The Ultimate Guide to Text Marketing For Insurance 

Introduction

Text messaging has changed the way the insurance industry perceives customer relationships. In today’s fast-moving world, with everything being extremely quick, people do not want promotional calls, which makes texts the most suitable way of being in touch with their customers or clients. If you are here, then I assume that you are tired of customers not receiving your calls and not responding to your emails, and now you are looking for a tool that can help you automate your day-to-day operations and marketing initiatives. What if I tell you that you are not alone? In today’s world, almost every industry is facing the same issue, and hence text marketing tools have come into play. So buckle up and get ready to understand the world of text marketing for insurance.

What is Insurance Text Message Marketing?

Text messages have around a 45% response rate as compared to calls, which have a response rate as low as 2%. Insurance text message marketing is a marketing strategy or practice for connecting with people and customers directly through SMS. Study shows that 98% of text messages are open and read. Apart from this, the efficiency of text messaging is proven by the fact that almost 99% of text messages are opened and read within 90 seconds of receiving them, and when it comes to clients and customers, around 85% of people prefer receiving text messages over phone calls or emails.

Why Should Agents Use Text Marketing for Insurance?

Stronger Client Retention

Insurance text message marketing is an efficient way for SMS marketing for insurance agents to regularly stay in touch with their clients. Agents who promptly send timely reminders, updates, and personalized messages are more likely to build stronger relationships with their clients, as consistent communication shows and makes clients feel valued, which in turn fosters loyalty and also enhances the chances of long-lasting relationships with the agents.

Easy to Manage

The benefits of insurance text message marketing are way more than you think!! Text marketing for insurance makes it very easy for agents like you to manage message templates, conversations, and automation from one central dashboard. Text message marketing for insurance is indeed easy and can help you manage your marketing campaign without any need for technical prowess. Right from scheduling text messages to segmenting contact lists, everything can be done with a few clicks, making the process efficient and stress-free.

Higher Open and Response Rates

Few studies have shown that around 87% of clients do not prefer to answer promotional, or marketing calls or an unknown number, which is indeed a huge number, which also means spending more time on calls, and that too for fewer results. Here is when SMS marketing for insurance agents comes into play, as around 45% of customers respond to text messages, so why invest so much time on calls when you have an all-in-one solution in the form of text marketing for insurance? SMS marketing for insurance agents not only reduces the manual work but also increases the number of leads generated.

Text Messaging Outperforms Email

Email marketing is a good idea for connecting with clients, but the average open rate for text messages is 90 seconds as compared to 90 minutes for email, and email even gets lost in crowded inboxes. Text messages have higher open as well as response rates, which also makes text marketing for insurance a more effective channel for urgent communications and important updates.

Personalized Connections

If you are in the insurance industry, you are surely catering to people to secure their future. It is a kind of business that is indeed personal, and any personal business requires a customized personal form of communication while connecting with clients, SMS insurance marketing excels at it when it comes to personalization to make your clients feel important and valued. 

Top 5 Text Marketing Software For Insurance: A Quick Comparision

Top 5 Text Message Marketing Software For Insurance Agents: Detailed Analysis

Emitrr

Emitrr is the insurance SMS marketing solution if you are looking for software that is specifically designed to cater to the insurance industry. From following up with leads to answering quick questions and sending reminders or notifications, it excels in each area of automation. It is not only an insurance SMS marketing tool, but it covers an extensive range of services by offering an array of features. It is indeed your go-to for automated SMS campaigns. Whether it’s seamless integration with your CRM or sending out policy reminders, Emitrr has got you covered in the race of automation as well as marketing. 

Emitrr Features

• Unified inbox 
• Two-way messaging
• Automated replies
• Appointment reminders
• SMS Scheduling
• Analytical Reporting
• Contact Management
• Automated Campaigns
• Webchat Integration
• MMS Texting
• Encrypted Texting 
• Template Management
• Collaboration tools 
• Personalization 
• Segmented list
• Outreach campaigns 
• Chat-based SMS survey 
• Custom fields & templates too
• Auto-replies
• Opt-outs 
• Recurring texts
• Drip campaigns
• Response filters
• View conversation history
• Conversation tagging & folders
• Web chat to text

Emitrr Pros

• User-friendly interface
• Easy installation
• Extensive features
• Versatile pricing options
• Smooth integration with over 1000 tools
• Outstanding customer service
• Easy-to-configure dashboard
• Numerous valuable features

Emitrr Cons

• More features are coming soon! 

Emitrr Pricing

• It starts at $30 per month

Emitrr Ratings

• Capterra: 4.8/5
• G2: 4.7/5

Bitrix24

Bitrix24 is another insurance SMS marketing channel that also incorporates CRM, business management, and day-to-day operations. The SMS marketing feature of this insurance SMS marketing software includes bulk messaging, personalized notifications, automated responses, and a lot more!! Let’s have a look at features, pricing, ratings, and much more.

Bitrix24 Features

• Account Management
• Activity Dashboard
• Audience Targeting
• Audio/Video Conferencing
• Autoresponders
• Availability Management
• Billing & Invoicing
• CRM
• Calendar Management
• Customer Database
• Customer Engagement
• Customizable Templates
• Lead Management
• Lead Notifications
• Mass Texting
• Website Integration
• Text to Speech
• Third-Party Integrations

Bitrix24 Pros

• Responsive Customer Support
• Centralized Lead Management

Bitrix24 Cons

• Lack of Reporting Structure
• Poor Service Quality
• Misleading Advertisements
• Buggy CRM System
• Terrible Webmail Service

Bitrix24 Pricing

• It starts at $23 per month (Basic)

Bitrix24 Ratings

• Capterra: 4.2/5
• G2: 4.1/5

SimpleTexting

SimpleTexting is one of the great platforms in SMS marketing for insurance industry, as SMS marketing for insurance agents helps you reach a large group of people with just a few taps. With this insurance SMS marketing software, you can coordinate with your clients, send text alerts, and new updates, and stay in touch with them. This SMS insurance marketing solution also offers extensive features of the software, including 1-on-1 customer service, sending mass texts, multi-messaging, and a lot more. Here is a quick overview of the software: 

SimpleTexting Features

• 2-Way Messaging
• API
• Activity Tracking
• Automated Responses
• Campaign Management
• Customer Segmentation
• Customizable Templates
• Mass Texting
• Message Personalization
• Multi-Channel Marketing
• Real-Time Analytics
• SMS Messaging
• Scheduled Messaging
• Templates
• Third-Party Integrations
• Mobile Access

SimpleTexting Pros

• User-Friendly database.
• Timely Communication.

SimpleTexting Cons

• Terrible customer support 
• Text character limitation.
• Bad User Experience
• Expensive product 

SimpleTexting Pricing

• The pricing plan starts at $29 per month for 500 messages

SimpleTexting Ratings 

• Capterra-4.7/5.
• G2-4.7/5.

Heymarket

Haymarket is an insurance marketing SMS solution that offers shared inboxes for text messages and also allows insurance agents to engage with their clients through shared inboxes. Heymarket also helps in offering seamless service and providing leads, and you can also answer questions with an insurance SMS message instantly. Let’s explore more about the SMS insurance marketing software by delving into its features, ratings, and a lot more!!

Heymarket Features

• 2-Way Messaging
• Campaign Scheduling
• Automated Responses
• Contact Management
• Customer Segmentation
• Customizable Templates
• Inbox Management
• Interaction Tracking
• Lead Management
• Mass Texting
• Message Personalization
• Reporting & Statistics
• SMS Marketing
• Sales Pipeline Management
• Third-Party Integrations

Heymarket Pros

• Ease of use 
• Intuitive interface
• Easy Communication

Heymarket Cons

• Inadequate Customer Support
• Frequent Software Issues
• Feature Limitations
• Integration Problems

Heymarket Pricing

• It starts at $59 per month (Pro)

Heymarket Ratings

• Capterra-4.5/5
• G2-4.6/5

Textedly

Textedly is an SMS insurance marketing platform that allows insurance agents to automate hectic manual tasks to scale up their customer relationship game. This text message marketing for insurance solutions improves the client experience by offering real-time alerts and updates. Its extensive features automate the whole process of connecting with clients, whether it is two-way client communication or call-to-text and voicemail transcription. SMS marketing for insurance agents has everything in one place. 

Textedly Features

• 2-Way Messaging
• Activity Dashboard
• Automated Responses
• Autoresponders
• Campaign Management
• Campaign Planning
• Communication Management
• Contact Database
• Contact Management
• Mass Texting
• Message Personalization
• Real-Time Analytics
• Real-Time Updates
• Reminders
• Reporting & Statistics
• SMS Marketing

Textedly Pros

• Simple to Use
• Rich Feature Set
• User-Friendly Interface

Textedly Cons

• Insufficient Customer Support 
• Billing Problems
• Message Delivery Delays
• Non-Intuitive Interface Design
• Restricted CRM Integration Options

Textedly Pricing

• It starts at $24.95 per month (Basic)

Textedly Ratings

• Capterra-4.6/5
• G2-4.6/5

Key Features to Look For In an SMS Insurance Marketing Software

Two-Way Text Messaging

The ability to not only send messages to customers but also receive and respond to their replies is crucial, as it facilitates real-time conversations, addresses customer inquiries, and provides customer support via text. Hence, while looking software related to text message marketing for insurance, it is vital for to have a two-way text messaging feature.

Text Enable Your Existing Business Number

It is important for Insurance marketing SMS to have a feature that can text enable your existing business number, as your clients are already familiar with your current number. Text enabling will help you maintain consistency in sending text messages, and familiarity will also remain intact. All in all, text enabling helps simplify communication and improve customer experience

Text Campaigns and sequences

Being able to send out many text messages at once is key for getting in touch with lots of people quickly. Look for an insurance marketing SMS tool that has the features of text campaigns and sequences, as sequences let you create automatic follow-ups. This not only keeps the chat lively but ensures customers stay in the loop without needing you to step in every time. By setting up these automated sequences, you make sure that the communication flows smoothly and keeps customers involved.

TCPA Compliance

Manage Opt-Outs – It is crucial to have a system that can automatically handle opt-out requests to make sure that you comply with the Telephone Consumer Protection Act (TCPA) rgulations. Having this feature is going to protect you from any legal liability. 

Automatic Non-Compliant Hours Management – The software you are opting for should have a feature that can automatically restrict sending messages during silent hours or non-compliant times as per established rules, which might annoy customers along with violating regulations.

Manage Opt-Ins – Message Opt-Ins are non-negotiable when it comes to text marketing, as they ensure that you are sending messages to only those customers who have agreed to receive them.

Capabilities specific to the Insurance Sector

Insurance text message marketing software that harnesses AI to answer queries means customers get the right information about insurance quickly and accurately. This makes sure people get answers whenever they need them, which in turn makes your client happy with the service. Having the advantage of AI not only helps in answering queries but also in crafting compelling marketing messages that help you keep a steady voice across all your communication channels, but it also has the capability to grasp customer needs and respond swiftly. Hence, having software with the advanced capabilities of Al can be a game changer.

Teaming Up With Platforms in the Insurance Sector

SMS insurance marketing software needs to blend smoothly into the major platforms used in the insurance sector. For example, CRM systems stand as vital tools for keeping track of all interactions while enhancing bonds with customers. Hence, it is important to say yes to text message marketing for insurance software that can seamlessly integrate with existing insurance industry platforms.

Adheres to Industry Standards  

Make sure the insurance SMS marketing software that you are selecting for your insurance business follows the rules for the new 10-digit long code, also known as 10DLC, which is specially used for text messages. It is specifically developed to address the industry’s demand for effective, compliant, and affordable software, and opting for software that adheres to it means improved reach, delivery rates, and better compliance. 

Having an API is Beneficial

When you select software in SMS marketing for insurance agents, ensure that it has an API as it opens the door to an array of opportunities for creating a custom setup, which also means that you can shape the software as you want or as it fits exactly what your business is working on. Being able to twist and turn the software for your business needs can indeed make everything work better and flow more smoothly.

What Can You Use Text Message Marketing For in Your Insurance Business?

Lead Generation 

Insurance marketing SMS ranks highly when it comes to using it in the insurance industry, as by leveraging the power of ideal software, you can boost the potential of lead generation by offering clients the option to receive a free quote or consultation. Not only this, but you can also utilize texting to generate reviews. Sending a review text also helps in lead generation, as positive reviews are more likely to have a good impact on your conversion rates. Apart from this, you can also use text marketing to encourage customers to sign up for special offers. 

Policy Renewals and Updates

Policy renewals can be a hassle for both you and your clients, but SMS marketing for insurance agents makes it very simple, as you can send a gentle reminder via text to your clients informing them about the renewal of their policy. This not only keeps clients informed but also ensures timely action. Updates can be of any kind, be it any changes to policy terms, upcoming expiration dates, or new policy features. You can send them in real-time without any delay, which also makes sure that your clients are almost always aware of information which are important to them.

Claims Processing

Text message marketing for insurance covers a vast arena when it comes to the insurance industry, and claim processing is one of them. You can streamline your claim process by keeping your clients informed about it. You can also notify them if their claim has been received, is being processed, or if additional information is needed. This not only ensures that customers are informed, but this transparency in the process can significantly boost customer satisfaction. Text marketing indeed makes it very handy, as text message marketing for insurance simplifies the process without any hassle. 

Personalized Communication

As already discussed, personalization is key to building meaningful relationships with clients. Hence, it is vital to look for text marketing for insurance software that is proving personalization as a feature, as a tailored approach makes clients feel valued, which also results in enhanced engagement and increases the efficiency of marketing campaigns. 

Run Insurance Text Message Marketing Campaigns

By now, you must have known that SMS marketing for insurance agents can scale your business to the next level, and with 98% open rates, text marketing for insurance is indeed the best way to run text message marketing campaigns for more leads and to acquire new customers for insurance agents. You can launch targeted campaigns instantly on your client’s phone, from promoting a new insurance product to offering special discounts to informing clients about upcoming events.

Send Clients Insurance SMS Reminders for Premium Payments

With insurance SMS marketing by your side, your customers will not forget timely premium payments, as you can send friendly reminders to them informing them about the payment, which not only ensures clients stay on top of their payments but also reduces the risk of missed payments and lapses in coverage. 

Get Referrals and Win More Leads

Text marketing for insurance enables you to leverage the power of referrals by asking satisfied customers to recommend your services to their friends and family and offering incentives for successful referrals. A gentle massage can help you go above and beyond and help you get more leads.

Collect Feedback and Reviews

Feedback and reviews matter a lot, especially when it is in the insurance sector, and SMS insurance marketing enables you to ask for reviews and feedback. You can send a text to your clients asking for their experience and sharing their reviews, as people are more likely to trust online reviews, where feedback plays an important role in calculating the performance of the text marketing and also allows you to improve. 

Templates for Insurance Companies

You can refer to these templates for crafting effective insurance text messages. They are designed to help you engage with potential clients and convey key information succinctly.

Send Notifications About Insurance Policies

Hi [Client’s Name], we have some important updates regarding your policy [Policy Number]. Please log in to your account or call us at [Your Phone Number] to learn more about how these changes may affect you.

Send Billing and Payment Reminders

 Hello [Client’s Name], don’t forget that your insurance premium is coming up for payment on [Due Date]. You can conveniently make the payment online through our website or by calling our office. Thanks for your prompt attention to this matter!

Use for Insurance Marketing and Promotions

Hi there, [Client’s Name]! We’re excited to offer a limited-time promotion on our insurance policies. Get [Brief Description of Promotion] when you sign up with us by [End Date]. Don’t miss out on this great deal!

Converting Leads with Text Message Marketing

Hello [Client’s Name], We noticed you’re interested in our insurance policies! We have a special offer just for you. Visit our website or call our office to learn more and get started today. Don’t miss out on securing the best coverage for your needs. Looking forward to assisting you!

Text 1-on-1 with Leads, Customers, and Clients

Hey there [Client’s Name], I wanted to check in and see if you have any questions about your current policy or if there’s anything I can assist you with!! You can connect with us at [contact number] in case of any inquiries. Looking forward to hearing from you!

Use SMS to Book Phone Calls or Meetings

Hi [Client Name], this is [Your Name] from [Insurance Company]. I’d love to discuss how we can better meet your insurance needs. Are you available for a quick phone call this week? Please reply with a preferred day and time. Thanks!

Answer Quick Questions

Hi there! Have questions about our insurance services? Text us directly from our website for instant support! Visit [website URL] and click on the ‘Text Us’ button. We’re here to help!

Send Follow-Up Texts

Hello [Client’s Name], I wanted to check in and see how you’re doing with your current insurance. If you need any assistance or have questions about our previous conversation, please feel free to reach out. I’m here to help.

Send Updates Related to Policy Change

Hi [Client’s Name], we wanted to inform you about an important update to your insurance policy. [Brief Description of Policy Change]. If you have any questions or need more details, please reply or call us at [Your Phone Number].

Insurance Renewal Reminder

Hello [Client’s Name], it’s time to renew your insurance policy with us. Your current policy is expiring on [Expiry Date]. Let’s discuss your needs and make sure your coverage remains up-to-date. Call us at [Your Phone Number] to get started.

Best Practices for Insurance SMS Marketing

Never Use a Personal Number

Whenever you opt for text marketing for insurance, you need to keep in mind that you do not use your personal number for the same. It is necessary to use a dedicated business number for your text marketing for insurance, as a personal number can cause confusion for your customers, whereas a dedicated business number will make sure that all communications are consistent and easily recognizable. 

Allow Your Client to Opt Out

Respecting customer preferences is key to customer retention; hence, it is vital to offer them an easy way to opt out of receiving messages. It not only shows your respect towards their preferences but also gives customers control over the messages they receive. Yes, it is a legal requirement laid down by the TCPA, but it also builds a strong relationship with your clients. 

Send Text Messages Only to Opt-In Contacts

Sending unsolicited messages can be perceived as spam and damage your reputation, it is also a violation under TCPA guidelines. Hence, it becomes important to ensure that each contact to whom you are sending text messages has opted in to receive your messages. You can ensure opt-ins in various ways, such as through your website, in-person interactions, or other communication channels. Apart from building trust, this approach also makes sure that your messages are well-received.

Keep Message Timing and Frequency in Mind

No one likes getting spammed, isn’t it? Bombarding clients with frequent messages can be annoying and can also lead to high opt-out rates; hence, it becomes important to be mindful of how often you send messages to your clients. You need to follow a balanced approach where your messages are frequent but not so frequent that they feel overwhelmed. A thumb rule to ensure this is to send text messages when you really have something valuable to share, such as important updates, reminders, or special offers.

Do not send messages during non-business hours

Sending messages at odd hours can be disadvantageous to your insurance business as it can annoy customers and also increase opt-out rates. Hence, it is necessary to keep in mind at what time you are texting your clients or customers. It is always a good idea to stick to business hours for sending messages, which also ensures that your texts are read. 

Why Emitrr is The Best Software for SMS Insurance Marketing?

After an in-depth analysis based on features, pricing, ratings, and much more, we found that Emitrr stands out among the rest. Here’s why:

Extensive Features

Emitrr offers an array of features for the insurance industry, such as bulk messages, schedule messages, surveys via text, two-way texting, and marketing campaigns that make it easy to interact with your clients. Emitrr’s SMS insurance marketing not only has a customization option that can be used when targeting a particular audience but also automated reminders and confirmations that never let customers forget about important details about their insurance policies. It keeps clients informed with regular updates, offers, and payment dates, and on top of that, Emitrr is not at all complicated like other software, even a newbie without technical know-how can operate the software very easily. 

Boost Marketing with TCPA Compliance 

Emitrr understands the importance of adhering to rules and regulations established by law, hence, the software is TCPA compliant which can save you from unnecessary legal liabilities. With extensive features to support you and comply with the regulations set up by law, you can make the most of your communications with clients. With Emitrr, you can increase your marketing reach while ensuring that compliance is maintained.

Integration Capabilities

Emitrr is designed in such a manner that it goes well with others and can be integrated with over 100 CRMs as well as local business tools. It not only allows you to route the class on the basis of new and existing clients but also smoothly synchronizes and fetches the information if needed. This not only ensures smooth data flow but also improves the functionality, which in turn makes it easier to manage customer communications from a single platform.

Automation and Personalization

Customer satisfaction is what every business wants, and here is where personalization comes in handy. Emitrr offers features such as automation and personalization. Automating day-to-day processes helps save time while reducing the manual work involved in it. Whereas personalization helps in giving a personal touch to your audience by customizing it as per their needs and pain points, this not only makes customers feel that their concerns are being taken care of but also that they feel valued. This blend of automation and personalization improves client satisfaction as well as strengthens your relationships.

Cost-Effective Pricing

Emitrr offers extensive features, automation, and personalization in an amount that will definitely not break your bank; it does not block your money by providing complex contracts and hidden charges. Emitrr follows one thumb rule, which is that you pay for what you use. Emitrr pricing starts at $149 a month in which you will get an extensive set of features, including campaigns, scheduling, reminders, reviews, and a lot more!! If you are choosing Emitrr, you can have the best SMS marketing for insurance agents with affordable pricing.

Frequently Asked Questions

Conclusion

If you are also an insurance agent and looking for software in text marketing for insurance to automate your day-to-day tasks and communicate with clients at ease, you can opt for Emitrr, as our detailed analysis points out that Emitrr is the best!! Its extensive set of features, affordable pricing, automation, integration capabilities, and a lot more make it the best choice for text marketing for insurance agents.

Book a demo with Emitrr here and find out how it can be the best solution for your business!!