Introduction
All the businesses in today’s day and age have bowed down to the prowess of SMS marketing. They know that SMS is the king when it comes to high open and delivery rates, beating all other means of communication such as email and phone.
To the businesses who have realized this power of SMS, we bring to you easy-to-use SMS marketing templates according to your industry. You can simply copy these SMS marketing templates and start using them for your next marketing campaign.
Industry-wise SMS Marketing Templates
Restaurant SMS Marketing Templates
- Reservation Confirmation
“Hello! Your reservation at [Restaurant Name] for [Date] at [Time] has been successfully confirmed. We look forward to hosting you. If you have any special requests or need to make changes, please let us know.” - Reservation Reminder
“Don’t forget, your reservation at [Restaurant Name] is just around the corner, scheduled for [Date] at [Time]. We’re ready to make your dining experience memorable. If anything comes up, please inform us” - Order ready for pickup
“Your delicious order from [Restaurant Name] is hot and ready! Come by at your convenience and show #[Order Number] to pick up your meal. Bon appétit!” - Order delivered
“Your order from [Restaurant Name] has been successfully delivered to your address. We hope you enjoy your meal! If you have any feedback, please let us know. Thanks for choosing us!”
For more text message marketing templates covering the entire customer journey head to our article on restaurant sms templates.
Church SMS Marketing Templates
- Prayer requests
“Is there anything you’d like us to pray for today? Share your prayer requests, and our church community will lift them up in prayer.” - Service Schedule
“Just a reminder of our service schedule: Sunday Worship at [Time], and Wednesday Bible Study at [Time]. We’d love to have you join us!” - Bible Studies Invitation
“We invite you to our Bible Study group where we explore the word of God together. Join us on [Day] at [Time] for a meaningful discussion. Bring your questions and insights!” - Christmas
“ Merry Christmas, [Church Name] Family! May the joy and love of this special season fill your hearts and homes. Let’s celebrate the birth of our Savior together. Join us for our Christmas service on [Date] at [Time]. Bring your family and friends to share in the blessings of this wonderful day. Wishing you peace, love, and happiness. ”
For more text message marketing templates covering the entire church member journey, head to our article on Church SMS templates.
Real Estate SMS Marketing Templates
- House Listing information
“Hi {{client_name}}, here are a few property listings you may be interested in {{link 1}} {{link 2}} {{link3}}. Please do share if you are interested in any of these properties.” - Open House Schedule
“ Hi {{customer name}}, your dream home is an open house away! Join us on {{date}} at {{time}} and check out this beautiful property at {{address}}. Hope to see you there. Feel free to contact us for any questions.” - Schedule a Showing
“ Hi {{contact name}} will you be available on {{Date}} at {{time}} for a showing of your shortlisted property at {{address}}?” - Client offer accepted
“ Hi {{customer name}}, we come bearing good news. Your offer has been accepted! We will contact you shortly to move on to the next steps! Congratulations, it’s time to celebrate!”
For more text message marketing templates covering the entire home buyer journey, head to our article on real estate text templates.
Recruiting SMS Marketing Templates
- Job Announcement
“New Job Opportunity Alert! Our client, [Company Name], is seeking a [Position] to join their passionate team. If you have the skills and experience, we want to hear from you! Learn more and apply now: [Job Posting Link]. Don’t miss out on this exciting opportunity! Team [Company Name]” - Interview Scheduled
“Hi [First Name]! I am looking forward to meeting and learning more about you at your interview with [company name]!The interview is scheduled at: [Date] [Time] [address] Please don’t hesitate with any additional questions!” - Interview Reminder
Hello! This is [company name]. This is a reminder you have a scheduled interview on [date] at [time] at [address]. Please make sure all onboarding documents are complete. If you are unable to make the scheduled interview please call our office at [contact number]. Thank you and have a wonderful day! - Document Request
“Hi [Candidate’s Name], Exciting times! To proceed with the [Job Position] opportunity via [Recruitment Agency], we need: Your Updated Resume/CV, (Optional) Cover Letter, Relevant Certifications and Academic Transcripts. Share these docs with us at [Email Address]. Let’s make your career journey amazing! Questions? Reach out anytime.”
For more text message marketing templates covering the entire candidate journey, head to our article on recruiting sms templates.
Insurance SMS Marketing Templates
- Agent Introduction
“Hi [Prospect’s Name], this is [Your Name] from [Insurance Company]. I specialize in helping people like you find the perfect insurance coverage. Would you be available for a quick chat to discuss your insurance needs? Reply with “Yes” or call me at [Your Phone Number].” - Policy Updates
“Hi [Client’s Name], we have some important updates regarding your policy [Policy Number]. Please log in to your account or call us at [Your Phone Number] to learn more about how these changes may affect you.” - Insurance Reimbursement
“Hi [Client’s Name], good news! Your recent claim for [Claim Type] has been processed, and you’ll be receiving a reimbursement of $[Reimbursement Amount]. We’re here to assist with any questions or concerns you may have.” - Insurance renewal reminder
“Hello [Client’s Name], it’s time to renew your insurance policy with us. Your current policy is expiring on [Expiry Date]. Let’s discuss your needs and make sure your coverage remains up-to-date. Call us at [Your Phone Number] to get started.”
For more text message marketing templates covering the entire customer journey, head to our article on insurance sales text message templates.
Car Dealership SMS MarketingTemplates
- Test Drive Schedule
“Hi {{customer name}}, I see that you are interested in {{car model}}. We can schedule a test drive for you tomorrow at a convenient time. Please let me know if it works for you.” - Promote a new car
“Hey there, have you heard about the new {{Car Model}}? It’s making waves with its sleek design and cool features. Curious to see it up close? We’re offering test drives! Just hit us up at {{Phone Number}} or reply to this message. No pressure, just car curiosity! ” - Finalising Deal
“ Hi [Customer’s Name], we’re thrilled to let you know that we’re ready to finalize your car purchase at [Dealership Name]! Your visit on [Date] at [Time] is the last step. We’ll review the agreement together and ensure everything is in place. Feel free to reach us at [Phone Number] if you need any assistance beforehand. We can’t wait to welcome you!” - Post-purchase follow-up
“ Hi {{customer name}}, congratulations again on your new vehicle! Hope you are having a great time driving around {{car model}}. Just wanted to check in and see if all is good?”
For more text message marketing templates covering the entire customer journey, head to our article on car dealership SMS templates.
Healthcare Appointment Reminders SMS Templates
- Immediately after an appointment booking
“Hi [customer name], this is to inform you that your appointment for [date] at [time] has been successfully scheduled. Looking forward to seeing you! Feel free to contact us at [phone number] if you have any queries or if you wish to reschedule your appointment. Thank you!” - 24 hours before appointment
“Hi [Customer Name]! Just a friendly reminder that you have an appointment scheduled for tomorrow at [Time] on [Date]. If you have any questions or need to reschedule, please let us know. Looking forward to seeing you soon!” - 1 Hour before appointment
“Hello [Customer Name]! Just a quick reminder that your appointment at [Business Name] is scheduled in 1 hour at [Time]. See you soon!. Thank you!”
For more Healthcare SMS marketing templates based on specialities check out our detailed article on appointment reminder templates.
SaaS SMS Marketing Templates
- Demo Scheduled
“Hi [Customer Name], your demo with [Your Company] is scheduled for [Date & Time]. We look forward to showing you how [Product Name] can help! – [Your Company]” - Free Trial Confirmation
“Hi [Customer Name], welcome to your free trial of [Product Name]! Start exploring your new features: [Login Link]. Need help? Contact us anytime. – [Your Company]” - Plan Upgrade
“Hi [Customer Name], great news! Your plan has been successfully upgraded to [New Plan Name]. Enjoy the new features: [Login Link]. Thank you for choosing [Your Company]!”
E-Commerce SMS Marketing Templates
- Order Confirmation
“Hi [Customer Name], thank you for your order #[Order Number]! We’re processing it now and will notify you once it’s on its way. – [Your Company]” - Shipping Notification
“Good news, [Customer Name]! Your order #[Order Number] has been shipped and is on its way. Track your package here: [Tracking Link] – [Your Company]
- Delivery Confirmation
“Hi [Customer Name], your order #[Order Number] has been delivered. We hope you enjoy your purchase! – [Your Company]” - Post-Purchase Follow-Up
“Hi [Customer Name], we hope you’re enjoying your [Product Name]. We’d love to hear your feedback! Leave a review: [Review Link] – [Your Company].”
Some common marketing sample text messages to customers you can use across all industries
- Onboarding
“Hi [CustomerName], welcome to [CompanyName]! We’re thrilled to have you on board with us. Jump here . to Start exploring our services.If you need any assistance we are just a message away. Just Reply to this text.” - Customer Feedback
Hi [CustomerName], thanks for choosing [CompanyName]! We’d love to hear your feedback on your recent experience with us. Please share your thoughts here: . Thank you!”
- Review
“Hi [CustomerName], we hope you enjoyed your recent experience with [CompanyName]. Could you spare a moment to leave us a review? Your feedback helps us improve! ”
- Birthday Messages
“Happy Birthday, [CustomerName]! 🎉 To celebrate, enjoy a special gift from [CompanyName]. Use code BDAYGIFT at checkout to get 15% off your next purchase. Have a fantastic day!
- Loyalty Rewards
“Hi [CustomerName], thank you for being a loyal customer! As a token of our appreciation, enjoy a [RewardDetails] on your next visit. Just show this message at checkout. ” - Alerts
“Hi [CustomerName], just wanted to inform you that we will be closed today owing to the weather conditions.” - Seasons Greetings
“Hi [CustomerName], happy [Holiday/Season] from all of us at [CompanyName]! Wishing you a joyous and prosperous season. Enjoy a special [HolidayOffer] as our gift to you. ” - Surveys
“Hi [CustomerName], we value your opinion! Please take a few minutes to complete our survey and help us serve you better. As a thank you, you’ll receive [Incentive]. Start here: ”
What are the steps to follow before sending a text marketing campaign?
It’s true that text marketing campaigns perform really well. However, to reap the benefits of SMS marketing, businesses need to ensure that certain crucial steps are followed before. These steps make sure that SMS marketing is done under compliance rules. Let’s have a look at these steps:
1. Obtain consent
This is perhaps the most important step of all. One cannot start SMS marketing to their customers without first getting their consent. So how can you obtain customer consent?
There are multiple ways you can use to obtain customer consent for SMS marketing:
- Website intake form: You can position an intake form on your website’s home page, landing pages, or as a pop-up. These intake forms on the website are often accompanied by a discount on sign-up. You may also add a checkbox followed by the statement: “I agree to receive text messages from {{company name}}. It may look something like this:
- Text-to-join campaigns: Text-to-join campaigns have customers texting a specific number with the purpose of enrolling themselves for a particular campaign, which in this case would be receiving promotional text messages. For eg: “Text JOIN to 12345 to receive exclusive offers and updates.”
- Use existing Email list: You can prompt your email subscribers to sign up for SMS marketing updates by including a clear CTA or link to a sign-up form in your email newsletters.
- In-store sign-up: Keep your tablet or system ready and have customers fill in their email and SMS if they want to receive updates via intended channels. You can also have posters, and flyers with instructions on how to join the SMS list, or simply add a QR code that leads to a signup form.
Note: The process of obtaining consent includes using disclosure language that details exactly what kind of promotional/marketing material the customer would be receiving.
2. Provide Opt-out Mechanism
Opt-out mechanisms help businesses ensure that they reach out to actively interested customers and save them from being considered/marked as spam. You can simply add a sentence as such at the end of the text message: “ Reply STOP to unsubscribe from receiving these messages”
3. Comply with TCPA regulations
The TCPA stands for Telephone Consumer Protection Act. Businesses that wish to engage in text communication with their customers must comply with the TCPA guidelines. The first two points that we covered fall under the TCPA guidelines itself. Some other rules under the TCPA include: Adding business identification to the message, adhering to the agreed-upon content in the message (in line with what the consumer agreed to receive), keeping the frequency of messages in check, sending messages during appropriate hours, etc.
4. Ensure Data Privacy and Security
Businesses must secure the consumer information collected for SMS marketing purposes to prevent unauthorized access and ensure privacy.
How to Get Started with SMS Marketing with Emitrr?
Sending SMS marketing campaigns with Emitrr is fairly easy. You can either send automated campaigns or manual campaigns. Let’s have a look at both.
How to send manual SMS campaigns with Emitrr?
To send manual campaigns through Emitrr, simply follow these steps:
- Go to the left navigation panel and select “Campaigns>text campaigns”
- Select “Create Campaign” on the top right corner.
- Add all the required details. This is also the step where you choose whether you want to send the message immediately or at a later time.
- Upload a list of contacts or select from an existing list.
- Check the message preview and send.
How to send automated SMS campaigns with Emitrr?
Automated campaigns do not require manual intervention from the business’s team to send messages. Certain types of marketing messages such as recall messages, appointment reminders, review requests, etc usually follow one pattern and can be easily automated. The only thing you need to do to start the automated campaign is to ensure your CRM is integrated with Emitrr. Next, you can simply follow these steps:
- Go to the left navigation panel and select “Campaigns>CRM automations”
- Choose from the list of automations.
- Turn on the automation of your choice. (That’s it! The CRM integration will take care of the rest)
How to Send personalized Birthday wishes and Seasons Greetings with CRM Integrations and Personalizations Placeholders with Emitrr?
One of the important types of marketing messages you can send to your customers are the ones that are purely sent with the purpose of building a relationship with them. Birthday messages are a great way to show the customers that you care and to offer them personalized wishes and offers.
To send a personalized message you need to primarily know two things: Customers first name and their date of birth. (Apart from the phone number of course!)
Ideally, you would want to automate this process so that none of your customer’s birthday is missed. So how can you achieve this via Emitrr?
Emitrr offers 1000+ CRM integration options across various industries. This means that Emitrr can easily sync with your CRM system and obtain customer information such as first name and birthdate (if they are stored in your system).
Next, you can access the CRM automations mentioned in the section above and simply turn on the birthday automation. You can follow the same process for a season’s greetings automation.
What if you want to send a personalized offer to a certain list of customers? Well, you can then utilize the manual campaigns. You can add the intended message and make use of personalization tokens called “property” to add customer-specific information to the message.
Once you have customized your message using the appropriate placeholder, you can choose the contact or contact list and hit send!
Conclusion
SMS marketing is a robust marketing method that ensures that the business’s marketing efforts don’t go in vain and are delivered and read by the customers. SMS’s open rate of 98% really makes it stand out from all the other communication channels.
To send effective SMS marketing campaigns businesses need to ensure that they follow essential TCPA guidelines and obtain explicit consent from their customers to be able to send promotional SMSs.
Once they have obtained the consent they can start sending the marketing campaigns with the help of a SMS marketing platform like Emitrr. Such platforms not only help businesses send messages but also manage conversations through their conversation management features.
Schedule a demo with Emitrr today to learn how you can optimize your SMS marketing process all the while saving time and money!
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