Why should you consider a TextMagic alternative?
If you are a TextMagic user, or if you are considering TextMagic for your business, you must make sure that you have weighed in all your options. It can be argued that TextMagic is a very basic text messaging platform, It is wise to look into some TextMagic alternatives too.
If your goal is just sending and receiving text messages it will be accomplished by TextMagic. However, if your goal is to provide enriching customer engagement and interaction you will find that TextMagic fails to live up to the expectation and that there are a variety TextMagic alternatives that do a much better job.
An important factor in assessing whether a business texting platform is a good fit for your business is using it for a couple of months. If here you are made to sign an obligatory year-long contract and after a couple of months you decide that the platform isn’t performing up to your needs you may find yourself in a rumble. This mandatory contract signing is another major factor why you should consider looking for TextMagic alternatives that are more flexible.
Aside from the obvious lack of features, there are a lot more areas where TextMagic lacks.
Some reasons why you should switch to a TextMagic alternative
1. Limited Features
The texting features that TextMagic offers are only 2-way texting, mass texting, and Email to SMS. Some of the important texting features that shouldn’t really be missing in a business texting software are missed call-to-text, group texting, web chat-to-text, and scheduled-based texting to name a few.
A business messaging software should be able to provide texting solutions across different channels. Only offering 2-way texting limits the channels of communication. For example, if you miss a call from a customer, it is very much possible that by the time you reach out to that customer, they would not be available to attend the call or have moved on to a different business by then. But imagine that you were able to engage even these missed opportunities by immediately sending them a text message. You can ensure lead capture and engagement with this feature. Thousands of dollars in revenue can be saved. Thus missing such essential texting features that have direct business impacts prompts users to look for a TextMagic alternative.
2. Issues with message delivery
Issues with message delivery are twofold: First, a lot of failed deliveries are reported by customers. Second and perhaps the most pressing issue, there is no system to check if all the deliveries were successful. If a message gets failed to be delivered, you will receive no notification about the same. Here’s what one of the TextMagic customers has to say about the same:
“ SMS messages consistently fail or take several days to be delivered, despite showing as delivered in system logs.”

“No way of telling that all of your texts are delivered unless you text yourself. I’ve text myself twice and did not receive a text so there’s no way to tell if your text reached the desired number of people”

3. Inadequate customer support
Many TextMagic customers have reported that customer support takes too long to respond to their queries. Keeping in mind the fast past world we are living in, losing out on precious minutes to get one’s query resolved can come as a profound loss to one’s business.
“Terrible. When errors happened the customer service took days to respond or did not respond at all.”



4. Less value for money
TextMagic is a very expensive option compared to the other alternatives out there. TextMagic pricing starts at $0.04 per message. Businesses will typically spend anywhere between $20 to $1,000 making it one of the most expensive SMS marketing tools on the market today. The features it offers at this price are also very limited. As we discussed in the section above, essential texting features are missing from their texting deck. We will have a detailed look at TextMagic features in the following sections.
So then what TextMagic alternatives should you look into? Here we have compiled a list of the top TextMagic alternatives, you can choose the one that fits your business needs.
Top TextMagic Alternatives
Some noteworthy TextMagic alternatives that one should consider are
1. Emitrr
2. Textedly
3. EZ Texting
4. Simple texting
5. Slick text
6. Heymarket
7. Zipwhip
8. Voxie
9. Avochato
10. Hatch
Let’s compare all of these with TextMagic, based on the following factors:
1. Features
2. Pricing
3. Support
4. Reviews
1. Features
Features | Text Magic | Emitrr | EZ texting | Simple Texting | Tex tedly | Hey Market | Slick text | Zip whip | Vo xie | Avo chato | Hatch |
Two-way text messaging | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Group Text Messaging; | No | Yes | No | No | No | No | No | Yes | No | No | No |
Location-Based Interactions | No | Yes | No | No | No | No | No | No | No | No | No |
Move phone conversations to text | No | Yes | Yes | Yes | No | No | No | Yes | No | No | No |
Send text to website form fills + webchat conversations to text | No | Yes | No | Yes | No | Yes | No | No | No | No | Yes |
Broadcast/Bulk SMS + MMS | No | Yes | Yes | Yes | Limited | Yes | Limited | Limited | Yes | Yes | Yes |
Automation (Integration + Drip) | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Text Forwarding | No | Yes | Yes | No | No | No | No | No | No | No | No |
Omni Channel (Facebook, Google) | No | Yes | No | No | Limited | No | No | No | No | No | Yes |
Auto Replies (Based on office hours) | No | Yes | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Text Signatures | No | Yes | No | No | No | No | No | No | No | No | No |
Unlimited Contacts and Users | No | Yes | No | No | No | No | No | No | No | No | No |
Reputation Management | No | Yes | No | No | No | No | No | No | Yes | No | No |
Customer Surveys | No | Yes | No | Yes | No | Yes | No | Yes | No | Yes | No |
24/7 Support | No | Yes | No | No | No | No | No | No | No | No | No |
Key highlights:
This table highlights all 10 TextMagic alternatives, out of which, Emitrr offers the maximum features.
Out of all the listed features, TextMagic falls short of 14 functionalities. Businesses need these features to function efficiently and to streamline operations. They would not want to sign up for software that costs a lot and yet doesn’t offer everything they need.
2. Pricing
Key highlights:
This table highlights all 10 TextMagic alternatives, out of which, Emitrr offers the maximum features.
Out of all the listed features, TextMagic falls short of 14 functionalities. Businesses need these features to function efficiently and to streamline operations. They would not want to sign up for software that costs a lot and yet doesn’t offer everything they need.
Platform | Price Range (per month) |
TextMagic | $20 – $2000 |
Emitrr | $149 – $249 |
EZ Texting | $20 – $3000 |
Simple Texting | $30 – $2000 |
Textedly | $28 – $2800 |
Slick Text | $29 – $1250 |
Hey Market | $19 -$100 |
Zipwhip | $19 – $200 |
Voxie | $99 – $499 |
Avochato | $19 – $2000 |
Hatch | $250 – $1099 |
Key Highlights:
– While it may look like TextMagic EZ texting, Simple Texting, Heymarket, and Textedly start at a really low price, it is essential to note that these pricings are reflective of the most basic texting features, i.e only sending and receiving text messages. The pricing is also dedicated to a volume of 500 – 1000 messages and offers access to only one user.
– With TextMagic for example you will pay $20 for sending just 500 text messages. That is way more expensive than the other options. For reference, Textedly offers 1000 messages at $24.
Important: –Zipwhip has been a very popular choice for business text messaging for a long time now. However, in terms of features, it is very limited in its range. Another major update with Zipwhip is that it is shutting down completely and organizations now need to look for a Zipwhip alternative ASAP.
– Avachato’s best features are only available in their standard package, and even then only one user is allowed. At $2000 you can get 200 users.
– Emitrr on the other hand offers all essential texting features mentioned in the table above at $149.
3. Support
A very essential feature of choosing a business texting software for your business is assessing its support. Support or customer service can really make or break perceptions about a texting software. If you run into some trouble with the software it’s necessary that the queries or issues get resolved as soon as possible. So let’s have a look at the support/customer service prowess of the mentioned TextMagic alternatives.
TextMagic
TextMagic offers support in the following forms: Email, Phone, Live Chat, and Help center. The Live Chat option is available Monday through Friday, 9:00 AM to 5:00 PM (GMT).
TextMagic has a rating of 4.5/5 for Customer Service on Capterra.
Emitrr
Emitrr offers support in the form of Email, Phone, 24/7 Rep, Live Chat, and Knowledge Base.
Emitrr has a rating of 4.9/5 for Customer Service on Capterra.
EZ Texting
EZ Texting offers support in the form of Email, Live Chat, Phone, Help Center, Webinars, and Community forums. It’s important to note however that support options may vary depending on the customer’s location, subscription plan, and the specific issue or inquiry
EZ Texting has a rating of ⅘ for Customer Service on Capterra.
Simple Texting
SimpleTexting offers support in the form of Email, Phone, LiveChat, and Knowledge Base. The LiveChat option is available Mon-Fri 8 am-12 am ET and Sat-Sun 10 am-5 pm ET. SimpleTexting has a rating of 4.8/5 for Customer Service on Capterra.
Textedly
Textedly offers support in the form of Email, Phone, and Text.
Textedly has a rating of 4.5/5 for Customer Support on Capterra.
Slick Text
Slick Text offers support in the form of Email, Phone, Live Chat, and Knowledge Base.
Live chat is available from Monday to Friday 8:30 to 6:30 PM EST.
Slick Text has a rating of 4.9/5 for Customer Service on Capterra.
Heymarket
Support is offered in the form of Email, Live Chat, Phone, Help Center, and In-app support.
Heymarket has a rating of 4.5/5 for Customer Service on Capterra.
Zipwhip
Zipwhip had a rating of 4.1 for Customer Service on Capterra.
Voxie
Voxie has no customer reviews on Capterra .
Avocahto
Avochato offers support in the form of Text, Email, and Help Center.
Avochato has a rating of 4.8/5 for Customer Service on Capterra.
Hatch
Hatch provides support in the form of Email, Live Chat, Help Centre, and Phone.
Hatch has a rating of ⅗ for Customer Service on Capterra.
Software | Customer Service Rating |
TextMagic | 4.5/5 |
Emitrr | 4.9/5 |
EZ Texting | 4/5 |
Simple Texting | 4.8/5 |
Textedly | 4.5/5 |
Slick Text | 4.9/5 |
Heymarket | 4.5/5 |
Zipwhip | 4.1/5 |
Voxie | No ratings |
Avochato | 4.8/5 |
Hatch | 3/5 |
4. Reviews
After you’ve decided the features you require are in line with the pricing offered by the selected software, you will naturally want to check what existing customers have to say about it. The best way to find out how the product is performing is to check the reviews. You can check reviews on Google or on listing platforms such as Capterra, G2, etc which are go-to platforms for assessing texting software.
TextMagic


Comment: Major complaints against TextMagic are that the messages do not get delivered, and the user does not get notified about the failed deliveries. Another problem area is the support.
Emitrr


Comment: Emitrr offers great value for money for the wide array of features it offers. Any queries/requests by the customers are quickly addressed by the team and resolved, thus ensuring an impeccable customer experience.
EZ Texting


Comments: EZ Texting is an expensive option that is not exactly made clear to the user before the purchase. Customer service also takes a serious hit as many users are not able to connect with them.
Simple Texting


Comment: While the product itself is easy to use and user-friendly, users are not fully made aware of the hidden costs until the final billing. Customer service is also not as quick to respond as they claim it is.
Textedly


Comment: Users like that Textedly has a good delivery rate and the two-way messaging feature is a hit. However, the Customer Service lags seriously as many users report that the support is often not friendly and takes days at a time to get back to queries. Cancellation is also a hassle because users report difficulty getting out of their contracts.
SlickText


Comment: SlickText is overall a good option as they have good customer service and their product is easy to use. However, getting out of their contract can be tricky if you decide that somehow the product doesn’t work for you. You may have to jump many hoops before you get to cancel.
Heymarket


Comment: Heymarket usage can be a little clunky. It provides a very limited set of features. The pricing is high compared to that fact that the users are also limited.
Voxie

Comment: Voxie customers are satisfied with the product and its customer service. For a business that has limited texting needs Voxie is a good option, however, the features may not be sufficient for other organizations looking for a complete texting solution.
Avochato


Comment: Avochato users report that the platform is very easy to use and set up. However many find the pricing to be on the higher end and also report the customer service is misleading when it comes to pricing and billing.
Hatch


Comment: Hatch user report that the price doesn’t match the value and the customer service is seriously lagging. Getting out of their contract also seems difficult as one might be billed even after expressing interest to discontinue.
TextMagic Alternatives summary

Emitrr Vs TextMagic
Here’s a comparison table between Emitr and TextMagic summarizing the criteria we discussed above:
Comparison Attribute | TextMagic | Emitrr |
Features | 1/15 | 15/15 |
Pricing | $20 – $2000 | $149-$249 |
Value for money | 1/5 | 5/5 |
Support | 4.5 | 4.9 |
Why is Emitrr the best TextMagic alternative?
Emitrr is a complete customer interaction tool. Some of the features that both Emitrr and TextMagic offer are
- Text message scheduling
- Two-way text messaging
- Mass texting
- Surveys
- Reminders
Apart from these mentioned features Emitrr also offers the following features that can help make business communication even more efficient.
- Group Texting: The group texting capability allows one to add a list of contacts, for eg your team members to a group and send messages to them. Any team discussion can take place in this group. You can also use groups for different use cases according to your need.
- Automation capabilities: You can easily keep your schedules full at all times by sending automated text and email reminders, follow-up for no-shows and rescheduling, and tracking fast-fill lists.
- Dispositions: When you open a chat, you can easily set a disposition or a status of the chat. Doing so will keep you updated about a certain conversation and will avoid any confusion. You can have your own set of dispositions to choose from.
- Folders: You can put your conversations in different folders based on your needs. You can create as many folders as you like, and even edit or delete folders. Folders help you keep your conversations organized.
- Assign conversations: When you open a conversation, you have the option to assign it to your team members, mark it as read or unread, print the conversation, and even add it to one of your folders.
- Unread filter: The unread filter allows you to view only the unread conversations. Once you’ve read those, you can mark them as closed and they’ll be visible under the closed conversations.
- Metrics: You can track your missed calls (Missed calls, booking requests, dispositions), texting usage (inbound, manual, automated texts), and reviews (summary, review requests) and make informed decisions based on the data.
- Text-enable your landline: Emitrr allows text enabling your landline number. This means that with this landline number, now you can not just make and receive calls but also send and receive text messages. You need not have a separate number for text messaging. Emitrr can text enable your landline number for you.
- Translation: This is a very important and unique feature that allows you to communicate with your clients who speak different languages. This feature translates incoming and outgoing messages keeping the language preference of the client in consideration. This further helps build strong relationships between you and your clients.
- Open/close conversations: In Zipwhip, all conversations are docked in one inbox, irrespective of how old or new they are. In Emitrr, your closed conversations will come under a separate inbox, which in turn will make your open conversations inbox more actionable.
- Missed call to text: If for any reason you miss a call you wouldn’t want to miss that customer lead. With Emitrr, the missed call will immediately get converted into a text. This way you can capture your lead and continue the conversation with them via text.
Aside from the texting features some of the other reasons why you should think of switching to Emitrr include:
1. Easy contracts: Emitrr provides a month-to-month contract. If you decide you want to stop the service after a particular month, we can do it for you hassle-free. No binding contracts that will unnecessarily take up your time and money.
2. No additional fee per user: Regardless of the plan you choose with Emitrr you get unlimited user access.
3. No additional fee for contacts: You can upload unlimited contacts
regardless of your plan of choice with Emitrr.
What will the migration from TextMagic to Emitrr look like?
If you’ve come this far, we are assuming you’ve made the decision to switch to Emitrr. We are here to tell you that it is completely an easy process.
Your contacts can be easily migrated from TextMagic to Emitrr. All you need to do is request TextMagic to provide you with an export of all your contacts and conversations. Once you have this, you can forward it to us and we will do the rest. That’s it, your migration process is completed.
You will be able to use the business phone number that you were using before with TextMagic. Nothing will change, expect a lot more cool features that will make customer communication a walk in the park.
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