How OTC Dental Reduced Manual Responses by 70% & Improved Lead Conversions by 25% Using Emitrr

About OTC Dental

Company name OTC Dental by DenSureFit

Founded in: 2014

Type of practice: Dental

Location: Las Vegas, Nevada

OTC Dental Corporation, based in Las Vegas, specializes in over-the-counter dental care products, with their flagship product DenSureFit helping denture wearers achieve a more comfortable and secure fit. With a growing customer base across the U.S., OTC Dental wanted to ensure timely responses to customer inquiries and improve engagement without overloading their support team.

The challenges they faced

Before implementing Emitrr, OTC Dental struggled to keep up with the high volume of customer queries and leads coming to their website. Answering FAQs about products, usage, shipping, and order tracking manually was time-consuming and often delayed. On top of that, managing order updates and running promotional campaigns manually added to the workload. These delays not only consumed valuable staff hours but also risked losing sales, as customers expected quick, timely responses.

Key pain points:

● Manual handling of hundreds of daily FAQs consuming dozens of staff hours
● Delayed responses to potential leads causing lost revenue
● Limited automation for promotions, order updates, and tracking communications
● Before Emitrr, leads could fall through the cracks because there was no instant acknowledgment or automated routing.

How they were solving it before Emitrr

Issues Before Emitrr:

● Hundreds of delayed or unanswered customer queries per day
● 60+ staff hours spent weekly on manual FAQ responses.
● Potential lost sales from slow lead follow-ups

How Emitrr AI transformed their Practice

By implementing Emitrr AI for DenSureFit by OTC Dental, the company automated FAQ responses and enhanced customer engagement:

● 24/7 AI-Powered FAQ Responses: Over 1,500 FAQs handled automatically per week, reducing staff workload by 70%.
● Faster Lead Response: Leads now receive instant answers, improving conversion rates by an estimated 20–25%.
● Automated SMS Campaigns: Sending promotions, discount campaigns, shipping updates, order fulfillment, and tracking links to thousands of customers weekly.
● Staff Time Saved: Approximately 60 hours per week, reallocated to strategic initiatives.
● Smart Lead Capture & Routing: AI instantly captures customer name and contact and decides whether to respond automatically or escalate to a human for complex queries.

Results & ROI Highlights:

● 1,500+ customer queries resolved automatically per week.
● 60 hours of staff time saved weekly.
● 20–25% increase in lead conversions due to instant responses.
● Higher engagement with campaigns, resulting in increased repeat purchases

Products used

● AI Chabot: To automate responses and handle queries 24/7.
● SMS: To run promotional SMS campaigns, share shipping and order updates, and improve customer engagement.