Textedly vs Avochato

In this article, we will compare two popular texting platforms Textedly and Avochato. They will be compared based on their Features, Pricing, Support, and Review Ratings. 


Textedly is an SMS Marketing Platform that has been around for around 7 years now and is primarily used by small businesses for their Text marketing campaigns. Over the years Textedly has evolved to add more features keeping up with the trends in text campaigns. Textedly allows you to instantly send SMS Text messages to mobile numbers by building an opt-in subscriber list. You can track text message delivery, schedule text messages, and use their Text-to-pay feature, allowing your customer to pay directly with their credit cards. 


Avochato is a text messaging platform that provides solutions for teams, marketers, and contact centers. It serves industries such as e-commerce, insurance, home care, real estate, auto dealerships, delivery and logistics, etc. SMS texting and live chat are two of the main features of Avochato. Avochato allows you to enable texting on your current business phone number. Avochato’s shared inbox feature allows companies to manage conversations more easily and assign conversations to team members. 

Before we give you an overall feature-by-feature comparison of Textedly vs Avochato, it is first important to understand what features you need to look for. 

Here are the top 20 features that you must look for while picking your ideal text marketing platform: 

  1. 2-way Text Messaging: The 2-way texting feature allows both sender and receiver i.e. the business and the customer to send and respond to messages. In other words, customers can respond to the messages that you send them and engage in active communication. This helps create a more personal touch with the customer as messages are sent not just with the intent of marketing but with connection as well.
  2. Mass text messaging: Mass text messaging allows businesses to send more than one message at a time. A single message can be sent to a large group of recipients. Some use cases of mass texting include mass alerts, promotions, announcements, etc.
  3. Automated Responses: Automated responses help businesses engage with customers even when their team is unavailable to respond to customer messages. Automated responses are predefined replies which are triggered by specific keywords or phrases. For example, if a customer asks “What are your business timings?” an automated response can be set up for the trigger phrase “timing”.
  4. Keywords: A keyword is a dedicated word that businesses use to add people to a specific group. For example, customers can text a keyword such as DISCOUNT to sign up for special offers.
  5. MMS: Multimedia Messaging Service allows the exchange of multimedia content like images, videos, or audio along with text.
  6. Message Scheduling: Message scheduling allows you to send messages at a specified date and time.
  7. Group Texting: Group texting is a feature that allows businesses to create groups with 2 or more people mostly for internal team communication.
  8. Webchat to text: This feature allows one to turn webchat conversations into text messages. This way if a customer drops off the web conversation it can be easily continued through text.
  9. Automations/Drip Campaign: Automations use predefined rules or workflows to automate tasks and responses. For example, if a customer subscribes to a particular Keyword, a series of messages specific to that keyword can be sent through automations.
  10.  Reporting/Analytics: This feature allows you to analyze how your text message campaigns have performed. It involves tracking and analyzing data regarding message delivery, engagement, and other metrics to derive insights.
  11.  Text Signature: This feature involves customized sign-off text appended at the end of outgoing messages, often featuring contact information or branding.
  12.  Integrations: Powerful integrations are needed to connect messaging platforms with other software or applications to streamline operations or enhance functionalities.
  13. Message Personalizations: This feature allows you to customize messages according to each customer. It involves tailoring messages with individualized content or details to suit the recipient, enhancing engagement and relevance.
  14. Missed call to text: This feature converts missed calls from your patients to text messages with automated replies. You can either respond immediately or plan it for later. Missed clients because of missed calls are a thing of the past (not that we miss it).
  15. Text forwarding: This feature allows you to automatically forward inbound text messages to your preferred messaging dashboard. Doing so helps manage extensive contact lists and also improves employee collaboration.
  16.  Landline texting: This feature enables texting from your existing landline number.
  17.  Opt-out management: A texting platform should have opt-out features, that allow customers to opt-out from receiving text communication if they wish. This also allows the businesses to retain a more active list, where customers are more likely to respond and engage.
  18.  10DLC support: If you want to get started with A2P messaging, then you need to have 10DLC registration. Make sure the platform you choose offers assistance in this area.
  19.  Reputation Management: Reputation management features allow businesses to generate more reviews for their business by sending text review requests to customers. Other features for reputation management include easy tracking of reviews received across various platforms and the ability to manage and respond to all the reviews from a single dashboard.
  20.  Reminders: With the reminder feature, businesses can send automated or manual reminders about upcoming events or appointments to their customers. Reminders can effectively reduce no-show rates by 90%.

To get a more comprehensive overview of the platforms we are also introducing Emitrr as a third platform, so you can see how Textedly and Avochato stack against Emitrr as well. 

Here’s a feature-by-feature comparison of the platforms: 

Two-way textingYesYesYes
Group texting NoNoYes
Mass texting/bulk textingYes (Limited)Yes (Limited)Yes
Auto-reply YesYesYes
Text message schedulingYesYesYes
IntegrationsYesYes (Limited)Yes
Text forwardingNoNoYes
Adding signature to text messagesNoNoYes
Webchat to text NoNoYes
MMS messaging YesYesYes
Message PersonalizationYesYesYes
Missed call NoNoYes
Landline textingYesYesYes
Opt-out management YesYesYes
10DLC SupportNoNoYes
Reputation ManagementNoYesYes

Key Highlights: 

  • Avochato is the least feature-rich out of all the three platforms. It possesses only 12/20 mentioned features. 
  • Textedly has 2 more features than Avochato. 
  • Emitrr offers all the 20/20 features mentioned above. 

Let’s now have a look at the pricing of these platforms to see if they complement the features offered. 

Textedly Pricing 

Textedly’s pricing plan starts at $26 for 500 messages per month and goes up to $2999 for 20,000 messages per month. Reputation management features are only available starting from their Plus plan at $69. The 14 pricing plans offer a variety of plans and price points suitable for different businesses. 

Avochato Pricing 

Avochato has a three-tiered pricing plan. The “Lite” plan starts at $23 per month per user and the “Standard” plan starts at $42 per month per user. The “Custom” plan is suitable for businesses that require more text volume and more number of users. You will get a custom quote for this plan. 

HIPAA compliance is guaranteed only at the “Custom” tier level. Other essential features such as drip campaigns and dispositions are only available from the “Standard” pricing plan. 

Emitrr Pricing

Emitrr’s pricing starts at $30 and can reach up to $300 depending on the volume of the texts you send and the features you wish to add. You only pay for the features you use!

At the starting price of $30, you get multiple features aimed at Communication, Productivity, and Team Collaboration. HIPAA compliance and secure texting are offered across all pricing plans. 

Here is a table detailing the pricing of all the platforms along with their value-for-money rating according to Capterra 

Key Highlights: 

  • Emitrr is the only platform that offers all features regardless of the pricing plan 
  • Emitrr is the only platform that doesn’t base its pricing on the number of users 
  • Emitrr is the highest-rated platform with 4.9/5 for Value for Money 
  • Avochato provides the cheapest plan at $23 for one user per month, 

 A couple of things to consider while looking at a platform’s Support are the support channels (email, chat, phone, knowledge base), ticket resolution rate, and support ratings by existing customers. 

Let’s have a look at how Textedly and Avochato fare when it comes to Support. 

Support RatingSupport Channels
Textedly4.5Email, Phone, Chat, Knowledge Base, 24/7 Live Support, FAQs/Forum
Avochato4.8Email, Phone, Chat, 24/7 Live Support
Emitrr5Email, Phone, Chat, Knowledge Base, 24/7 Live Support, FAQs/Forum

Key Highlights: 

  • Both Emitrr and Textedly provide all 6 forms of support: Email, phone, knowledge base, 24/7 live support, and Forums. 
  • Avochato does not have 2 support channels i.e Forums and Knowledge Base 
  • All three platforms offer live support. 
  • Emitrr is rated the highest for its Customer Service with a 5/5 rating on Capterra

Let’s have a look at what users have to say about their experience with the platforms in terms of their support and product. 

Textedly reviews: 

Here is what Textedly users have to say about the product experience:

Textedly product review 1
Textedly product review 2
Textedly product review 3

Here is what Textedly users have to say about the support experience:

Textedly support rating 1
Textedly support rating 2
Textedly support rating 3

Key Highlights: 

  • Users have to jump through a lot of hoops to get access to basic texting functionalities. Dependent on the Textedly team. 
  • The platform is not very intuitive.
  • Lists can only be uploaded after approval from the Textedly team.
  • Customer Support is weak and unresponsive. 
  • Cancellation issues

Avochato reviews:

Here is what Avochato users have to say about the product experience:

Avochato product review 1

Here is what the users have to say about the Support experience:

Key Highlights: 

  • The product is easy to use and intuitive. 
  • Easy integrations 
  • Customer service takes too long to respond and solve queries

Emitrr reviews:

Here is what customers have to say about the Emitrr platform: 

Emitrr product review 1
Emitrr product review 2
Emitrr product review 3

Here is what Emitrr customers have to say about its Support:

Emitrr support review 1
Emitrr support review 2
Emitrr support review 3

Key Highlights:

  • Customer Support is highly valued and rated by Emitrr customers 
  • Support is prompt and knowledgeable
  • Customer Support team is adaptable and friendly 
  • The platform is intelligently designed
  • It is quite user-friendly and involves a minimal learning curve 
  • The platform is intuitive and easy to navigate 

Easy integration with other softwares helps make business operations easier. Let’s now look at how these platforms perform in terms of the number of integrations they offer. 

Emitrr500+ integrations across different industries such as dental, recruiting, real estate, ophthalmology, veterinary, primary health care, financial, chiropractic, etc
TextedlyNative integration with Zapier that facilitates other integration
AvochatoSalesforce, Slack, Microsoft Teams, and Zapier. 

Key Highlights: 

  • Emitrr offers the most number of integrations across different industries. 
  • Textedly and Avochato facilitate most of their integrations through Zapier 

From the above comparisons, one can see that between the two Textedly is more feature-rich and offers multiple pricing options to choose from. 

Avochato’s pricing plan starts a bit cheaper than Textedly, however, it only allows one user on that pricing plan. Textedly’s pricing does not seem to be dependent on the number of users.  Both Textedly and Avochato offer custom plans as the text volume requirement goes up. 

When it comes to support, however, Avochato scores higher than Textedly. 

So which platform should you go with? Depends on your requirements. If you require limited features and want a cheaper pricing option, you should go with Avochato. However, if you are texting needs are a bit more extensive and require more user seats you could consider Textedly. 

However, if you wish to consider a platform that is 

  • More diverse in its offerings 
  • Is reasonably priced
  • Offers exceptional support 
  • Is great for all types of businesses 

Then Emitrr is the answer! 

Emitrr is a complete customer engagement and interaction platform. Emitrr offers features that complement the entire customer journey. It ensures that businesses stay connected to their customers through every channel, be it text, call, web chat, or other communication platforms such as Google and Facebook. 

Why do we say it is the better platform? Emitrr offers an array of features that are aimed at helping businesses build a connection with their customers and help steer business growth as well. It helps businesses onboard their customers easily and keep them connected at every point in their journey. 

With the help of Emitrr’s features, businesses have successfully converted a large chunk of their call volumes into text, mitigated missed calls by turning them into text conversations, built their online presence by focusing on their reputation management, fostered collaborative approach within their teams to resolve customer queries quickly and so much more! 

Here are some features that Emitrr offers that facilitate the above results:

  • Conversation management: The conversation management feature allows teams to collaborate and resolve customer queries quickly. Some of the conversation management tools include
  • Notes: This feature allows team members to add notes to a customer conversation that is only visible to them.
  • Conversation assignment: This feature allows the administrator to assign conversations to team members. The assigned team members can then take over the conversation. 
  • Read and Unread Conversations: This feature allows a clear distinction between read and unread messages so that the team members know which conversations to focus on.
  • Dispositions: This feature allows you to characterize conversations based on certain criteria.
  • Folders: This feature allows you to add conversations into different folders. It’s a great method to organize your conversations.
  • Open and Closed Conversations: Once you have dealt with a particular conversation you can simply mark it as closed. You can also access conversations based on whether they are open or closed.
  • Filters: You can filter conversations by various parameters such as who it is assigned to, its disposition, campaigns, tags, etc. 
  • Missed call to text: As discussed in a section above, the missed call to text feature allows businesses to engage callers, by following up immediately with a text message. This way no customer coming your way will be left unattended. Whenever a customer call is missed, a text will be sent that says: “Sorry we missed your call. Can we help you with something today?’. This text can be customized as you wish.
  • Email campaigns: You can also send Emails to your customer base right from the Emitrr dashboard. You will have email templates at your disposal to make it easier for you to curate emails. All your communications be it text or email can be easily streamlined on Emitrr.
  • VoIP: VoIP or Voice over Internet Protocol, allows you to make and receive calls over the Internet. VoIP features such as call forwarding, call routing, transcripts, call recording, voice notes, etc make it super efficient and easier for businesses to effectively handle all customer calls.
  • Secure Texting: Emitrr’s texting capabilities are end-to-end encrypted and adhere to HIPAA guidelines. This way customer data and privacy are protected at all times. 

Apart from the additional features, here are some other factors that make Emitrr stand out from Textedly and Avochato: 

  • If you’re just starting with texting and are using a business texting software for the first time, you need not worry about anything as there is very little for you to learn. The platform is fairly easy to use.
  • If you’re migrating from another texting platform, there’s no learning curve involved.
  • The value for money of this software is pretty good as the pricing plans are affordable and you only pay for what you use

As you can see in the below comparison chart, Emitrr has the highest ratings across the board with a stellar 5/5 rating for its customer service. Emitrr’s Likelihood to recommend stands at 95% which is again the highest.

If you are excited to choose a platform that has a superior range of features and top-notch customer support, both of which can be backed by reliable user reviews, then Emitrr is the way to go. Get started with your business texting journey today by scheduling a demo ASAP! 

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