Textedly vs. SimpleTexting: Which is the Best SMS Marketing Platform?

Textedly vs. SimpleTexting – Making the right choice

Many people may overlook the importance of Text Messages, but you’re not one of them. You understand that Text Messages are crucial for any business to stay in direct connection with its customers. 

Text Messages might sound simple, but they can achieve a lot for businesses given the right treatment. 

As a business, the most important feature of text messaging is being able to stay connected one-on-one with all customers, being able to promote new benefits and offers, and creating relationships with customers through timely reminders and follow-ups.

The best Text Message Marketing Platforms will help your business spread its wings by helping you run campaigns easily, consolidating all texts in one single dashboard, and providing automation to help send texts automatically for reminders, wishes, and follow-ups.

There are many Text Message Marketing Platforms out there, but as you’re here because you’ve narrowed it down to Textedly and SimpleTexting we have prepared a comprehensive guide for you that will cover the features they bring, the pricing, what real users feel about them, and the pros and cons of both of them. 

With this article, you’ll definitely be able to make the right choice for the Text Message Marketing Platform for your business. 

What is Textedly

Textedly is an SMS Marketing Service that has been around for around 7 years now and is primarily used by small businesses for their Text marketing campaigns. Over the years Textedly has evolved to add more features keeping up with the trends in text campaigns. Textedly allows you to instantly send SMS Text messages to mobile numbers by building an opt-in subscriber list. You can track text message delivery, schedule text messages, and also use their Text-to-pay feature that allows your customer to pay directly with their credit cards.

What is SimpleTexting

SimpleTexting is an SMS Marketing Service that has been around since 2010, so they know the game of Text Message Marketing well. Due to their long industry experience, they are used by small businesses and giant enterprises alike. SimpleTexting allows you to send SMS Text messages, have 1-on-1 conversations with your customers, send bulk texts, and provide customer service. You can also get a dedicated 6-digit short number for your business helping you stand out. 

Both Textedly and SimpleTexting have been key players in the industry for a long time, but this also means they are slow to change. More on that when we conclude on which SMS Marketing Service you should choose between Textedly and SimpleTexting.

Textedly vs Simpletexting – Things to consider

Text Messaging is a simple service in itself, but to make sure that your business gets the most out of the marketing efforts through SMS, here’s a ready-to-use checklist of things you should consider before making your pick:

• Features – Your chosen Text Message Marketing service should possess features essential to business growth. These include group texting features, automation and sequences, etc. to name a few.  Some essential features to consider are:
• 2-way text messaging: 2-way text messaging allows you to respond to your patients’ queries and questions over text.
• Group text messaging: Group text messaging allows you to create groups that you can text to directly. You can add your colleagues to a chat or have multiple patients texting you on a single chat thread. 
• Missed call to text: This feature converts missed calls from your patients to text messages with automated replies. You can either respond immediately or plan it for later. Missed clients because of missed calls are a thing of the past (not that we miss it).
• Broadcast/Bulk SMS: Bulk SMS is a great tool if you want to inform a large group of customers about any promotional campaign you’re running.
• Schedule-based text: You can set up schedule-based texts to send texts at the right time. Need to inform patients about the Holiday season offers? With schedule-based texts, you can set up the texts today and the texts will be sent just when you want them to – Thanksgiving or Christmas.
• Text follow-ups: With this feature asking for reviews, the reason for cancellations, payment reminders, birthday wishes, and reminders about upcoming appointments are all automated.

Some other notable features you should look out for include:

• Automation and Sequences: Automation allows for trigger-based texts. This reduces the manual effort businesses need to put in to reply to texts. 
• Scheduling: This feature allows businesses to either send a text campaign immediately or schedule it for a later time. 
• Assigning conversations: Customer messages can be assigned to different team members or different teams. 
• Automated reminders: This feature allows you to send reminders automatically. You can simply set the content and cadence of reminder texts. 
• Automated follow-ups: This feature allows you to send follow-ups to customers based on your last conversation or based on their last visit. 

Textedly vs SimpleTexting – Feature comparison

With the prerequisites cleared, if your business is considering Textedly and SimpleTexting – we’ve got you covered with a feature-by-feature comparison between both software including pros and cons. 

This comparison is your guide to making an informed decision and picking the right software for your healthcare practice. 

First, let’s see if Textedly and Simpletexting offer some of the bare minimum features one can expect from a communication software:

Feature Review:

After checking the features of both Textedly and SimpleTexting, here are some observations we have:

1. SimpleTexting is more feature-rich when compared to Textedly. 
2. Essential features like Group Texts, Webchat-to-text, Birthday wishes, and customer surveys are missing from Textedly. 
3. On the other hand, SimpleTexting lacks features like Payment Follow-ups and Omni Channel Texting. 
4. Both Textedly and SimpleTexting lack 24/7 support which is essential in this day and age. 

Textedly and SimpleTexting have been around for a long time, but the lack of some features like Text Forwarding makes us question how they can provide holistic Text Message Marketing Service. 

Textedly vs SimpleTexting – Ratings & Reviews

Ratings and reviews are crucial to understanding how users feel about the product. 

Ratings

Let us take a look at the ratings of Textedly and Simpletexting to understand how businesses feel about the product. Capterra, the #1 website for choosing better software, has the following ratings for the two platforms:

Overall Rating: The Overall Rating takes into consideration multiple aspects of the lifecycle of the products – from deployment to use to customer support. 

Textedly is rated at 4.6 stars

SimpleTexting is rated at 4.7 stars

Let’s break down what contributed to the higher rating of SimpleTexting when compared to Textedly.

• Ease of Use: Ease of use can be defined by a few important characteristics-
  • How easy is it to deploy the product
  • How easy is it for you and your employees to run campaigns 
  • How customers receive the text messages (relevance, punctuality, etc)
  • The end-user experience of the product
  • How streamlined the dashboard is

The Ease of Use Rating for Textedly is 4.5 stars, while SimpleTexting has 4.7 stars. This illustrates SimpleTexting is the Easier to Use software of the two ensuring a very small learning curve for your team.

• Features: Both software comes with a bunch of essential business communication features. SimpleTexting covers most of the must-have features while Textedly misses out on some essential features like Schedule based Texting and Group text messaging. 

The feature rating for Textedly is 4.4 stars while SimpleTexting is 4.5 stars.

• Value for Money: Pricing is a major consideration when choosing alternatives. Are you paying a fair amount? Is the pricing justified for the features your business needs? Let’s take a look at the pricing of both platforms:
  

Both Textedly and SimpleTexting score the same 4.5 stars in the value-for-money category. This is primarily due to the various tiers of pricing available. But, here are some ways they both stand out from each other:

The low-priced plans are very bare bones in terms of features and the number of texts you can send which means that any serious bulk-SMS campaigns will need you to upgrade to a higher price bracket.

• Customer Service: Whether it’s Onboarding, Account Management, TroubleShooting, or resolving Technical Issues, the software of your choice should have robust customer support that answers your queries and solves your problems in seconds – not days!

The Customer Service rating for both Textedly is 4.5 stars while SimpleTexting has a stellar 4.8 stars. 

• Likelihood to Recommend: “A strong likelihood to recommend reflects the true value a product or service brings to its users.”

The likelihood to recommend score for Textedly is 86 and SimpleTexting is 88. 

SimpleTexting here has a higher rating across all aspects, with a decent likelihood to recommend rating. But where do they lack? What are their shortcomings? Let’s check some real user reviews and figure out. 

Textedly vs Simpletexting – Reviews

Reviews are crucial to understanding what customers say about the product.

Textedly Reviews

Key Pros:

• A simple dashboard that brings everything you need to one place
• Provides a virtual number for you to text from

Key Cons:

• The free trial only allows you to text yourself and is irrelevant to understanding how the service actually works. 
• Some customers might find the texts spammy as they are from a different number leading to opting out from the marketing list. 

Key Pros:

• Texts can be easily scheduled. 
• Easy to use 2-way text messaging.

Key Cons:

• The customer service has been on a decline.
• Increased prices without prior information.
• An annual plan means you cannot terminate the contract easily.

Key Cons:

• Account closure is not easy as they only allow a small window of time when you can cancel the subscription.
• The service is overpriced.

Key Pros:

• Easy to set up the service and get started. 
• The dashboard of Textedly is visually simple.

Key Cons:

• Link tracking to track the number of clicks on links is not available
• They remove features without proper intimidation.

SimpleTexting

Key Pros:

• Easy to use and set it up.
• Basic functionality works without issue.

Key Cons:

• Key analytics like open rate are missing which is crucial to optimize Text Message Marketing campaigns.

Key Pros: 

• The free trial of 14 days is comprehensive.
• Multiple virtual numbers and codes are provided to protect your personal phone number.

Key Cons:

• The receiving of virtual numbers or codes is not seamless.

Key Pros:

• Features for Text Message Marketing are all present.
• Supports Spanish special characters.
• Is affordable.

Key Cons:

• Service can go down for a long time without resolution. 
• Customer service is not up to the mark.

Key Cons:

• Inability to port local numbers
• Lacklustre Customer Service
• Trying to fix core issues through loopholes

The Better Choice – Textedly vs SimpleTexting

Both Textedly and SimpleTexting are great when put in isolation, but when we see real users’ reviews their flaws start popping out. 

On one hand, you have Textedly which does not have some essential features like link tracking and group text messaging, on the other hand, SimpleTexting charges per SMS that you send out – meaning a big campaign can run up your cost by $$$. 

So which is the better of these two?

If your business is looking for a Text Message Marketing service that:

1. Can collect payments from your customers
2. Provides you the option of omni-channel messaging, and
3. Suits your limited usage with a value-for-money option 

Then your go-to option should be Textedly. 

If your business is looking for something more, like:

1. The ability to automatically send Birthday or Anniversary wishes to build a relationship with your customers 
2. Provides you the option to run survey campaigns to understand what your customers want, 
3. Allows you to convert webchats on your website to texts, and
4. Only charges you on the basis of how many texts you send

Then the option that suits your requirement best is SimpleTexting. 

But, if your business wants anything more (in terms of features) that are necessary today like Missed Calls to Text, Unlimited Messages, and even the ability to get reviews easily, then you need to look beyond Textedly and SimpleTexting. 

Let us introduce you to Emitrr – a communication and reputation management tool that is designed to be the right tool for any business looking for a Text Message Marketing Service but with added benefits at a fraction of the price.

Emitrr is a young and dynamic startup that is challenging behemoths like Textedly and SimpleTexting by providing better features at more value-for-money pricing. Emitrr was built in 2019 keeping in mind the shortcomings of these legacy SMS Marketing Services, but you don’t have to take our word for it. 

Here’s what real users have rated Emitrr, Textedly, and SimpleTexting on Capterra, giving you a glimpse of which is the better service provider for your needs:

The reasons for high ratings:

1. Ease of use: Emitrr is rated at 4.8 stars illustrating that Emitrr is the Easier to Use software of the three ensuring a very small learning curve for your team.
   
2. Customer Service: Emitrr provides 24/7 live support in the form of calls, messages, chats, and emails (Tickets), along with a full-fledged knowledge base allowing it to be the highest-rated in customer service.
   
3. Features: Emitrr offers a tailored feature list according to your business’s unique requirements – charging for features that you use and nothing more.
   
4. Value for Money: At $149-$249, Emitrr offers all the significant features of both Textedly and SimpleTexting, adding on some unique features driven through extensive research of the Customer Journey while keeping the costs manageable and flexible. You only pay for what you use with Emitrr with completely customizable plans.

* Plans compared are the Business plan of Textedly providing 10000 Text messages, the 7500 Credits plan of SimpleTexting, and the Base plan of Emitrr with unlimited Texts.

Let’s take a peek at what users say about Emitrr:

Emitrr

Key Pros:

• Responsive Customer Service Team
• Constantly adding features for a better user experience

Key Pros:

• Ease of use
• Negligible Learning Curve

Key Pros:

• Streamlines daily interactions with clients

Key Pros:

• Tailored for every business’s unique requirements
• Value for money pricing

Key Pros:

• Feature-rich with a high level of customization
• Value for money

Key Pros:

• Completely HIPPA compliant

Textedly vs SimpleTexting vs Emitrr – Overall Comparison

Let’s see how the three software stack against each other in terms of features –

Emitrr: The Better Choice over Textedly and SimpleTexting

After comparing the features, ratings, reviews, pros and cons, and pricing we can conclude that Emitrr is the better choice when compared to Textedly and SimpleTexting:

1. Emitrr has better support. 
2. Emitrr provides not only crucial Text Message Marketing features but also adds in features like review management, call management, and location-based interaction at no extra cost helping you cover the whole lifecycle of the customer.
3. Emitrr has unique features like:
   1. Missed Calls to Text
   2. Webchat to text
   3. Text Follow-Ups
   4. Schedule-based texting
   5. Group Text Messaging
   6. Highly Customizable Deployment
4. Emitrr offers businesses to choose the features they want to use, and only charges for them.
5. Emitrr is priced competitively.

Being a young dynamic startup also means that Emitrr introduces features faster than any competition out there helping you stay on top of the marketing game.

FAQs

Conclusion

The right Text Message Marketing software for your business depends on a lot of factors, but if you were considering Textedly or SimpleTexting, maybe you need to rethink your options and check out Emitrr.