Introduction
Mass text messaging has started to gain popularity as it encompasses the ability to make operations smoother. It allows businesses to connect with their customers in the easiest way possible, thereby paving the way for better engagement and more revenue. If you are a business wanting to implement mass texting in your customer communication and engagement strategy, you cannot do it without a mass text app.
You need a mass messaging app that can help you send out bulk messages at scale, automate responses, and personalize your messages as and when required. You need such an app to reduce manual workload and to also streamline costs.
If you’ve been working tirelessly writing every single message by yourself, spending 3-4 hours worth of daily time sending out messages to your customers, and spending too much money on communication, then you need to stop, take a breath, and understand that all of this will not be feasible as your business grows. You need a mass texting app to ensure cost efficiency and smooth operations. In this article, we’ll help you analyze and compare the best mass text apps out there, in terms of their features, pricing, support, and reviews. Sit tight, and keep taking notes!
10 Best Mass Text Apps For 2024
1. Emitrr
Emitrr is a customer communication and interaction software and a highly efficient mass text app with a myriad of texting-rich features. The mass texting feature offered by Emitrr is one of the best in the game, with no learning curve involved!
It has the separation you would want for group texting and mass texting. Both these features are available and you can use either according to your preference. All you need to do is select whether you want to send messages to all recipients individually or send them as a group message. Emitrr offers all the aforementioned features that you would need as a budding or established business to run text messaging campaigns.
Support:
- Phone Support
- Email/Help Desk
- 24/7 (Live rep)
- Chat
- FAQs/Forum
- Knowledge Base
Here’s what customers have to say about Emitrr:
Emitrr is so easy to use and gives us exactly what we need for mass texting. Their support team is amazing, quick, and always helpful!
We have seen the same results with Emitrr if not better for mass text campaigns at a much better price than the last platform we were using. The support team at Emitrr is very eager to listen to any feedback and has implemented changes that help us very quickly. They make us feel like we are their only customers with a quick response rate!
2. EZ Texting
EZ texting is an all-in-one text marketing solution and makes it to the list of the best mass text apps for businesses. EZ texting also offers some great group texting features. However, this app does not have a distinction between mass texting and group texting.
EZ texting allows the integration of contacts directly from your CRM. This will make text communication with your customers easier and quicker.
Here’s a quick overview of all the features that EZ Texting encompasses:
Support:
- Knowledge Base
- FAQs/Forum
- Email/Help Desk
- Chat
Reviews:
It was a quick process to send a mass text, and will automatically remove people who want to stop or cancel when they send the “stop” or “cancel” message. We had a question about sending a test of the text, and customer service replied quickly – they were helpful.
Mass texting is a great business solution but I would be looking for another company to work with if it weren’t basically impossible to do that without losing all of our following. Once you start with them, I don’t see how you could ever switch to another company, so do your research. The other major con of EZ Texting is that you can only run one company per account. So say, for example, you own more than one restaurant and you need more than one account to send out messages- you would have to have two separate accounts with this platform.
3. SlickText
SlickText is a mobile marketing tool that offers businesses solutions to communicate effectively with their customers. Mass texting and group texting are pretty much the same in the SlickText platform. Let’s check out where SlickText stands in terms of the features it offers:
Support:
- FAQs/Forum
- Phone Support
- Knowledge Base
- Email/Help Desk
- Chat
Reviews:
I love the intuitive ease of the platform. But I need more customizations of uploaded lists. I really need to be able to tag (or remove) those who tell me STOP or OPT-OUT. My client gets his list from a national commission so I am sure we will have repeat names/numbers on a list and I would hate to spam them because I removed them from one list but they showed up on another.
There isn’t much I would say having an app to send texts from a mobile device would be helpful. I have been in situations where I needed to send a text and couldn’t or needed to modify something on our account but didn’t have my computer.
4. SimpleTexting
SimpleTexting is a mass text messaging app that lets you reach large groups of people with a single text. SimpleTexting also does not have a separate group texting and mass texting feature. They are essentially the same.
Simple Texting’s in-house Integrations are one of the features that sets it apart. Also, while it does offer multiple keywords, the downside to it is that one account can take multiple keywords. Those keywords are exhausted for others to use. Brainstorming novel keywords can be a bit of a hurdle. Here’s an analysis of the features offered by SimpleTexting:
Support:
- Chat
- Knowledge Base
- Email/Help Desk
- Phone Support
- FAQs/Forum
Reviews:
Love the scheduling and ease of mass messaging to different lists set up.
I’ve enjoyed receiving reply texts from my subscribers as it allows me to see what topics are connecting with them. However, I hesitate to respond as I know it costs me. If the intent is to have interaction with my subscribers, I do not like having to pay extra to respond to their texts. Not responding to their texts looks like I’m not interested in their responses or I’m ignoring them. The other “wish” would be the option to add an image to my audio texts. When my subscribers open my audio texts, they are greeted with an unappealing string of letters and numbers.
5. Text-Em-All
Text-Em-All is a Mass text messaging app with a focus on mass texting features. Text-Em-All allows businesses to send personalized, informational, and emergency text messages (and calls) fast, whether they’re going to five people or 50,000. Let’s have a look at how Text-Em-All performs in terms of features:
Support:
- Phone Support
- Email/Help Desk
- 24/7 (Live rep)
- Chat
- FAQs/Forum
- Knowledge Base
Reviews:
Other Mass text messaging apps have not met our expectations like Call-Em-All has! The ease of usage, expedited recipient notifications, and Spanish symbol recognition is a must for our need and all are provided by this company. I’m very satisfied and recommend this service to everyone I speak with.
When importing lists, if the setup wasn’t the exact same, it wouldn’t take import. So, unless you had a working knowledge of Excel, it could become a difficult task, simply importing data.
6. Podium
Podium is a marketing and communication platform one of the best mass text apps that uses text messaging to help local businesses attract more leads, convert leads at a higher rate, and retain more customers.
While you can see the group where all the recipients are added, you will not be able to see the individual threads for each of the recipients in Podium’s mass texting feature.
Let’s see what features this Mass text messaging app has in store for its customers:
Support:
- Chat
- Phone Support
- Email/Help Desk
- Knowledge Base
Reviews:
We’ve had multiple customer experience issues that have caused frustration. Our account has been managed by at least four different people over time. This makes it challenging when issues do come up… we don’t know who to reach out to. It can take days for a rep to respond to correct an issue. Additionally, it feels like an overpriced service since our integrations don’t even work. No discount was provided after they couldn’t integrate into our POS system which means we have to send out review requests manually. It’s not ideal, wish they would compensate us for their limited functionality.
Horrendous customer support. Never heard from our assigned Account Executive. Most other tech support is done through webchat which involves employees in foreign countries who know little about the actual product. When I finally was able to schedule one-on-one tech support, the rep didn’t seem to take my needs seriously.
7. Textedly
Textedly is a mass text app best suited for small businesses. Textedly is a good option for growing businesses, with its varied pricing plan. As your business expands you can move on to higher plans that suit your needs. It is seen as one of the affordable options for growing businesses.
Keyword-based subscription plays a huge role in the creation of the subscriber list. You can then send out mass texts based on the keywords the users have subscribed to. The other option is uploading a CSV list of subscribers to be added as a group for mass texting.
Here’s how this Mass text messaging app performs in terms of features:
Support:
- Phone Support
- Email/Help Desk
- Chat
- FAQs/Forum
- 24/7 (Live rep)
- Knowledge Base
Reviews:
Its ability to mass text to multiple clients is one of my favorites cause most CRMs don’t do that so it’s really helpful to have a third-party platform that can do that.
I have used Textedly for several years. But recently, their commitment to customers and customer service has dramatically declined. They made recent updates to their platform and dramatically increased prices without contacting existing customers.
8. MessageDesk
MessageDesk is a mass text messaging app ideal for local businesses. MessageDesk serves tradespeople like plumbers, contractors, maid services, and landscapers as well as professionals like lawyers, attorneys, and CPAs and nonprofits, churches, and other organizations.
MessageDesk allows users to send broadcast texts to the entire customer list for text message marketing campaigns, special offers, updates, alerts, etc.
Here’s a list of features that this Mass text messaging app offers:
Support:
- Chat
- FAQs/Forum
- Knowledge Base
- Email/Help Desk
- Phone Support
Reviews:
The only thing I disliked is that I wish it had integration with sales platforms (HubSpot, SalesForce, etc.) for sales-related usage in my industry.
Overall, the software is easy to use. The only issue has been uploads of contacts which have been sometimes problematic with Excel. Not a problem with Google Sheets.
9. Textline
Textline is a popular mass messaging app that allows users to send mass text messages to multiple contacts at once. Irrespective of the size of the group, you can easily send alerts, promotional offers, emergency texts, reminders, and more, with a single click.
It is important to note that Textline has a distinction between group texting and mass texting. Textline’s mass messaging is a many-to-many approach that keeps all recipients and their replies in a single text thread. Mass texting is used for one-to-many conversations.
Here’s an analysis of Textline’s features:
Support:
- Email/Help Desk
- Knowledge Base
- Chat
Reviews:
Very convenient for my business communications with customers and employees. Easy to use Allows us to chat with multiple clients at the same time, getting more business.
The only thing I would prefer is support over the phone. There is wonderful text support but sometimes it’s hard to describe what we are looking to do via text.
10. TextRequest
TextRequest is a mass messaging app built for customer engagement. Text Request is designed to scale with its customers, from one person handling a few conversations to thousands of employees sending millions of messages.
Text Request’s mass texting feature can be used to drive customer engagement and sales. With Text Request’s mass texting feature, you can send one message to multiple people and no one else can see who else got it.
Support:
- 24/7 (Live rep)
- Chat
- Phone Support
- Knowledge Base
- Email/Help Desk
- FAQs/Forum
Reviews:
I love how easy TextRequest makes it to communicate with clients. The templates, autoresponders, and the ability to schedule messages have been a game changer!
I wish it was less expensive and they didn’t charge for incoming texts, unlike most other platforms that do not charge for incoming texts.
Overall Comparison Table
Key highlights:
- Emitrr and Textline are the only mass text apps that are rated 5/5 on Capterra for customer support.
- Only Emitrr offers all the 10 features that you must have in a mass text app.
- SlickText and Textline have the best overall ratings.
- Emitrr, Text Request, Textedly, and Text-Em-All are the only mass messaging apps that offer 24/7 live support.
- EZ Texting, Textedly, and MessageDesk are comparatively expensive mass text apps.
Features To Look For In A Mass Texting App
Personalization
Personalization features allow the sender to address the recipient with details such as first name, and last name, or use other relevant properties. This helps in creating a more personal touch with the recipient. Pick a Mass text software that allows the personalization of messages.
Text message scheduling
Text scheduling allows users to send messages at a later time. This feature can be especially useful for customer communication involving reminders and time-sensitive information. Pick a mass text messaging service that offers text message scheduling.
Keywords
Keywords help to segment customer lists according to their behaviours and preferences. This would allow you to send more personalized text messages. Hence Keyword feature is also something that a mass text app should have.
MMS texting
MMS or multimedia messaging encompasses the act of sending images, videos, etc to make a conversation more engaging. MMS texting is also a feature provided by Mass text messaging services. If the user wishes to send media-rich messages to their customers, then you need to have a mass text messaging service to ensure high efficiency and deliverability.
Contact management
A contact management feature allows you to view and filter contacts based on their varied properties. Some of the contact properties that are important for businesses to have are the date of enrollment of the contact, origin source, Keyword subscribed, List, First name, Last Name, Email, Phone number, etc. A list of opted-out contacts should also be available in the contact management feature of your mass messaging app.
Templates
Pre-saved industry-specific SMS templates can help businesses save a lot of time and be quick with their customer communication and hence is a great feature that a mass messaging app should have.
Integrations
Relevant integrations are necessary to keep the operations running smoothly. A mass text app must possess the ability to integrate with multiple software to ensure seamless workflows.
Encrypted texting
If you run a healthcare practice, any conversation containing PHI (patient health information) must be encrypted as per the HIPAA guidelines. So look for a mass text messaging app that provides end-to-end encryption.
Automation
Automation makes it easy to run text campaigns by minimizing human intervention and operationalizing the entire texting process. An automation feature is facilitated through integration with your CRM. You can automate post-appointment follow-ups, Quotes, appointment reminders, Cancellations, etc.
Sequences
Sequences allow you to add more than one step to a text message and follow steps based on the actions the end user takes. For example, in a campaign with 2 steps if a customer responds to the text on step number 1 he/she is automatically removed from receiving the text on step 2. Sequences are a great way to engage meaningfully with customers without making it spammy!
Why Is Emitrr The Best Mass Text Messaging App?
After a detailed analysis of the top Mass text messaging services out there, it is clear that Emitrr checks all the boxes. Here are some key features that make Emitrr stand out as a mass messaging app:
Stellar support
Emitrr is rated the best in terms of support, with a rating of 5/5.
Feature-rich
Emitrr encompasses all the features you need in an ideal Mass text messaging service and even offers additional features such as real-time alerts, two-way messaging, text message marketing, and TCPA compliance.
Affordable
With Emitrr, you only pay for the features you use and hence it is a super affordable option for businesses as they grow.
Ample integrations
Emitrr offers 500+ integrations across various industries.
Ease of use
The platform is intuitive and easy to use. You can also assign your team members to each of the conversations and make it easy to manage them.
Frequently Asked Questions
Which is the best mass texting app in 2023?
After comparing all the top mass messaging apps, it is clear that Emitrr is the ideal platform for businesses of all sizes. Not only is the app rich in features, but also offers end-to-end support, and has flexible price plans. While some mass text apps are difficult to navigate, others lack in terms of support. Emitrr is easy to use and doesn’t involve any hidden charges.
Should I use a paid or free mass messaging app?
It is not possible to send mass texts to customers through a free app as the number of contacts you can to such apps is limited. On the other hand, a mass text app offers more flexibility in terms of the message limit and the contacts. Also, you can use templates and even schedule your messages for a later date. If your aim is to make things easier for your business, then a free app won’t benefit you. You will need a full-fledged, dedicated mass text app.
What is the difference between a group text and a mass text?
When we talk about group text vs mass text, there lies a key difference. Group text allows people to send text messages to multiple people at the same time by creating a single thread. On the other hand, mass texting initiates individual communication threads between the sender and the recipients.
Is mass text messaging illegal?
Mass text messaging is not illegal, but it is heavily regulated. You need to comply with TCPA guidelines and HIPAA guidelines (if you are a healthcare business). Any non-compliance can lead to hefty fines and other legal consequences.
How to send 1000 messages at once?
You can send as many messages as you like, at once, with the help of a mass text messaging app. All you need to do is upload your contact list, compose your message, and hit send. Your messages will be sent instantly, thereby saving time and effort.
Conclusion
In order to build a flourishing business, you need to implement strategies that strengthen customer communication and engagement, while also reducing time, effort, and cost.
To be able to do that, you need to think hard about messaging, and how efficiently you can communicate with your customers.
Mass text messaging is the way to go forward if you’re looking forward to scaling your business. We hope the above comparison will help you make an informed decision.
If you are eager to get a service specifically tailored to your business and use case, feel free to book a demo here – https://emitrr.com/schedule/
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