabling landline number for business SMS

Opt for an SMS software for business that hosts your landline number for texting services. When you do that, you need not buy a separate number for texting as you can get your landline number text-enabled to send and receive text messages.

Pre-saved SMS templates

Imagine having to write separate text messages to every customer that you engage with. What if you had pre-existing SMS templates that you could just edit as per your requirements and send on the go? A great business texting software has all kinds of templates for you to pick from, depending on the use case.

Scheduling business text messages

Let’s say you sent an appointment reminder to a customer today, and you need to send a follow-up reminder two days later. With a business texting software, you don’t need to wait for two days to send that message. You can type the message and schedule it for the required date and time, and sit back. 

Secure texting and HIPAA compliance

Secure text messaging for businesses is an important requisite especially for healthcare businesses, especially if they are using text messaging to share PHI with their patients. If you are a healthcare business and want to enable sharing PHI over text messages, then you need a business texting software that is HIPAA compliant and offers such a capability.

Integrations with multiple software

Make sure that the business texting app you pick integrates seamlessly with your existing tools. When you have software that integrates with your CRM/EHR/PMS, you’ll be able to automate routine tasks, ask for reviews, boost your online presence, and increase your revenue. .

Sending group texts and mass texts

You should pick a business texting app that allows you to send group texts and mass texts and carry out your marketing campaigns seamlessly. Having such a capability will help you upload your list of contacts in a single click, create your text campaign, add your list to the campaign, and either send it immediately or schedule it for a later date. In addition to sending a group text to people individually, you can also create closed groups wherein the participants would be able to see each other’s responses and collaborate efficiently.

Emergency Alerts for business SMS

What would you do if you had to cancel appointments for the rest of the day due to an emergency and you have to notify 30 patients about the same? A business SMS service allows you to send a text message to multiple contacts without a group message. A software that offers such a capability can save you hours’ worth of time that you can direct elsewhere.

Tracking SMS metrics

Choose a platform that helps you track the performance of your campaigns on various parameters such as delivery rate, failed messages, response rates, etc. Keeping track of all these things will help you design better campaigns and drive more engagement.

Drip campaigns 

Triggered by keywords and other specific cues, these series of messages allow targeted engagement. With a business texting app, you can design your own drip campaign. All you need to do is enter the contact list you want to target, create your messages, set up follow-ups for specific dates, and associate those with specific keywords. And then, hit send!

10DLC support for business messaging

Are you looking forward to using a 10DLC number for A2P messaging with your customers? If, yes, then make sure that the business texting software you pick offers this kind of support.

SMS Autoresponders

Auto-reply texts help you save time, improve response rates and engagement, reduce the possibility of errors, and allow you to stay in touch with your customers even if you are not available at the moment to answer.

Customer support for business messaging

Choose a business texting software that offers round-the-clock support to help you clear any roadblocks that might arise while serving your customers. Make sure that the software you pick offers support through live chat, phone, knowledge base, FAQs, and email.

TCPA Compliance

The Telephone Consumer Protection Act (TCPA) is the telemarketing law in the US that addresses unsolicited and unregulated calls and text messages in the country. All businesses that are sending marketing communications to their customers need to comply with the same. What’s interesting is that in addition to complying with federal legislation, marketers also need to follow state laws for sending text messages. Make sure to check the rules of your state before you begin sending messages through a business messaging software. 

Clear consent management for sending business messages 

As we mentioned earlier, you cannot send messages to your customers without their prior consent. Any ignorance of the same is a violation of the TCPA law created by the FCC. When you don’t get permission, your messages will be considered unsolicited, and you’ll come on the FCC’s radar. Legal action, in the form of hefty penalties, will be imposed on you. Dominos faced a fine of $10 million for sending unsolicited messages to customers. FCC takes consent seriously and so should you.