How Apex Rehab Turned Missed Calls into $50K Revenue with Emitrr AI

About Apex Rehab

Company name: Apex Rehab
Founded in 1999
Type of practice Physical Therapy
Number of locations 4 (Houston, Sugar Land, Missouri City,
and Katy)

Apex Physical Therapy and Rehabilitation has been serving Houston, Sugar Land, Missouri City, and Katy since 1999, providing evidence-based physical therapy services. Their team helps patients regain mobility, reduce pain, and achieve functional goals, be it recovering from an injury, managing a chronic condition, or improving overall fitness.

With multiple locations and a growing patient base, Apex Rehab faced challenges in handling incoming calls and scheduling new patient appointments efficiently, leading them to partner with Emitrr’s AI platform to streamline communication and improve patient engagement.

The challenges they faced

Before implementing Emitrr’s AI Agent, the practice struggled to efficiently manage incoming calls from new patients. With a single phone line shared across four clinic locations, many calls went unanswered or were routed inconsistently. When patients left voicemails, critical details were often incomplete, forcing staff to manually call back each patient, consuming significant time. This manual process not only increased administrative workload but also risked lost revenue, as on average, a new patient appointment cost them $75, meaning each missed call had a tangible financial impact.

Key pain points:
● Missed calls and incomplete voicemails leading to lost revenue
● Manual call-back process consuming staff time and creating delays
● Single phone line creating coordination challenges across multiple locations

How they were solving it before Emitrr

● Manual Call Handling: Staff were responsible for answering calls, taking voicemails, and following up. On average, each call took 5 minutes to handle manually. With hundreds of calls per month, this consumed dozens of staff hours.
● Limited Coverage: New patient calls were not consistently handled, causing missed appointments and lost revenue.

Issues Before Emitrr:

● Hundreds of missed or inefficiently handled calls
● 50+ staff hours spent per month on manual call-backs
● Potential revenue loss of $75 per missed appointment, adding up quickly

How Emitrr AI transformed their Practice

Emitrr’s AI Voice Agent and SMS platform transformed Apex Rehab’s patient
communication:

● 650+ calls handled automatically in the total span of 3 months.
● Potential revenue captured: $48,750 (650 × $75)
● Time Saved: 5 minutes per call × 650 calls = 55 staff hours freed
● Streamlined Communication: Automated reminders and confirmations reduced
errors and improved patient engagement
● Improved Workflow: Conversations can be assigned to the right staff member,
simplifying coordination across multiple clinics

ROI Highlight: Apex Rehab secured tens of thousands in potential revenue while drastically reducing manual administrative work.

Products used

● Voice AI: To handle all new patient calls automatically
● SMS: To automate reminders and patient communication