Dental Marketing Software: A Complete Guide 

Introduction

Have you been outsourcing the execution of your marketing goals to a dental marketing service or agency all this while? Have you spent thousands of dollars acquiring new patients, retaining existing patients, and building a sound online reputation? 

What if we told you that you can accomplish all your dental marketing goals in a much more efficient manner? We’re talking about investing in dental marketing software instead of hiring a dental marketing service or agency. 

Confused? Well, this blog is just to differentiate the two. There is a distinct line between a dental marketing service and dental marketing software; in terms of cost, efficiency, features, and customization. Let’s get right into it! 

What Is A Dental Marketing Software? 

A dental marketing software is a great tool for you to grow your dental practice. Right from acquiring new patients to retaining existing ones, from streamlining workflows at your practice to reducing no-shows, there’s a lot you can do with a dental marketing software. 

You must be thinking that you do the same things with a dental marketing company that has been handling all your marketing tasks; what’s the difference? COST. Yes! 

Did you know that dental practices spend $100000 per year on marketing in the US? 

As a dental practitioner, are you really spending thousands of dollars per year on marketing just to achieve your dental marketing goals and scale your practice? Well, if you have been taking the help of an agency for the same, then it’s time you pivot. That’s because, with the help of a dental marketing software, you can achieve the same goals and scale your practice more efficiently at one-fifth of the cost! 

You must be thinking, where were dental marketing softwares all this while? Why were you not aware of this? How did you not notice the price factor? Well, to understand that, you’ll have to understand the history of dental practices. 

Dental Marketing: A History 

There is no doubt in the fact that dental marketing has witnessed an evolution since the 1960s, transitioning from word of mouth to digital marketing. 

Digital marketing is a vast umbrella that includes Google and Facebook ads, PPC, Online Reputation Management, Search Engine Optimization, Website Design, SMS Marketing, and more. The reason why most dental businesses resorted to dental marketing agencies is because:

• No dental marketing softwares existed during that time, and the ones that did offer very few features/functionalities 
• They were not familiar with the concept of marketing their business and thought it would be better that they leave it to the experts (even if it costs them a bomb)
• Dental practices were busy and thought it would be better to outsource marketing operations instead of doing it themselves 

If you were following the same path as well, it is high time that you pivot to a dental marketing software instead. That’s because the end goal for you as a dental practice is to attract new patients in your area, retain your existing patients, and boost patient recall. When you can accomplish all these goals efficiently with a dental marketing software, why use a dental marketing service or agency for the same? 

Why Should You Use A Dental Marketing Software? 

With the help of a dental marketing platform, you can streamline workflows, standardize operations, and improve patient communication. Dental marketing platforms are slowly taking center stage in the healthcare industry by reforming dental practices and revolutionizing dentist-patient communication. 

Dental care has become more patient-focused than ever before, with practices aiming to improve patient outcomes. Dental marketing software encompasses excellent functionalities like SMS reminders, appointment schedulers, autoresponders, integrations, and analytics. Together, these capabilities help practices meet their marketing goals and improve patient acquisition, retention, and recall.  

Dental practices have started to adopt dental marketing software to reduce administrative workload, reduce no-shows, build better engagement with their patients, improve team collaboration, and save hours’ worth of daily time. 

In addition to the aforementioned benefits of dental marketing software, here are three key reasons why you must switch to a dental marketing software: 

HIPAA- Compliance 

HIPAA compliance has become a huge factor while deciding a dental marketing software. This act mandates the secure exchange of sensitive PHI. With HIPAA setting rules and regulations pertaining to the sharing and storage of patient health information, dentists cannot rely on marketing agencies for the same because they’re restricted when it comes to sharing patient information. 

HIPAA compliance is one of the primary reasons why you need to switch to a dental marketing software. A dental marketing software like Emitrr offers HIPAA-compliant texting. As a dental practitioner, you will need a HIPAA-compliant dental marketing platform that will help you text your patients in a HIPAA-compliant manner, which will save you from penalties and any potential legal troubles. 

Automation 

SMS has become the most popular mode of communication and a majority of dental practices are implementing SMS to communicate and engage with their patients. You can use a dental marketing software to automate patient communication and engagement. Whether you want to send reminders, confirmations, review requests, forms, or marketing campaigns; SMS marketing software is the way forward for your dental practice. 

Integration 

Another area where dental marketing agencies fall short is integrations. A dental marketing agency will help you with SEO, Digital Marketing, Reputation Management, Appointment Scheduling, and more. But it will not integrate your systems for smooth workflows. This is where a dental marketing software steps in. With such a software, you will be able to sync your data to your PMS/EHR; which will further streamline your workflows. 

Dental Marketing Software vs Dental Marketing Agency: A Comparison  

Why A Dental Marketing Software Is A Better Alternative To A Dental Marketing Agency

1. Advanced features: It is true that a dental marketing company does offer a range of services. But ask yourself this: As a dental practice, to what extent will you be able to scale with Google ads, Facebook ads, or PPC; if you’re only serving a particular location? If you are based in just one or two locations, why use all these features when SMS can get you results at a much lower price? With a dental marketing software, you can send reminders, SMS confirmations, feedback requests, auto-reply messages, mass text messages, and promotional texts; all of which will help you accomplish your marketing goals.  
2. Affordability: Yes, price is a huge differentiator here. Why would you pay 10X the amount when you can achieve your marketing goals with some robust SMS marketing features? 
3. Ease of use: Dental marketing software is so easy to use that you and your staff members can get a hang of it in no time and you would also maintain HIPAA compliance by not sharing any data to a third party. 
4. Result-driven: With a dental marketing software, you can reduce your no-show rates significantly, acquire more patients by sending them automated reminders, and boost your online presence by sharing review requests by text. Why take the longer route to achieve your goals? 

A dental marketing software isn’t equipped to take care of your Google or Facebook ads, but is capable of managing your listings and reviews from all platforms onto one single dashboard. As a dental practice, you need to be smart with your choices to grow your business, and paying thousands of dollars per month isn’t a very wise choice to make, especially if you have a dental marketing software as the better and cheaper alternative. 

Now that you have garnered a sound understanding of the importance of dental marketing software, here is a list of the top 10 software that you can compare and choose as per your needs. 

Top 10 Dental Marketing Software 

1. Emitrr 
2. Nexhealth 
3. RevenueWell 
4. Podium
5. Legwork
6. Mend
7. Weave
8. SolutionReach
9. Tebra
10. Doctible  

Emitrr 

Emitrr is a popular dental marketing software that allows you to send group text messages, mass text messages, text message alerts, and launch SMS marketing campaigns. This software is a great tool for you to reduce your no-shows by 90%, and improve new patient acquisition by 3X! Eager to find out how? Book a demo here. 

Features of Emitrr 

• Send automated appointment reminders to patients 
• Set a frequency of reminders 
• Send automated SMS confirmations 
• Send SMS review requests 
• Text securely through the secure texting feature 
• Create and launch SMS marketing campaigns 
• Send birthday wishes 
• Schedule text messages for later 
• Assign conversations to your staff members 
• Add notes for context for your staff members 
• Allow patients to schedule appointments in real-time 
• Send text blasts to thousands of recipients at once 
• Send urgent text alerts 
• Respond with a text message every time you miss a call 
• Integrate your data with your current EHR/PMS 

Nexhealth 

Nexhealth is a patient engagement platform that offers digital solutions to simplify tasks like appointment scheduling and secure communication between the dental practice and the patient. It is a popular dental marketing software that offers digital forms, secure digital payments, online appointment scheduling, and automated texting. 

Features of Nexhealth 

• Send bulk text messages 
• Send SMS autoresponders for reminders and confirmations 
• Allow patients to schedule their own appointments 
• Exchange messages on a secure portal 
• Send customized messages at scale 

RevenueWell 

RevenueWell is a great marketing platform that caters to dentists in particular. With its vision to transform patient engagement in dental practices, this dental marketing software focuses on offering solutions that streamline workflows and boost patient relationships. 

Features of RevenueWell

• Automate appointment reminders 
• Allow patients to schedule their own appointments 
• Send digital patient intake forms via text message 
• Send review requests via SMS and monitor review collection 
• Launch SMS marketing campaigns to attract more patients 

Podium

Podium is a popular review management software that also caters to the marketing needs of dental practices. With this dental marketing software, you can automate routine tasks, integrate your tools, market your business, and personalize communications. 

Features of Podium 

• Send automated review requests 
• Personalize messages at scale 
• Launch SMS marketing campaigns in minutes 
• Automate repetitive tasks 
• Manage opt-ins and opt-outs 
• Communicate in a HIPAA-compliant manner 

Legwork

Legwork is a patient communication and engagement platform that caters to dental practices in particular. A part of Planet DDS, this dental marketing software offers functionalities that help dentists streamline workflows and automate patient journeys. 

Features of Legwork 

• Automate dental appointment reminders 
• Allow patients to schedule their own appointments 
• Send digital forms via text 
• Automate patient reviews to boost online presence 
• Communicate in compliance with HIPAA 

Mend

Mend is a popular patient engagement system and dental marketing software that offers a range of features to dentists. With its focus on improving patient experience, this dental marketing platform allows you to make the most of SMS to help improve no-shows and streamline patient journey at your practice. 

Features of Mend

• HIPAA-compliant texting 
• Digitize patient intake through digital forms 
• Allow patients to schedule their own appointments 
• Automate reminders and confirmations 
• Integrate seamlessly with your PMS/EHR 

Weave

Weave is a great patient communication and engagement platform that allows you to keep yous schedules full, automate routine tasks, and manage no-shows seamlessly. 

Features of Weave 

• Send automated appointment reminders and recall reminders 
• Share SMS review requests 
• Monitor all your marketing efforts in one analytics dashboard 
• Digitize patient intake through patient forms 
• Set up automated responses 
• Send automated bulk text messages 

SolutionReach

SolutionReach is a patient engagement platform that aims to curate positive patient experiences through its dental marketing capabilities. It focuses on improving patient acquisition, retention, and recall by using SMS. 

Features of SolutionReach

• Send bulk text messages 
• Automate patient appointment reminders 
• Let your patients self-schedule appointments  
• Send personalized messages at scale 
• Integrate with your PMS/EHR 

Tebra

Tebra is a quite popular dental marketing solution ideal for independent practices. This automated management solution caters to reputation management and patient feedback. 

Features of Tebra 

• Launch marketing campaigns to attract more patients 
• Share patient survey forms via SMS 
• Send patient intake forms via text 
• Send bulk text messages 
• Integrate with your PMS/EHR
• Allow patients to schedule their own appointments 

Doctible 

Doctible is a patient engagement and management platform that focuses on reputation management and overall scalability. This dental marketing platform allows you to focus on improving patient experience and engagement by implementing SMS in the right way. 

Features of Doctible 

• Allow patients to schedule their own appointments 
• Prompt automated responses to increase texting efficiency 
• Send patient intake forms via text 
• Integrate with your PMS/EHR
• Digitize patient intake through patient forms 

Why Is Emitrr The best Dental Marketing Software? 

Emitrr is a perfect alternative to your traditional dental marketing service as it offers everything you need to boost patient acquisition, retention, and recall at a fraction of the cost. Here are some key features that make Emitrr stand out as the best dental marketing software: 

Advanced SMS marketing capabilities for dental practices 

With Emitrr’s dental marketing capabilities, you can achieve an open rate of 98% as you implement SMS to acquire new patients or retain existing ones. With Emitrr you can: 

• Reach out to your patients on their preferred communication channels 
• Automate all communications and get faster responses 
• Reduce admin overload by scheduling text messages 
• Send thousands of text messages at once 
• Import your contacts with just one click
• Create lists to segment your audiences and set up personalized campaigns 
• Follow up with patients through drip campaigns 
• Track the performance of your marketing campaigns 

Excellent support 

Emitrr takes pride in its customer support and is available round the clock to offer assistance. Whether you need help setting up campaigns, navigating through the software, or streamlining communications; the support team is ready to help through various channels like chat, phone, live rep, email, and knowledge base. Emitrr is rated 5 stars across popular review platforms such as Capterra and Software Advice for its customer support. 

Ease of use 

One of the best things about Emitrr is that it is easy to set up and use. There is no learning curve involved with this dental marketing software and you can create marketing campaigns and follow up with your patients seamlessly. Should you face any difficulty, you know whom to reach out to! 

Value for money 

This dental marketing software is not only easy to use but is mindful of not burning a hole in your pocket. We understand that you pay a hefty amount while signing up with a traditional marketing agency, but that’s not the case with Emitrr. You only pay for features that you use! As a dental practice, you don’t really need website design, SEO, or any fancy digital marketing to grow. If you want to boost your acquisition and retention rates, you need SMS; a fast and effective medium. Emitrr will help you boost your online presence, communicate with patients efficiently, streamline workflows; and make everything seamless so that you see results. And all this will be done at a much lesser cost. 

Seamless integration 

Emitrr offers seamless integration with your existing PMS/EHR and integrates with 500+ softwares. You can automatically sync all your data to your software in just a few clicks; which will save you a lot of time and effort. 

Frequently Asked Questions 

Conclusion 

Dental marketing software is the way forward if you want to scale your dental practice efficiently. Are you ready to explore what Emitrr has in store for you? Book a quick demo here to learn how Emitrr’s offerings fit your use case.