Ooma vs JustCall vs Emitrr: Which is the Better VoIP Solution?

Introduction

When given a choice, it is tough to choose between 2 intelligent VoIP solutions. Ooma and JustCall are both feature-rich VoIP platforms designed to streamline business communication. While Ooma is known for its reliable call quality and hardware-based solutions, JustCall stands out with its automation, CRM integrations, and multi-channel support. 

In this blog, we’ll compare Ooma and JustCall based on features, pricing, pros, and cons to help you determine the best fit for your business needs.

What is Ooma?

Ooma is a VoIP provider offering communication solutions for businesses and individuals. It includes essential calling features such as call forwarding, call routing, call recording, and voicemail transcription. Known for its affordability and ease of use, Ooma is designed to provide reliable phone service with straightforward functionality.

What is JustCall?

JustCall is a cloud-based phone system for sales and support teams, offering VoIP services with call routing, call forwarding, and SMS capabilities. It integrates with CRM and helpdesk software, helping businesses streamline communication and track interactions efficiently. With automation features and a focus on remote teams, it aims to enhance productivity and customer engagement.

Ooma vs JustCall: Feature comparison

Let’s compare the features of Ooma vs JustCall in this section: 

Ooma Features

• Call Forwarding – Redirect incoming calls to another number to ensure availability.
• Call Routing – Directs calls to the appropriate person or department based on set rules.
• Call Queuing – Places callers in a queue when all agents are busy, improving call handling.
• Call Queuing Groups – Allows grouping of agents for efficient call distribution.
• IVR Menu/Call Tree – An interactive voice menu that helps route calls based on user input.
• Call Recording – Records and stores calls for quality monitoring and compliance.
• Call Conferencing – Enables multiple participants to join a single call.
• User Extensions – Assigns unique extensions for different users or departments.
• Business Working Hours Setup – Allows businesses to define when they are available to receive calls.
• Multi-location Setup (Limited) – Provides some support for businesses operating in multiple locations.
• Auto Attendants – Automated virtual receptionist to guide callers to the right destination.
• Voicemail Transcription – Converts voicemails into text for easy access and reference.
• Two-way Texting – Allows businesses to communicate via SMS with customers.
• Broadcast/Bulk SMS (Limited) – Send bulk messages for promotions or updates to multiple recipients.

JustCall Features

• Call Forwarding & Routing – Ensures calls are directed to the right team members or devices for seamless communication.
• Call Recording – Allows users to record calls for training, compliance, and quality assurance.
• Call Conferencing – Supports multi-party calling to facilitate team discussions and customer interactions.
• User Extensions – Assigns unique extensions to team members for efficient internal and external communication.
• Business Hours Setup – Configures availability settings to manage incoming calls during working and non-working hours.
• Auto Attendants – Automates call handling and directs callers to the appropriate department.
• Two-Way Texting & Group Texting – Enables sending and receiving SMS messages, including team-wide messaging.
• Broadcast/Bulk SMS (Limited) – Supports mass messaging for customer outreach and engagement.

Feature Comparison Table

Features	Ooma	JustCall	Emitrr
Call Forwarding	Yes	Yes	Yes
Call Routing	Yes	Yes	Yes
Call Queuing	Yes	No	Yes
Call Queuing Groups	Yes	No	Yes
IVR Menu/ Call Tree	Yes	No	Yes
Call Recording	Yes	Yes	Yes
Call Conferencing	Yes	Yes	Yes
User Extensions	Yes	Yes	Yes
Business Working Hours Set Up	Yes	Yes	Yes
Multi-location Set Up	Limited	No	Yes
Auto Attendants	Yes	Yes	Yes
Missed call to text	No	No	Yes
Two-way texting	Yes	No	Yes
Group Texting	No	Yes	Yes
Webchat-to-Text	No	Yes	Yes
Team Chat	No	No	Yes
Facebook Messenger	No	No	Yes
Voicemail Transcription	Yes	No	Yes
Auto-responders	No	No	Yes
AI Receptionist	No	No	Yes
Schedule-based texting	No	No	Yes
Broadcast/Bulk SMS	Limited	Limited	Yes
Appointment Scheduling	No	No	Yes
Automated Reminders	No	No	Yes
Reviews + Reputation	No	No	Yes
Customer Surveys	No	No	Yes
Digital Forms	No	No	Yes
Customer Recall	No	No	Yes
Birthday wishes	No	No	Yes
24/7 Customer Support	No	No	Yes

Ooma vs JustCall: Pricing comparison

Let’s understand the pricing point for these VoIP-based platforms: 

Ooma Pricing

Ooma Office offers 3 pricing plans to its customers:

Ooma Office offers three pricing plans tailored for businesses of all sizes:

• Essentials
• Pro
• Pro Plus

Each plan comes with internet calling, phone management tools, and real-time customer support. With no long-term contracts, Ooma keeps pricing simple and flexible, starting at $19.95 per user per month.

JustCall Pricing

JustCall offers pricing plans across three categories:  

• Essentials 
• Team 
• Pro 
• Business

JustCall Pricing starts from $19 per user per month and goes higher as you choose their respective plans. These categories include call recording, Voicemail, power dialer and more. 

Ooma vs JustCall: Pros and cons

Always make the right and informed decision by comparing the pros and cons of the software. Let’s delve into the pros and cons of Ooma vs JustCall: 

Ooma Pros and Cons

Ooma Pros

• Simple Setup Process – Easy to install and get started without extensive technical expertise.
• No Contracts Required – Users can subscribe on a month-to-month basis without long-term commitments.
• Scalable for Growing Businesses – Can accommodate small businesses looking to expand their phone systems.
• Offers a Physical Device Option – Unlike many cloud-only providers, Ooma provides hardware solutions for businesses that prefer on-premise VoIP setups.

Ooma Cons

• False Promises – Customers report discrepancies between advertised features and actual performance.
• Limited Feature Set – Lacks many advanced VoIP functionalities compared to competitors.
• No Call Hold or Transfer – Lacks basic call management options, making it inconvenient for businesses.
• Poorly Designed User Interface – The platform is not intuitive, leading to usability issues.
• Rude Customer Service – Users have reported unhelpful and dismissive support experiences.
• Security Concerns – Allegations of insufficient protection against data breaches.
• Unreliable Messaging – Some users face issues with messages not being received.
• Call Forwarding Issues – Calls do not always get forwarded as expected, causing disruptions.

JustCall Pros And Cons

JustCall Pros

• Easy to Set Up – Users find the onboarding and setup process straightforward.
• Reliable Call Quality – Offers decent call quality with minimal disruptions for most users.
• Basic Call Management Features – Provides essential calling capabilities for handling business communications.
• Integrations with CRMs – Connects with various customer relationship management tools to streamline workflows.

JustCall Cons

• Frequent Call Drops – Users report experiencing dropped calls, affecting business communication.
• Glitchy and Buggy Platform – The system often lags or crashes, causing workflow disruptions.
• Poor Customer Support – Many users have complained about slow responses and unresolved issues.
• Limited Features for the Price – Customers feel that the platform lacks advanced VoIP features compared to competitors.
• Unreliable SMS Functionality – Text messages are sometimes delayed or fail to send.
• Difficult to Cancel Subscription – Some users face challenges when trying to cancel their plan or get refund.
• Call Routing Issues – Calls do not always get routed properly, leading to missed or misdirected calls.
• Integration Problems – Users report difficulty in syncing JustCall with their CRM or other business tools.

When To Use Ooma

Ooma offers a variety of features that help business owners diversify their businesses. Here are some use cases of Ooma that will help you understand this VoIP platform better: 

Small Businesses & Home-Based Entrepreneurs

For startups, small businesses, and home office users, Ooma provides a budget-friendly alternative to traditional phone systems. It includes essential features like call forwarding, voicemail-to-email, and a virtual receptionist, ensuring seamless communication without the need for expensive hardware. Additionally, its simple setup and user-friendly interface make it easy for non-technical users to get started.

Businesses Looking to Replace Traditional Landlines

Companies wanting to transition from landlines to VoIP can rely on Ooma’s dependable service. It delivers high call quality while supporting existing phone hardware, eliminating the need for a complete system overhaul. With features like call blocking and call waiting, businesses can enjoy enhanced functionality without the costs associated with legacy systems.

Low-Call-Volume Businesses Seeking Simplicity

For businesses that don’t require extensive call center capabilities, Ooma offers a straightforward VoIP solution. Its intuitive dashboard allows users to manage calls effortlessly, while features like automated attendants and voicemail transcription add convenience. This makes it ideal for professionals, consultants, and service-based businesses with moderate call traffic.

Cost-Conscious Businesses Looking for Affordable VoIP

Ooma is an excellent choice for budget-sensitive businesses, offering competitive pricing and even a free residential VoIP plan (Ooma Telo) for basic calling needs. For businesses, Ooma Office provides an affordable yet feature-rich solution, including multi-device support and call routing, ensuring professional communication at minimal cost.

Remote & Hybrid Teams Needing Mobility

With mobile and desktop applications, Ooma ensures that employees can make and receive business calls from anywhere. Whether working from home or traveling, team members stay connected without being tied to a desk phone. Features like call transfer, extension dialing, and virtual numbers make collaboration easy for hybrid and remote work setups.

When To Use JustCall

JustCall is a good choice for a VoIP solution tailored specifically for businesses that prioritize seamless communication, automation, and CRM integration. Let’s dive right into its use cases to make an informed decision: 

Sales Teams & Call Centers Needing Automation

JustCall is an excellent option for outbound sales teams and customer service call centers looking for automation. It offers features like power dialing, call scheduling, and CRM integrations, enabling teams to manage high call volumes efficiently. Automated call logging and real-time analytics help track performance and optimize sales strategies.

Businesses Requiring Multichannel Communication

If your business communicates with customers across various channels, JustCall provides SMS, voice calls, and integrations with email platforms. This is particularly useful for customer support teams that need a unified communication platform to handle inquiries through multiple touchpoints while maintaining conversation history.

Remote & Distributed Teams Needing Seamless Connectivity

JustCall’s cloud-based platform allows remote and distributed teams to stay connected from anywhere. Its mobile and desktop apps enable employees to make and receive calls on the go. Features like call routing, call forwarding, and voicemail-to-email ensure that teams maintain productivity even while working remotely.

Businesses That Rely on CRM & Helpdesk Integrations

For businesses that depend on CRM tools like Salesforce, HubSpot, Zoho, or customer support platforms like Zendesk and Freshdesk, JustCall offers seamless integrations. These integrations automate call logging, enhance customer profiles with call history, and improve overall workflow efficiency, making it an ideal solution for customer-centric teams.

Emitrr: The Better Alternative to Ooma & JustCall

Emitrr Overview

Emitrr is a powerful VoIP phone software designed to streamline business communication with advanced automation and AI capabilities. It offers features like call forwarding, call routing, voicemail-to-text, call recording, and SMS capabilities, ensuring seamless connectivity. With an AI receptionist to handle calls, automate responses, and improve customer engagement, businesses can enhance efficiency and ensure they never miss an important call. Emitrr’s VoIP solution is built for industries like healthcare, home services, and local businesses, providing a reliable, intelligent, and scalable communication system.

Emitrr Features

VoIP Features

• IVR/Call Tree – Allows multi-level IVR setup to route calls based on caller input, forwarding calls to specific numbers, extensions, or another call tree.
• Call Forwarding – Redirect calls to another extension, number, or voicemail when unavailable.
• Call Queue Groups – Routes calls to predefined teams with customizable rules.
• Missed Call Handling – Redirects missed calls to another extension, number, or voicemail.
• User Extensions – Each team member gets a unique user extension number.
• Multi-Location Setup – Manage multiple locations from a single platform.
• During and After-Hours Routing – Route calls differently based on business hours.
• Call Recording – Enable/disable call recording for training or compliance.
• Business Working Hours Setup – Define standard business automate after-hours call handling.

Emitrr AI Receptionist 

• AI-Powered Receptionist – Answers 100% of customer calls, even outside business hours.
• 24/7 Appointment Management – Handles bookings, rescheduling, and confirmations while syncing with CRM/EMR/PMS.
• Intelligent Inquiry Handling – Provides instant AI responses to common customer queries, reducing wait times.
• Automated Customer Outreach – Proactively contacts customers for confirmations, reminders, and follow-ups, reducing no-shows.
• Smart Call Routing – Engages callers in preliminary conversations and routes them to the right department efficiently.

Texting Features

• Bulk/Mass Text Messaging – Send thousands of messages with a 98% open rate, personalize campaigns, and integrate with CRM/EMR/PMS.
• Automated Text Reminders – Schedule appointment reminders via text, email, and voice with options for rescheduling or cancellations.
• Online Appointment Bookings – Enable self-scheduling via website or link with automated confirmations and reminders.
• And more… 

Future AI Capabilities

• AI Outbound Calling – Automates customer outreach.
• Expanded AI Inquiry Handling – Enhances AI’s ability to answer a broader range of queries.
• AI-Powered Voicemail Management – Listens to and responds to voicemails automatically.
• Automated SMS Conversations – Engages customers via AI-powered text responses.
• Increased Customization & Personalization – Businesses can tailor AI responses to their workflows.

Emitrr Pricing

Emitrr offers different pricing plans for different capabilities. For VoIP, there are 2 pricing plans – Standard and Professional. 

Name of the plan	Pricing if paid annually	Pricing if paid monthly
Standard	$20 per user per month	$25 per user per month
Professional	$25 per user per month	$30 per user per month

Key features of Standard Plan: 

• Calling (1000 mins/user)
• HD Voice
• Call Hold Music
• Call Recording (manual)
• Call Queue Groups
• Call Extensions
• Call Routing (During and After Hours)
• Call Transfer
• Call Forwarding
• Number Porting
• Contact Sync
• Set personal working hours
• Mobile App

Key features of Professional Plan: 

Everything in Standard plus

• Call Transcription
• IVR (Interactive Voice Response)  / Call Tree
• Call Recording (automated)
• Missed Call Auto Text
• Call Conference
• Voicemail Transcription
• HIPAA Compliance
• Access Management 

Emitrr Integrations

Emitrr offers 500+ integrations across different industries such as dental, recruiting, real estate, etc. with tools like:

• MailChimp
• Denticon
• AthenaHealth
• Zapier
• Salesforce
• HubSpot
• Facebook
• HouseCall Pro
• Slack 
• And more!

Emitrr reviews 

“AWESOME. I would recommend to anyone looking for a messaging platform. Especially love having a text friendly retail number that is the SAME as the number we’ve always had.”

“Great. One of the best communications tools that I have used.”

Source: Capterra

Ooma vs JustCall FAQs

Conclusion

Now that you have understood all the features, use cases, pros and cons and pricing perspectives of Ooma and JustCall, it might be easy to make the right decision. As Ooma serves advanced call management features, JustCall ranks in higher automation, CRM integration and smooth workflow optimization. 

However, Emitrr works by combining advanced automation, AI-driven analytics, and seamless CRM integrations to enhance customer interactions, streamline workflows, and improve overall business communication efficiency. It offers a feature-rich VoIP solution designed for teams that prioritize customer engagement and operational scalability. Book a demo call today!